Tweak Your Biz » Marketing

While the world of digital provides endless opportunities for brands to reach their target audience, there’s nothing quite like the unique interaction that takes place in an experiential environment. The eye contact; the buzz of conversation and the instant human connection – these are powerful things that can be forgotten in a world of ever-growing digital innovation. Over the last ten years, we’ve been providing promotional staff to brands across the UK, Europe and Australia…

Where is your mobile phone right now? Chances are it is either in your pocket, on your desk, or maybe you are reading this off your phone. Is your phone somewhere within reach? I bet it is. The point I am trying make here is that everybody (me and you including) is chronically attached to their phones and with this comes the question ‘How can marketers can make the most of this new opportunity?’. We can now check our emails on our mobile devices, we use QR codes but SMS remains to be the…

When you think about your business, you’ve likely relied on other people and companies to help you grow. Think about the bloggers whose content you devour. Authors whose books you read. Companies whose apps make your work easier. These are small business influencers, and these are exactly the kind of people being honored in the 2014 Small Business Influencer Awards. I’m the Communications Manager for Small Business Trends, as well as a Judge for this year’s awards, so…

These days obesity is a major problem around the world. And, it’s not that people are unaware of its ill effects. That’s why they are doing everything possible in their efforts to lose weight – following a strict diet, exercising, going to gyms and so on. This is what has made the gym business one of the most flourishing businesses in the whole wide world. If you already own a gym business or are planning to do so, you need to focus on marketing else as well. Marketing is one thing…

You’ve heard of the phrase “time is money” right? Well in the Blogosphere speed is money, or rather, a slow site = lost customers. If you have a blog for your business then that’s a great move. I think everyone who operates online will agree with that. But if it’s attached to your business website and it’s got lots of over-sized images in blog posts and pages then that’s a potential problem. You see when you have a lot of images on your site and you…

Building up the courage to engage in your very own business venture is enough of a challenge in itself, but finding out how to help that business thrive, and make it work for you, is where the truly hard work really begins. Generating Fresh Content With the advent of the internet offering new entrepreneurial endeavors to young and ambitious individuals everywhere, it’s never been simpler to start up your own business from scratch. All you need is a computer with an internet connection and…

Travel marketing is no new word. Different travel companies have been doing this for ages now. Even different forms of online marketing has also emerged since the advent of the internet. However, with every passing day, new social platforms are being introduced on the internet.  And with them, the world of online travel marketing is also evolving at a fast pace. Several social media platforms have been playing important roles in travel marketing. Of all the social media channels present there,…

If you’re lucky, you run a business that offers a product or service that no one else offers. But most businesses offer the same products as their competitors. Take a printing business, for example. They offer largely similar products, and the process of printing those products is the same for all printing companies. This presents a challenge when you’re writing your marketing content. How can you write content that will make your business stand out, if you’re doing the same thing as…

Products and services are a dime a dozen these days. For every new idea, invention or service there are five like it in existence, and several hundred others in the works to follow it. Just look at the headphone or cell-phone accessories industry as an example. Marketing and advertising folks over the years have had to deal with the average consumer becoming savvier and being more informed. Consumers have come a long way since the days of Sterling, Cooper, Draper and Pryce; a time when…

If you are a retailer, then knowing how your buyers think is imperative to your business. Knowing how you think is also imperative. This post highlights seven honest retail insights from both retailers and consumers, with some examples and questions to influence honest thinking in relation to a retail selling strategy. #1. Just because you love what you sell, doesn’t mean everyone else does I’ve started at the painful end dear retailers, but I promise that the read is worth the…