Posts Tagged ‘pricing’

In last month’s post, I discussed the thought process of B2C (Business to Consumer) customers. Today, we’re going to look at how B2B (Business to Consumer) customers think.

If I had a euro for every person I’ve spoken to over the last ten years who thought that B2B […]

One of the jobs that I had early on in my career was that of “Industrial Accountant” in a sewage pump factory. One of my duties was to cost out new products in conjunction with the design engineers…

You should bear your business strategy in mind when setting prices. Knee jerk pricing, used simply to boost sales or cash flow by lowering prices in a slack period, can have disastrous consequences…

In today’s climate, positioning and pricing are becoming more and more difficult to define. As a general rule of thumb, high prices are set for higher positioned products or services and low prices are set…

Have you flicked on the TV recently and seen an advert for a comparison site? Travelled on the tube or looked at the side of a bus? As annoying as the song is…

Pricing your product or service is an extremely essential issue that every single business owner and sole trader must address. Get it right and you should find yourself dealing with happy customers…