Posts Tagged ‘Marketing Plan’

Importance of including a SWOT analysis in your marketing plan. How SWOT analysis can help you identify the differentiators easily and help you pitch better

The one tiny change that increased sales, referrals, and my own income! Unfortunately, I could have saved thousands of dollars & several years of frustration because the “secret” that I discovered had nothing to do with the tools I was using & everything with my understanding of what marketing a small business really is.

The use of hashtags is a great idea because Twitter users can make them their own and generate conversation (and content) around them, connecting with not only the brand but also each other. However, be warned, promoted hashtags should be approached with care, specifically because Twitter uses can make them their own …

Many companies are afraid of social media…. some are afraid of being involved, some are afraid of not being involved. Which is worse?

In the world of digital marketing, we have the ability to measure these triggers and events, which pinpoint the cause and effect of any given campaign or project. This we call ‘causality marketing’.

To increase your odds of succeeding in business today you must have a marketing strategy in place and remain focused. Here are some techniques to help you accomplish this

Part three, in the “Do or Die Marketing Plan”, is about defining your offering: a vital excercise as how on earth can your customers buy from you if they don’t understand what it is that you are selling?

Now, usually, the reason for a business wanting to target everyone is that they don’t want to miss out on any section of the population that might want to buy their brand, but experience shows that we must focus on a primary target audience…

A good marketing strategy begins with a clear and precise understanding of your brand identity. Attempt to build your marketing without getting this absolutely right and you risk expensive failure…

I’ve come across many different reactions to competition: some sulk, some cry, some
scream, some punch the wall (seen that happen twice), some calmly sit down, some make tea,
and some ….smile.