Tweak Your Biz » Marketing

Pinterest now has over 25 million users per month and with approximately a third of Pinterest users actively shopping using Pinterest as their inspiration, it is fast becoming a ‘must have’ platform for every social media strategy. However, have you really understood what it takes to use Pinterest effectively for your business?  Follow these tips to ensure that you are using Pinterest to the best of your ability in 2013. # 1. Business Account on Pinterest Convert your pinterest…

Businesses small, medium and large alike understand that getting the word out to customers is essential. Whereas in times past broadcast and print media dominated the marketing efforts of businesses of all sizes, we have seen a shift to online marketing over the past 15 years as search engines, social media sites and corporate websites vie for the attention of the Internet searching public. Advertising is expensive, a cost that you cannot avoid. Offering some measure of a level playing field is…

I first came across Cendrine Marrouat and her Creative Ramblings on Bizsugar. After reading her post the first time I have since always made a point of looking out for Cendrine’s posts as they are always so interesting. We got chatting on Twitter and have since kept in touch on a regular basis – it’s possible I’m even being included in her new eBook. I think it was after a few months of  “chatting” that Cendrine told me that English wasn’t her first…

Running a small business is an exciting venture that can lead to the financial freedom simple employees work their whole lives to attain. However, with the great rewards come great risks that can lead us small business owners to financial failures. I have witnessed friends and family members pursue their own entrepreneurial dreams only to see them shattered not a year into their short-lived careers, mostly due to a number of fatal but avoidable reasons. Let’s take a look at some of…

I first heard of Audioboo via Paul O’Mahony on Twitter. Paul must be one of the most prolific Audioboo users. He introduced me to Mark Rock who created the social platform and immediately I wanted to know more – as I do. Living in London Mark has an extensive TV branding background and has previously led successful companies. Mark explains how he got the idea for Audioboo and how big it has grown in such a short time; he also shares some business tips and his favourite…

Okay, name the last time you had a video chat using your social networking account on Facebook and Twitter. No, no, fancy add-ons don’t count. Just straight video chat without having to put in the extra effort. Anyone? Anyone? Well, so long Facebook and Twitter, GooglePlus just took the lead. GooglePlus If you haven’t already noticed, GooglePlus is hitting the various Google vices and seeping into our lives sort of the way you cook a frog. Start slowly and before you know it the…

When you line up your web agency for the first meeting or read their tender document, you’re hoping to be wowed a bit. You want to walk out of the presentation, having read their submission, and know full well that these folks can do the job for you. But are you being fair to them?  Are you giving them enough information in your website brief about you and your business so they can bring their ‘A’ game to the table? The more informed the agency is, the happier you will be with your site…

This post highlights the top 5 rocking social concepts (and digital) to hit the internet pre-Christmas 2012. You’ll be amazed how the theme of ‘giving’ has spread across the internet like viral wildfire to include weekly giving offers, yearly charity crusades and one off hyped up events. # 1. Grow your Mo for Movember  (Prostate Cancer) The Movember social concept is simple – grow a moustache for the month of November in aid of Prostate Cancer and make a donation. The social aspect…

Hopefully by now your business has joined one of the fastest-growing social networks, Pinterest. The holidays are swiftly approaching, and with them, one of the biggest consumer periods of the year! Follow these five simple steps to compete in this new arena for the holiday season! # 1. Convert to a business account While they lagged behind on providing some key features for businesses, Pinterest recently made it possible to create an account as a business, not just an individual. Among the…

You have been working hard on your personal branding of late, and stumble across the many trials and tribulations associated with defining “my brand.” For example, do you use your company name or your own name for your twitter account? Do you work on building up your own name or a business brand name? Which has more longevity? Are they mutually exclusive? Personal Branding – can it hurt? Oh the questions, the conversations with your friends, colleagues, marketers, and yourself. Where…