Tweak Your Biz » Marketing

Welcome to our very first #TYBspotlight where we feature David Glynn who is responsible for Sales & Marketing at the McWilliam Park Hotel. In this interview David talks about being named the ‘Best Hotel in Mayo’, the Irish hotel sector – and how online and social media are contributing to their success. Let’s start by asking you to introduce the McWilliam Park Hotel and your role? The McWilliam Park Hotel is a four star hotel in Claremorris, County Mayo…

You know that social media marketing is a key component of any successful business initiative. You’ve probably read it in articles, seen it on the news and heard it from customers. When it comes to running a lasting business that experiences regular growth, a social media presence is critical. However, having knowledge of the importance of social media and running a successful social media marketing campaign are two very different ideas. In fact, when it comes to establishing a social media…

Many facets of a business can benefit from mining call data, also known in the anecdotal sense as capturing the ‘voice’ of the customer.  But, without the right technology in place, it is not feasible or practical for a business to capture customer interactions in any meaningful, efficient way. As businesses navigate progressively competitive waters, customer service often arises as the key differentiator, making call recording and speech analytics applications increasingly useful for…

Social signals as we know them have been all the rage in the SEO sphere in the past two years or so. Danny Sullivan first wrote a thought-provoking article on social signals and their impact in SEO way back in December of 2010. That’s seems like an awfully long time ago, but Matt Cutts did confirm his strong speculation a few days later. Since then, social signals have continued to grow in importance. The debate, however, isn’t about whether social signals impact on search engine…

Social media marketing is one way companies reach out and connect with their customers in an attempt to build brand loyalty and advertise new products. Most companies use at least one of the social networks to try and do this. However, social media is only an effective tool if it’s done right. Take a look at these six companies that know how to use social media to its fullest and see how you can do the same in your social media campaigns. # 1. Blendtec’s Creative “Blend It” YouTube…

These days, almost all people own a mobile device which they can use for internet browsing. It is a known fact that a lot of people cannot live without their mobile phones or tablets. You can observe yourself to prove this. Checking your mobile phone and tablet is probably the first thing you do when you wake up in the morning and the last thing you do before you sleep at night. According to studies, there will soon be more people who use their mobile devices than people who use their desktop…

How powerful is a brand? Amidst all the talk about marketing, sales and SEO, a subject that is just as important but is rarely discussed is the subject of brand management. Visit the top business and marketing blogs online and you’ll see very little said about this. Before I share a few tips, I believe a case study will more effectively communicate the power of good branding. So the tips in this post are inspired by Brand.com, which was recently purchased by Reputation Changer for six…

In today’s business world information is quickly communicated.  When someone is trying to sell their business they must effectively communicate important details to a prospective customer.  Knowing what information the potential buyer wants to see is essential.  Providing it for them in a quick and easy format can help increase the number of interested buyers. # 1. Reason for Business Sale One of the big questions an interested buyer will want to know is the reason for selling the…

Nearly all kinds of businesses are getting on social media platforms like Facebook. However, some businesses may be jumping the gun. Companies selling specific kinds of products may be going too general with their approaches, and adopting social media too early. In general, experts would agree social media marketing strategies often suffer from a kind of default ‘dumbing down.’ It’s not that businesses shouldn’t get this kind of visibility and exposure on the Internet. However,…

Yes, yes, content marketing is king!  But, let’s face it, if you’re a business owner, franchisee, distributor or all around busy person, you don’t have time to focus on anything else other than getting your business going, let alone stay on top of content for an online marketing strategy! Still, you’re constantly hearing that you need constant content on your site! Blogging can generate 7 times more traffic than a static page. So, on the one hand you can’t sit down to write and,…