Tweak Your Biz » Marketing

The biggest disconnect between PR and marketing in many companies comes down to breakdowns in organization and communication. The larger a brand is, the more likely it becomes for their various teams to drift away from each other and end up in a situation where they do not know what others are doing, or what their specific goals are. Frequently, these goals and tactics are not far off from each other, but not working on them together can actually make them work against each other, or at least,…

The mobile app revolution is super useful to the modern marketer and can help them reap massive benefits from it. Tools and data are becoming available on the go with useful marketing software becoming increasingly available in app form. From more complex actions like tracking campaign metrics to those simpler ones like uploading blog posts, apps allow marketers to access information quickly and conveniently. However, to actually succeed in digital marketing, you need to know which apps are the…

Technology and innovation drive us. Our lives and businesses are propelled by new technologies, and we are only going to get more dependent on them as we progress. Luddites, unfortunately, are losing their place in this world. In fact, anyone who does not embrace technology runs a very real risk of being left behind. For small business owners, especially, this is not even a choice anymore. We risk closing shop if we don’t move along with the times! Here is why you should prioritize…

Nowadays there are plenty of sources which can give you various pieces of advice about how to make your business sky-rocket. And there is no doubt that one of them will be devoted to the question of increasing Average Order Value (AOV). In fact, this issue itself hides a number of secrets and levers, the use of which can affect your revenue greatly, and I’m happy to share their key principles with you. #1. Fill your customers’ shoes – use personalization Isn’t it great to get something…

Want to understand what micro moments are made of? Picture this: you’re standing on a crosswalk, waiting for the light to turn green when you suddenly remember that you need new jeans. But instead of immediately heading to the nearest clothing store, you’re like to whip out your phone. You do a quick Google search for “affordable blue jeans” when you receive an SMS. It’s your friend, and he’s asking if you’re free in 10 minutes. You smile as you spot Starbucks just a few feet…

Being a one (wo)man band or solopreneur isn’t easy neither in music nor in business. Though I have never regretted the decision to become my own boss and start working as an independent consultant and content writer, there have been quite a few bumps on the way to establishing the efficient work routine I have today. If you are working independently or running a small biz, it often seems you lack the time to tick off each thing on your endless to-do list. While being your own boss certainly…

When it comes to generating more revenue, some eCommerce startups focus heavily on acquiring new customers by increasing the traffic. Maybe that’s the right choice for them especially if they’ve just rolled out their store or if they haven’t gained much traction in their niche circle. However, if you’ve been in the industry for a while, aside from customer acquisition, you’ll need to look at other measures as well to generate more revenue. In fact, according to a study, 70% of…

In our everyday interactions, everything we do and say leaves a certain impression on the person we communicate with. These impressions play a central role in forming our interpersonal relationships. Pretty much the same principle applies to the business world. Each impression a company makes on their audience of prospects and existing customers can either make or break a business relationship. Much of this communication between businesses and customers happens in the written form. Here, how…

The goal of every e-commerce site is to maximize its profits. This goal can be achieved by following the best practices of sustaining an online shop under these factors: Lead generation and nurturing – Find qualified leads to be converted into clients and keep them in your sales cycle Transaction and product management – Stay on top of products and inventory in your online store, as well as generate reports on performance of site based on items sold and tasks completed by your…

Successful or not, small business owners are an odd bunch. They are distant from others, absorbed in self-motivating ideas and chased by the dream of success. No wonder they often lose touch with the reality. The obstacles they face in their way bring them back to the real world. How to raise funds is one such obstacle. Small businesses are mostly startups and fundraising is an existential challenge for them. Whether it’s launching an ecommerce site or laying the foundation of an physical…