Tweak Your Biz » Marketing

Your new small business is up and running smoothly, and you may even have a few customers.  But like any small business, you could always do with more. You’ve heard that social media is a good way to attract customers, so you’ve set up your Facebook and Twitter accounts. Now, it’s time to sit back and watch the clients roll in. After lots of waiting and no clients, you ask yourself: where are my clients, and what am I doing wrong on social media? The truth is, social media is like a…

I know, I know. You’re chomping at the bit to get your questions about public relations answered. Not to worry. I’m here with answers to your most pressing questions. #1. What’s the Best Time to Send a Press Release? Think logically about this: when are you most open to getting emails at work? I’m willing to guess it’s not Monday or Friday (or the weekends, for that matter). On Mondays you (and journalists) are inundated with emails, and it’s easy to delete…

It used to be. And I’d mock people by sending them to letmegooglethatforyou.com. But now I ask friends on Facebook, which is now the ultimate search engine, powered by people. Contrast that with the ultimate people search engine, which Facebook once was a few years ago. Google was on the right track until recently in their attempt to personalize search results. But the core of their engine has always been based on links between websites– and websites are no longer the only thing…

People love to travel – that’s a plain truth. And this opens up a vast horizon for the travel marketers to explore. If you are a travel marketer, it’s on you to explore different corners of the world of travel marketing. And it is extremely important for you to remain abreast of the latest trends in travel marketing to give your business a cutting edge over its competitors. Moving to Videos from Images An image speaks a thousand words. This is an extremely important thing for travel…

Probably what Bill Gates claimed back in 1996 still holds valid for the digital industry – Content is King; and it will reign for years to come. But what’s the worth of a king without a strong team backing him? Likewise, though content alone takes the throne, content marketing strategies are central to the success of social media. As the year swifts towards its latter half, here’s a look at the good and the bad of content marketing strategies, finally arriving at 10 that have made it to…

As a freelance copywriter and digital marketer, I love my job. I bounce out of bed every morning, ready to see what the day holds. 99% of my clients are an absolute joy to work with and of course it helps that I’m my own boss. However, in any profession, there’s always that 1% and so instead of moaning on Facebook, I’ve put together a handy list of what Copywriters want you, clients and colleagues to know. Most Freelance Copywriters Hate it When You Say: I Could Do It Myself if Only I…

When you’re on social media, it can feel as if you’re drowning in a torrent of information. It can be hard to sift out the useful pieces of knowledge from the pictures of cats and the updates about the contents of people’s meals. Social media gurus speak of the importance of interaction, but social media can feel like a warehouse party where everyone is shouting at once. This makes it hard both to be heard and to listen to the right people. Groups give you the chance to target your social…

Here’s a piece of online marketing gospel: “People hate pop-ups!” But do they really? I mean, everybody says they hate pop-ups, but in practice, pop-ups are proven to work exceptionally well in converting visitors to subscribers (when they’re shown a newsletter subscription form inside the pop-up). Data confirms this. A popular site in the WordPress niche – WPBeginner – reports that using a pop-up window has increased their daily email signups by 600…

Marketing has come a long way from seemingly endless boardroom brainstorms. Gone are the days when small business owners hired specialists for each step of the marketing process. Forward-thinking organizations now seek hybrid professionals who are proficient in multiple emerging marketing disciplines and able to drive integrated campaigns that maximize budgets. If you’re looking to build a performance-driven marketing team, start with a hybrid marketing professional. It’s time to bring your…

If there’s one constant in the search marketing world, its Google, Bing, Yahoo and their ilk keeping the rest of us on our toes. Constantly. 2014 was no different. Some huge changes. Some barely evident ones. Some that raised eyebrows across the board. Others that came as a huge relief. So without much ado, let’s dive into the year that was and how it affects marketers like you and me. #1. Guest Blogging Becomes Taboo After years of dithering this way and that, the year began with Matt…