Tweak Your Biz » Marketing

5 Top SEO Tips

Search Engine Optimisation (SEO) is an organic science. It grows and reacts to the atmosphere around it. That atmosphere can be the search engines themselves or it can be the changing habits of internet users. Today, we’re taking a look at five issues and how you can work on ways to improve your search engine ranking. It’s DIY SEO you could say. Here are my SEO tips. Research your Target Phrase Research target phrase and target long string search terms – these typically have three or…

I came across Nick Kellet of Listly on Twitter so thought I’d have a look at what was going on there. Listly is a simple way of curating lists and embedding lists into your blog encouraging sharing and interaction. The community has grown so rapidly I wanted to hear more from Nick about how it all came about, his background, GiftTRAP, tips on having an invention and even his ideal dinner party guests. You’re originally from Britain – how did you end up in Canada? Long story. The…

People prefer doing business with companies that they feel they know and trust. Customers feel more comfortable when they are introduced to a company through a personal recommendation or referral as compared to reading the information on a brochure or on the website. A recommendation is like a positive testimonial. Each testimonial bears witness to what the company can do for a client. Companies and businesses should devote more time and effort into this endeavor to garner additional contacts…

“You cannot win a race by standing still”. When you see it written down it looks really obvious, and yet so many businesses and brands do end up trying to compete by standing still. This article explores why companies fall into this trap, and offers some tips on how to ensure that you do not try and compete by standing still. If you are running any race and you stop and stand still, you will let your competitors run ahead. It is impossible for you to win. So why do so many companies and…

The divide between online and print marketing is becoming more evident. Social media and SEO continue to provide businesses greater reach and insight to their market. This has cast doubt to the future of print products and whether or not they still have a place in your marketing strategy. Despite their differences, both still serve a purpose in promoting your business. By focusing on online and offline (flyer distribution, direct mail, display marketing) strategies, you get to target more…

On the 16th October Matt Cutts, Head of Google’s Webspam Team, announced the release of the Google Disavow Tool. This tool was released to address the devastation left after Google released their Penguin update and also I suspect as a measure in combating negative SEO. In this indepth post I’m going to explore what this tool and Penguin mean for your website, how its changed the landscape of SEO, why who you choose to conduct your company’s SEO efforts is now critically…

‘What do link builders actually do?’ This question caught me off guard during the week. It caught me off guard so much that I replied  ‘Eh…well they build links to websites.’ Probably not my finest moment. In fact building links to your website is pretty straight forward but it does involve hard work and patience. Here are 5 common link building strategies that anyone can try: # 1. Blogging - Value: high, Difficulty: high People link to and share content that…

I mean like WTF, my head is spinning from the onslaught of change and innovation. Where is marketing heading? All communication and entertainment is heading online. The print media, books, newspapers and magazines - online. Voice conversations, the humble phone call is now happening online. TV and movies are now all online. Music is now downloadable from where? You guessed it, on f*****g line and so is marketing, that’s where. Personally I am fascinated by what has happened over the…

If you’re even remotely interested in search engine optimization it is a good idea to follow what Matt Cutts say in his blog and webmaster videos. As the head of Google’s web spam team he has great influence on the Google ranking algorithms. This is why I was very interested to see the latest webmaster help video which shed some light on guest blogging for link building. Take a look, its a very short video. Guest blogging is a great way to build your authority and get known in your…

The focus on driving engagement and participation online should also be applied to your face-to-face events and experiential marketing. How? With innovative event ideas and formats that encourage real world collaboration and conversation between you and your audience. No doubt; many of us have embraced the new paradigms unleashed by digital marketing on issues like driving engagement, conversation, social business, Person-to-Person and word-of-mouse marketing,  as we try to keep up with the…