Tweak Your Biz » Marketing

This post originally appeared on the Sage Ireland blog, Sage Ireland are official sponsors of Tweak Your Biz. Niall Gibbons is chief executive of Tourism Ireland, the organisation responsible for marketing Ireland overseas as a premier holiday and business tourism destination. Tourism Ireland have had  tremendous success with social media so I as eager to find out more about how they use social media in their marketing activities and to build brand awareness. Tell me about the brand…

Picture this. You’ve pitched for a really big contract. You and your team have spent hours on your proposal documentation, coming up with a winning combination of words. You’ve fulfilled all of the organisation’s requirements down to the last dotted i and crossed t. But you don’t get the contract. You scratch your head and wonder why. You don’t feel there’s anything else you could have done. But there is one thing. Did you check for typos? Think about it. If the contract goes down…

This post originally appeared on Niall Devitt’s blog, Niall is a regular contributor to Tweak Your Biz. BizSugar is a niche resource and social networking platform for the small business community. The social networking platform is owned and operated by Anita Campbell of Small Business Trends LLC. Small Business Trends LLC is a stable of 7 websites including the flagship site Small Business Trends, group business blog Tweak Your Biz and BizSugar. As their former community manager, I…

Knowing how to write headlines that get clicked on is a highly-prized skill. Here are 3 online tools that can help you craft that killer title or tweet announcement. So, you have content ready to share? A new blog post? An infographic? An email newsletter? Maybe you have just added a poll to your Facebook page and you want your Twitter followers to click and respond. Once you have quality, interactive content to share, your next hurdle is getting it noticed. That’s why knowing how to write…

Right now recently ousted J.C. Penney CEO Ron Johnson has to be thankful for Coca-Cola. Why? Because their disaster with New Coke is about the only thing keeping Johnson and his misconceived “JCP” out of the number one position in epic fails. Now, don’t get me wrong. J.C. Penney was in deep trouble before they tossed the keys to Johnson. But the wild moves he made were like the captain of the Titanic changing course so radically after the ship was filling up with sea water…

One good source of revenue for your affiliate marketing blog is to write product reviews. It pays more since advertisers are assured that you have a steady direct traffic on your blog and that you have been branded “reliable” by your audience. The real challenge in writing product reviews is not based on building but on maintaining your credibility. In order to accomplish that, you have to comply with standards in writing substantial product reviews. This article will provide you some tips…

After a few weeks of starting your online business, you realize that guest blogging is the next big content marketing strategy. So, you jump right at it. You place your feet in a churning bowl of water and then go on a 7 day writing boot camp. With up to 50 guest posts in your arsenal, you start submitting them to bloggers who, lucky for you, actually accept them. Then you wait….and wait some more. Yes you get traffic, but only 5% actually become subscribers. After 3 months, 3% of these…

Getting the attention of the media can work wonders for your small business, if you know what to do. And while you know press releases are one way to get the media’s attention, you might not be sure how to get your release in the right hands. Never fear, friends. I’m here to help. Once you’ve written a fabulous, newsworthy press release, you have three ways you can distribute your press release. Choose one, or choose them all! # 1. Online distribution The easiest method to…

At the core of any SEO practice is the quest to crack a code. By understanding the way search engines work, SEO professionals optimize their websites to boost their rankings and reputation. But when those algorithms change, it can send some code breakers back to square one — and that’s exactly what’s happening with the Penguin 4 update. In March, Google’s head spam-buster, Matt Cutts, made an announcement that the “next generation of Penguin” is coming in 2013. The update is…

I have been at the website owning game for awhile. The face of the internet had certainly changed a lot during that time, in some ways more than I ever would have imagined. Social media is an especially crucial adaption, and on a wider scale the way that social media has shifted the way people use and perceive the web. Certain things are just expected now, and one great example of that is the use of images along with other content. While the web used to be mostly centered around message boards…