Tweak Your Biz » Marketing

To app, or not to app, that is one of the questions businesses need to answer for themselves today. Fortunately, developing apps for multiple platforms is getting easier and consequently more businesses are taking the plunge. I want to look at one specific marketing and branding tool that becomes available to you, should you decide to develop an app: push notifications. There was a time when businesses wanted to feel like they had their customers or clients “in their pocket.” It…

With the growth in online shopping stores and online marketing, businesses are trying out unique and various web design techniques to make the shopping experience as comprehensive as possible. A big number of people now prefer shopping online over conventional and exhausting shopping ways. The main reason for this conversion is the ease of getting various products and even brands on a single website. In the past few years, there are a massive number of traditional shoppers converting to online…

When any person is planning a trip somewhere, what she looks for most is a visual of it. You just can’t expect anyone to choose a place without knowing anything about how it appears. At least not in these days, when the internet and social media are at their peak. And it is this quest to view the pictures and get some information of a place that she is planning to visit, which is making a ‘visual discovery tool’ more and more relevant with every passing day. Hence, the travel companies…

Email marketing is believed to be one of the most effective strategies within a business’ marketing efforts. Proof for this is that 66% of consumers have made an online purchase after receiving a promotional email message, according to Direct Marketing Association, 2013. When it comes to what you share within your email marketing content, you can try out different options to see what’s working best and to avoid sliding into a boring routine for your email recipients.   What works well…

Do you own a business? Do you have a website for that? These days, if you are planning to make yourself known to your customers, it’s essential to have an online presence. The first step to that is, of course, building a website for your business. However, that is only the beginning. You will need to think beyond that. And for this, it is essential to have different strategies. The aim of all of them will be to bring potential customers to your website. Thinking about how to do it? You can…

There are two ways the customer gets to know your business: buying from you and the way you present yourself. Your business is more than the sum total of the products that you sell. You have a brand, your personality in the business world, and it requires specific upkeep that is distinct from your product marketing efforts. Businesses that fail to differentiate between the two often find themselves in a marketing scheme that nets them retail sales significantly less than the competition. Here…

There has been a great focus in recent times of harnessing the idea potential of the younger generation of entrepreneurs with the view to turning these ideas into a viable commercial reality. The Ireland’s Best Young Entrepreneur (#IBYE) Competition has handed an opportunity to the under 30 population of Ireland to do just this. Popdeem Entrepreneur meets Greg Fry Sharing an idea, sharing a story has been a mainstay of the #IBYE conversation recently and a highlight was a live Google Hangout…

A fact that many business owners seem to forget is that emotion typically drives many of our buying decisions. If you’re interested in bringing a product, service or concept to market, then you can’t expect to achieve much success if your audience feels no personal connection to your brand or idea. We want to feel drawn to the things we buy on a personal level. Online marketing is about more than simply plastering images and phrases regarding your product all over the internet. You need to…

According to businessesGROW.com, we will witness the fourth digital revolution by 2016. We’ve already witnessed three distinct digital marketing revolutions. The first digital revolution occurred in the latter part of the 1990s when presence is all that mattered. Businesses create a website and make the public aware of such, and that’s it. The second digital revolution happened when businesses learned of maximizing Google’s functions and features. Spanning for about 10 years (2000-2010),…

With web-based software-as-a-service available for a low-cost monthly subscription, knowledgebase software isn’t a huge investment. But it is still an investment and, as for any business expenditure, you want to ensure you are getting the most value for your money. Here are five strategies to maximize the ROI of your knowledgebase software. #1. Use it. This may sound silly, but it is actually the key to getting value out of your investment: you must use the software. That means using it to…