Tweak Your Biz » Marketing

Publisher Channel Content by Content Plan   A lot of time and effort can be put into the creation of a blog post with the hope of producing content ‘that flies’ yet, when published, that content does not meet the expectation that had been placed upon it. It’s a deflating feeling as you may feel that the content substance is good but either Your content is not being absorbed thoroughly Your content is not reaching your target audience This frustration can be somewhat eased with…

When launching a new product, designing an attention-grabbing label is one of the key jobs to be done. When your product is new in the market, its label would represent it to the world. It’s the label that would create the first impression of your product in the minds of buyers, and remember, first impression IS the last impression for customers. So, your product labels must be impressive enough to tempt a buyer to pick up the item from the shelf. Although there is no clearly defined…

With a new day, come new things. That is especially true in the world of social media. Facebook, the world’s biggest social network takes no exception to that and like it or not is bringing more new tools to its platform for businesses. Here are a few of the new features that are either currently available or will be coming soon that can hopefully create more business for you and your company. Interest Targeting Does your firm offer a variety of products and services that target to a variety…

Are you considering a startup, or already working on one? If so, you need to use as many tools as you can to ensure your success. This is where growth hacking tools come in. Growth hacking is basically tips and tools that will help your startup succeed. But, you also need to understand the tools that you are using in order to make them work for you. Here are some of the top tools that you need to know about to help your startup grow. #1. Crazy Egg This tool lets you see how your audience…

Social media is everywhere these days. And among the large number of social platforms that are all in a fierce competition to share traffic, Facebook surely rules the roost. In 2014, it had 1.4 billion active monthly users. So, Facebook has naturally become one of the most coveted platforms for a majority of businesses. They use it for marketing their products and services, to reach out to millions of their target audience in one go. So, if you have a business and want to spread the word about…

CRO or Conversion Rate Optimization is a technique of converting your visitors into customers. I have seen webmasters getting concerned as to how they can get more and more traffic on their site without thinking much on converting the existing traffic in order to reach their desired goals. The need is to turn visitors into customers and subscribers. There are several tools, tactics and strategies that are used for CRO. This post will help you to uncover the secrets of CRO to get more…

Every digital marketer these days know that long-term SEO is all about content. But which ones to use? You have plenty to choose from: blogs, Ebooks, whitepapers, podcasts, images, etc. And then there are videos. Unlike one – or even two dimensional – content like blogs or podcasts, videos are twice as effective in delivering a message because it communicates to more than one of our vital senses. Combining visual imagery with sound, they quickly capture our attention and have the tendency…

How often have you noticed spanking new billboards on a roadside or on public transport? Many time perhaps? It’s curious to know what exactly makes some already well-known brands place these billboards. Is it to attract audience, drive sales or to simply enhance brand visibility? For many people, it’s hard to imagine that even the established brands need to remind their audience about their presence in the market. Communicating your brand is the most essential tool as it helps to bring your…

Last week, it was all about Jay Z’s new Tidal launch, his new music streaming service – the star studded model that is set to revolutionize the way people approach music. He was accompanied on stage by some of the biggest names that we know of in the music industry, in the hope to draw some attention of fans and music lovers to this “artist owned” online music portal. While this big news made some of the market critics run an analysis on whether Tidal is to make Spotify topple…

100 or more million dollars in probably 10 hours – that’s the revenue which most of the eCommerce businesses generate in their ‘Big Billion Sale Day’. Retailers are constantly seeking new paths to grow and offering sales and discounts typically have a long way to profitability. They can be a powerful weapon in conversion arsenal, however, many of the retailers are known to make losses on every sale they make – the cost of each product sold is less than the revenue. This is because…