Tweak Your Biz » Marketing

There are a lot of different ways to make money either directly or indirectly from a blog, but using a blog to promote services is often an overlooked option. When it comes to the subject of blog monetization things like advertising sales, AdSense, affiliate marketing, and even product sales tend to be more popular topics and approaches than offering services. One of the reasons this subject is so important is that there are already a lot of people out there offering services that could benefit…

As a startup, resources are limited – both time and money. That’s why email marketing sounds so appealing to many business owners. The cost is minimal and the time you’ll invest is significantly less than other marketing tactics. However, email marketing also happens to be one of the most frustrating forms of outreach. We’ve all been there. You have a mind-blowing message you want to share – a new product launch, an upcoming event, a massive sale. You write the perfect email. You…

One of the biggest mistakes I observe day after day in entrepreneurships that are taking their first steps, is based on investing their extremely limited resources in advertising in order to generate their first clients and, consequently, future “possible” revenues. A start-up is a reality with its very special context, with characteristics and growth rules totally different from the ones of an already established and consolidated enterprise in the market. For example, when eBay was still…

Adblock Plus is a bone of contention in the digital marketing world, but is its ‘bad’ reputation deserved? Is it, as some might suggest, killing digital marketing? Adblock Plus blocks all online display ads, except the ones that appear on Adblock Plus’ approved ‘whitelist’. Well over 50 million users have installed Adblock Plus on their browsers or phones, so it cannot be ignored. (Just a note: Adblock Plus is not to be confused with Adblock, a similar ad-blocking app from a…

Ladies and gentlemen, we are now in the year 2014 and search engine optimization (SEO) is already widely known as one of the latest marketing techniques. While many companies are scrambling to be on the top spot of Google (some only just started to be ‘online’), search engine optimization is no ‘walk in the park’. The term search engine marketing is there for a reason and just like any marketing techniques out there, you need top notch planning and strategy to start on the right…

Struggling with your content marketing strategy? Not sure how to take it to the next level? Afraid it’s never going to generate the right results? Don’t panic! Giving your content strategy a boost is as easy as following these 4 tips: #1. Take full advantage of social media Sure, you probably tweet out a link to your latest blog post or share it on Facebook, but if your social media efforts end there, you’re missing out on some major opportunities! For example, if your…

In modern times a better product can fall foul to a poorer quality competitor simply because of good marketing. Marketing is king. It is a multi-million dollar industry, in which companies invest in whole teams and departments to drive their brand and advertising campaigns forward. A successful marketing campaign sticks in a consumers mind and lasts in their memory for an eternity. Everyone associates the phrase “they’re great” with Frosties, in the same way that if I said “take a…

This post originally appeared on Niall Devitt’s LinkedIn, Niall is a regular contributor to Tweak Your Biz. MyKidsTime.ie is a listings website for parents and their children in Ireland. I’ve been working with and advising CEO and Founder: Jill Holtz on their Facebook strategy for around 4 years. In that time, this Irish company has built an incredible Facebook page presence. They are using the platform for both B2C and B2B, generating sales and new customers and all the while…

According to the Business2Community website, there are over 240 million blogs generating 500,000 new posts every day, with 329 million people viewing over 25 billion pages each month and making over 400,000 comments each day. With this kind of numbers generated, it is of no wonder why blogging has emerged as one of the most important digital marketing tool in this new era of internet marketing where content is really king. Blogging for business has been proven to drive more targeted visitors to…

If you’ve logged onto Yelp within the last week or so, you’ve probably noticed some significant formatting changes. Most strikingly, photographs taken by users now have pride of place beneath the page header, along with snippets from reviews provided by readers. The dreaded star system is still very much in evidence, but these user photographs are so big that they seem to dwarf everything else that’s on the page, and the little excerpts of reviews make scrolling down for a…