Search engine optimisation (SEO) is a really hot topic at the moment. In fact, even in the midst of a social media generation focussed on Facebook, Twitter et al, businesses still realise that search, and being found on Google, is of paramount importance in terms of succeeding and performing online.
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Email marketing has been with us longer than the most popular social networks, yet among many businesses – particularly smaller or new businesses, a facebook page or twitter account comes before emarketing even though it’s a proven means of effective communication. If you’re not e-marketing, here are ten years you should be!
The use of hashtags is a great idea because Twitter users can make them their own and generate conversation (and content) around them, connecting with not only the brand but also each other. However, be warned, promoted hashtags should be approached with care, specifically because Twitter uses can make them their own …
There are, however, some considerations to keep in mind if you are planning to make the leap to the world of start-ups and entrepreneurship. In this article, I will explore some of these. Let’s discover how you can examine them and turn them to your advantage, and perhaps even get the edge on your competition when you do decide to turn that business dream into a reality.
Can you take photographs of the service you offer? Do you want to improve the traffic to your website and increase sales. Pinterest could be the online resource you are looking for.
Many companies are afraid of social media…. some are afraid of being involved, some are afraid of not being involved. Which is worse?
In the world of digital marketing, we have the ability to measure these triggers and events, which pinpoint the cause and effect of any given campaign or project. This we call ‘causality marketing’.
On Monday 7th November Google announced its launch of Google+ pages for all, with a roll out to happen gradually over the next couple of days – although many had immediate access on the Monday.
If you are unsure as to whether or not you should blog for your business, the following story may help you to make up your mind.
A website revamp should be approached with care and attention, and there should be definite reasons for heading down this, usually very expensive, path.