Posts Tagged ‘online marketing’

In last month’s post, I discussed the thought process of B2C (Business to Consumer) customers. Today, we’re going to look at how B2B (Business to Consumer) customers think.

Having spoken to several people over the last week to gauge reactions there seems to be two main camps: (1) the ‘not another’ social network camp and (2) the ‘it has some great features and I love it already’ camp.

Kelloggs launched a marketing campaign to reach an audience of single men between the ages of 18 and 35, by placing a QR code and SMS predominantly on the back of their new Crunchy Nut Cereal Packets.

At its simplest segmentation is getting more data on your customers so you can better target them based on their likes and dislikes.

If I had a euro for every person I’ve spoken to over the last ten years who thought that B2B […]

A few months back I ran a small Twitter contest in the hopes of getting some attention for my business Twitter account. My main goal was to learn a little about running a successful contest…

As a huge fan of South Park (I virtually see all mutual fans nodding); I’m always amazed at how on-trend they are with their episodes. A recent(ish) favourite is the one about how powerful your Facebook profile is…

As suppliers and sellers ourselves, we need to establish who our customers are before we can sell to them. These are the customers interested in our products or services. They are the right ‘fit’, the right customer…

I’ve come across many different reactions to competition: some sulk, some cry, some
scream, some punch the wall (seen that happen twice), some calmly sit down, some make tea,
and some ….smile.

What is a local search? When you enter a location specific keyword you are performing a ‘local search’. For example searching for ‘dublin pizza’ above. Many of you will have noticed that these local searches…