Posts Tagged ‘Advertising’

Adblockers have been around since 2006. They started as web browser plugins that blocked ads. Now ad blocking accounts for over 21.8 billion dollars of online advertising.

Physical advertising is still alive and well. And more people are beginning to understand and appreciate the effects of traditional marketing techniques.

In early May, GM made a big announcement. Not about a new product line or a CEO or the kind […]

There have also been studies that suggest that increasingly consumers are looking more and more to independent sources, like online reviews and expert bloggers, for advice on what products and brands to chose with their increasingly limited budgets. The premise being that they see advertising as making overblown and exaggerated claims.

So, just how do you make a connection with people if you or your customers don’t particularly like the web?
Well, as time and industry have moved on it may cost you more but some of the businesses I’ve spoken with strongly believe in and practice some of the following

The use of hashtags is a great idea because Twitter users can make them their own and generate conversation (and content) around them, connecting with not only the brand but also each other. However, be warned, promoted hashtags should be approached with care, specifically because Twitter uses can make them their own …

In the world of digital marketing, we have the ability to measure these triggers and events, which pinpoint the cause and effect of any given campaign or project. This we call ‘causality marketing’.

In last month’s post, I discussed the thought process of B2C (Business to Consumer) customers. Today, we’re going to look at how B2B (Business to Consumer) customers think.

If I had a euro for every person I’ve spoken to over the last ten years who thought that B2B […]

My final installment, part 4 of these “Avoiding bad practices” series, addresses the role of segmentation and targeting and how it changed one little business. As a treat, I’ve written a true story…