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In today’s post, we look at 5 of our top tips on how you can market your website without spending millions in ad dollars.

Marketing in business, especially for a small business, can arguably be considered the most important key to success. You could [...]

Learn how you could promote your business to your market using brochures by means of direct mail, display advertising, and integrated marketing.

3 questions that had the owners of Stagecoaches asked themselves they may have survived as robust and booming businesses. They seem simple and obvious questions, but how you answer them will determine if your business lasts the test of time.

In early May, GM made a big announcement. Not about a new product line or a CEO or the kind [...]

If your company or brand went out of business would anyone notice? Honest answer? One of the most important questions any company or brand should ask itself is: if your company went out of business, would anyone really notice or care?

Email marketing has been with us longer than the most popular social networks, yet among many businesses – particularly smaller or new businesses, a facebook page or twitter account comes before emarketing even though it’s a proven means of effective communication. If you’re not e-marketing, here are ten years you should be!

There have also been studies that suggest that increasingly consumers are looking more and more to independent sources, like online reviews and expert bloggers, for advice on what products and brands to chose with their increasingly limited budgets. The premise being that they see advertising as making overblown and exaggerated claims.

So, just how do you make a connection with people if you or your customers don’t particularly like the web?
Well, as time and industry have moved on it may cost you more but some of the businesses I’ve spoken with strongly believe in and practice some of the following

The use of hashtags is a great idea because Twitter users can make them their own and generate conversation (and content) around them, connecting with not only the brand but also each other. However, be warned, promoted hashtags should be approached with care, specifically because Twitter uses can make them their own …