Tweak Your Biz » Marketing

 Publisher Channel Content by InternetReputation.com If you’re on the hunt for a new job, you simply must use LinkedIn. That’s because research suggests that some 94 percent of recruiters use LinkedIn to vet potential hires. If you’re asking for work, your potential employers are asking about you by looking at your profile on LinkedIn. And, if your profile is public, your friends and neighbors might be checking out your LinkedIn profile, too. They might be looking for…

If you want to hit a bottom-of-the-ninth, grand slam, game-winning homerun with your startup, your business needs to be highly scalable. Whether you’re running an online business or opening a retail venture of some sort in an obscure corner of a local strip mall, if you want to exceed beyond everyone’s wildest dreams, you need to be able to scale it up. Do you want to start a local directory or a service like Yelp? Do you want to own a taco truck or a chain of restaurants like Chipotle?…

Just like back in high school English class, there are varying levels of aptitude when it comes to business owners using social media. There are the A+ Alisons (and I include myself in this group) who stay on top of the latest trends, pay attention to social media etiquette, and do their best to really engage people through social networking. On the other end of the spectrum are the Freddy Flunkies. You remember those guys sleeping through class at the back of the room? Well, now they’re…

Effectual writing skills are the main assets of any writer, and specialized writers cannot progress without it. Creative writers have to work hard and intelligently to acquire such skills, along with their patience and strength of mind. Only with years of experience, they can enter into the territory of valuable, always-in-demand writers. Improving the art of writing can assist you in offering better performance, perk up your communication with clients and customers, and can even help you gain…

It is really hard these days to acquire conversions by focusing on a single medium. Successful integration of social persona with the email data can help brands generate more conversions at a lesser ROI. Tying up your email subscribers with your social channels can produce some substantial benefits. Hence, the time is just ripe that we start thinking of the channels as a cohesive unit. Here are some important steps that you should follow in order to make efficient use of social media and…

What is the definition of an online presence? Is internet popularity or notoriety an indication that your company has a good online presence? Well, it’s certainly part of the picture, but not all of it. After all, an individual or business can be well known on the internet for very negative reasons. Ideally, your goal is to increase your name recognition on the internet while also increasing the positive associations people have with your products and services. As you improve your online…

So you’ve opened for business and now you’re looking to grow your Facebook presence. Getting people to “Like” your page isn’t enough to make you money, but it’s the first step in building a relationship and warming up your leads until they’re ready to buy. What is important is converting your Facebook fans into customers. The path from a “Like” to a sale requires continuous work of nurturing your fans through your Facebook sales funnel. Use your page to educate, entertain and…

These days even major retailers are being hit by security flaws and hackers on the net. Heartbleed, for example is a popular security bug, exposed in April 2014. Identity theft is becoming a major threat for small and big business operations. As a result, there are many identity theft protection service providers on the rise. But are they worth it? How do they work? Do these services actually protect you? The truth is that identity protection services may not actually save your identity from…

Your brand is everything about your business’s identity. It’s the way you act with your customers, the graphics and words that you choose to represent your company, and the processes and methods that you choose to succeed at your business. The trick of branding is that you create a brand, whether you do it deliberately or not. It’s important, therefore, that your brand be carefully created and protected, above and beyond anything else that you do with your…

As search engines favor the creation of high-quality content, writers and publishers have become more important than ever. According to serpIQ, all pages that rank on the first page of search results have an average of at least 2,000 words. The ability of writers to communicate ideas in well-written articles is critical for pages of website owners to rank on Google, Bing, and Yahoo! For marketers, hiring these high-level writers proves to be the best option. Sites like Contently, Ebyline, and…