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What journalists want is an angle, a hook that makes a business stand out. Before you begin approaching media outlets, have a brainstorm with yourself…

Do you recognise opportunities? Or do they pass you by? What about risks? Preparing a detailed business plan forces you to think about these and test your expectations…

How’s your vision? No, I’m not referring to short-sightedness or your begrudging investment in reading glasses. I’m talking about the future of your business…

Blogging is a great base against which to conduct your social media campaign. It can be a highly powerful mechanism for attracting and retaining customers. It takes time and effort though to be successful and should not be the only avenue for business development.

With the recent publicity of FaceBook and it’s new open graph businesses are scrambling to make the most of the worlds largest social network.

We are often all challenged in our business lives. We are often told that what we do is not unique or not good enough. We can become despondent. We are told that we are wrong. We are not wrong. We all have a vision and the capability to drive that vision to success.

Design is a an art-form and great design allows you to be highly creative in turn…

For many entrepreneurs, putting marketing materials together can be the most challenging aspect of their business

We have always been hugely influenced by images and messages. They form the bulk of our guidance system through life, but they are often subliminal. Do you know what your business is telling the world?

Just over a year ago our SEO consultant advised us to sign up to Twitter. I’d never heard of Twitter and thought what a silly name. But I signed up anyway.