Tweak Your Biz » Marketing

Publisher Channel Content by Content Plan   Most businesses know they should blog. Many started to blog and failed. So what goes wrong? When talking to clients I hear two common excuses: 1. We don’t have the time. 2. We ran out of content ideas. Quality and consistency are the two keys to a great blog. A great business blog should offer genuine value to the reader and showcase the company’s expertise. Executed well a great blog will drive traffic to your website, enhance your brand…

Let’s face it – blogs are here to stay. If you don’t have a blog for your business, good luck on getting traffic and conversions. Having a blog is great for business. Small businesses with a blog generate 126% more leads than businesses without a blog (Think Creative) 61% of U.S consumers have purchased items based on recommendations from blogs (BlogHer) 70% of consumers read blogs, not ads, to learn about companies (MOZ) But, how do you make people come to your blog in the first place?…

Writing a blog can be pretty frustrating, especially at first when you have no followers. Unless you’re well-known and have a brand following or followers from social sites, you might feel like you’re screaming into the void after a while and you might be tempted to give up. Don’t worry, you can salvage the situation. Here are the most likely reasons no one is reading your business blog. #1. You don’t publish on schedule. There’s no consensus on how often you should blog for best…

The Customer is at the forefront in this competitive era. Every business aims to satisfy the customer by delivering excellent customer service. “A happy customer drives another customer to go for our product/service but an unsatisfied or unhappy customer may deride us in front of ten others“ – is a long heard cliché which businesses are still being wary of. By keeping customers happy they wish to thrive in this cut-throat competition. Need for Customer Service With the entire…

Publisher Channel Content by DIY Marketers   Don’t think of market research and customer feedback as an annual event.  Use it to leverage your marketing strategy and further build your brand. Take some pointers from Proctor and Gamble and my experience with how they use customer feedback to build their brand and improve their product: I love trying out new products because you just never know when you’ll run into something that’s a real time-saver.  That is why I snatched up the…

Facebook is constantly adjusting its algorithm for content. It is well known posting content regularly is vital if you want an engaged following, but you also need to make sure that you don’t post too much of the now on the nose promotional stuff as you might deter viewers from your page. Facebook has recently toughened their stance in this regard, and now you could actually be penalised if your content is considered “too promotional”. Promotional content is considered to be anything from…

You just don’t believe that you’ve subscribed to so many eCommerce sites? And the list is never-ending. They all seem to be discovering and promoting something new every day. And the competition is getting fired up. So the question is how do all of them survive? Is it through sales and coupons? Is it through variation in products? Although they’re a significant part of the business, creative marketing in eCommerce is a big move. E-commerce and the Mass Businesses know where their…

There’s no shortage of CRM options out there. As a small business owner, you can find systems that range from single digits to well over $100 a license. Likewise, in terms of features and functionality, they vary from basic tools to advanced automated systems. To give you an idea of how much CRM software costs, we’ve selected 3 diverse systems that are great for small business. Together, they reflect the wide range of options available. Insightly – $120/month for 10 users Coming at a…

Marketing is a challenge for all small businesses, especially those on a budget. For a good return on investment (ROI), you’ve got to know who your customers are and how to connect with them. With competition becoming more fierce every day, you must work harder than ever before to make those connections, and you have to do it in such a way that your existing customer base isn’t ignored. #1. Know Your Customers Photo credit: Rawpixel  You likely already know base details about who your…

I write content for a lot of people. It’s my job to make them look good through their content on various blogs and in books. And yes, it is fully possible for someone else to write in your voice and tone.  If you’ve considered writing a book but honestly don’t have time or the talent to do so, I encourage you to think about hiring a ghostwriter to write one for you. The same goes for blog posts: just because you don’t have time to write them doesn’t mean you…