Tweak Your Biz » Marketing

While it is no secret that conversion rate optimization is key to improve your website’s revenue, it takes time and testing for true conversion optimization. No two businesses/websites are the same and therefore what works for one may or may not be good for another.  You can only know it by trying out new methods and comparing the results. There are however a few good old universal standbys that can help you get started with your conversion optimization efforts to make your visitors…

Though content marketing can be pretty time-consuming, with an appropriate plan in hand it can turn out to be extremely valuable. Nowadays several content marketing tools and services, as well as applications, are accessible, with each assuring to save you time – from editorial planning to content management, tracking keywords to studying stats. Many businesses in the last year started devoting their time, energy and money towards content marketing. Recently research has found that…

When Mark Zuckerberg and a few of his Harvard University friends first launched Facebook in February, 2004, it was a small social networking service. In those earliest days, Facebook was only available for use by Harvard students. Who really knows whether Mr. Zuckerberg had any idea that his social platform would become so popular! Now, fast forward 11 years to the present. Is there any doubt that Facebook has changed completely from its early years? For one thing, the platform is now used by…

When you see banner and display ads, do you click them and find out what they are about? Bet you don’t, just like the 99% of consumers who reject banner ads. Click-through rates for display and mobile banner ads are at 0.11% and 0.35% respectively, according to technology company Coull. So why waste money and energy on things that do not work? More and more companies, big and small, are beginning to realize that traditional marketing techniques are not effective in building brands. According…

Have you managed to build a solid customer base, or are you working towards that goal? Customer conversion is certainly an important part of business development. However, retaining customers is just as important. The best way to positively impact a sense of loyalty among existing customers is to make them enthusiastic about doing business with you. This requires showing them love and appreciation in meaningful and tangible ways. Here are ten things that you can do to show your customers the…

When it comes to business leadership capability, the question of nature versus nurture has been around for a long time. No one has yet come up with a satisfactory answer to whether leaders are born or made, whether those with particular character traits have a predisposition to lead, or whether training along the way will help. However, the majority of research seems to suggest that although certain people exhibit a greater inclination towards leadership, those to whom it does not come…

Video is a fantastic way of connecting with your audience. It’s grown in popularity in recent years as practically any device can stream videos uninterrupted. It’s a faster way of delivering content. Unbelievably, you don’t need a big advertising budget to present a decent video. Small businesses are able to create excellent videos and make the launch a success. Launching a successful campaign begins at the start of the process. One wrong move can lead to a video flopping. Here are ten…

While you’re still wondering whether to make an investment in online business, several other entrepreneurs are constantly seeking for online business opportunities to invests in. With the booming eCommerce industry across every corner of the world, companies are quite optimistic about the growing prospects of this non-virtual endeavour. You’ve innumerable reasons to invests in eCommerce industry Online Market is a Great Influencer People research their needs before heading towards their…

If you were to ask the top search engine optimization experts today what the most challenging aspect of SEO is right now, it is almost certain that link building would come out with the most votes. There are many important factors to optimizing your website for search engine rankings, however link building still holds a considerable amount of weight. The ability to generate links to your website efficiently can give you an important edge on your competition, which is exactly what I aim to…

 Publisher Channel Content by InternetReputation.com If you’ve read even one article about guest blogging that was written in 2014, it’s likely that you believe the practice isn’t worth your time. That’s because Matt Cutts, a top Google employee at the time, wrote an influential blog post in January of 2014 in which he said that the practice was typically associated with spam, and that it was something reputable companies should stop doing. Many of them did just that,…