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The current mantra in SEO and web marketing is that content is king, but not everyone has the time or skills to craft compelling, SEO-friendly copy. If you need to hire content writers for your website, there are a number of ways to do so.

Marketing isn’t getting easier, but with these 7 marketing tips for start-up businesses you can make sure that your business gets off to a flying start.

Search engine optimisation (SEO) is a really hot topic at the moment. In fact, even in the midst of a social media generation focussed on Facebook, Twitter et al, businesses still realise that search, and being found on Google, is of paramount importance in terms of succeeding and performing online.

So, just how do you make a connection with people if you or your customers don’t particularly like the web?
Well, as time and industry have moved on it may cost you more but some of the businesses I’ve spoken with strongly believe in and practice some of the following

The use of hashtags is a great idea because Twitter users can make them their own and generate conversation (and content) around them, connecting with not only the brand but also each other. However, be warned, promoted hashtags should be approached with care, specifically because Twitter uses can make them their own …

Many companies are afraid of social media…. some are afraid of being involved, some are afraid of not being involved. Which is worse?

If you are unsure as to whether or not you should blog for your business, the following story may help you to make up your mind.

In last month’s post, I discussed the thought process of B2C (Business to Consumer) customers. Today, we’re going to look at how B2B (Business to Consumer) customers think.

Kelloggs launched a marketing campaign to reach an audience of single men between the ages of 18 and 35, by placing a QR code and SMS predominantly on the back of their new Crunchy Nut Cereal Packets.

If I had a euro for every person I’ve spoken to over the last ten years who thought that B2B [...]