Tweak Your Biz » Marketing

So you’ve opened for business and now you’re looking to grow your Facebook presence. Getting people to “Like” your page isn’t enough to make you money, but it’s the first step in building a relationship and warming up your leads until they’re ready to buy. What is important is converting your Facebook fans into customers. The path from a “Like” to a sale requires continuous work of nurturing your fans through your Facebook sales funnel. Use your page to educate, entertain and…

These days even major retailers are being hit by security flaws and hackers on the net. Heartbleed, for example is a popular security bug, exposed in April 2014. Identity theft is becoming a major threat for small and big business operations. As a result, there are many identity theft protection service providers on the rise. But are they worth it? How do they work? Do these services actually protect you? The truth is that identity protection services may not actually save your identity from…

Your brand is everything about your business’s identity. It’s the way you act with your customers, the graphics and words that you choose to represent your company, and the processes and methods that you choose to succeed at your business. The trick of branding is that you create a brand, whether you do it deliberately or not. It’s important, therefore, that your brand be carefully created and protected, above and beyond anything else that you do with your…

As search engines favor the creation of high-quality content, writers and publishers have become more important than ever. According to serpIQ, all pages that rank on the first page of search results have an average of at least 2,000 words. The ability of writers to communicate ideas in well-written articles is critical for pages of website owners to rank on Google, Bing, and Yahoo! For marketers, hiring these high-level writers proves to be the best option. Sites like Contently, Ebyline, and…

The value of your website is dependent on the number of visitors you receive, how many stay, and ultimately, how many convert. Website metrics are a great way to determine how your website is performing. With a good analysis tool, you can track page visits, bounce rates, repeat visits, the number of newsfeed subscribers, internal search keyword usage, entrance and exit pages, and conversions. These metrics should give you a good idea of whether or not your website is working for you. The…

There are many studies that show that companies that publish a lot of blog posts and content generally have more business than those that don’t. The method for making your site easier to find on Google by using content is called SEO marketing which in its traditional form can give you really good results and online visibility. But, it isn’t the only option available for businesses today. Here’s a look at the ten best marketing strategies to enhance your site’s SEO. #1. Social…

Imagine the day when your favorite brand will treat you like a treasure: they remember your name, your preferences and send you personalized promotions and recommendations based on your location, device and previous engagement with their website, product or service. The Roots Of Personalization This might seem like the future, but the idea of personalization dates back to the old-fashioned local stores, when the shopkeepers knew each and every one of their customers personally. It was this…

There is no doubt about it, the marketing landscape is changing constantly and it is overwhelming trying to keep up to date. All social media and inbound marketing needs updating regularly and creating new and varied content demands on-going attention. Should we use #instagram #periscope #whatever, it never ends! If you have asked yourself or discussed with your team any of the following questions, then you need to reconsider your options and engage a digital marketing agency. There is so much…

Do you consider yourself to be one of those in-the-know digital marketers? Are you just starting as a freelancer or entrepreneur that’s looking for a bit of insight or do you consider yourself already an expert? Well some of the facts below may be a major awakening.  No matter what your area of expertise you may be amazed by some of the stats below. The one thing that you will notice however in each of these facts is that they are full of opportunity to either improve your existing…

Google’s top priority is delivering accurate results to users. When a user clicks a search result and immediately bounces, it signals the site was a bad result. Slow websites are one of the top reasons for high bounce rates. So how do you go about improving your page speed load times? PageSpeed is a Ranking Factor Google’s been accounting for page speed (the speed at which your pages load when users click them as a search result) since at least 2010. They’ve provided several…