Tweak Your Biz » Marketing

Mark Shaw is an author, Twitter consultant, trainer and enjoys speaking to large audiences as a public speaker, in fact the larger the audience the better. He also loves a good radio or tv interview, all on the subject of Twitter. So I thought I would ask Mark how he got involved with Twitter and who his idol is plus what he has planned for his new venture. He also gets to share some Twitter tips on the way. What did you do before Twitter came along? I used to sell  medical products to the…

Brochures may be perceived as outdated marketing tools that fill up the space at shops or inside mailboxes. Regardless of your feelings towards brochures, they remain a viable choice for your marketing strategy. If used correctly, brochures can help spearhead your print marketing plan as a way to build branding and familiarise the marketing with your products and services. If you have your social media covered, then you could try covering another marketing avenue with these advertising…

The Typical Scenario: You’re a Webmaster, in-house developer, marketing director or SEO of an e-commerce site. The constant releases of both Google Panda and Google Penguin have virtually wiped your website off the face of the planet. Now your website is no longer receiving organic traffic from Google and you’ve learnt that content marketing is the way forward, but there are only so many articles you can write about “packaging and storing / <insert boring niche here>” . The…

5 Top SEO Tips

Search Engine Optimisation (SEO) is an organic science. It grows and reacts to the atmosphere around it. That atmosphere can be the search engines themselves or it can be the changing habits of internet users. Today, we’re taking a look at five issues and how you can work on ways to improve your search engine ranking. It’s DIY SEO you could say. Here are my SEO tips. Research your Target Phrase Research target phrase and target long string search terms – these typically have three or…

I came across Nick Kellet of Listly on Twitter so thought I’d have a look at what was going on there. Listly is a simple way of curating lists and embedding lists into your blog encouraging sharing and interaction. The community has grown so rapidly I wanted to hear more from Nick about how it all came about, his background, GiftTRAP, tips on having an invention and even his ideal dinner party guests. You’re originally from Britain – how did you end up in Canada? Long story. The…

People prefer doing business with companies that they feel they know and trust. Customers feel more comfortable when they are introduced to a company through a personal recommendation or referral as compared to reading the information on a brochure or on the website. A recommendation is like a positive testimonial. Each testimonial bears witness to what the company can do for a client. Companies and businesses should devote more time and effort into this endeavor to garner additional contacts…

“You cannot win a race by standing still”. When you see it written down it looks really obvious, and yet so many businesses and brands do end up trying to compete by standing still. This article explores why companies fall into this trap, and offers some tips on how to ensure that you do not try and compete by standing still. If you are running any race and you stop and stand still, you will let your competitors run ahead. It is impossible for you to win. So why do so many companies and…

The divide between online and print marketing is becoming more evident. Social media and SEO continue to provide businesses greater reach and insight to their market. This has cast doubt to the future of print products and whether or not they still have a place in your marketing strategy. Despite their differences, both still serve a purpose in promoting your business. By focusing on online and offline (flyer distribution, direct mail, display marketing) strategies, you get to target more…

On the 16th October Matt Cutts, Head of Google’s Webspam Team, announced the release of the Google Disavow Tool. This tool was released to address the devastation left after Google released their Penguin update and also I suspect as a measure in combating negative SEO. In this indepth post I’m going to explore what this tool and Penguin mean for your website, how its changed the landscape of SEO, why who you choose to conduct your company’s SEO efforts is now critically…

‘What do link builders actually do?’ This question caught me off guard during the week. It caught me off guard so much that I replied  ‘Eh…well they build links to websites.’ Probably not my finest moment. In fact building links to your website is pretty straight forward but it does involve hard work and patience. Here are 5 common link building strategies that anyone can try: # 1. Blogging - Value: high, Difficulty: high People link to and share content that…