Tweak Your Biz » Marketing

For any business, whether it be online or not, a logo plays an extremely critical part of the business’ identity. A logo or brand that captures the essence of your business and the attention of potential clients is only as good as its visibility in the marketplace. Using logos strategically not only boosts your presence, but also promotes your brand in a way that is not pushy, but most opportune. The secret is knowing where to make your brand stand out for strategic exposure that results in…

Quizzes drive absurd amounts of traffic. In this chart of 31 Buzzfeed quizzes, the average quiz saw 1.2 million views – that’s equivalent to every person in San Jose, California taking the each of these quizzes. Traffic numbers like these put Buzzfeed in the top 100 websites in the world. So what is it about these quizzes that draw in so many people? And how do I get involved? The first thing to do is create a Buzzfeed style quiz. There is a very specific set of rules to follow if…

A video relies heavily on the quality of its audio and the same goes for a corporate video production. Bad audio recording, poor sound monitoring and inexperience can quickly turn any video production from sweet to sour. In this article we explore the sound recording essentials for corporate video shoots and how using these tips will make your video a complete success. Scout Your Location Before you think about recording any audio your first order of business is to scope out your location…

Marketers who attempt to calculate the ROI of their social media efforts tend to come away either confused or disappointed. On one hand, it’s very difficult to directly measure the return on investment of social media marketing, so marketers end up creating ‘soft’ metrics that attempt to quantify the value of a Facebook like or Twitter follower. On the other hand, attempting to directly measure the uptick in sales following a large investment in social media often produces…

You have a great idea. You know it’s a money maker. You have the skills and talent. This could be your big break…The only problem is you’re broke. In the past, starting a new business venture was expensive. You had to create or buy inventory, and find retail space.  Not to mention create a logo, marketing strategy, and payment/billing system. Now you can take your great idea and turn it into a profitable digital business for very little money.  If you sell digital products like…

Social media marketing is a valid part of a digital marketing campaign. While it may not necessarily lead to sales, social media marketing is particularly useful for capturing leads—especially if you’re active in a community. For example, something like #irishbizparty, a social network of entrepreneurs and business people. Sometimes, though, social media marketing can feel like shouting into the void. Every business worth its salt is online, especially on Twitter. As a digital marketer,…

When you’re operating a consumer electronics retail store, or any other store for that matter, accounting, customer service, purchasing and stocking are just a few of your competing priorities in a typical day. This leaves less time and resources for in-store marketing. Profitable? Yes. Easy to manage? No. The Shopper Engagement Study published by POPAI (The Point of Purchase Advertising International), the retail industry’s global association for marketing, reveals that in-store consumer…

Picture the scene. You’re working for a company and, like many others, you’re using your LinkedIn profile to build the business’s network and you also use it to nurture relationships and increase sales using its range of excellent tools. Now you decide to move jobs and to another company, so you pack up your things and say your goodbyes. But your boss has other ideas! Before you leave, you’re asked to hand over your LinkedIn account access details. The big question now is….. Who owns…

At SMX West (held in March 2014, in San Jose), Google’s head of Webspam, Matt Cutts, announced a new Google Panda update aimed at helping small businesses.  Since the launch of the first Google Panda algorithm, the search giant has made significant steps in combating internet spam most recently by focusing on large guest blogging platforms. But many people feel they have been too aggressive and innocent business owners have been caught up in the fight against spam. For many small to…

As a small business, everything is done on a tight budget, and when it comes to digital marketing, it can seem like the bigger companies have all the advantages. Small businesses are generally limited not just in terms of money but in time, resources and personnel. However, there are a number of digital marketing strategies small businesses can employ to market themselves without breaking the bank. #1. Teach yourself the basics The difficult and exciting thing about being a small business is…