Tweak Your Biz » Marketing

When your business is just starting out, you probably don’t have a huge budget to spend on advertising, and word of mouth doesn’t spring up by itself. Having a clear, accessible website and a strong social media presence should already be commonplace, but these can’t stand as marketing on their own (and we hope we don’t need to tell you what to post on social media). Therefore, you’ll need to get creative if you’re going to make your mark. Check out these six tips for…

It is good to focus on the larger picture in your eCommerce business. However, neglecting a few small things can highly destroy all your efforts. As you always focus on macro conversions, have you ever thought of looking at the micro sides? Micro conversion is an important part of the pre-macro converting process. Micro Conversion – Your Smart Website Conversion Technique Checking the progress at the initial stage of business always yields better results. And micro conversion helps you to…

Content has always been a strategic approach towards lead generation. Owning a website or having an online business is all about building more traffic which is possible only through a customer’s relevant content. The better your site’s content, the higher the traffic on your website and higher chances of user engagement. It is pretty obvious to ensure quality content in order to add value to the site and here are some tips that helps you understand how to do it. #1. Use Fact Based Images As…

Forbes wrote a piece about the growing number of jobs below the API. Are you driving for Uber, doing gigs on Fiverr, renting rooms via AirBnb, running errands for TaskRabbit, or participating in the crowdsourced economy? If so, then you’re one of millions of workers in this brave new world of robot-controlled micro labor. For that system to work, your individuality has to be stripped out, allowing the mass sale of standardized, generic tasks. This creates consistency and scalability, in…

There is no reason to dread internet marketing anymore! Yep it could be hard to cope with the fast-changing pace of marketing via the “web”; consumers are also getting harder and harder to please! But there are ways to actually slice through all these difficulties and get to your target market easily to offer your products and services. With these 6 strategies you can tame the beast and make internet marketing work for you. #1. Creating your own YouTube video YouTube is the premier…

Working in digital marketing and magazines, I understand the need for a steel set of gonads. Over the years, I feel mine have grown considerably and I can now fight my own corner tenaciously. This doesn’t mean I like it though, I hate being a bitch and would much rather have days at work where I don’t have to fight my corner. Unfortunately, business isn’t like this, especially in PR and Marketing as many of us are narcissists, while quite a high percentage of successful entrepreneurs have…

Online marketing, or we can also call it internet marketing, is one part of every business plan, which is focused on promoting different types of products and firms with the use of websites and e-mails. Every day, online marketing is used more and more often, so you should be prepared for this. In this text, I will talk about online marketing, ways to make it better and to understand it better. Internet marketing can be divided, but at the end, they are all connected, because every different…

One of the most important goals and performance metrics for business blogging is the expansion of the network consisting of individuals who locate, interact with and share unique blog content. Including critical business website features into your blog and adding to the SEO relevance of the same is important. However, what’s also important is to adopt an optimized approach to an increasing blog community and it relies on an understanding of who the target audience is and what sort of…

Publisher Channel Content by Content Plan   Most businesses know they should blog. Many started to blog and failed. So what goes wrong? When talking to clients I hear two common excuses: 1. We don’t have the time. 2. We ran out of content ideas. Quality and consistency are the two keys to a great blog. A great business blog should offer genuine value to the reader and showcase the company’s expertise. Executed well a great blog will drive traffic to your website, enhance your brand…

Let’s face it – blogs are here to stay. If you don’t have a blog for your business, good luck on getting traffic and conversions. Having a blog is great for business. Small businesses with a blog generate 126% more leads than businesses without a blog (Think Creative) 61% of U.S consumers have purchased items based on recommendations from blogs (BlogHer) 70% of consumers read blogs, not ads, to learn about companies (MOZ) But, how do you make people come to your blog in the first place?…