Tweak Your Biz » Marketing

What is website bounce rate? Bounce rate refers to the amount of visitors who come to your website, look at one page, and leave. They don’t browse around; they don’t click anything—they simply leave. This is generally viewed as negative: many companies get fooled into thinking it always signifies that visitors aren’t engaging with their website. It’s not that simple. Because we use this data to inform our marketing, skewed interpretations mean wasted time and lost profits.…

Although some old-fashioned company bosses still aren’t completely aware of the fact that we live in the year 2015, more and more businessmen are finally starting to understand that the world is not what it used to be a couple of decades ago, nor will it ever be anything like that again. They may not get all this buzz around social media, Facebook friends, hashtag frenzies and ubiquitous likes. They may have a nagging feeling that they are nothing but toys for children. Yet it begins to dawn,…

With the constant changes in the SEO industry and more frequent Google updates, it is extremely important for webmasters to follow the latest changes and adapt their websites according to them. We have all heard it countless times and still I will repeat it – adapt or die. It is not a secret that since all these updates, your on-page optimization is more important than it ever was. Before even starting an offsite optimization campaign, you should make sure your website is fully prepared for…

Your new small business is up and running smoothly, and you may even have a few customers.  But like any small business, you could always do with more. You’ve heard that social media is a good way to attract customers, so you’ve set up your Facebook and Twitter accounts. Now, it’s time to sit back and watch the clients roll in. After lots of waiting and no clients, you ask yourself: where are my clients, and what am I doing wrong on social media? The truth is, social media is like a…

I know, I know. You’re chomping at the bit to get your questions about public relations answered. Not to worry. I’m here with answers to your most pressing questions. #1. What’s the Best Time to Send a Press Release? Think logically about this: when are you most open to getting emails at work? I’m willing to guess it’s not Monday or Friday (or the weekends, for that matter). On Mondays you (and journalists) are inundated with emails, and it’s easy to delete…

It used to be. And I’d mock people by sending them to letmegooglethatforyou.com. But now I ask friends on Facebook, which is now the ultimate search engine, powered by people. Contrast that with the ultimate people search engine, which Facebook once was a few years ago. Google was on the right track until recently in their attempt to personalize search results. But the core of their engine has always been based on links between websites– and websites are no longer the only thing…

People love to travel – that’s a plain truth. And this opens up a vast horizon for the travel marketers to explore. If you are a travel marketer, it’s on you to explore different corners of the world of travel marketing. And it is extremely important for you to remain abreast of the latest trends in travel marketing to give your business a cutting edge over its competitors. Moving to Videos from Images An image speaks a thousand words. This is an extremely important thing for travel…

Probably what Bill Gates claimed back in 1996 still holds valid for the digital industry – Content is King; and it will reign for years to come. But what’s the worth of a king without a strong team backing him? Likewise, though content alone takes the throne, content marketing strategies are central to the success of social media. As the year swifts towards its latter half, here’s a look at the good and the bad of content marketing strategies, finally arriving at 10 that have made it to…

As a freelance copywriter and digital marketer, I love my job. I bounce out of bed every morning, ready to see what the day holds. 99% of my clients are an absolute joy to work with and of course it helps that I’m my own boss. However, in any profession, there’s always that 1% and so instead of moaning on Facebook, I’ve put together a handy list of what Copywriters want you, clients and colleagues to know. Most Freelance Copywriters Hate it When You Say: I Could Do It Myself if Only I…

When you’re on social media, it can feel as if you’re drowning in a torrent of information. It can be hard to sift out the useful pieces of knowledge from the pictures of cats and the updates about the contents of people’s meals. Social media gurus speak of the importance of interaction, but social media can feel like a warehouse party where everyone is shouting at once. This makes it hard both to be heard and to listen to the right people. Groups give you the chance to target your social…