Tweak Your Biz » Marketing

Growth Hacking   A lot of hype or something useful?  Growth hacking can be a term that sounds like the latest marketing buzz word, or even a replacement for marketing itself. It can be argued that ask three people what it means, and they will give you two different definitions each. However the most useful way to view growth hacking is to see it as a tool bag, full of many different options. Reach in, see what works best for you, try it out, if it works, run with it. If not, try and evaluate…

You’re an accountant and wondering why you should be on Twitter. What is all this you hear about tweeting, retweeting, hashtags and mentions? As an accountant you’re often buried deep in figures all day long and have the unfortunate tag of being boring or the bearer of bad news when it’s tax time. It doesn’t need to be this way though and being on Twitter can help; not only changing the perception of accountants but also gaining attention to you and your business which will hopefully…

A friend who occasionally runs an AdWords campaign received a postcard from Google in the mail the other day. He hadn’t run a campaign in a while and Google, being the ever-helpful Internet mega-nanny, was wondering how it could help out. The interesting—and ironic—point here is that the Internet’s reigning expert in targeted online marketing regularly turns to the traditional vehicle of direct mail to promote its business. And Google isn’t the only high-tech, über…

The big players like TripAdvisor, Google, Twitter and Facebook at the beginning of 2014 advised the hotel marketers to shift most of their promotional budget to mobile marketing. They have also suggested using social networks to engage the guests before, during and after their trips. In this fast interconnected multi-device world the hotel businesses have to be knowledgeable about the latest trends and find new ways to position their products or brands. This post can also apply to almost any…

For any business, whether it be online or not, a logo plays an extremely critical part of the business’ identity. A logo or brand that captures the essence of your business and the attention of potential clients is only as good as its visibility in the marketplace. Using logos strategically not only boosts your presence, but also promotes your brand in a way that is not pushy, but most opportune. The secret is knowing where to make your brand stand out for strategic exposure that results in…

Quizzes drive absurd amounts of traffic. In this chart of 31 Buzzfeed quizzes, the average quiz saw 1.2 million views – that’s equivalent to every person in San Jose, California taking the each of these quizzes. Traffic numbers like these put Buzzfeed in the top 100 websites in the world. So what is it about these quizzes that draw in so many people? And how do I get involved? The first thing to do is create a Buzzfeed style quiz. There is a very specific set of rules to follow if…

A video relies heavily on the quality of its audio and the same goes for a corporate video production. Bad audio recording, poor sound monitoring and inexperience can quickly turn any video production from sweet to sour. In this article we explore the sound recording essentials for corporate video shoots and how using these tips will make your video a complete success. Scout Your Location Before you think about recording any audio your first order of business is to scope out your location…

Marketers who attempt to calculate the ROI of their social media efforts tend to come away either confused or disappointed. On one hand, it’s very difficult to directly measure the return on investment of social media marketing, so marketers end up creating ‘soft’ metrics that attempt to quantify the value of a Facebook like or Twitter follower. On the other hand, attempting to directly measure the uptick in sales following a large investment in social media often produces…

You have a great idea. You know it’s a money maker. You have the skills and talent. This could be your big break…The only problem is you’re broke. In the past, starting a new business venture was expensive. You had to create or buy inventory, and find retail space.  Not to mention create a logo, marketing strategy, and payment/billing system. Now you can take your great idea and turn it into a profitable digital business for very little money.  If you sell digital products like…

Social media marketing is a valid part of a digital marketing campaign. While it may not necessarily lead to sales, social media marketing is particularly useful for capturing leads—especially if you’re active in a community. For example, something like #irishbizparty, a social network of entrepreneurs and business people. Sometimes, though, social media marketing can feel like shouting into the void. Every business worth its salt is online, especially on Twitter. As a digital marketer,…