Tweak Your Biz » Marketing

To someone with an office job, freelance writing may seem like a convenient career. It’s nice and relaxing when you see only the best parts of it: you work from home, you don’t have to get out of your pajamas if you don’t want to, and you can respect your own rhythm of productiveness. On the other hand, a freelance writer has to face demanding clients. Not all of their requirements are reasonable. In addition, your income is not stable and it’s not pleasurable to hunt for new projects…

I often wish I could be as productive with my free time as I am while I’m at work. Maybe the key to productivity during off time is to treat it as you do your work and organize your time effectively. That is, think of an overarching goal, and work on it. This requires you, of course, to know your goals.  It might take a bit to work up to that point—but that’s okay. That’s what off time is for! You might be a secret entrepreneur and not realize it, as of yet.  In order to be…

Today an estimated 81% of businesses are using social media to connect with their customers. Many of those businesses struggle with proper management of all those channels. If you’re one of them, now’s the time to start thinking about getting a plan in place. Your company’s social media activity also plays a role in search engine optimization (SEO), so it’s not something that needs to be ignored. These tools for social media automation, content curation, analytics, and return on…

A digital marketing strategy is only as good as the information that was used to develop that strategy. Unfortunately, too many digital marketing strategies are built around delusions and myths, not fact. The result is implementing strategy that doesn’t work. If you are a CMO or a person in position to influence a CMO, you must read this before sitting down to plan your digital marketing strategy for the next quarter. Here are 15 myths that could be causing you to fail at digital…

Has it ever happened to you before? You’ve spent hours upon hours collecting and compiling blog posts. Put them together into a lead generation eBook, spent even more time trying to make it look professional. Finally, you launched it and… …no one’s seen it. And it was meant to be so great. Your eBook was supposed to generate tons of leads. Help customers sample your expertise. Drive traffic to your site. And position you as a thought-leader. Instead, there’s nothing. But it’s not…

One common thing that unites all the marketers from across the world is the fact that they are always looking ahead into the future. Their main purpose is to identify what are the next marketing trends that are going to be implemented on the market. Questions like “What is going to be the next big campaign?” or “How could we make our client to be the very next “big thing”?” start to arise in every true marketer’s mind. Marketing is an extremely volatile area, but because of that,…

Small business owners will already be aware of the battle that they face in order to contend with bigger organisations in their chosen field. The limited budgets, staff and sometimes experience can leave these type of business in the shadows, however there are some great little strategies that a small business owner can take which will help propel them forward. Below we have highlighted 12 of the best marketing strategies that you should be using as part of your business plan in order to…

In social trading, investors participate in a community, sharing ideas, tips, and discussions. Social trading is so-called because it works on the same lines as a social network. Investors create accounts, follow one another, post status updates, and interact on comment threads. It is a perfect form of trading for both beginners and experienced investors. Through this new social format, copy-trading lends a new dimension altogether. Social traders do not have to be experts at the trading…

On April 21, 2015, Google announced their latest search algorithm update which relates closely to mobile friendliness. On this very day, it was a date that many remembered as the birth of “mobilegeddon”. The update was fairly simple. The significant new mobile-friendly ranking algorithm was designed to give a boost to mobile-friendly pages in Google’s mobile search results. Yes, you read it right. It is all about mobile and it is real, folks. On that day, webmasters (if this…

Starting a business blog isn’t something we do because it’s expected. Blogging, when done right, is a cheap and easy marketing opportunity. It’s a way to open new doors and connect with your target market on a new level. It’s actually called content marketing, which means creating the type of content that engages consumers. and it’s a great way to improve your PR and increase your community. Plus, it’s on a platform that you own and control. If you’re not convinced that blogging…