Posts Tagged ‘communication’

Over the past couple of months, I’ve been beavering away, writing for clients who simply “can’t write” themselves. Now, I think everyone can write. It just comes easier to some folks than others. Just like juggling…

Now, usually, the reason for a business wanting to target everyone is that they don’t want to miss out on any section of the population that might want to buy their brand, but experience shows that we must focus on a primary target audience…

I’ve come across many different reactions to competition: some sulk, some cry, some
scream, some punch the wall (seen that happen twice), some calmly sit down, some make tea,
and some ….smile.

The internet is open to all and publicly available. All can contribute and all can read. You can never be sure on the Internet that what you are reading is a fact or correct. The only real way is trial and error…

My final installment, part 4 of these “Avoiding bad practices” series, addresses the role of segmentation and targeting and how it changed one little business. As a treat, I’ve written a true story…

A media page, also known as a press page, media or press room, is a page on your website with information that the media and press would find useful…

Has anyone else noticed the similarity between social media and a courtship? A number of key terminology certainly suggests it is, so if we treat…

Why doesn’t marketing work for everyone? Why do some individuals or businesses lose faith in it? Its the blunders, blips and bad practices. Read my guide P1: branding to help you in your quest for results…

When thinking about updating or creating a website, the first thing most business owners do is consult with a web designer. While this is advisable as good design attracts the eye, the business owner must not forget the words that are used on a website…

Reached the point where your online presence is positively dull and lacks luster? Your digital self can shimmer and glow just as radiantly with an online makeover. Here’s how!