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Many internet marketers don’t give Bing or Yahoo a second thought and concentrate their efforts exclusively on Google. After all, [...]

Some businesses seem to think SEO is an optional part of operating online – which it completely is – assuming you also think being found by potential clients online is also an optional part of your business.

Search engine optimisation (SEO) is a really hot topic at the moment. In fact, even in the midst of a social media generation focussed on Facebook, Twitter et al, businesses still realise that search, and being found on Google, is of paramount importance in terms of succeeding and performing online.

In this article, I’ll dive into my own interpretation of what each means and show how they’re very different. The biggest difference between the two is WHERE they happen, not so much how. However, do keep in mind that you really can get all of these tasks done without knowing the terms. The most important aspect is to know what should be done first, so I’ll go into the order of importance as well.