Bloggertone

Do you find you seem to rub people up the wrong way while at networking events? Do you normally get on with people in your social circles? If the answer is “Yes” to both those questions, consider these possibilities: You choose your friends, you do not choose who will be present at a networking event You are comfortable in small groups, but are petrified when surrounded by strange people You are great at organising events for friends and family, but perhaps feel out of control when…

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Too often businesses decide that they want a new website for no particular reason. Often this decision is made because the owners of the business themselves feel the current design is tired and they want something ‘new and fresh’. This is where the trouble begins. A website revamp should be approached with care and attention, and there should be definite reasons for heading down this, usually very expensive, path. Who Is The New Website For? Your website is for your potential and…

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You have decided to bite the bullet and start a blog for your business. Your web developer has set up your blog so it is nicely integrated into your website.  You know your blog will deliver more traffic to your website, you have some ideas for the first few posts and you’re keen to get started. In my last post, I outlined the reasons why all businesses should be blogging but is it as easy as it sounds? Before you start, there are a few things that you might like to consider before you…

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I recently wrote a blog post about social media spam inspired by the amount of promotional wall posts that were appearing on my Facebook page. I feel that most of the time such posts are if not accidental, posted by people who are unaware they can be considered as spam. A discussion in the comments afterwards suggested that many people would see others doing it and then do it themselves thinking it acceptable practice.  Another comment from fellow Bloggertoner Lorna Sixsmith told me about a…

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As I mentioned in my previous post I’m not keen on going to Networking meetings and I’m much happier networking online. I gave some tips for networking on Facebook and Twitter before and now I will suggest some ideas using LinkedIn, Disqus, Blogs and Avatars to network.  It does take commitment and patience to build your network. It doesn’t happen overnight although hopefully this will help. LinkedIn Firstly ensure that your LinkedIn profile is completely updated so that it attracts…

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I’m taking over the helm of a newspaper in my home town for the month of August. And this means I’m now in a position to decide which press releases are worth following up and which are not. I’ve written on Bloggertone in the past about what news is good to put in a presss release, but now I can show you how journalists handle your press release and how to get their attention. When I arrive into the newspaper’s office this morning, my inbox will be stuffed with press releases. Any press…

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When I started my interior design consultancy business three years ago I started blogging immediately.  Why? Because I heard it was ‘good for getting traffic to your website’.  When I reflected on my first year of business  by analysing google analytics and what I had asked customers about where they had heard about me, I realised that at least 40% of my revenue had come from the blog – not bad for an offline business. Now that I have an online gift and accessories store,…

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In last month’s post, I discussed the thought process of B2C (Business to Consumer) customers. Today, we’re going to look at how B2B (Business to Business) customers think. Hands up if you think that the B2B and B2C consumer are the same… Customers are customers you say? Well, yes they are, but it may surprise you to find that they both think completely differently when purchasing a product or service. Making decisions Jot this one down! Business decisons are planned and will…

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If, like me, you are not one for going to Networking meetings then Social Media sites like Twitter, Facebook and LinkedIn are perfect to network online. It’s like constant networking every time you tweet or post a status update. They have certainly worked for me although it does take commitment and patience to build your network. It doesn’t happen overnight but hopefully these tips will get you started or suggest ideas you hadn’t thought of doing yet. It’s such a vast and probably…

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On Tuesday 28th June Google launched Google+, its latest attempt to conquer the social world. With the failure of Google Wave and Buzz hanging over their heads, Google held its breath and rolled out the ‘invite only’ entry to create a Google+ profile. In just over 2 weeks Google+ surpassed 10 million users and 1 billion items were being shared everyday. So far, so good… Having spoken to several people over the last week to gauge reactions there seems to be two main camps: (1) the ‘not…

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