Tweak Your Biz » Marketing

When you mention used car salesmen or the used car sales process, it tends to illicit all sorts of emotions depending on who you are talking to. What is the Value? Ever heard of Kelly’s Blue book? If you haven’t it’s the tool that is used to determine the monetary value of a car. Say you bought a car 5 years ago and now you want to sell it, and you have no idea, what price similar vehicles are selling for, you look at Kelly’s Blue book and it gives you an estimate as to what the value…

Some of the largest and most successful companies of our time are marketing machines that actually produce very little except targeted and effective brand communications that sell products and services which are manufactured by outsourced third party entities. Apple, Walmart, Nike – you name the brand and there’s a huge probability that’s the template they operate under. Successful brands all have one thing in common – exceptional marketing that speaks the same language to users across…

Marketing products or services is really challenging and it’s only those companies with CEOs who are ready to break all odds that will always remain relevant in the market. But, does age play a significant role in leadership; more so in the top position (CEO)? In this article you will learn some important business lessons from some very successful people. From the research which was carried out recently by Zinnov about “Global CEOs”, it’s quite evident that there’s an increase in the…

With the advent of online business development websites and portals, organizations in general and small businesses in particular have unlimited opportunities to expand their client base in a global economy where physical borders are increasingly becoming irrelevant. However, if you own a small business, the challenge for you is to differentiate yourself from the countless other businesses that are offering similar products/services. This becomes even more important if the majority of your…

We’re all very good at shouting on social media. We tweet, we complain, we tell everyone what we’re doing. Even as businesses, we’re very good at pushing things out about ourselves, or what we’ve written. However, as time goes on and social marketing matures, we need to take a more sophisticated approach to our social marketing. There’s a wealth of data and information at our fingertips, if only we knew how to take advantage of it. There’s a wide range of…

True search is all about converting your aims into actions. But things have changed. No more do users type in a query and the online site returns with ten links to accomplish their goal. People always want more. Keeping such desires in mind, Google AdWords introduced Google shopping campaigns for ‘better product discovery experience’. Google believes that establishing a strong commercial relationship with the online merchants will encourage them to keep their product information fresh and…

Today, businesses need to know their way around the digital world. In an increasingly multi channel business environment, they are urged to understand social media, content marketing, mobile trends, customer insights and expectations, website and advertising analytics, SEO and more. The Choices These areas of expertise are rapidly changing and complex if approached competently, and in response to this need, businesses have three choices. They can hire more staff that specialise in these…

Your blogging can be improved quickly. The great thing is it is in your own hands. The more you write, and the more frequently you do so, the better it gets. You are part of a daily, live A / B test. The following insights come from writing at least one blog post every day for the last 3 months.   Blogging is different to writing articles for a newspaper, essays for college, or entries for your diary Your blog is not your diary. Potential readers are just not that interested in you.…

The digital age continues to enjoy booming popularity over the past several years. It is no surprise to see companies in different industries making use of different online tools to accomplish their professional and business goals. The new generation digital age growth has produced an increased use of content marketing tools. According to a report in marketo.com, 51 % of companies have increased budget spending on content marketing within the next 12 months, 45 % of companies have maintained…

Traditional retailers have been beating their heads against their brick and mortar walls for several years now trying to fight showrooming. That’s when shoppers check out products in stores and then buy them on line. However, studies are finding that the opposite phenomena—dubbed webrooming—is, in fact, far more prevalent. One survey found that 73 percent of shoppers admit to showrooming while 88 percent said they webroomed. Last Christmas, a survey revealed that 46 percent of holiday…