Customised Facebook landing tabs have been growing in popularity for small businesses. Free and low cost applications such as Pagemodo allow you to easily create your own ‘Welcome page’ and for a more professional look you can hire someone to design one for you. A Facebook landing page or welcome tab is a customised page that visitors arrive on before they have clicked ‘Like’. A quick search on the Internet will give you links to some beautiful examples however most of…
Tweak Your Biz » Marketing
Making Facebook Welcome Pages Work For Your Small Business
by on May 10th, 2011 31 Comments
Help! The World’s Been Taken Over By Bloggers
by on May 6th, 2011 50 Comments
The world is under attack – not from little green men, but from bloggers. Eventually bloggers will take over the world as we know it. The web is full of blogs and bloggers: an alien mix of opinions, recommendations, tips, tricks and guides. All virtally hanging in cyberspace… waiting to pounce on an unsuspecting reader. You may think I’m a little mean; likening bloggers to little green men. But there are similarities. Allow me to explain five of them. 1) LGM: We don’t…
Does Your Website Measure Up?
by on May 5th, 2011 8 Comments
The wonderful thing about online is how measurable it all is. Web Analytics can provide really detailed information about the number of visitors to your website, where they come from and what they do there, how long they stay, and more. And it’s gratifying to see evidence of your visitors (although for some more than others). But having analytics tracking installed won’t make any difference to your business, unless you analyse the comings and goings, and take steps based on that…
Using Your Website To Target Your Ideal Customer
by on May 4th, 2011 9 Comments
Recently, from a few different sources I have heard the advice that one of the key pointers for a successful business is to target the right customer and here is a great article by Christina Giliberti that explains how to identify and target your ideal customer. Christina’s article got me thinking, how can businesses target their ideal customer using their website? Here are some practical tips that you can use on your own website; 1. Target your ideal customer using search results If…
Why Perform A Local Search Audit For Your Business?
by on May 3rd, 2011 19 Comments
According to Forrester Research, 40% of US retail sales in 2010 were “web-influenced”. So even when consumers plan to purchase offline, they often consult online. This is where Local Search comes into play. For an explanation of Local Search, please see my previous post. In short, Local Search ties the digital world to the real world. It’s how many of us find out about products, services, locations, reviews and special offers available in nearby shops and towns. Local…
Real Innovation Through Social Media
by on April 28th, 2011 22 Comments
“Using” social media doesn’t mean innovation. The definition of innovation according to Peter Drucker is “…any change that creates an added dimension of performance”. Social media is a chance for us, marketers to step beyond the realm or our core duties and add some real innovation to the firm. Real examples AA RoadWatch is a great Irish example. They’ve used their Twitter account to crowd source information about roads and delays. They couldn’t possibly…
Using Internet Forums To Market Your Business
by on April 27th, 2011 38 Comments
If you’ve learnt anything about marketing your business, you’ll know that you’ve got to take a multi-pronged approach. And if you’re reading this entry, you’ve seen the value of social media as part of that marketing approach. But within social media, there’s a weapon you can use to give yourself an edge – Internet forums. Why Use a Forum? You may ask yourself, aren’t forums just talking shops? Yes, but your customers are there. Registering on a forum will help you tap…
Do or Die Marketing Plan: Begin With Your Brand
by on April 13th, 2011 24 Comments
This is the first in a series of 5 pieces on vital components of an effective marketing plan. A good marketing strategy begins with a clear and precise understanding of your brand identity. Attempt to build your marketing without getting this absolutely right and you risk expensive failure. 1. Nail Down your Brand Values What are the values that your organisation/business/brand treasures most? What values are so integral that, if removed, would change the brand completely? Examples could…
Is Your Digital Self More Powerful Than You?
by on April 11th, 2011 8 Comments
As a huge fan of South Park (I virtually see all mutual fans nodding). I’m always amazed at how on-trend they are with their episodes. A recent(ish) favourite is the one about how powerful your Facebook profile is. It’s the one where Stan is sucked into Facebook for a battle to delete his profile. The whole episode makes jest of ‘poking’ ‘Likes’ and ‘friends’. Stan’s profile was more powerful than him because of the connections he had…
Place And Time Promotions In 2011
by on April 7th, 2011 18 Comments
From Sandwich Boards and street corner fliers, place and time promotions have always been important to retailers. They are still an effective type of advertising to generate interest in your offering within a local area. A newer form of place and time promotion has emerged in recent times however, due to the increasing popularity of smart phones. One of three things people rarely leave at home these days (the others being a wallet and keys) a mobile phone is an ideal way to communicate with…
Ben is a veteran Digital Marketer and currently serves as Technical Director @ HighPosition.com. He's been coding for…
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