Tweak Your Biz » Marketing

Effective networking is a hugely important and powerful tool for building your professional profile. It isn’t everyone’s best skill, many loathe the idea of aggressive networking, but being a recluse can be even more ineffective. Networking truly does have its benefits. It enables business people to share ideas and it provides opportunities to meet brilliant and inspiring individuals. Alongside this, you will expand your contact group, put yourself or your business on the map, and be…

Hurray, Google rolls out two big algorithms – one is majorly focused on the content part of the sites called Panda 4.0 updates and another is a spammy search query called PayDay Loan 2.0 updates. This is not new for Google as they used to refresh these panda algorithms periodically. Now before I’m going to explain the main theme of this topic, let give a bird’s eye view on Google Panda 4.0 and PayDay Loan 2.0 updates. What is Panda 4.0 Updates?   Google Panda is the series of…

In the world of search engine optimization, it seems like every year there is a new big trend. There are some tactics and tricks that work for so long, and than get over-used and become grey hat and spammy and they lose their effectiveness. These aren’t the trends covered here. What we will cover here are two trends that you can use in SEO that are safe, effective, and future proof. #1. The Rise of Content Marketing Content marketing is nothing new. It has been around for years, but just…

When you mention used car salesmen or the used car sales process, it tends to illicit all sorts of emotions depending on who you are talking to. What is the Value? Ever heard of Kelly’s Blue book? If you haven’t it’s the tool that is used to determine the monetary value of a car. Say you bought a car 5 years ago and now you want to sell it, and you have no idea, what price similar vehicles are selling for, you look at Kelly’s Blue book and it gives you an estimate as to what the value…

Some of the largest and most successful companies of our time are marketing machines that actually produce very little except targeted and effective brand communications that sell products and services which are manufactured by outsourced third party entities. Apple, Walmart, Nike – you name the brand and there’s a huge probability that’s the template they operate under. Successful brands all have one thing in common – exceptional marketing that speaks the same language to users across…

Marketing products or services is really challenging and it’s only those companies with CEOs who are ready to break all odds that will always remain relevant in the market. But, does age play a significant role in leadership; more so in the top position (CEO)? In this article you will learn some important business lessons from some very successful people. From the research which was carried out recently by Zinnov about “Global CEOs”, it’s quite evident that there’s an increase in the…

With the advent of online business development websites and portals, organizations in general and small businesses in particular have unlimited opportunities to expand their client base in a global economy where physical borders are increasingly becoming irrelevant. However, if you own a small business, the challenge for you is to differentiate yourself from the countless other businesses that are offering similar products/services. This becomes even more important if the majority of your…

We’re all very good at shouting on social media. We tweet, we complain, we tell everyone what we’re doing. Even as businesses, we’re very good at pushing things out about ourselves, or what we’ve written. However, as time goes on and social marketing matures, we need to take a more sophisticated approach to our social marketing. There’s a wealth of data and information at our fingertips, if only we knew how to take advantage of it. There’s a wide range of…

True search is all about converting your aims into actions. But things have changed. No more do users type in a query and the online site returns with ten links to accomplish their goal. People always want more. Keeping such desires in mind, Google AdWords introduced Google shopping campaigns for ‘better product discovery experience’. Google believes that establishing a strong commercial relationship with the online merchants will encourage them to keep their product information fresh and…

Today, businesses need to know their way around the digital world. In an increasingly multi channel business environment, they are urged to understand social media, content marketing, mobile trends, customer insights and expectations, website and advertising analytics, SEO and more. The Choices These areas of expertise are rapidly changing and complex if approached competently, and in response to this need, businesses have three choices. They can hire more staff that specialise in these…