Tweak Your Biz » Marketing

When you want advice about social media marketing, much of what’s on the Internet is the same: Don’t follow everyone! Only choose the social sites where your audience hangs out! Share other people’s content! I’m guilty of writing some of those posts myself. But I started thinking about the tactics I use that go beyond the basics. I’m a professional marketer, so I inherently know about a few strategies that perhaps the average micropreneur doesn’t. So I should…

You’ve already heard a lot about the importance of establishing active social media accounts in order to promote your business, regardless of what industry you work in or how large your company is. But even if you have a lot of social media accounts, they may not be doing you any good if you’ve been unable to actually create any engagement on them. So how can you go about creating engagement in your social media accounts, interacting with your audience, and increasing sales and…

Business competition is exactly like competition in sports: There’s always someone better, faster, or more talented coming up behind you. And, if you take your eye off of what you’re doing to worry about them, you’ll stumble and veer from what was making you successful in the first place. In your startup business, you should look and see who your competition is. Conducting a market analysis, and keeping your eye out for new entrants into your market is always wise. Scarcity of…

In 2016, most of us have close ties with a real estate agent, or can call upon one by leveraging our contacts. I for one have at least 20 friends or acquaintances which have become real estate agents. If I do the math on that, it’s actually a significant percentage of all my contacts; 5% to be exact. I can’t say I know as many other people that are all performing the exact same job. The point I am trying to get at is that real estate is becoming a crowded and over-saturated market full…

In the late ’80s and early ’90s, early adopters rushed to buy domains such as flowers.com and Food.com while their friends and competitors laughed. Thirty years later, the .com domain space is diluted, but there’s never been more opportunity to find an even better domain name to suit your business. Historically, we were limited to generic top-level domains (gTLDs), such as .com, .net, and .org. It’s what the world at large has been comfortable with. But as Internet usage continues to…

Building a startup from the ground up is not an easy task. You need the information to understand what needs to be done, know the details you need to pay attention to and have the right mindset that will allow you to adapt to the demands of building your business. If you have yet to research these factors and possess these qualities, then the journey towards establishing a successful startup will be rough and bumpy, which could discourage you from pursuing your dreams for it. Luckily, the…

The use of Instagram content by various organizations and their brands has skyrocketed in the past few years. This is thanks to the millions of users on this platform who make Instagram an important marketing arsenal. In the beginning, it didn’t seem to be of great value for the marketing world. Today, however, Instagram is the perfect platform for businesses to reach out to their audiences, existing and new, in a way their audience is willing to be marketed. With short messages unraveling…

Five years ago, my company hired an online marketer, specialized in online reputation management. He was the only bloke handling ORM responsibilities then. Now, he’s leading a team of fifteen people. We are taking online reputation more seriously than ever before because we are required to do so by our clients. Businesses of all scales and sizes are pouring large amounts of money into ORM campaigns. Online Reputation Management benefits Among many benefits, one is brand perception. Marketing…

Gamification is the practice of using gaming techniques to address non-gaming problems, in industries like education and business training. Globally, the market is expected to reach $5.5 billion by 2018. While gamification has made its way into many employee training programs, the latest trends show 87% of retailers plan to implement gamification as part of their customer engagement strategy by 2020. Gamification can help boost customer engagement in three key areas: improving customer service,…

Do you often see your employees dozing off at their desks and failing to complete their daily tasks before they are due? Do you catch them staring off into space or walking around the office like zombies without doing their work? If you are one of those employers who are worried that your office is becoming too post-zombie apocalyptic, these tips will help you breathe back some life into your employees and get them super excited to work again! Be an exemplary employer It’s not fair to expect…