Tweak Your Biz » Marketing

“SEO writing” – as it used to be called – has gone the way of the dodo and marginally good content won’t cut the ice anymore. So, what gives? Read: authoritative content. The kind of writing that makes the readers go “Goodness, they actually gave all this away for free?” or “Wow, this is so cool that I want to flood my Evernote clips with their posts!” Blogging was, is, and will be, all about justified opinion – a fancy way to say that you could write about anything, take…

Online marketers are always interesting in anything to help optimize conversions rates. Here are a few simple yet effective techniques that can increase your website conversions rates. #1. Add a Picture of a Smiling Person (Preferably a Female) A simple tactic like adding an image of a person may make all the difference to the conversion rate. Most sites that use images have reported positive effect on their conversion rates. The use of image makes the website more convincing. The viewers can…

There are approximately 152 million blogs on the internet with more being created every day. This is a lot of competition your brand faces for readership. To ensure audiences are reading your blog posts, you need to differentiate your content by creating innovative blog strategies. Most bloggers stick to the same basic blog strategies and hope their title, topic and SEO will be attractive enough to generate the traffic they need. That is perhaps why a significant amount of business blogs fail…

Famous brands like Toyota and Wikipedia have successfully used crowdsourcing in the form of design contests to create logos. So, if these big brands can leverage the power of the “crowd”, how can your start-up business do the same? The good news is, any business can employ this cost-effective technique to develop a unique, memorable and brand ready logo. Crowdsourcing logos expedites the creative process by providing access to a pool of highly talented international designers,…

While the world of digital provides endless opportunities for brands to reach their target audience, there’s nothing quite like the unique interaction that takes place in an experiential environment. The eye contact; the buzz of conversation and the instant human connection – these are powerful things that can be forgotten in a world of ever-growing digital innovation. Over the last ten years, we’ve been providing promotional staff to brands across the UK, Europe and Australia…

Where is your mobile phone right now? Chances are it is either in your pocket, on your desk, or maybe you are reading this off your phone. Is your phone somewhere within reach? I bet it is. The point I am trying make here is that everybody (me and you including) is chronically attached to their phones and with this comes the question ‘How can marketers can make the most of this new opportunity?’. We can now check our emails on our mobile devices, we use QR codes but SMS remains to be the…

When you think about your business, you’ve likely relied on other people and companies to help you grow. Think about the bloggers whose content you devour. Authors whose books you read. Companies whose apps make your work easier. These are small business influencers, and these are exactly the kind of people being honored in the 2014 Small Business Influencer Awards. I’m the Communications Manager for Small Business Trends, as well as a Judge for this year’s awards, so…

These days obesity is a major problem around the world. And, it’s not that people are unaware of its ill effects. That’s why they are doing everything possible in their efforts to lose weight – following a strict diet, exercising, going to gyms and so on. This is what has made the gym business one of the most flourishing businesses in the whole wide world. If you already own a gym business or are planning to do so, you need to focus on marketing else as well. Marketing is one thing…

You’ve heard of the phrase “time is money” right? Well in the Blogosphere speed is money, or rather, a slow site = lost customers. If you have a blog for your business then that’s a great move. I think everyone who operates online will agree with that. But if it’s attached to your business website and it’s got lots of over-sized images in blog posts and pages then that’s a potential problem. You see when you have a lot of images on your site and you…

Building up the courage to engage in your very own business venture is enough of a challenge in itself, but finding out how to help that business thrive, and make it work for you, is where the truly hard work really begins. Generating Fresh Content With the advent of the internet offering new entrepreneurial endeavors to young and ambitious individuals everywhere, it’s never been simpler to start up your own business from scratch. All you need is a computer with an internet connection and…