Tweak Your Biz » Marketing

Whether your office is in your home or in an office building, personalizing your workspace can greatly impact your productivity. If you own your space, it might benefit you to learn about how color and other factors impact mood, then you can make some big changes—paint walls, bring in artwork, invest in an ergonomic chair—but not every entrepreneur has the means or the ability to make big changes. Even if you rent office space or work with a limited budget, you can make small changes that…

Content isn’t just what you write to rank higher; it is everything that conveys a message to your target audience. To run your business successfully, you need to talk to your clients, customers, and readers, and what you say to them is your content. It means that content marketing is a program that revolves around creating, publishing, and distributing your content to make it accessible for your target audience. Similarly, content marketing is all about using content – regardless of…

Small, localized businesses have a tough time marketing themselves. Traditional advertising is expensive and with the new changes by Google, the “shady” tactics that could be used in the past are no longer available. Getting lots of website traffic with a limited budget is also now difficult. So, major companies with an online presence have turned to content marketing with good success if it is done right, and are able to improve their SEO significantly.  However, good SEO services cost…

Creating content is an essential part of any marketing efforts today, and this is not an easy task. Your writing has to be engaging, clear, smart and funny, give some new perspective and unique view. Challenging, right? And don’t forget the research, editing and visual part of it. After that the amazing content you’ve created has to be seen, thus distributed as widely as possible. All of this may seem rather overwhelming, but you are not alone in this struggle. For people like us,…

If you are in a B2B business, perhaps you are fully aware that lead generation goes beyond contacting leads through email or phone call. Your main goal is to continuously fill the pipeline with quality leads and eventually convert these leads to sales and revenue. Generating leads for a business is easier said than done. Lead generation is comprised of several processes in order to reach the target audience. If you have been in a business and you think that your lead generation campaign does…

Have you ever been insulted by a customer service agent? You are probably wondering whether that is even possible. Well, it does happen. Customer care agents may be jolly and friendly over the phone, and when you pay them a visit in their offices, they are probably the most pleasant people that you have ever met. They also suffer burnouts like everyone else and get stressed by everyday issues too. However, as an entrepreneur you would not want your customers being harassed by your customer…

Relying on old marketing techniques is so yesterday. Today’s Y generation is already a part of the movement towards a digital world with unimaginably innovative schemes for marketing and business selling. The speedy world of innovative technology, where digital marketing is backed by social media has etched a mark on how we are socially and digital present as consumers. Since the consumers are looking for social media and the internet for all their queries doing business by influencing people…

All websites are different, but the goals of their owners are quite similar: they want to attract as much traffic as possible, and they want to boost the reputation of the site. Social media activity is a mandatory part of the plan of any website owner who wants to achieve those aims. Twitter, Facebook, Pinterest, Google+, LinkedIn, and other platforms of this type can easily boost the popularity of your project. This is what most website owners and marketers do: they create pages on all social…

Many people visit websites and engage actively on all social media platforms with the sole aim of shopping either online or in the actual stores. Therefore, it is important to theme marketing campaigns as soon as the festive season approaches. It shows the customers that the business understands and cares about their special way of life and festivities. Also, the business should craft the best marketing plan outline with campaign tactics to influence and entice shoppers. The following includes…

One of the single most important tasks a startup’s founding team is faced with is naming the company or brand. While the core products and services will ultimately determine whether or not the startup is successful, the brand name plays a major role in how quickly and efficiently the business scales. (more…)