Posts Tagged ‘Brand Development’

Don’t make these personal branding mistakes, they can hurt a lot. We discuss in this post how to avoid making the biggest personal branding mistakes

What has taken place in Ireland to explain the huge adjustments in the last fifteen years? Why is rugby so close to passing the GAA in the survey as the second most popular sport in Ireland?

In this article I will try and convince you that your business or brand will be more successful, and challenge your competitors more, by ensuring that you have a core belief at the centre of everything you do. The most successful brands around us across many categories have succeeded by having a core brand belief drive what they do and how they compete.

The use of hashtags is a great idea because Twitter users can make them their own and generate conversation (and content) around them, connecting with not only the brand but also each other. However, be warned, promoted hashtags should be approached with care, specifically because Twitter uses can make them their own …

Many companies are afraid of social media…. some are afraid of being involved, some are afraid of not being involved. Which is worse?

Before you go about developing your business’ brand and image you must first answer the question: how different do you want to be?

I even wonder if we are going to kill it for some people because we simply can’t stop following every tiny change and many could be accused of blowing things out of proportion.

Now, usually, the reason for a business wanting to target everyone is that they don’t want to miss out on any section of the population that might want to buy their brand, but experience shows that we must focus on a primary target audience…

What a pointless exercise: going to a network event to sell your brand, business or latest product, when everyone is there to do exactly the same thing. There is nothing more frustrating than coming home with 28 busines cards…

Finding Time

Engaging fully in social media is critical to ensuring that business benefits fully from it. Partial or sporadic engagement simply doesn’t work.