Tweak Your Biz » Marketing

Many companies choose to advertise in some form or other. Here are some suggestions for getting media coverage for your company. Traditional advertising Clearly, a one minute prime-time television advert will reach a large audience, but will also cost a great deal. Conversely, a few lines tucked away on an inside page of your local newspaper might only be read by a few people, but the cost would be much less than that of the television advert. It is up to individual companies to decide how much…

To a small business owner that already has a million things to get right, the online landscape can be a very confusing and intimidating space. Especially when just starting out, and in an effort to direct startup funds to what they perceive as more deserving and worthwhile areas, many new small business owners will tend to place less emphasis on their online marketing tasks. In this article we’ll take a look at 5 of the top Internet marketing  mistakes that small businesses make when coming…

When developing and implementing a content plan for a small business or startup, you will need the help of a dedicated writing team to help turn your plans into reality. However, this will only bring about new challenges that you will have to overcome as the team leader or manager for this project. For one, you will have to deal with the different personalities and writing styles of each member in your writing team. This is normally a good thing since writers normally put their imprint onto the…

Let me guess, you have so many talents for what you do. You are working brilliantly and promoting your work as well. But there is one important thing, that most of the bloggers or marketers may not have tried yet and that could have doubled their outcome. That is the untapped power of influencer marketing. No doubt, you are excellent, if not outstanding on promoting stuff on social media. But even so if you can rely on some help from the industry influencers of your niche to promote your…

If I walk into a Honda new car showroom tomorrow just looking for a standard, gasoline-engine family car or commuter, I’ll have options that range from just over $18,000 to around $37,000. When I walk next door to Honda’s other brand – Acura – the top end pricing for that generic sedan or coupe will start at something like $54,450. All of the prices I’m tossing out here are MSRP figures. Not to go too hard on the auto industry, but your dealer will probably talk you into some magical…

Business owners in today’s world need to find every competitive advantage that they can. This is why many companies are now placing a large emphasis on SEO, or Search Engine Optimization. Since so many people are now using the web – practically everyone – if your business does not appear high on search engines, there’s a good chance that you are missing out on some business. Where before most of these search engine queries were being conducted through a computer, most of them…

We all seem quite fixated on growing large groups of connections across multiple social media platforms these days. Thankfully most credible businesses have long since passed the “he who has the most connections wins” mentality. Yet that is not to undersell the value of a large, targeted and engaged following on-line. I don’t think I have ever spoken to anyone who said “we seem to have too many followers, how do we get rid of them”. There is an undeniable connect between having a…

Publisher Channel Content by DIY Marketers   The first time  my husband and I were in Las Vegas, we walked up to a slot machine, put in a dollar, pressed the button and…..NOTHING.  That’s when I said “THIS is why I hate gambling, you give it money, it gives you nothing.”  It’s very unsatisfying and I’m not willing to wait for the possibility of throwing my money at something on the CHANCE of winning. Marketing is a lot like that slot machine.  It shiny, it holds a lot of…

Standing out from the crowd for your business can be challenging. Whether it is online via social networks and search engines or offline via newsprint and direct mail, where you are, more than likely so is your competition. So how do you stand out from the crowd? How do you market your business? One way is to lower your prices. People react based on price and if you can market a good deal to a consumer there is a good chance you will be able to earn their business. We all still have to eat…

The world’s most diverse market, in which interaction is possible on a global scale, is the internet. In this regard, the importance of expanding into online retail solutions is undeniable. In these times of digital leverage, the significance of email marketing campaigns has come to the forefront, more than ever before. But to successfully utilize this superb communication tool, one must know the tricks of the trade. Taking the cue from some of the world’s most successful email marketing…