Tweak Your Biz » Marketing

The evolution of the workplace is not a new phenomenon. Trends like telecommuting began many years ago as a way to accommodate working mothers.  Over time, flexibility options have expanded to include such things as job sharing, compressed work weeks, collaborative workspaces, and video conferencing.  As workplace flexibility has evolved with technology, it has become a vital resource for employees as well as a benefit for organizations. Other recent trends in workplace design involve making…

Influencers have become an integral part of any successful marketing strategy, including how you approach not just social media, but also your link-building plan. It’s become so pivotal it’s even spawned its own term—influencer marketing. When you reach out to those individuals with a strong online presence in your industry or niche, you’re opening yourself up to a completely new audience. You’re aligning yourself with someone seen as an authority, which lends to your own credibility,…

The power that is found in social media is immense. Initially, people always thought of social media as just another place to meet up and share the latest gossip, more like an online coffee place, only without the coffee. Social media platforms are being used a lot today for more than just talking and sharing details. People are utilizing them to promote businesses. This is all thanks to the increasing popularity of social media marketing. With a social media marketing plan in place, you can…

The biggest disconnect between PR and marketing in many companies comes down to breakdowns in organization and communication. The larger a brand is, the more likely it becomes for their various teams to drift away from each other and end up in a situation where they do not know what others are doing, or what their specific goals are. Frequently, these goals and tactics are not far off from each other, but not working on them together can actually make them work against each other, or at least,…

The mobile app revolution is super useful to the modern marketer and can help them reap massive benefits from it. Tools and data are becoming available on the go with useful marketing software becoming increasingly available in app form. From more complex actions like tracking campaign metrics to those simpler ones like uploading blog posts, apps allow marketers to access information quickly and conveniently. However, to actually succeed in digital marketing, you need to know which apps are the…

Technology and innovation drive us. Our lives and businesses are propelled by new technologies, and we are only going to get more dependent on them as we progress. Luddites, unfortunately, are losing their place in this world. In fact, anyone who does not embrace technology runs a very real risk of being left behind. For small business owners, especially, this is not even a choice anymore. We risk closing shop if we don’t move along with the times! Here is why you should prioritize…

Nowadays there are plenty of sources which can give you various pieces of advice about how to make your business sky-rocket. And there is no doubt that one of them will be devoted to the question of increasing Average Order Value (AOV). In fact, this issue itself hides a number of secrets and levers, the use of which can affect your revenue greatly, and I’m happy to share their key principles with you. #1. Fill your customers’ shoes – use personalization Isn’t it great to get something…

Want to understand what micro moments are made of? Picture this: you’re standing on a crosswalk, waiting for the light to turn green when you suddenly remember that you need new jeans. But instead of immediately heading to the nearest clothing store, you’re like to whip out your phone. You do a quick Google search for “affordable blue jeans” when you receive an SMS. It’s your friend, and he’s asking if you’re free in 10 minutes. You smile as you spot Starbucks just a few feet…

Being a one (wo)man band or solopreneur isn’t easy neither in music nor in business. Though I have never regretted the decision to become my own boss and start working as an independent consultant and content writer, there have been quite a few bumps on the way to establishing the efficient work routine I have today. If you are working independently or running a small biz, it often seems you lack the time to tick off each thing on your endless to-do list. While being your own boss certainly…

When it comes to generating more revenue, some eCommerce startups focus heavily on acquiring new customers by increasing the traffic. Maybe that’s the right choice for them especially if they’ve just rolled out their store or if they haven’t gained much traction in their niche circle. However, if you’ve been in the industry for a while, aside from customer acquisition, you’ll need to look at other measures as well to generate more revenue. In fact, according to a study, 70% of…