Tweak Your Biz » Marketing

There are so many different marketing channels to think about when developing your inbound marketing strategy. For some small businesses, this can be very daunting – particularly when you are time poor and under-resourced. According to an infographic by Wordstream, there are 15 different inbound marketing channels to consider. Of course, not all of them will be relevant to every business. If you are a small business and time is limited my advice would be to pick four you know you can…

Struggling to see any kind of ROI from all the networking events you attend? Chances are there are a few tweaks to your regular pattern that can mix things up and bring you more business. Here are a few tips to help you make the most of your networking events so your time pays off. Schedule In Events Before you attend a single networking event, check your schedule. Do you have time for each one? Probably not. There’s rarely a shortage of networking events in any given area. You could…

Content plays a very pivotal role in search engine optimization (SEO). Search engines are always trying to identify pages and websites that contain relevant and informative content that can interest online visitors. They reward such sites or pages by providing them higher rankings in search results resulting in greater visibility and traffic. Content writers therefore must understand the importance of good content in making SEO more effective and productive for the clients. In fact, some of the…

Scoring new clients is an achievement. Being able to keep them is a different story. Strengthening relationships and even acquiring clients take a lot of time dedication and hard work, and as long as you do it right, the investment will return tenfold. Often neglected but very much needed, here’s a rundown on how you can build client ties to last you for the years ahead. Be patient and sincere in building relationships. Similar to what we have in our personal lives, building genuine…

Writers, expert writers especially, are hard to come by. Expertise comes at a certain cost: whether through education, life experience, or both. For years, everyone with a website wants to rank well in Google results, especially when users type in certain keywords or phrases related to their business. The practice of getting there, known by several names over time, comes down to Search Engine Optimization, or showing Google what it wants to see about your site, so it will place it higher in the…

Social media marketing has become an important part of digital marketing. All businesses, whether they are B2B or B2C are using social media to get maximum exposure, increasing sales and boost their business growth. Use of social media for marketing purpose increased surprisingly in recent years and is still growing. According to The CMO Survey, the total amount of marketing budget spent on social media marketing will become more than two times of the current budget in next five years, from…

Following the need for successful business promotion and optimization in the online space, it is imperative to have a website that should be responsive, impressive and effective. Many business owners are aware of the fact that customers today are going online for the purchase of goods and services. It is why the importance of responsive web design (RWD) is much more for the online businesses. When it comes to creating a website for business purposes, many business owners simply don’t…

Customer experience can be a rather subjective aspect of business. In fact, in a country of billions of people, it is virtually impossible to cater to everybody and expect similar responses. However, most companies, websites, or individuals attempt just this, trying to find a kind of middle ground so as to provide the optimal user experience. Feedback programs can be a great way of doing this, and here we will try to show you to effectively utilize it for greater business and improved…

Have you ever wondered how eCommerce juggernauts like Amazon and eBay show you product recommendations each time when you log in to the site? Product recommendations are shown based on your previous purchases, search, preferences and interest. For instance, if you searched for ‘Google Nexus’ on Amazon, on your next login you would be probably seeing call-to-actions to buy a Nexus phone or some related items that Amazon thinks you might be interested in. Since they recommend products based…

Would you do business with a company without scoping them out first? When choosing a restaurant, do you stalk their Yelp page? I’ll bet you pay close attention to that coffeemaker’s star rating before buying it on Amazon. Yes, we as consumers are hard-wired to look for existing social proof before we make any buying decision. And your potential customers are no different. They have questions about your business. When a prospect arrives at your website, chances are, they are looking for…