Tweak Your Biz » Marketing

  Publisher Channel Content by DIY Marketers   Sure, you’ve heard of Twitter, but now Twitter has gone “multimedia!” They are wanting to levelize their impact with Facebook and Instagram, with all of their multimedia capabilities so they now allow you to create what’s called a “Twitter card” that allows you to attach media to your Tweets. If you are looking for some great marketing ideas to help your business, think about incorporating them around a “Twitter…

Experts say it’s not the number of visitors coming to your site that matters; instead the kind of visitors that are coming makes all the difference! With the revolutionized digital era, businesses now enjoy a much better chance of understanding their customers belonging to any niche or category. Every business wants the right kind of people visiting their website so there are more conversions instead of a rising bounce rate. Hence, ranking for the right kind of keywords lays the foundation…

Constant updates to search engine parameters, web technology, and media engagement means that “quality content marketing” is a moving target. A web strategy that would have rocketed your site to the top page of search results two years ago will barely move the needle now. So how are you to judge your content marketing, making sure that it creates links, leads, and shares on your social media platforms? If you create it, they will come You need to start with amazing content.…

Publisher Channel Content by DIY Marketers   7 Tips To Developing Your Killer Domain Name Getting a domain name isn’t just for newbies — you can have an established company and get domain names so that your prospects can find you more easily. As you’re brainstorming domain names, consider these 7 attributes to a great domain name.  You won’t be able to meet all of them, but when you have to make trade-offs, do your best to give more weight to the top five on this…

We’re in an age of power-startups and growth hacking. A by-product of this is that many business owners tend to focus explicitly on new user acquisition, almost ignoring the fact that it costs several times more. Hey, we all need to be on top of our game when it comes to growing our customer base, though it pays to bear in mind the value brand loyalty and customer retention holds. Consider this: The most successful mobile businesses have nearly 40% of their revenue coming from repeat…

 Publisher Channel Content by InternetReputation.com Anytime you can create a piece of information about yourself or your company and get it in front of a huge audience, that’s good for your reputation. This is a point we’ve hammered home again and again on our blog (here’s one example, and if you need more convincing, here’s another example). When it comes to your reputation, more is always better. Here’s yet another piece of content you can use to boost your…

The most important thing about your landing page is that it brings people to your website, where they will spend money. This means that you need to have a great landing page. But, you may not know what makes a great landing page. One of the best ways to learn is to look at landing pages for some of the more popular websites, and see how they are put together. Check out some examples of great landing pages that you can use for inspiration. #1. Let’s stay in touch The landing page that is used…

Are you looking to choose a conference room for your next corporate event? There are a lot of things to think about when you are choosing your venue, so make sure that you have the right specifications in mind. Whether you are holding a small meeting or conference, or a huge company-wide annual event, finding the right venue is essential. Here are some of the aspects that you should be looking for when you are choosing between the many meeting venues available. You might want to construct a…

Many companies choose to advertise in some form or other. Here are some suggestions for getting media coverage for your company. Traditional advertising Clearly, a one minute prime-time television advert will reach a large audience, but will also cost a great deal. Conversely, a few lines tucked away on an inside page of your local newspaper might only be read by a few people, but the cost would be much less than that of the television advert. It is up to individual companies to decide how much…

To a small business owner that already has a million things to get right, the online landscape can be a very confusing and intimidating space. Especially when just starting out, and in an effort to direct startup funds to what they perceive as more deserving and worthwhile areas, many new small business owners will tend to place less emphasis on their online marketing tasks. In this article we’ll take a look at 5 of the top Internet marketing  mistakes that small businesses make when coming…