This short guide to domain names looks at some of the things that may influence your choice of domain name for your business website. We also look at a few cool examples of how others are attracting customers using a domain name. First of all, a domain name is the name of your website. For some, you may already have your business name and your online marketing strategy may depend on this, especially if it’s well known brand and is well established. In that case, it’s more a case of choosing…
Tweak Your Biz » Marketing
Engaging Visitors With Your Website Domain Name
by on March 1st, 2011 28 Comments
Elevate Your Business With An Elevator Pitch
by on February 25th, 2011 6 Comments
This post was originally published on Derbhile Dromey’ blog Do you know what an elevator pitch is? You may have heard the term bandied about and even had to give one at a networking event. But a lot of people are uncertain about what an elevator pitch is supposed to do and how to put it together. The term “elevator pitch” refers to a presentation you make about your business, designed to be delivered in a short space of time. The name comes from the idea that it should take as…
The Use And Misuse Of Stock Photography In Websites
by on February 24th, 2011 29 Comments
A few years ago I was designing a website for an Italian Restaurant. The budget for the website was pretty tight and there didn’t seem to be any funds to hire a photographer to take photos of their dishes so I went about choosing some stock photographs from istockphoto.com. The photos I choose were good quality and they were the same style and type of food that I knew the restaurant served. I was pretty happy with my selection and put them into the draft of the website to show the client. Was…
Why Pay For Something If I Can Find Online For Free?
by on February 22nd, 2011 42 Comments
A topical debate is the transparency of the Internet in relation to resources. How much is too much and where is the balance of information? As a business owner in the online marketing field, I see tons of articles, blogs, tips and advice in relation to my field (I mean TONS). Others in their respective trades are sure to see the same thing. So the big (Million Euro/Dollar) question is: Why should I pay for something that I can get online for free? Facts and Fiction The Internet is open to all…
How to Write a Marketing Plan for Twitter
by on February 18th, 2011 17 Comments
This post was originally published on Ivan Walsh’s blog Should you use Twitter as part of your Marketing Plan? If you’re looking to increase sales, generate leads, or connect with prospects, it seems a no-brainer, right? The problem is if you’re starting out with Twitter it can be hard to see where it compliments your Marketing Plan. The most practical approach is to create a dedicated Twitter Plan in the same way you’d create any marketing plan. Here’s how it works. What is a…
How To Resurrect Your LinkedIn Contacts And Get Free PR
by on February 11th, 2011 11 Comments
I met Matt Phelan, Director of 4P’s Marketing a few months ago at the Digital Lounge networking event in London. After that, we connected on Linkedin and stayed in touch. One day, one of his posts caught my eye. Matt realised that he wasn’t using LinkedIn as a networking tool but more like a “contact collection platform”. He also confirmed that in the office after asking around and realising that pretty much everyone was using it the same way. He then scanned through…
Getting Media Coverage When There’s No News
by on February 4th, 2011 6 Comments
John Jordan runs Next Chapter, a marketing consultancy which helps businesses implement their own low-cost marketing solutions. While this service is of great value to his clients, it doesn’t appear on the surface to be particularly newsworthy. But Jordan has received coverage on The Irish Examiner and Bizstartup.ie, by sharing his expertise. Large sections of the media are taken up with opinion and trendspotting. If you’re in a service-based business, you can take advantage of this and…
How Do I Know When To Redesign My Website?
by on January 28th, 2011 10 Comments
As I embark on the task of helping advise my company on their current website redesign project (which is WAY overdue!), I thought it would be an excellent article topic to explore/share the question…“How do I know when to redesign my website?” If you are a business owner/manager/marketer and you are curious about whether you need to redesign your website, the real answer should be provided by feedback you receive from others. What does that mean? Here’s a quick…
I Resolve To Be Pathologically Curious In 2011
by on January 21st, 2011 8 Comments
Happy New Year to everyone. Have any of you made resolutions? Broken them yet? On a personal level I’ve made two very firm resolutions: I’m going to increase my fitness levels to the stage where I can run a marathon (not crawl a 10K like 2010) and I’m going to be more direct about what I want from life, no more compromise. On a professional level I’ve resolved to increase my sales contribution to our business by €5K per month. This achievable and realistic…
Avoiding Bad Practices. Part 4: Segmentation And Targeting
by on January 19th, 2011 10 Comments
As a treat, I’ve written a true story. A Christmas ten years ago in a sleepy town south of London… I remember when we would write up a few paragraphs of copy, stick in a link to the website homepage, attach our database and click the send button. Nice and easy. One message, one creative, one database. We were all happy campers back then, but disaster struct when analytics burst into our lives and suddenly we saw the failure that was in it. Our emails were being received, but no…
Every business has a story. Your story helps your business stand out from the crowd. It's your story that customers…
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