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What has taken place in Ireland to explain the huge adjustments in the last fifteen years? Why is rugby so close to passing the GAA in the survey as the second most popular sport in Ireland?

So, just how do you make a connection with people if you or your customers don’t particularly like the web?
Well, as time and industry have moved on it may cost you more but some of the businesses I’ve spoken with strongly believe in and practice some of the following

In last month’s post, I discussed the thought process of B2C (Business to Consumer) customers. Today, we’re going to look at how B2B (Business to Consumer) customers think.

If I had a euro for every person I’ve spoken to over the last ten years who thought that B2B [...]

I was inspired by the question: “What are the best free resources for a startup?” to organize a list of free resources for small businesses. Here’s the list broken up by category…

Selling on the Internet is an ideal situation; I mean, all those potential shoppers searching in cyber-shopper heaven, and you don’t need to lift a finger. You’re happy with your glass…

Now, usually, the reason for a business wanting to target everyone is that they don’t want to miss out on any section of the population that might want to buy their brand, but experience shows that we must focus on a primary target audience…

As a small business owner or solopreneur, cultivating customer relationships is a vital part of doing business, but not everyone is so successful in this area. The strength and longevity of your customer relationships…

In customer service, there’s a big difference between pleasing and performing. I even wonder, sometimes, if customer service is anything to do with customers and service, rather than playing the numbers game…

I was reading a post on a forum the other day from a guy who was outraged by the poor service he’d received in a restaurant. The guy had gone to the trouble of typing up a detailed post describing the entire dining experience and naming and shaming the offending restaurant…