Posts Tagged ‘Branding’

The square or circular icon is a necessity these days for any business. It can become many things, from another item in your branding arsenal…

3 questions that had the owners of Stagecoaches asked themselves they may have survived as robust and booming businesses. They seem simple and obvious questions, but how you answer them will determine if your business lasts the test of time.

There have also been studies that suggest that increasingly consumers are looking more and more to independent sources, like online reviews and expert bloggers, for advice on what products and brands to chose with their increasingly limited budgets. The premise being that they see advertising as making overblown and exaggerated claims.

The use of hashtags is a great idea because Twitter users can make them their own and generate conversation (and content) around them, connecting with not only the brand but also each other. However, be warned, promoted hashtags should be approached with care, specifically because Twitter uses can make them their own …

Many companies are afraid of social media…. some are afraid of being involved, some are afraid of not being involved. Which is worse?

In the world of digital marketing, we have the ability to measure these triggers and events, which pinpoint the cause and effect of any given campaign or project. This we call ‘causality marketing’.

On Monday 7th November Google announced its launch of Google+ pages for all, with a roll out to happen gradually over the next couple of days – although many had immediate access on the Monday.

Before you go about developing your business’ brand and image you must first answer the question: how different do you want to be?

Internet marketers can learn a lot from the X Factor. Take Simon Cowell. He’s not a particular nice guy but he’s interesting (and usually right). Louis Walsh is nice but…

Selling on the Internet is an ideal situation; I mean, all those potential shoppers searching in cyber-shopper heaven, and you don’t need to lift a finger. You’re happy with your glass…