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The adoption of mobile (smartphones/tablets) has changed the face of online marketing and ecommerce (Mobile Marketing and Mobile Commerce)

If there’s one thing that ties us all together, it’s ownership of a mobile phone. As smartphones become more or less the norm, the growth of mobile marketing is phenomenal, and its potential almost unknown. 6 billion people have mobile phones, which represents 87% of the world’s population.

I came across Starbucks and they are clearly using modern technology to their advantage. Let’s take a look at how Starbucks uses Facebook and Mobile to get their message across and create engagement with their customers.

In a world gone mobile less is more. “Think big” is being replaced by “think small”. Businesses need to remember the very nature of a mobile device when planning their mobile marketing campaigns in order to reach their market successfully.

Your website might be visible on mobile devices but that does not mean that it’s mobile friendly. Mobile sites are designed for the small screen, with the specific needs of mobile users in mind.

From Sandwich Boards and street corner fliers, place and time promotions have always been important to retailers. They are still an effective type of advertising to generate interest in your offering within a local area…

The internet has given rise to an information overload; within a few clicks the average surfer can have a world of information right at their fingertips. This endless pool of information…