Tweak Your Biz » Marketing

Ladies and gentlemen, we are now in the year 2014 and search engine optimization (SEO) is already widely known as one of the latest marketing techniques. While many companies are scrambling to be on the top spot of Google (some only just started to be ‘online’), search engine optimization is no ‘walk in the park’. The term search engine marketing is there for a reason and just like any marketing techniques out there, you need top notch planning and strategy to start on the right…

Struggling with your content marketing strategy? Not sure how to take it to the next level? Afraid it’s never going to generate the right results? Don’t panic! Giving your content strategy a boost is as easy as following these 4 tips: #1. Take full advantage of social media Sure, you probably tweet out a link to your latest blog post or share it on Facebook, but if your social media efforts end there, you’re missing out on some major opportunities! For example, if your…

In modern times a better product can fall foul to a poorer quality competitor simply because of good marketing. Marketing is king. It is a multi-million dollar industry, in which companies invest in whole teams and departments to drive their brand and advertising campaigns forward. A successful marketing campaign sticks in a consumers mind and lasts in their memory for an eternity. Everyone associates the phrase “they’re great” with Frosties, in the same way that if I said “take a…

This post originally appeared on Niall Devitt’s LinkedIn, Niall is a regular contributor to Tweak Your Biz. MyKidsTime.ie is a listings website for parents and their children in Ireland. I’ve been working with and advising CEO and Founder: Jill Holtz on their Facebook strategy for around 4 years. In that time, this Irish company has built an incredible Facebook page presence. They are using the platform for both B2C and B2B, generating sales and new customers and all the while…

According to the Business2Community website, there are over 240 million blogs generating 500,000 new posts every day, with 329 million people viewing over 25 billion pages each month and making over 400,000 comments each day. With this kind of numbers generated, it is of no wonder why blogging has emerged as one of the most important digital marketing tool in this new era of internet marketing where content is really king. Blogging for business has been proven to drive more targeted visitors to…

If you’ve logged onto Yelp within the last week or so, you’ve probably noticed some significant formatting changes. Most strikingly, photographs taken by users now have pride of place beneath the page header, along with snippets from reviews provided by readers. The dreaded star system is still very much in evidence, but these user photographs are so big that they seem to dwarf everything else that’s on the page, and the little excerpts of reviews make scrolling down for a…

Ever heard the phrase “the more things change, the more they stay the same?” That’s something you don’t want said about your company. Things change at a lightning-fast pace on the Internet, and your business is in danger of being left behind if you’re not changing to keep up with it. In many cases, that means an online rebranding strategy. An online rebrand can help a company get closer to achieving its goals, whether they’re higher web conversion rates or more web traffic. Here are…

Ok – your business is new to Facebook or Twitter (or indeed any other social network) and you find that you only have a few fans or followers.  It’s early days but you can’t help but worry about how you can grow your numbers. It’s tempting to think  that having lots of fans or followers ‘looks’ a lot better than having not too many at all. If so, think about it again. Remember that quality beats quantity every time… So, who exactly are you connecting with online? When you start…

Your inbox is inundated with dozens, if not more, emails each and every day. Some you send straight to the trash and some you even mark as spam. But then, there are the select few you open and read. Maybe you then even click through to a website and buy a product. You even look forward to the emails! Thinking about your own experience with your inbox can help you relate to your customers. Take a step back now to think about the process behind those emails getting delivered and finally, being…

“Congrats! Your content on SlideShare has been viewed over 10,000 times”. This is the e-mail that I just received from Slideshare. While not a big number, it still struck me as a very decent return for the amount of time I’ve invested and the tactics that I’ve used so far.  If I’m honest, I haven’t been particularly strategic or consistent in how I’ve used Slideshare. I wanted to dip my toe in the water without having to make a significant investment of my time or resources. A…