Bloggertone

As most businesses using Facebook should know by now they must create a Facebook Business Page and not use a personal profile for their business. Here are some hints on how to best use your Facebook page and new applications that are useful for getting likes and engaging with your followers. Setting up your Page Create your page using this link – Create Facebook Page and choose the relevant category for your business.  Follow the simple step by step process and create your new page. Plan…

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It’s been bothering me for a while that when it comes to online business networking, I seem to be living in two different worlds. First, there’s work; where EVERYTHING I read tells me that everyone is on Twitter – you must have an active presence there in order to network effectively, and to grow and develop your business. Then there’s my own personal experience, which tells me that while many people may be ‘on Twitter’ not many are ‘active’ Twitter users. Additionally, my…

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Internet marketers can learn a lot from the X Factor. Take Simon Cowell. He’s not a particular nice guy but he’s interesting (and usually right). Louis Walsh is nice but… Also The Apprentice. Sir Alan Sugar looks mean and cuts wannabes down to size. And that’s part of the attraction. So, how can you apply this to your blog? And would it work? Nice Bloggers Lack Personality A quick scan of the Power 150 demonstrates this. While there are ‘nice’ bloggers out there, for example,…

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You’ve just written a blog post and it’s absolutely perfect; beautifully written content that has the ideal balance of valuable information with easy-to-read conversational language, not to mention those catchy headlines and witty imagery. People should be lining up to read this post, and share it with their friends and colleagues… but how to make that happen? How do you ensure that once you press publish your content will get found and spread by others? 1. Before You Hit…

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On June 1st, I published ‘Pros Vs. Cons: Are Group Buying Sites Good For Your Business?’ here on Bloggertone. In it, Shane O Leary, Communications Manager for mylunch.ie and I looked at the group buying model, and weighted up the advantages and disadvantages for businesses and consumers. Something the post was missing however was a case study. So I am now delighted to publish the following successful example from Aidan Breslin, Sales, Marketing & Business Manager at Derrynoid…

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If you keep up to speed with the latest developments in the tech world, you’ll probably have heard that there is a new kid in town threatening to steal the crown of Social Media.  It’s called “Gamification”. Before I start it’s worth mentioning that one of my passions as a child which has carried over into adulthood has been a passion for gaming.  Ever since Santa brought me an Atari 2600 back in the early/mid eighties I was hooked.  A few years later I graduated to a…

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British Soccer star, Ryan Giggs, recently took out a gagging order to prevent the press reporting on an extra marital affair he had.  There was lots of speculation in the British media about which celebrities had taken out ‘Super Injunction’ gagging orders and eventually he was named on Twitter.  When Giggs threatened legal action against Twitter tweeters responded by saturating Twitter with his name and what he had done. It’s been interesting watching the super injunction story spread…

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Part three,  in the “Do or Die Marketing Plan”, is about defining your offering: a vital exercise as how on earth can your customers buy from you if they don’t understand what it is that you are selling? Your offering is not just a physical description of what you manufacture or of the process you use to provide a service. It needs to be much more than that if your target audience is to latch on to it. As Kees Huysmans, founder of Tregroes Waffles says, “We don’t…

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Do you want to know what the right price is for your product or service? If I could write an app for calculating that, I’d be a rich woman, because everybody would want it! Pricing is a process that is more art that science. In the past, pricing has been largely determined on a cost-plus basis, focusing on the internal business cost and activities rather than the external value and results created. It is better to focus on the value that you create for your customer, because that is all your…

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How many of you have heard the expression “blogging is dead”? It was first raised in answer to a question in ReadWriteWeb back in 2007 and has since been revisited in various news publications and blog posts on a yearly basis. Will the recent publication of the 2011 State of Inbound Marketing by Hubspot finally silence the critics? Blogging is Critical to Business According to the New York Times in March 2011 “With the rise of sites like Facebook and Twitter, they (blogs)…

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