Posts Tagged ‘roi’

Marketers who attempt to calculate the ROI of their social media efforts tend to come away either confused or disappointed. On one hand, it’s very difficult to directly measure the return on investment of social media marketing, so marketers end up creating ‘soft’ metrics that attempt to quantify the value of a Facebook like or Twitter follower.

While financial health is essential to any successful business, the truth is that falling prey to the wrong numbers game can be one of the worst things for your marketing strategy and your business growth.

Zappos.com realized very early on that their business should revolve around two different (but still intertwining) core values – culture and service.

It’s clear that social media is valuable, but measuring ROI proves to be a challenge. These are my top 10 sites for social media monitoring tools

Just over a year ago Beatrice Whelan left her own business “Website Extraordinaire” to take on the role of Social […]