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This short guide to domain names looks at some of the things that may influence your choice of domain name for your business website…

If you are a business owner/manager/marketer and you are curious about whether you need to redesign your website, the REAL answer should be provided by feedback you receive from others. What does that mean? Here’s a quick exercise…

My final installment, part 4 of these “Avoiding bad practices” series, addresses the role of segmentation and targeting and how it changed one little business. As a treat, I’ve written a true story…

Has anyone else noticed the similarity between social media and a courtship? A number of key terminology certainly suggests it is, so if we treat…

When thinking about updating or creating a website, the first thing most business owners do is consult with a web designer. While this is advisable as good design attracts the eye, the business owner must not forget the words that are used on a website…

Reached the point where your online presence is positively dull and lacks luster? Your digital self can shimmer and glow just as radiantly with an online makeover. Here’s how!

The benefits of content are three-fold; first off, SEO, secondly, branding + tone, and thirdly, interaction.
Use each to tempt not tease your audience.

I recently read a very interesting piece of research that highlighted how at least 30,000 businesses…

Blogging is a great base against which to conduct your social media campaign. It can be a highly powerful mechanism for attracting and retaining customers. It takes time and effort though to be successful and should not be the only avenue for business development.

This is one of those phases that I hear way too often from online newbies. Here’s my Top ten list of the ‘quantum’ of online marketing…