Tweak Your Biz » Marketing

Email Marketing – what is the best time to start our email marketing campaign? Often people ask the small business consultant or marketing strategist about the best time to initiate their email marketing campaigns. The long-standing advice they get is to start is Tuesday through Thursday morning, between 8AM and 10AM. Every email marketers start their email marketing in the morning. However, times are changing. What are the current email-marketing trend that is able to bring a shift in…

In an age where everyone is inundated by mountains of information (spam emails, highway billboards, push notifications, etc.), it’s tough for marketers to find a niche where they can fight through the noise and resonate effectively with consumers. However, in recent years the use of text messaging (or SMS) has grown in marketing circles — and for good reason. It’s essentially the one channel that people are 100 percent attached to and won’t likely ignore. So we thought we’d highlight…

If you were to ask Chris Heuer, it does! He recently wrote Social Business is Dead! Long Live What’s Next. That is a bit more drastic than a make over, don’t you think? Do we need to take a defibrillator to Social Business or do we need to be more patient? Is it dead? Or are we expecting too much too soon from Social Media, C-Suite Executives, Senior Management, Marketers and business in general. Chris Heuer raised some very valid points in his post about Social Business, most…

When Rand Fishkin joked that everyone is caught in the middle of a content arms race, we knew that he wasn’t kidding. You and I both know the power of custom content, but do you realize the power behind boosting the volume of information shared so that it potentially reaches all four corners of the Internet? Everyone can’t seem to create custom, high quality content fast enough, but what most people don’t realize is that you CAN gain a competitive edge by expanding your content marketing…

According to one source, there are more than 164 million blogs out there today and a huge portion of them doesn’t even hit the 1,000 visitors mark per month. One of the biggest issues that contribute to low blog traffic is the quality of the write ups. With the amount of blogs out there, you really need to step up the game in order to compete with the rest. The bottom line is clear; you need stunning blog posts! So, how do you write a stunning blog post? Blogging is nothing unless you are…

Are you wondering how to get your Facebook fans excited about Christmas? Here are a few ideas that will help you think about how your brand can connect with your fans in the last few weeks of 2013.  It’s that time of year again, and the pressure is on to grab the last few sales of the year. I don’t know about you, but I feel Christmas starts earlier every year! An interesting report from the Irish Times says that Irish households will spend on average €484 on gifts this Christmas. The…

Writers that could master SEO techniques were once held in pretty high regard. This was especially true if the stories we created contained a dense amount of keywords in glistening sentences that seemed natural, rather than in stilted blocks that screamed of technique with no heart. But now, SEO seems to have fallen out of favor. In fact, many clients have been saying things like, “I need to control the conversation online, but I don’t want you to do anything underhanded, like using…

If you’re like 98.3 percent of all adults, you’ve sat through 5.7 screenings of a “Toy Story” movie with some children in the room. Here’s a question for you: Why did both you and the children really enjoy the movie? You’ll probably want to answer that question with something like, “Well, it was entertaining. It was funny.” We need to go deeper than that. Why are these movies funny to both adults and children? The answer lies in the fact that the…

Social media is an extremely powerful channel that businesses need to make use of but, despite all the benefits, there are still some that are not taking advantage of it. What’s more, there are an increasing number of businesses frequently making key mistakes that stunt their social media growth. When you look at recent statistics and see that there are over 1.15 billion Facebook users, over 500 million Twitter users and now Google+ has begun to gain traction with over 500 million users,…

One of the more practical ways to start a business is by making it accessible online. The recent decades have brought the birth of websites used for business purposes and more. The fact is, creating a website is way cheaper than using other advertisement strategies. Websites reach more potential market than the traditional television and radio. Because the coverage of the Internet reaches even the international market – as long as they appear on Google website ranking page. Undeniably, one of…