Bloggertone

Optimising content for each of these Social Media sites can make the difference between a runaway hit and a complete waste of time.

Most businesses and individuals are trying all the tricks in the book to market online via these powerful sites.

It is official, Social Media Marketing has being proven to deliver an ROI. So says the 2012 LoyaltyOne Social Media Transaction Impact Study. This report provides the missing link, proof that Social Media Marketing campaigns actually affects buying behaviour and increases sales as result.

Okay, name the last time you had a video chat using your social networking account on Facebook and Twitter. No, no, fancy add-ons don’t count. Just straight video chat without having to put in the extra effort. Anyone? Anyone?

Well, so long Facebook and Twitter, GooglePlus just took the lead.

Personal branding is very much like a way of marketing yourself to the public. The social media you converse with everyday is basically building your brand and letting the whole world know what you represent, what people can expect, and what core values you have.

Every day I see tweets from Jeff Bullas linking to his Social Media and Online Marketing blog posts – and they are all an excellent read. He knows his stuff and conveys it to his audience in an engaging way. Being listed in the Forbes Top 50 Social Media Influencers is just one of his many achievements. So you can imagine my delight when Jeff agreed to me interviewing him. He tells me about the young Jeff Bullas, his background and how he got involved in Social Media, even giving us some tips too.

With the newest Twitter header it’s essential that you maximize this redesign to help your branding or social media marketing.

The use of hashtags is a great idea because Twitter users can make them their own and generate conversation (and content) around them, connecting with not only the brand but also each other. However, be warned, promoted hashtags should be approached with care, specifically because Twitter uses can make them their own …

Are you fed up of doom and gloom merchants in the media peddling stories about the woes of Ireland Inc – questioning if the country can escape its current mire? Need an antidote? Here’s a social media success story for SMEs you should know about. It’s called the #SMEcommunity – one of the fastest growing social media driven business networks for SMEs in Ireland.

f you are therefore going to consider forging a connection with another, is it reasonable to assume that you’ll be judged not just by what you say but by your interactions with others too? And more so than the mere interactions, will you be judged by the types of people you interact with?