Bloggertone

The online world presents a vast opportunity for businesses to increase their overall visibility and boost their sales, leads and inquiries. This goes for both online-only and ecommerce operations, as well as bricks and mortar businesses with an online presence. Much is made of social media, online advertising and building your profile – and rightly so! But as more and more businesses embrace online (albeit slowly), is it time to start pushing the boat out when it comes to your own online efforts?

Why should people buy from your company? Sure, you’ll need to have a mix of compelling offers, superior service, value for money, easy access and so forth. But increasingly that’s not enough. Your company may need a ‘personal’ credibility boost to win more business.

I think we can all name dozens of people that are everywhere on the web etc. without knowing what they actually contribute. This is their absolute entitlement – but one has to ask: are you more worried about how well-known you are or for what reason you have a reputation albeit large or small.