Tweak Your Biz » Marketing

When it comes to copywriting, we have to understand that we’re not talking about content writing. They are not the same. However they are connected! Copywriting is the most important part of Content Writing. When we mention Copywriting, it means that we want to sell our Brand, Product or Service. But when we talk about Content Writing, we are promoting our brand, add value to it and disseminating it.  Here are some very important and simple tips. The most important thing always…

The advent of the internet has changed a lot of things. For example, when you look at marketing, you find that it has probably been among the most impacted fields. The inclusion of online marketing has helped to transform the way people used to look at different industries. And this holds true for the travel industry as well. Earlier, people would visit travel agencies to get ideas about new destinations and to book the tickets to their favorite vacation spots. Online travel marketing changed…

As a magazine editor I receive hundreds, maybe thousands of press releases every week. I also receive many products with requests for published reviews. It’s still quite shocking that there are huge PR companies out there who are making mistakes with their press releases and putting editors like me off from the beginning. There are of course some that understand the rules of PR and these always stand out but many find themselves on the slush pile or in the trash before I’ve even read the…

I once made a terrible mistake. I told anyone who would listen email was a dying tool and that RSS and platforms like social media were more important. And I didn’t make an effort to build an engaged email list on my website. Now I know I was wrong. I will always put my email list first, and if you want to build a following online or increase website traffic, you should value your email list over your social media presence. There, I said it. There’s something about confession that’s…

Illustrated by the story of the winners of the recent Dublin Hardware Hackathon We are living in exciting, rapidly changing times. 3D printers are falling in price. We have near instant and ubiquitous access to the web, generally from personal handheld devices, that are constantly with us. However it’s often still the really simple, well presented ideas that wow us, and make us wish we had thought of them first. At the recent Dublin Hardware Hackathon this proved to be the case. There was…

Did you know that in the UK, multi-platform users consume 23% more digital content than PC-only users? Or that 69% of the UK digital population are now multiple device users. And that Retail is the Fastest Growing Usage Category on Smartphones in Italy? * I know that’s a lot of numbers to throw at you but these stats underline the importance of being multi-platform.  With that in mind, do you have a mobile strategy for your business?  And what content will you provide on your mobile…

I was talking to a business owner just the other day that needed help and was having problems with competition in the town. The competition was new in town, some were fly in fly out businesses and all had arrived when business was booming. When business had slowed down and major projects had slowed, the competition started playing hard ball and had brought his business to its knees with lack of work due to them under cutting the price and him not being able to compete. After analysing…

Did you know that on average, 8 out of every 10 people will read your blog’s title (headline copy) but only 2 will read the rest? Hence, an outstanding blog post title can increase tweets, Facebook Likes, and visitor traffic by 50% or more. Copyblogger founder: Brian Clark says: “Your headline is the first, and perhaps only, impression you make on a prospective reader. Without a compelling promise that turns a browser into a reader, the rest of your words may as well not even exist.…

Your business needs a content marketing strategy. If you’re not quite there yet, you should, at the very least, have an onsite blog. Companies that write onsite blogs get more web traffic than companies that don’t. Once your onsite blog is in good shape (aim for about 15 posts a month), get moving on content marketing. Content marketing is not something that is done willy-nilly though. You need a plan, a strategy and the proper tools. You’re probably a little skeptical, or even…

You’ve been used to the three existing placements: desktop newsfeed, mobile newsfeed, and right column. And you may have heard of the mobile app placement a few months ago at F8, the Facebook developer conference. Go log into your Facebook ad account and see if you have this new option Choose website clicks as your option, but you could run it as a page post engagement, website conversion, or mobile app ad. Kind of hard to show you here how the ad placement looks in a mobile app. But…