In the world of digital marketing, we have the ability to measure these triggers and events, which pinpoint the cause and effect of any given campaign or project. This we call ‘causality marketing’.
Posts Tagged ‘online marketing’
On Monday 7th November Google announced its launch of Google+ pages for all, with a roll out to happen gradually over the next couple of days – although many had immediate access on the Monday.
If you are unsure as to whether or not you should blog for your business, the following story may help you to make up your mind.
A website revamp should be approached with care and attention, and there should be definite reasons for heading down this, usually very expensive, path.
In last month’s post, I discussed the thought process of B2C (Business to Consumer) customers. Today, we’re going to look at how B2B (Business to Consumer) customers think.
Having spoken to several people over the last week to gauge reactions there seems to be two main camps: (1) the ‘not another’ social network camp and (2) the ‘it has some great features and I love it already’ camp.
Kelloggs launched a marketing campaign to reach an audience of single men between the ages of 18 and 35, by placing a QR code and SMS predominantly on the back of their new Crunchy Nut Cereal Packets.
At its simplest segmentation is getting more data on your customers so you can better target them based on their likes and dislikes.
If I had a euro for every person I’ve spoken to over the last ten years who thought that B2B […]
A few months back I ran a small Twitter contest in the hopes of getting some attention for my business Twitter account. My main goal was to learn a little about running a successful contest…