Bloggertone

The internet is open to all and publicly available. All can contribute and all can read. You can never be sure on the Internet that what you are reading is a fact or correct. The only real way is trial and error…

My final installment, part 4 of these “Avoiding bad practices” series, addresses the role of segmentation and targeting and how it changed one little business. As a treat, I’ve written a true story…

A media page, also known as a press page, media or press room, is a page on your website with information that the media and press would find useful…

QR codes are not new, they have been around since 1994. The 2 dimensional (Quick Response) bar codes have had practical uses on airline boarding tickets and on product lables for stock tracking purposes. What is relatively new is the use of QR codes in marketing.

Ever notice how many bloggers tell you to be Authentic? A quick search on Google returns 62 million results. So it’s obviously important. But what is it? And, more important, how do you become more authentic?

Having a marketing message early in your business development is vital. It helps to put shape and definition to the entire entity. Without a clear message, you can flounder and lose focus…

Has anyone else noticed the similarity between social media and a courtship? A number of key terminology certainly suggests it is, so if we treat…

In today’s climate, positioning and pricing are becoming more and more difficult to define. As a general rule of thumb, high prices are set for higher positioned products or services and low prices are set…

Remember when you were a kid and your mother would say, ‘Be nice – it’s good to be good?’ Bet you didn’t know that your mother understood Social Media karma, did you?

Actually, I really don’t have time to blog, my life is so busy. But I think about it all the time, I think to myself “I really should sit down and spend an hour researching and writing a blog”. Then I think…