Tweak Your Biz » Marketing

Recently, we came across a system that would let us change the matter of an email once it is deployed. It had some attractive additional features, and we spent considerable time trying to determine how it could be used to our advantage. But, on further consideration, we realized that our analysis was misled. We found out that the system does not address to any requirements of the business, nor the business side was involved in the review process. And, we were more concerned about the basic…

Publisher Channel Content by DIY Marketers   Everything old is new again! My default website platform is WordPress.  But is there something better. cheaper, faster? As it turns out — Blogger is still a viable alternative platform to WordPress!  I started my very first blog on Blogger back in 1998, and to be honest, hadn’t really considered them as a viable options since 2006.  But as it turns out — this is certainly something you should consider Why you should consider Blogger…

Mere content will not get you anywhere in as far as a successful content marketing campaign is concerned. Due to the intensive competition in the market, you need to create great and high quality content for you to achieve your desired objectives. The good thing is that it is indeed possible to create awesome content that can appeal to your readership. With these five tips, you are a step closer to creating amazing content for your audience. If you master this skill and be consistent with your…

When your business is just starting out, you probably don’t have a huge budget to spend on advertising, and word of mouth doesn’t spring up by itself. Having a clear, accessible website and a strong social media presence should already be commonplace, but these can’t stand as marketing on their own (and we hope we don’t need to tell you what to post on social media). Therefore, you’ll need to get creative if you’re going to make your mark. Check out these six tips for…

It is good to focus on the larger picture in your eCommerce business. However, neglecting a few small things can highly destroy all your efforts. As you always focus on macro conversions, have you ever thought of looking at the micro sides? Micro conversion is an important part of the pre-macro converting process. Micro Conversion – Your Smart Website Conversion Technique Checking the progress at the initial stage of business always yields better results. And micro conversion helps you to…

Content has always been a strategic approach towards lead generation. Owning a website or having an online business is all about building more traffic which is possible only through a customer’s relevant content. The better your site’s content, the higher the traffic on your website and higher chances of user engagement. It is pretty obvious to ensure quality content in order to add value to the site and here are some tips that helps you understand how to do it. #1. Use Fact Based Images As…

Forbes wrote a piece about the growing number of jobs below the API. Are you driving for Uber, doing gigs on Fiverr, renting rooms via AirBnb, running errands for TaskRabbit, or participating in the crowdsourced economy? If so, then you’re one of millions of workers in this brave new world of robot-controlled micro labor. For that system to work, your individuality has to be stripped out, allowing the mass sale of standardized, generic tasks. This creates consistency and scalability, in…

There is no reason to dread internet marketing anymore! Yep it could be hard to cope with the fast-changing pace of marketing via the “web”; consumers are also getting harder and harder to please! But there are ways to actually slice through all these difficulties and get to your target market easily to offer your products and services. With these 6 strategies you can tame the beast and make internet marketing work for you. #1. Creating your own YouTube video YouTube is the premier…

Working in digital marketing and magazines, I understand the need for a steel set of gonads. Over the years, I feel mine have grown considerably and I can now fight my own corner tenaciously. This doesn’t mean I like it though, I hate being a bitch and would much rather have days at work where I don’t have to fight my corner. Unfortunately, business isn’t like this, especially in PR and Marketing as many of us are narcissists, while quite a high percentage of successful entrepreneurs have…

Online marketing, or we can also call it internet marketing, is one part of every business plan, which is focused on promoting different types of products and firms with the use of websites and e-mails. Every day, online marketing is used more and more often, so you should be prepared for this. In this text, I will talk about online marketing, ways to make it better and to understand it better. Internet marketing can be divided, but at the end, they are all connected, because every different…