Posts Tagged ‘innovative marketing’

One of the biggest challenges a marketer faces is to produce content that will ultimately help drive sales. Content can take many forms, from blog posts to videos, infographics to podcasts, and beyond. However the key is always to provide great content. Content that your prospects and customers alike will find valuable. Content that will encourage prospects to buy, and customers to buy again.

The use of hashtags is a great idea because Twitter users can make them their own and generate conversation (and content) around them, connecting with not only the brand but also each other. However, be warned, promoted hashtags should be approached with care, specifically because Twitter uses can make them their own …

A few months back I ran a small Twitter contest in the hopes of getting some attention for my business Twitter account. My main goal was to learn a little about running a successful contest…

“Using” social media doesn’t mean innovation. The definition of innovation according to Peter Drucker is “…any change that creates an added dimension of performance”. Social media is a chance for us…

The benefits of content are three-fold; first off, SEO, secondly, branding + tone, and thirdly, interaction.
Use each to tempt not tease your audience.

Once upon a time news was delivered on the local green by the Town Crier. His three cries commanded a respectful silence and the attention of everyone who listened attentively to his announcement…

I thought I’d share my favourite business tools I have used this year. I am amazed at how many amazing products for business are very inexpensive or often completely free. The only challenge is to find them in the first place. Here are my top 5 business tools of 2009…..

I usually come across many different examples and strategies on how to market products and services on the web…