Tweak Your Biz » Marketing

Running a business is not child’s play; it is a tough job. Setting up your own office, getting done with all the legal formalities, publicizing what you have to offer, spreading the word about your business, building clients, maintaining the old ones and continuously searching for new ones, letting orders roll in, providing the best solutions to meet all deadlines, dealing with the delay in payments and all the other payment issues and then taxes and employees and what not. A business asks…

An eMarketer report indicates that there will be a 4 percent increase in U.S. retail sales in 2015, hitting nearly $5 trillion. It also predicted that ecommerce in the U.S. will experience a 14 percent jump. An analogous report from Forrester Research also indicates similar growth. It states that U.S. ecommerce sales are slated to hit $279 Billion this year as consumers are spending increasing amounts of time online. The holiday season sales of 2014 saw an increase of 16 percent in ecommerce…

Email marketing is an effective tool to elevate conversion rates of the leads to clients and to increase revenue at the same time. The fact that you can have the opportunity of selling a particular product all over again to the same customer makes email marketing powerful. Additionally, you also have the window of selling other products to the same person as well. Moreover, you can make email marketing more powerful by automating the follow up system utilizing services specialized for the…

Google set the deadline of April 21, 2015 for an update in its algorithm which checked whether a website is mobile friendly or not. Mobile friendly websites which allow users to browse without having to zoom in and out can expect to get a boost in rankings. On the other hand, those websites which are not mobile friendly and offer a suboptimal user experience can expect to see a sharp drop. This update, dubbed as “Mobilegeddon”, will affect searches in all languages. Google has opined…

Brought to you by DigitasLBi. DigitasLBi interviewed some of the industry’s top creators, distributors and thought leaders. The result is a video series of ‘revelations’ that candidly discusses some of the most pressing questions facing digital marketing today – from millennials, to big data, to the (inevitable?) death of television. Take a look to see what it is all about and then head over to YouTube to watch the full series:…

When marketing ends, that is when remarketing starts. You must have read several articles which state that “Remarketing is a means to retarget those potential leads who showed interest in your service sometime back in the past”. Is it just that? If I have to redefine the remarketing process it can be defined as “the modifications done in your product or marketing strategies; followed by other means to keep a track of all the customers who come and go”. The process of remarketing can…

   Publisher Channel Content by GetApp.com   For many small businesses, the problem of tackling social media isn’t finding the right platform, it’s finding the time to like, post and share. If you’re not already networking on social media, you’re completely missing the boat. Existing customers and future leads, are already looking for you online, especially on social channels, so you need to make an appearance or risk being left on the dock, out there rusting in the…

Publisher Channel Content by Content Plan   A lot of time and effort can be put into the creation of a blog post with the hope of producing content ‘that flies’ yet, when published, that content does not meet the expectation that had been placed upon it. It’s a deflating feeling as you may feel that the content substance is good but either Your content is not being absorbed thoroughly Your content is not reaching your target audience This frustration can be somewhat eased with…

When launching a new product, designing an attention-grabbing label is one of the key jobs to be done. When your product is new in the market, its label would represent it to the world. It’s the label that would create the first impression of your product in the minds of buyers, and remember, first impression IS the last impression for customers. So, your product labels must be impressive enough to tempt a buyer to pick up the item from the shelf. Although there is no clearly defined…

With a new day, come new things. That is especially true in the world of social media. Facebook, the world’s biggest social network takes no exception to that and like it or not is bringing more new tools to its platform for businesses. Here are a few of the new features that are either currently available or will be coming soon that can hopefully create more business for you and your company. Interest Targeting Does your firm offer a variety of products and services that target to a variety…