Tweak Your Biz » Marketing

Marketing is one of the most important aspects of business; after all, if people don’t hear about your product, how will they know to buy it? And if people don’t know the benefits your product offers, why will they buy your brand over a competing one? Of course, marketing isn’t as simple as creating an advertisement and putting it out there for the world to see; effective marketing campaigns must analyze markets to determine what areas would be most effective and then pay to create…

   Publisher Channel Content by GetApp.com   As a hotel marketer, you have a lot to consider when it comes to email marketing. You want to make sure that past guests book again, keep current guests happy with their stay, and get future guests excited about their upcoming trip, all without bombarding them with too many emails. If you’ve seen our anatomy of the perfect email newsletter, you’ll know that content layout and type, audience targeting, subject lines, and calls to action…

When you’re an entrepreneur just starting out, it can be compelling to throw a lot of money into a fancy startup marketing strategy. But dumping money into startup marketing without a firm understanding of what works and what doesn’t is a great way to run yourself out of business. Marketing isn’t all about hip slogans or fancy advertising, it’s about conducting a market analysis, knowing your customer, how your product fits into their lives, and when. The following are four bad…

As blocking ads became a norm now for users, marketers face unprecedented challenges in respect of visibility. This is why influencer marketing is gaining importance to brands. The reigning importance and role of social media in moving audiences also plays an important role. It is already reported by a number of studies that social reviews make a bigger influence in shaping buying decisions than other channels of marketing. It shows the influence of social media in mobilizing buyers. Some…

The future of financial transactions is unequivocally electronic invoicing. With the benefits and features it brings to the table, we can safely assume that this new trend is going to form the next generation design for financial transactions. Companies and business structures are adapting to electronic invoicing to add safety, simplicity, and preference to their financial processes. However, it is not all roses. There are a few hurdles that you need to jump over to assure accurate…

Adblockers have been around since 2006. They started as web browser plugins that blocked ads. Now ad blocking accounts for over 21.8 billion dollars of online advertising. Adblock continues to grow, with more than 180 million active users. Just a quick reminder of what ad blocking is: it refers to the automatic removal of most forms of advertising on web pages (banner ads, text ads, sponsored links and stories, pre-roll video ads and more), therefore making the web less cluttered with ads, and…

I feel your pain. You feel like, as a business owner, you need to be doing everything you can to market your business. And while that’s absolutely true, you can’t take on every single marketing tactic out there. Nor should you. You’ll drive yourself crazy, and you won’t even get better results for your efforts. Here are some ways you should let go and give yourself a break. #1. Stop Trying to Be on Every Social Site First of all, trying to maintain profiles on as many…

Before a business owner identifies their need for an SME marketing consultant, they usually resolve that their inability to grow the business is the result of the amount of time they spend working in the business. However, in many cases, a small-to-medium sized business owners’ time and energy is best spent in their area of expertise. Whether it is financial planning, property development, physiotherapy or graphic design, this is what they do best and was likely the basis for why the…

Running a remote business? Not as easy as you thought, right? Managing a remote workforce has many advantages for startups and small businesses. It cuts costs significantly by saving on office space and utility bills. Employees can also save money and time by not having to commute to work. The only issues are monitoring your remote team’s productivity while ensuring relevant and quality work is being done. For this, you’ll need the help of tools and services aimed at the home-based…

When it comes to social media marketing, especially Twitter, you are told about how to engage and make sure to use hashtags. What if I told you Twitter only cares up to a certain number of hashtags on your tweet, after that number they don’t even pay attention to the rest? It also goes against some of the social media teachings people give on hashtags about utilizing them to gain relevant traffic. If you stick with me through this article I am going to take you outside the box with…