Tweak Your Biz » Marketing

Writers, expert writers especially, are hard to come by. Expertise comes at a certain cost: whether through education, life experience, or both. For years, everyone with a website wants to rank well in Google results, especially when users type in certain keywords or phrases related to their business. The practice of getting there, known by several names over time, comes down to Search Engine Optimization, or showing Google what it wants to see about your site, so it will place it higher in the…

Social media marketing has become an important part of digital marketing. All businesses, whether they are B2B or B2C are using social media to get maximum exposure, increasing sales and boost their business growth. Use of social media for marketing purpose increased surprisingly in recent years and is still growing. According to The CMO Survey, the total amount of marketing budget spent on social media marketing will become more than two times of the current budget in next five years, from…

Following the need for successful business promotion and optimization in the online space, it is imperative to have a website that should be responsive, impressive and effective. Many business owners are aware of the fact that customers today are going online for the purchase of goods and services. It is why the importance of responsive web design (RWD) is much more for the online businesses. When it comes to creating a website for business purposes, many business owners simply don’t…

Customer experience can be a rather subjective aspect of business. In fact, in a country of billions of people, it is virtually impossible to cater to everybody and expect similar responses. However, most companies, websites, or individuals attempt just this, trying to find a kind of middle ground so as to provide the optimal user experience. Feedback programs can be a great way of doing this, and here we will try to show you to effectively utilize it for greater business and improved…

Have you ever wondered how eCommerce juggernauts like Amazon and eBay show you product recommendations each time when you log in to the site? Product recommendations are shown based on your previous purchases, search, preferences and interest. For instance, if you searched for ‘Google Nexus’ on Amazon, on your next login you would be probably seeing call-to-actions to buy a Nexus phone or some related items that Amazon thinks you might be interested in. Since they recommend products based…

Would you do business with a company without scoping them out first? When choosing a restaurant, do you stalk their Yelp page? I’ll bet you pay close attention to that coffeemaker’s star rating before buying it on Amazon. Yes, we as consumers are hard-wired to look for existing social proof before we make any buying decision. And your potential customers are no different. They have questions about your business. When a prospect arrives at your website, chances are, they are looking for…

Google makes a ton of money from their advertising business, but the reason people go to the site in the first place is to find information. Google’s mission statement is to organize the world’s information and make it universally accessible and beautiful.  They’ve done a really good job of that, too. But how do you make your website match what Google considers to be “accessible” and “organized” so that your pages get placed higher? That’s the core question behind…

Writing an engaging article that attracts a large audience takes a certain level of experience and proficiency. A writer must choose impressive content and write with short, easy to understand sentences. Readers need to be introduced to a subject or topic without being distracted by wordy explanations. It’s not always necessary for writers to use the biggest or the most unique vocabulary. It’s often how they use their words that matter and none more so than the headline. Many…

Human beings are highly visual, therefore visual marketing is so effective. 90% of information sent to the brain is visual, and visuals are processed 60,000X faster in the brain than text. No wonder we see so much visual content being published online every day! Instagram is the social media platform with the hugest unused potential these days. It’s not over-crowded with marketers yet, not yet over-monetized. You don’t see ads everywhere when you login. (It’s actually the…

Although eFileCabinet hosted the 2015 Edge User Conference, it wasn’t focused solely on our brand. The purpose was to help our customers — small to medium-sized companies — maximize their productivity and profitability to maintain a competitive edge. Our company presented one of many productivity solutions, and speakers such as Todd Rowe, managing director of global channel sales and director of global SMB reseller partnerships at Google, helped illustrate how technology can increase…