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It is official, Social Media Marketing has being proven to deliver an ROI. So says the 2012 LoyaltyOne Social Media Transaction Impact Study. This report provides the missing link, proof that Social Media Marketing campaigns actually affects buying behaviour and increases sales as result.

Return on investment is a top concern for many businesses, particularly those in smaller organisations where marketing budgets and personnel can be restricted or even non-existent. People are frequently so concerned with doing that apart from sales they’re not actively measuring what’s working for them. So I’ve put together a list of 10 metrics to keep an eye on which won’t will give a snapshot of whether something has changed or needs work.