Tweak Your Biz » Marketing

You know what, I’m not going to pretend that I’m the most knowledgeable person in the world when it comes to running a business and being an entrepreneur in general. I’m probably certainly not. But since I have some experience as a business owner and I’ve been through the whole process of dealing with business start-up issues, I think I can shed some light on the topic. First of all, what this post/guide isn’t: Some magic-bullet solution on how to do…

Pinterest has hit 48 million users and as one of the fastest growing social media platforms, it is becoming a force to be reckoned with.  Writing a successful blog post is no longer a case of using carefully selected keywords, good content and clicking ‘publish’ – blog posts now have to be shared across the various social media platforms in order to maximise your readership and your reach, and of course, your conversions.  Those social media platforms must include Pinterest.…

This is a follow on from last month’s post, The 5 Ws of Ebooks So you’ve decided to write an ebook. Well done. Now comes the hard bit – actually starting it. At this stage of the game, it’s easy to feel you’re drowning under the weight of all you want to say. With so much material, how are you supposed to even make a start? A good structure acts as a roadmap through your book. It helps you to channel and shape your ideas and prevents them from running away with you. It takes a lot…

This post originally appeared on Greg Fry’s ’s blog, Greg is a regular contributor to Tweak Your Biz.  Guy Kawasaki made a quote that I love – “The nobodies are the new somebodies”. Over the past 5 years businesses have had a big focus on generating Likes, Followers, Connections and friends on their various Social Media sites. Companies have become obsessed by numbers. They think that if they get 1,000s of Facebook likes on their business page they have cracked the social…

Since the invention of the printing press back in the 15th century, people have been marketing their products to drive up their profits especially amidst competing businesses. The Industrial Revolution led to an explosion of more goods to be sold and more mediums to market them through. Today, the idea of promoting one’s business and its products has evolved into a dizzying number of different branches to reach more people through more outlets. Types of marketing you need to learn Let’s…

You might think you check all the boxes. Your staff are presentable, friendly and approachable. Your products are unique and laid out neatly; your store has a distinctive character and an atmosphere that you won’t find on the high street and your prices are competitive. But is it enough? If you’re greeting new customers daily but can’t recall welcoming back your regulars, you could be falling into the trap of satisfying customers in the short-term while missing out on their long-term…

For a long time now we have been preaching the need to focus on the user and NOT the search engine when structuring and creating content for your website. User Optimization: It’s people who buy products and take in information at the end of the day and you must ensure your site is optimized for them to do just that. Search Engine Optimization has served us well and will no doubt continue to do so but it’s crucial we open our minds to the value of user optimization (or as I term it,…

If you build it, they will come. That was a strategy that worked well for Kevin Costner in ‘A Field of Dreams’ but it doesn’t tend to work so well in the real world. If you have a business and you need to build a new sales pipeline there are number of ways that you can generate completely new leads. # 1. Networking Business networking can give you the opportunity to meet lots of new potential clients but only if you do it right. Many people make the mistake of only going to networking…

I think that everyone agrees that Testimonials from customers are an excellent marketing tool. They can be featured on your website, on LinkedIn and included in tenders, brochures and sales proposals. This post will address what I think should be included in a testimonial. A client asked me recently for advice on what to ask their customer to talk about when writing a testimonial for their business. I think this is a common problem – many people don’t know what to talk about when…

“Genius is one percent inspiration, ninety-nine percent perspiration.” ~ Thomas Edison If you run your own website, blog or eCommerce business, then you need to hear what most people don’t know about making our business profitable – lessons from one of the greatest inventors of all time, and business minds, Thomas Edison. Did you know that Edison struggled with hearing issues at an early age? Did you know he used to sell sweets and news papers on trains (and vegetables) to earn extra…