Posts Tagged ‘online marketing’

Kelloggs launched a marketing campaign to reach an audience of single men between the ages of 18 and 35, by placing a QR code and SMS predominantly on the back of their new Crunchy Nut Cereal Packets.

At its simplest segmentation is getting more data on your customers so you can better target them based on their likes and dislikes.

If I had a euro for every person I’ve spoken to over the last ten years who thought that B2B […]

A few months back I ran a small Twitter contest in the hopes of getting some attention for my business Twitter account. My main goal was to learn a little about running a successful contest…

As a huge fan of South Park (I virtually see all mutual fans nodding); I’m always amazed at how on-trend they are with their episodes. A recent(ish) favourite is the one about how powerful your Facebook profile is…

As suppliers and sellers ourselves, we need to establish who our customers are before we can sell to them. These are the customers interested in our products or services. They are the right ‘fit’, the right customer…

I’ve come across many different reactions to competition: some sulk, some cry, some
scream, some punch the wall (seen that happen twice), some calmly sit down, some make tea,
and some ….smile.

What is a local search? When you enter a location specific keyword you are performing a ‘local search’. For example searching for ‘dublin pizza’ above. Many of you will have noticed that these local searches…

This short guide to domain names looks at some of the things that may influence your choice of domain name for your business website…

If you are a business owner/manager/marketer and you are curious about whether you need to redesign your website, the REAL answer should be provided by feedback you receive from others. What does that mean? Here’s a quick exercise…