Bloggertone

Let’s take a look at the branches of marketing that are absolutely necessary for any business to comprehend and potentially incorporate into their marketing strategies in this high-speed age of information.

If you have a business and you need to build a new sales pipeline there are number of ways that you can generate completely new leads.

Whether it’s the Harlem Shake or Gangnam style, most of us have watched a viral video in the past week or so – but what exactly does it mean to “go viral”?

Don’t make these personal branding mistakes, they can hurt a lot. We discuss in this post how to avoid making the biggest personal branding mistakes

I read an article just today where it was confirmed that Facebook are currently testing a new feature that – in my opinion – may become as popular and ubiquitous as the ‘Like’ button. This feature is the ‘Want’ button, and is a way for users to announce their desire or interest in a particular product or service within the walls of the social network. The ‘Want’ button should function in the same way as the Like button. If you ‘want’ a product, you hit the button in much the same way as you hit ‘Like’ to publicly announce your approval or admiration for a particular status update.

Is marketing and promotion dead? Is marketing strategy more about product quality than promotion? Has marketing come full circle to the 60s? Read here.

What has taken place in Ireland to explain the huge adjustments in the last fifteen years? Why is rugby so close to passing the GAA in the survey as the second most popular sport in Ireland?

Search engine optimisation (SEO) is a really hot topic at the moment. In fact, even in the midst of a social media generation focussed on Facebook, Twitter et al, businesses still realise that search, and being found on Google, is of paramount importance in terms of succeeding and performing online.

The use of hashtags is a great idea because Twitter users can make them their own and generate conversation (and content) around them, connecting with not only the brand but also each other. However, be warned, promoted hashtags should be approached with care, specifically because Twitter uses can make them their own …

In a world where speed and agility are essential ingredients to success, many businesses are finding it hard to keep up with the expectations of their customers. However, a slow response can leave your business fatally exposed.