Tweak Your Biz » Marketing

With the advent of online business development websites and portals, organizations in general and small businesses in particular have unlimited opportunities to expand their client base in a global economy where physical borders are increasingly becoming irrelevant. However, if you own a small business, the challenge for you is to differentiate yourself from the countless other businesses that are offering similar products/services. This becomes even more important if the majority of your…

We’re all very good at shouting on social media. We tweet, we complain, we tell everyone what we’re doing. Even as businesses, we’re very good at pushing things out about ourselves, or what we’ve written. However, as time goes on and social marketing matures, we need to take a more sophisticated approach to our social marketing. There’s a wealth of data and information at our fingertips, if only we knew how to take advantage of it. There’s a wide range of…

True search is all about converting your aims into actions. But things have changed. No more do users type in a query and the online site returns with ten links to accomplish their goal. People always want more. Keeping such desires in mind, Google AdWords introduced Google shopping campaigns for ‘better product discovery experience’. Google believes that establishing a strong commercial relationship with the online merchants will encourage them to keep their product information fresh and…

Today, businesses need to know their way around the digital world. In an increasingly multi channel business environment, they are urged to understand social media, content marketing, mobile trends, customer insights and expectations, website and advertising analytics, SEO and more. The Choices These areas of expertise are rapidly changing and complex if approached competently, and in response to this need, businesses have three choices. They can hire more staff that specialise in these…

Your blogging can be improved quickly. The great thing is it is in your own hands. The more you write, and the more frequently you do so, the better it gets. You are part of a daily, live A / B test. The following insights come from writing at least one blog post every day for the last 3 months.   Blogging is different to writing articles for a newspaper, essays for college, or entries for your diary Your blog is not your diary. Potential readers are just not that interested in you.…

The digital age continues to enjoy booming popularity over the past several years. It is no surprise to see companies in different industries making use of different online tools to accomplish their professional and business goals. The new generation digital age growth has produced an increased use of content marketing tools. According to a report in marketo.com, 51 % of companies have increased budget spending on content marketing within the next 12 months, 45 % of companies have maintained…

Traditional retailers have been beating their heads against their brick and mortar walls for several years now trying to fight showrooming. That’s when shoppers check out products in stores and then buy them on line. However, studies are finding that the opposite phenomena—dubbed webrooming—is, in fact, far more prevalent. One survey found that 73 percent of shoppers admit to showrooming while 88 percent said they webroomed. Last Christmas, a survey revealed that 46 percent of holiday…

Many people think developing a brand is the first thing that happens before a business is even set up but in reality most businesses identities do not form until quite far along in their development. The majority of small business owners will appreciate this. A sole trader might pick up a client here and a client there and before long, word of mouth spreads, their client list snowballs and they suddenly find themselves running a thriving business. Often it is only when a business decides to…

Through both personal and professional experience I’ve seen the results of a wide range of clients and websites and their efforts to use Pinterest as a viable marketing tool. Some have failed miserably while others have seen repins and website visitors in the hundreds of thousands. Though I’m far from being a Pinterest savant, through these experiences I have learned a few things that can help businesses take advantage of this powerful marketing channel. So here are eight things to keep in…

Digital product selling has been one of the most popular and effective ways of generating a steady online income stream, especially for freelancers and bloggers. With so many digital selling tools and services, it has become much easier to develop and sell your own products like eBooks, training courses etc. However, without properly planning the product launch, you won’t be able to get much success even if you have all the necessary tools at your disposal. And this is one of the primary…