Posts Tagged ‘4 ps’

Part three, in the “Do or Die Marketing Plan”, is about defining your offering: a vital excercise as how on earth can your customers buy from you if they don’t understand what it is that you are selling?

Do you want to know what the right price is for your product or service? If I could write an app for calculating that, I’d be a rich woman, because everybody would want it!

You should bear your business strategy in mind when setting prices. Knee jerk pricing, used simply to boost sales or cash flow by lowering prices in a slack period, can have disastrous consequences…