Tweak Your Biz » Marketing

Instagram is a mobile app that allows users to take and upload photos, but you may be wondering why Instagram is different from simply using your mobile phone camera. Instagram allows you to instantly take photos, before passing them through a fast editing process using a unique set of filters and tilt-shift features, setting them apart from the rest. Instagram has risen to fame much faster than any other mobile phone app, it is addictive, and it has users hooked worldwide. So how is Instagram…

The title gets thrown around all the time, yet the definition is often misunderstood. More and more professionals are calling themselves content marketers, but what exactly do they mean by that? It might seem obvious at first. They create content that helps promote a brand. Yet that only covers a portion of what a true content marketer does. Content marketing is not merely writing. It is not merely video production. It is not merely infographic design. At its heart, content marketing is about…

List building; it’s central to online marketing success. If you’re leaving it somewhat to chance let’s lay out, in simple terms, the strategies that are proven winners. My last article for Tweak Your Biz discussed strategies to get the most use out of the content you have created. Reuse and recycle are great principles for the natural environment and they should also be applied to your business’ online environment. In today’s “lesson” we’re going…

The web is a noisy place with a huge amount of competition. For bloggers, marketers and business owners this can make it very challenging to cut through that noise and grow a solid online presence. It’s such a challenge that most throw in the towel before they get a chance to gain traction. The truth is that you can differentiate, cut through the noise and grow an online presence. It takes time, but it can be done. The big question is how? To answer this question I asked 43 experts to help…

When it comes to copywriting, we have to understand that we’re not talking about content writing. They are not the same. However they are connected! Copywriting is the most important part of Content Writing. When we mention Copywriting, it means that we want to sell our Brand, Product or Service. But when we talk about Content Writing, we are promoting our brand, add value to it and disseminating it.  Here are some very important and simple tips. The most important thing always…

The advent of the internet has changed a lot of things. For example, when you look at marketing, you find that it has probably been among the most impacted fields. The inclusion of online marketing has helped to transform the way people used to look at different industries. And this holds true for the travel industry as well. Earlier, people would visit travel agencies to get ideas about new destinations and to book the tickets to their favorite vacation spots. Online travel marketing changed…

As a magazine editor I receive hundreds, maybe thousands of press releases every week. I also receive many products with requests for published reviews. It’s still quite shocking that there are huge PR companies out there who are making mistakes with their press releases and putting editors like me off from the beginning. There are of course some that understand the rules of PR and these always stand out but many find themselves on the slush pile or in the trash before I’ve even read the…

I once made a terrible mistake. I told anyone who would listen email was a dying tool and that RSS and platforms like social media were more important. And I didn’t make an effort to build an engaged email list on my website. Now I know I was wrong. I will always put my email list first, and if you want to build a following online or increase website traffic, you should value your email list over your social media presence. There, I said it. There’s something about confession that’s…

Illustrated by the story of the winners of the recent Dublin Hardware Hackathon We are living in exciting, rapidly changing times. 3D printers are falling in price. We have near instant and ubiquitous access to the web, generally from personal handheld devices, that are constantly with us. However it’s often still the really simple, well presented ideas that wow us, and make us wish we had thought of them first. At the recent Dublin Hardware Hackathon this proved to be the case. There was…

Did you know that in the UK, multi-platform users consume 23% more digital content than PC-only users? Or that 69% of the UK digital population are now multiple device users. And that Retail is the Fastest Growing Usage Category on Smartphones in Italy? * I know that’s a lot of numbers to throw at you but these stats underline the importance of being multi-platform.  With that in mind, do you have a mobile strategy for your business?  And what content will you provide on your mobile…