Tweak Your Biz » Marketing

Publisher Channel Content by InternetReputation.com In the same amount of time it takes for you to make and drink a decent cup of coffee, you could help to boost your online reputation. It’s true. By setting aside somewhere between 15 and 30 minutes every day, you could develop a robust library of content that illuminates your good points and overpowers the bad stuff. And that’s something every small business owner should do, every single day. After all, as the owner of a small…

Brought to you by Spark Business® from Capital One® Whether you’re breaking into new industries, creating services within a community, or carving a niche out of an existing market, as a modern entrepreneur, you’re set on exceeding expectations on all fronts. Part of getting to that place is sourcing helpful insights that work to demystify small business, and in turn, lead to positive change. Spark Business IQ by Spark Business® from Capital One® aims to keep business owners…

Content marketing is in a good place at present. Reports from the Content Marketing Institute indicate that 83 percent of B2B marketers have a content marketing strategy while 77 percent of B2C marketers have one in place. However, the key is to get your strategy “right”, as content marketing is a precious tactic and taking a wrong step will cost you more than you can imagine in the long run. Often marketers fail to realize that they are making some worst content marketing mistakes until…

The business owner is happy when the phone rings with customers. Many entrepreneurs think that having a website, running a PPC or SEO campaign and displaying a contact form are enough to generate leads. Alas, that will fail. The reason being the incorrect understanding of customer behavior. This post will help you uncover the psychologies that affect customer behavior and persuade them to fill in the form and become a quality lead. It all depends upon the marketing message you are giving out to…

In order to have a successful line of work and make a shift from a small business owner to a big business owner, you need to have a great brand promotion campaign. Back in the old days, people usually spent tons of money to have their commercial aired on every TV and radio station imaginable, but in the process, this became truly obnoxious, which is why this method tends to be counterproductive. However, times have changed and with technology we have at our disposal, the process of brand…

When it comes to winning the hearts and minds of your customers, a great site with excellent products will not suffice. If you wish to encourage them to come back to your site time and again, some trigger needs to be created. Marketers who believe in building customer relationships the same way they think about building personal relationships find personalization gives them significant competitive advantages. Statistics to Observe 75% of consumers like when a brand personalizes their messages…

Are your business’s tweets getting lost in an endless Twitter stream? As most small businesses know all too well, just because you have a Twitter account doesn’t mean anyone will actually follow you or re-tweet what you post. It takes work to build an engaged following that cares about what you post and interacts with your business. By being an active part of the Twitter community and sharing the right mix of content and commentary, you can cultivate relationships with followers and…

These days, the words “content marketing” allow specific ideas to come to mind. You probably have a good idea of what other businesses are doing, and of what content marketing strategies you have been using. In fact, chances are you hear about it every day, as 94% of small businesses, 93% of B2Bs, and 77% of B2Cs use content marketing. More importantly, since this field is ever-changing, many content marketers have recognized the need to keep up, and so should you. During the second annual…

Publisher Channel Content by DIY Marketers   I have a tremendous peeve about how the guest posting process goes. The focus is all wrong, upside down and turned around and it makes me NUTS. The focus of the process is NOT the audience or the customer and any value they can get from your content — the focus is on YOU and your desire to get published on an authority site.  You – and your desire to drive traffic to your site.  YOU and your need for backlinks. What sends me further…

If you own a travel business, you must be looking for ways to expand it. It’s of course not difficult, provided you follow proper procedures. There are numerous ways through which you can spread the word about your business. But that’s also not enough at times. It is important to create brand awareness. And it should be positive as well. You need to ensure that when people look for your brand on the web, they know good things about it. So, for that, you can use different types of…