Posts Tagged ‘Brands’

The Wu Tang Clan is one of the greatest hip hop brands ever created. Yes there are plenty of rappers and music groups out there today with their own clothing lines, sneakers, watches, endorsement deals and 5 Hour Energy drinks, but they learned it from the Wu Tang. Snoop Dog and Bow Wow can thank the Wu for their Hot Packets endorsement deal.

This article is about using your imagination to differentiate your brand. It includes two examples that show what a little imagination can do as a foundation for a successful business.

Recently I was drawn into an argument, oh let’s call it a debate, about whether a brand name should be based on the truth or not.