Tweak Your Biz » Marketing

Facebook’s Places Directory has actually been rolled out as early as July 2014, but is just recently getting its well-deserved attention. For quite some time, Google+ Local and sites like Yelp, Trip Advisor, and Yellow Pages were leading local searches. Users would log in their reviews, share ratings, and even recommend places to friends or family. But could all that change with this Facebook addition? Or will today’s users still prefer old ways? A Quick Trip of Facebook…

Smart leaders know the powerful effect of how to inspire others through the gift of speech. They use the age old tradition of storytelling to inform, inspire and entertain. With a powerful speech, you can transform a team or cause by sharing your vision, passion and commitments. So, how do the leaders we admire and emulate have such a persuasive impact with their speeches? Follow along for the answers, as we’ve curated the following writing tips and advice from speechwriting experts.…

The holiday season is just around the corner, which means hordes of deals and long hours of insane shopping. And social media will continue to play a significant role to help retailers encash new sales channels using the latest trends and newest options provided by upcoming networks. We are all aware of the role played by social media in stimulating ecommerce sales and almost all businesses, small or large, have incorporated social media in their digital marketing strategies. Over the years,…

“A good craftsman never blames his tools,” as the saying goes. In online marketing, however, there are times when website performance falls on the tools used. This is because not all website tools are created equal – some are just better than others, based on the needs of owners for their websites. It is important, therefore, to know the best and awesome website tools available that will help achieve their online business goals. As more and more marketers, including…

When you are developing a content marketing strategy, its a good idea to go out and see what has worked, what hasn’t and what just hasn’t been done yet. The goal of content marketing is to generate leads for your website as well as to rank for more related terms in the search engines. If you’re not sure how to funnel users through your website, then check out these tips on how to generate leads with your website. Research Content for Brainstorming Ideas One way to do it is by…

Did you know your web design could generate you more leads if only you had the perfect plan? Well, the average percentage conversion that a general ecommerce website could earn is approximately 1% per day. If you make a proper plan before you get down with your designer, then you could generate approximately more than 1% per day. Of course a website designer would know what to do. You would have to sit down and discuss with him regarding who your target audience would be and which things you…

Make money. Check. Make the world a better place. Check. If only creating and running a socially conscious business was that simple. Check out six tips below on how to make a difference in the world while staying above the red, because at Chivas, we support your quest to make the world a better, more extraordinary place while winning, the right way. Solve a Problem While making the world a better place is a great goal, make sure your business model actually solves a problem for consumers. If…

There are not one but several reasons why internet marketing has taken the commercial world by storm. At the very onset, one might point out that online marketing helps you to align your strategies with the way most of your consumers are shopping out there. A customer who starts out by conducting his preliminary research on the prices and features of products online might as well settle for buying the same online, as well. One of the major benefits of internet marketing is that it facilitates…

If you follow these blogging tips you can blog strategically and grow your online business presence. Create good content Without this, all the following is irrelevant. Try and keep sentences short, concise, easy to read. Remember if your content is successful, it will be seen worldwide, by many for whom English is not their first language. Therefore it’s good to keep things clear for all your readers. Keep using images to break up the text. It will illustrate your point, and also keep it…

With its killer features and cost-efficiency, most businesses are leveraging the power of social media in their marketing and advertising efforts. They have proven to be useful tools in engaging customers, building influence and brand awareness, and driving more website traffic to your business. If properly implemented, you can ensure long time product loyalty, improved customer service, and reduced cost of product marketing. Many discussed the importance of avoiding misuse of hash-tags,…