Tweak Your Biz » Marketing

Publisher Channel Content by DIY Marketers   The first time  my husband and I were in Las Vegas, we walked up to a slot machine, put in a dollar, pressed the button and…..NOTHING.  That’s when I said “THIS is why I hate gambling, you give it money, it gives you nothing.”  It’s very unsatisfying and I’m not willing to wait for the possibility of throwing my money at something on the CHANCE of winning. Marketing is a lot like that slot machine.  It shiny, it holds a lot of…

Standing out from the crowd for your business can be challenging. Whether it is online via social networks and search engines or offline via newsprint and direct mail, where you are, more than likely so is your competition. So how do you stand out from the crowd? How do you market your business? One way is to lower your prices. People react based on price and if you can market a good deal to a consumer there is a good chance you will be able to earn their business. We all still have to eat…

The world’s most diverse market, in which interaction is possible on a global scale, is the internet. In this regard, the importance of expanding into online retail solutions is undeniable. In these times of digital leverage, the significance of email marketing campaigns has come to the forefront, more than ever before. But to successfully utilize this superb communication tool, one must know the tricks of the trade. Taking the cue from some of the world’s most successful email marketing…

Talk to any small business owner and they will tell you about the different ways they like to use social media to spread the word on their product and services. They’ll talk about how they’re taking advantage of different networks to guide their online business ideas on the road to success. However, what’s surprising is how some business owners are linking their Twitter and Facebook accounts to automatically post updates. This is fine, though in reality, you may be selling yourself…

Over the last few years, SEO has changed considerably, and many businesses have not updated their websites to keep up. If your website hasn’t had a complete overhaul in the past three years, it is long overdue…and you’re missing out on business. Here are 10 SEO mistakes that are easy to overlook. #1. Duplicate copy One of the most common and worst mistakes all businesses make is relying on duplicate copy without supporting HTML. For example, I recently came across a chain of…

For quite a long time, the common mindset in the workplace has been that extroverts are more suited to succeed and often make the best leaders. While there are of course several benefits that can be garnered by an extroverted personality, introverts are actually at no less a disadvantage. In fact, several introverts have actually not only excelled in leadership positions, but also risen to gain a much higher level of success than their extrovert counterparts. One particular example of an…

Publisher Channel Content by InternetReputation.com In the same amount of time it takes for you to make and drink a decent cup of coffee, you could help to boost your online reputation. It’s true. By setting aside somewhere between 15 and 30 minutes every day, you could develop a robust library of content that illuminates your good points and overpowers the bad stuff. And that’s something every small business owner should do, every single day. After all, as the owner of a small…

Brought to you by Spark Business® from Capital One® Whether you’re breaking into new industries, creating services within a community, or carving a niche out of an existing market, as a modern entrepreneur, you’re set on exceeding expectations on all fronts. Part of getting to that place is sourcing helpful insights that work to demystify small business, and in turn, lead to positive change. Spark Business IQ by Spark Business® from Capital One® aims to keep business owners…

Content marketing is in a good place at present. Reports from the Content Marketing Institute indicate that 83 percent of B2B marketers have a content marketing strategy while 77 percent of B2C marketers have one in place. However, the key is to get your strategy “right”, as content marketing is a precious tactic and taking a wrong step will cost you more than you can imagine in the long run. Often marketers fail to realize that they are making some worst content marketing mistakes until…

The business owner is happy when the phone rings with customers. Many entrepreneurs think that having a website, running a PPC or SEO campaign and displaying a contact form are enough to generate leads. Alas, that will fail. The reason being the incorrect understanding of customer behavior. This post will help you uncover the psychologies that affect customer behavior and persuade them to fill in the form and become a quality lead. It all depends upon the marketing message you are giving out to…