Tweak Your Biz » Marketing

 Publisher Channel Content by InternetReputation.com Anytime you can create a piece of information about yourself or your company and get it in front of a huge audience, that’s good for your reputation. This is a point we’ve hammered home again and again on our blog (here’s one example, and if you need more convincing, here’s another example). When it comes to your reputation, more is always better. Here’s yet another piece of content you can use to boost your…

The most important thing about your landing page is that it brings people to your website, where they will spend money. This means that you need to have a great landing page. But, you may not know what makes a great landing page. One of the best ways to learn is to look at landing pages for some of the more popular websites, and see how they are put together. Check out some examples of great landing pages that you can use for inspiration. #1. Let’s stay in touch The landing page that is used…

Are you looking to choose a conference room for your next corporate event? There are a lot of things to think about when you are choosing your venue, so make sure that you have the right specifications in mind. Whether you are holding a small meeting or conference, or a huge company-wide annual event, finding the right venue is essential. Here are some of the aspects that you should be looking for when you are choosing between the many meeting venues available. You might want to construct a…

Many companies choose to advertise in some form or other. Here are some suggestions for getting media coverage for your company. Traditional advertising Clearly, a one minute prime-time television advert will reach a large audience, but will also cost a great deal. Conversely, a few lines tucked away on an inside page of your local newspaper might only be read by a few people, but the cost would be much less than that of the television advert. It is up to individual companies to decide how much…

To a small business owner that already has a million things to get right, the online landscape can be a very confusing and intimidating space. Especially when just starting out, and in an effort to direct startup funds to what they perceive as more deserving and worthwhile areas, many new small business owners will tend to place less emphasis on their online marketing tasks. In this article we’ll take a look at 5 of the top Internet marketing  mistakes that small businesses make when coming…

When developing and implementing a content plan for a small business or startup, you will need the help of a dedicated writing team to help turn your plans into reality. However, this will only bring about new challenges that you will have to overcome as the team leader or manager for this project. For one, you will have to deal with the different personalities and writing styles of each member in your writing team. This is normally a good thing since writers normally put their imprint onto the…

Let me guess, you have so many talents for what you do. You are working brilliantly and promoting your work as well. But there is one important thing, that most of the bloggers or marketers may not have tried yet and that could have doubled their outcome. That is the untapped power of influencer marketing. No doubt, you are excellent, if not outstanding on promoting stuff on social media. But even so if you can rely on some help from the industry influencers of your niche to promote your…

If I walk into a Honda new car showroom tomorrow just looking for a standard, gasoline-engine family car or commuter, I’ll have options that range from just over $18,000 to around $37,000. When I walk next door to Honda’s other brand – Acura – the top end pricing for that generic sedan or coupe will start at something like $54,450. All of the prices I’m tossing out here are MSRP figures. Not to go too hard on the auto industry, but your dealer will probably talk you into some magical…

Business owners in today’s world need to find every competitive advantage that they can. This is why many companies are now placing a large emphasis on SEO, or Search Engine Optimization. Since so many people are now using the web – practically everyone – if your business does not appear high on search engines, there’s a good chance that you are missing out on some business. Where before most of these search engine queries were being conducted through a computer, most of them…

We all seem quite fixated on growing large groups of connections across multiple social media platforms these days. Thankfully most credible businesses have long since passed the “he who has the most connections wins” mentality. Yet that is not to undersell the value of a large, targeted and engaged following on-line. I don’t think I have ever spoken to anyone who said “we seem to have too many followers, how do we get rid of them”. There is an undeniable connect between having a…