Posts Tagged ‘Branding’

Now, usually, the reason for a business wanting to target everyone is that they don’t want to miss out on any section of the population that might want to buy their brand, but experience shows that we must focus on a primary target audience…

This short guide to domain names looks at some of the things that may influence your choice of domain name for your business website…

If you are going to put a photo of two business people shaking hands up on your website then why not take a photo of YOU shaking the hand of one of your current customers and put this up on your website…

Has anyone else noticed the similarity between social media and a courtship? A number of key terminology certainly suggests it is, so if we treat…

In today’s climate, positioning and pricing are becoming more and more difficult to define. As a general rule of thumb, high prices are set for higher positioned products or services and low prices are set…

What a pointless exercise: going to a network event to sell your brand, business or latest product, when everyone is there to do exactly the same thing. There is nothing more frustrating than coming home with 28 busines cards…

Why doesn’t marketing work for everyone? Why do some individuals or businesses lose faith in it? Its the blunders, blips and bad practices. Read my guide P1: branding to help you in your quest for results…

You learn from the masters, right? According to Ad Age, Seth ranks number one on their Power 150 web marketing blogs. If he’s having a down day, he may fall all the way to number two. Don’t worry. Check back…

Reached the point where your online presence is positively dull and lacks luster? Your digital self can shimmer and glow just as radiantly with an online makeover. Here’s how!

The benefits of content are three-fold; first off, SEO, secondly, branding + tone, and thirdly, interaction.
Use each to tempt not tease your audience.