Tweak Your Biz » Marketing

  A brand name can make or break a business. Choose a weak, unmemorable name and even a revolutionary product can flop. Would America Online have succeeded if it kept its original name, Quantum Computer Services? It’s a pretty safe bet that Google wouldn’t have caught on if it called itself BackRub, as it did in 1996. What do you do when you want to create strong brand names? For starters, you conduct market research. But you also have to process the data that comes from that…

Startups and small businesses are on the rise these days, not only in America but all around the world. Each year a number of entrepreneurs try to set their foot in the huge market of startups but unfortunately many of these startups die in their infancy! I dug deep into many different startups who did not sustain themselves within the market for long and one of the common reasons I found in most was the limited budget or the lack of money. A limited or tight budget is indeed a serious problem,…

Small businesses everywhere are embracing the opportunities that can be found in doing business globally. Using your website to sell to customers across the world is a relatively simple and low cost way of increasing sales. However converting your website into something that is going to perform on the global stage takes planning and careful consideration. Luckily however there are lots of clever people in the world who develop software and solutions to make our lives a little easier. So…

The ISO quality standard is known to many of us but as the saying goes, you also have to walk the walk and not just talk the talk, which means you have to be prepared to actually deliver on the promises you make. Having ISO certification for your business will give customers a certain level of comfort that you have some quality processes in place that should translate into a reasonable standard of service or product. This infographic takes a look at how it is possible to increase the figure…

The hotel industry has managed to crawl out of the economic downturn and is ready to contemplate the group of travelers whom the industry is now considering most crucial for their economic growth. The specific generation that has grabbed attention of the travel and hospitality industry is known as Millennials. They are a demographic cohort, often referred as Generation Y. Normally those born between 1980 and early 2000 fall into this category. Why is a particular generation the focus of the…

Effective networking is a hugely important and powerful tool for building your professional profile. It isn’t everyone’s best skill, many loathe the idea of aggressive networking, but being a recluse can be even more ineffective. Networking truly does have its benefits. It enables business people to share ideas and it provides opportunities to meet brilliant and inspiring individuals. Alongside this, you will expand your contact group, put yourself or your business on the map, and be…

Hurray, Google rolls out two big algorithms – one is majorly focused on the content part of the sites called Panda 4.0 updates and another is a spammy search query called PayDay Loan 2.0 updates. This is not new for Google as they used to refresh these panda algorithms periodically. Now before I’m going to explain the main theme of this topic, let give a bird’s eye view on Google Panda 4.0 and PayDay Loan 2.0 updates. What is Panda 4.0 Updates?   Google Panda is the series of…

In the world of search engine optimization, it seems like every year there is a new big trend. There are some tactics and tricks that work for so long, and than get over-used and become grey hat and spammy and they lose their effectiveness. These aren’t the trends covered here. What we will cover here are two trends that you can use in SEO that are safe, effective, and future proof. #1. The Rise of Content Marketing Content marketing is nothing new. It has been around for years, but just…

When you mention used car salesmen or the used car sales process, it tends to illicit all sorts of emotions depending on who you are talking to. What is the Value? Ever heard of Kelly’s Blue book? If you haven’t it’s the tool that is used to determine the monetary value of a car. Say you bought a car 5 years ago and now you want to sell it, and you have no idea, what price similar vehicles are selling for, you look at Kelly’s Blue book and it gives you an estimate as to what the value…

Some of the largest and most successful companies of our time are marketing machines that actually produce very little except targeted and effective brand communications that sell products and services which are manufactured by outsourced third party entities. Apple, Walmart, Nike – you name the brand and there’s a huge probability that’s the template they operate under. Successful brands all have one thing in common – exceptional marketing that speaks the same language to users across…