Tweak Your Biz » Marketing

Traditional retailers have been beating their heads against their brick and mortar walls for several years now trying to fight showrooming. That’s when shoppers check out products in stores and then buy them on line. However, studies are finding that the opposite phenomena—dubbed webrooming—is, in fact, far more prevalent. One survey found that 73 percent of shoppers admit to showrooming while 88 percent said they webroomed. Last Christmas, a survey revealed that 46 percent of holiday…

Many people think developing a brand is the first thing that happens before a business is even set up but in reality most businesses identities do not form until quite far along in their development. The majority of small business owners will appreciate this. A sole trader might pick up a client here and a client there and before long, word of mouth spreads, their client list snowballs and they suddenly find themselves running a thriving business. Often it is only when a business decides to…

Through both personal and professional experience I’ve seen the results of a wide range of clients and websites and their efforts to use Pinterest as a viable marketing tool. Some have failed miserably while others have seen repins and website visitors in the hundreds of thousands. Though I’m far from being a Pinterest savant, through these experiences I have learned a few things that can help businesses take advantage of this powerful marketing channel. So here are eight things to keep in…

Digital product selling has been one of the most popular and effective ways of generating a steady online income stream, especially for freelancers and bloggers. With so many digital selling tools and services, it has become much easier to develop and sell your own products like eBooks, training courses etc. However, without properly planning the product launch, you won’t be able to get much success even if you have all the necessary tools at your disposal. And this is one of the primary…

The buzz is around: social media is going to play an important role in the travel industry. But is it a new thing? Probably not. Since the advent of social media, it has been used by travelers to share their experience with the world. Almost 38% of the US travelers and as much as 64% of the non-US travelers use social media while traveling. They share pictures and videos, and also blog about their trips on social media. So, to say that the relationship between social media and travel is new…

Every business owner would, at one time or another, wish for their business to grow or expand. Those who have the talent and the skills can make it and succeed. If they do, they would need all the necessary tools, techniques and resources that could facilitate or accommodate this growth. Marketing, whether your business is online or offline, plays a major role in bringing your business success into fruition. The only question remaining is whether you should perform digital marketing at your own…

With every passing day, the world evolves. And so does everything around us. The world of information and technology is no different as well. It is transforming at a fast pace, and with it, the world of social media. Every now and then you can find changes made by the social media websites – in their functionality, design, and so on. The primary aim, of course, remains to enhance user experience. Over the last few years, a number of social media websites has experimented with their…

A carpenter uses a saw to make a shelf, a mechanic relies on a jack to fix a car, and if you’re writing online content for your business, you need the right tools. If you want to write content for the web, there are a number of tools you can use to make your life easier. Here are ten of the most useful tools for online writers: #1. After the Deadline After the Deadline is a free spelling and grammar checker. You can use it in your browser, via a WordPress plugin or as an extension for…

Every new field of knowledge has a big gold prospecting aspect to it. I mean, whenever there’s a new trend emerging (in marketing, or in business), you’ll always have a number of people testing new things left and right and then bragging about every mild success along their way. Just think for a minute if this rings a bell: “Hey look at this case study and the success I’ve had with the new method X.” “Hey look at how I attracted 2,000 visitors to my site by…

Test your prospective SEO company and their knowledge. Ask them what they know about recent Google algorithm updates as well as past ones just to make sure they aren’t blowing smoke. Questions to ask Ask them how long they have been doing SEO and how many clients they have. If they can give you the names of a few reputable ones than that is a good sign and find out how long they have been working with them. If they have client testimonials on their site that is a plus as well. Ask if you…