Tweak Your Biz » Marketing

Want to understand what micro moments are made of? Picture this: you’re standing on a crosswalk, waiting for the light to turn green when you suddenly remember that you need new jeans. But instead of immediately heading to the nearest clothing store, you’re like to whip out your phone. You do a quick Google search for “affordable blue jeans” when you receive an SMS. It’s your friend, and he’s asking if you’re free in 10 minutes. You smile as you spot Starbucks just a few feet…

Being a one (wo)man band or solopreneur isn’t easy neither in music nor in business. Though I have never regretted the decision to become my own boss and start working as an independent consultant and content writer, there have been quite a few bumps on the way to establishing the efficient work routine I have today. If you are working independently or running a small biz, it often seems you lack the time to tick off each thing on your endless to-do list. While being your own boss certainly…

When it comes to generating more revenue, some eCommerce startups focus heavily on acquiring new customers by increasing the traffic. Maybe that’s the right choice for them especially if they’ve just rolled out their store or if they haven’t gained much traction in their niche circle. However, if you’ve been in the industry for a while, aside from customer acquisition, you’ll need to look at other measures as well to generate more revenue. In fact, according to a study, 70% of…

In our everyday interactions, everything we do and say leaves a certain impression on the person we communicate with. These impressions play a central role in forming our interpersonal relationships. Pretty much the same principle applies to the business world. Each impression a company makes on their audience of prospects and existing customers can either make or break a business relationship. Much of this communication between businesses and customers happens in the written form. Here, how…

The goal of every e-commerce site is to maximize its profits. This goal can be achieved by following the best practices of sustaining an online shop under these factors: Lead generation and nurturing – Find qualified leads to be converted into clients and keep them in your sales cycle Transaction and product management – Stay on top of products and inventory in your online store, as well as generate reports on performance of site based on items sold and tasks completed by your…

Successful or not, small business owners are an odd bunch. They are distant from others, absorbed in self-motivating ideas and chased by the dream of success. No wonder they often lose touch with the reality. The obstacles they face in their way bring them back to the real world. How to raise funds is one such obstacle. Small businesses are mostly startups and fundraising is an existential challenge for them. Whether it’s launching an ecommerce site or laying the foundation of an physical…

Google has already announced some key changes in its ranking factors. These factors will drastically change your website rankings this year. We have researched some of the leading factors that will change the game of SEO. Obviously, businesses and agencies across the world are alarmed. So, without further ado, let’s discuss these factors – or better call them major influences. User Interface (UI) The user interface used to be a mere factor among some 200 signals for rankings on Google until…

Does your business or career success depend on your knowledge of the most current digital marketing tactics? Do you think you must keep up on current trends and innovations in everything from social media marketing to display ads and content? You can’t. It’s impossible to be the most up-to-date marketer in all digital niches AND run your business or carry out your day job. You simply cannot listen to every marketing podcast, read every new blog and try out every new tool. Instead, follow…

Content marketing is coming on strong in 2016. It’s been here for a while, of course, ever since businesses realized that customers want answers to their questions instead of being served sales pitches constantly. Today, almost 97 % of large companies’ use content marketing in one form or another and content creation process is turning into part science and part an art form. Sitting down to write, record, or design a decent piece of content is difficult, mostly because people approach it…

Search engine optimization (SEO) is an important part of online marketing for all businesses. However, SEO needs vary throughout the stages of business growth. When you add the fact that SEO is ongoing and constantly changing, it makes it hard to determine when it’s time to hire assistance for your business. Even if you’re running on a small budget, it’s important to get help with SEO. If you don’t know what you’re doing, you could unintentionally make mistakes that shoot you in the…