Tweak Your Biz » Marketing

It was over ten years ago when I fell into the role of copywriter. With an English and Science degree, a few successful businesses under my belt and published novels, it seemed to be a natural progression. I began writing blogs and web copy according to the client’s wishes but as time has passed and technology has advanced, along with my expertise and experience, now I write the way I know works and my clients trust me do so. I couldn’t imagine churning out those keyword stuffed articles…

Online marketing is a trial by error process. It’s about mixing and matching tactics that work to help form your overall strategy that will ensure the success of your business. Along the way, you will make mistakes in your planning, process, and implementation of the strategies you have developed, which is normal to all marketers. Through the errors you committed, you will learn how you can correct them by tracking and measuring campaigns so you can launch better and error-free campaigns…

You have a blog. Now it’s time to create epic content that will generate traffic and turn those readers into customers. As a business owner, you know the value a blog has not only for your business but also for your content marketing plan. A blog can help drive leads, build your brand voice and improve your SEO strategy. So, wouldn’t it be nice to publish a post and three days later, have 50 new subscribers, 80 more followers and hundreds of shares? Your blog has the potential for…

Inbound Marketing? Does it really work and deliver return on investment? If you are marketing then even your Mother should know that you are out there! There is a lot of talk about inbound and content marketing in particular and over the last few years I wondered, as I am sure you have also, does it really work? Does all the social media, blogging and posting deliver and increase business or is it just a noise and distraction. On the same night that I graduated with a Masters in Digital…

Learning how to build your email list can be an effective tool you need in order to multiply your businesses reach. It is instrumental in building a deeper relationship with people that are interested in the work that you are doing. Email list building can lead to a significant increase in your sales of products and services. Investing the time to build an email list of loyal subscribers is the single most important thing you can do in order to guarantee the long-term growth of your online…

Disney is oh so good at playing a lovable hero. The cutesy animal cartoons, the child friendly entertainment, and the company’s image as a family brand grants the company an ephemeral cloak of goodness. To me, Disney has more in common with the Evil Step Mother (ESM) from Cinderella. Both Disney and the Step Mother do what they can to make money, hold onto their money, and continually increase their profits (Disney) or station in life (ESM). Fortunately for Disney, the company has been far…

Spiders? What? Where? Don’t worry – not real ones! A “spider” is simply just a piece of programming search engines use to read your site. These non-creepy crawlies tell Google and the like where to put your page in its search results. However, it still baffles me that many people sill make the SEO mistake of writing for these spiders first and not their readers. Can I give you a hot tip? Don’t do this! The biggest mistake people make when writing their online content –…

For many of us it’s easy to remember what to do when we’re out on the road and suddenly have car trouble: Call AAA. When you have a sentence or phrase where all the words start with the same letter it’s called a tautogram and this literary technique can serve as a fantastic memory aid. With that – and the incredible success of AAA over the years – let me give you an “AAA” tautogram that can be key to sustainable business success: Attitudes Actions Automation If you keep these…

Social media marketing and search engine optimization are two very tight strategies that are used very commonly these days. Both these strategies have an ability to attract visitors to a particular website. It is a proven fact that your presence in social media can improve your search engine ranking and sales of your small business; however, you need SEO or search engine optimization to complement this social media presence. If the strategies of SEO are used properly, you will enjoy a much…

Publisher Channel Content by Content Plan As a Start-Up you are blessed with a bright business idea; you can understand the business mechanics of bringing the idea from a concept to a reality but can you understand the concept of bringing it to the consumer? This is something that many Start Ups fail to plan for and , often, when the time and effort has been put into the product | service development, planning and set up implementation and resource acquisition, there is little budget left over…