Tweak Your Biz » Marketing

This post originally appeared on Christina Giliberti’s ’s blog, Christina is a regular contributor to Tweak Your Biz.  The adoption of mobile (smartphones/tablets) has changed the face of online marketing and ecommerce (Mobile Marketing and Mobile Commerce). Some have coined the phrase ‘Digital Darwinism’ to describe the speed at which digital evolution is taking place due to this disruptive technology. Simply put, technological advancements are being engineered, tested and…

Whether you’ve already outsourced writing work and are looking for tips to improve the performance of your contractors, or you’re thinking of doing this for the very first time, congratulations! You’ve made a decision to let others do what is not in your toolbox of “competencies” or is less important than your main efforts. The first thing you should consider is that an outsource is not an employee. This is not a person you’ve hired – he or she is a contractor who…

Setting up a new website, buying the domain name and launching it onto the World Wide Web aren’t difficult. Getting people to visit your site once it’s up and running is, unless you’re getting a lot of direct traffic (people typing your URL into the address bar and coming straight to your site), then getting your new website noticed by the search engines will be crucial. Link building is one of the first steps in improving your SEO, so if you’ve just started out, here are some initial…

According to comScore, a company that measures online engagement, 100 million Internet users watch online video every day. And 90% of online shoppers surveyed on one major retailer’s website said that video helps them make their shopping and buying decisions. Add the fact that video is more likely to land on the first page of search engine results, and it’s clear that video can be a serious traffic and sales booster for your small business. But how can you effectively use this…

I recently had an interesting call with a client about whether or not he should build a mobile app. It’s no wonder why he was curious – last year comScore published a report that confirmed 82% of “mobile media minutes” are spent on apps instead of within the device’s browser. Since my client’s company is a local, service-based business in the Chicagoland area, I was a bit confused by this request. Why did his company want to spend the time, money and…

‘Write an essay on the inside of a ping pong ball’. Where I went to school (many, many years ago), there was a period when that was the punishment for various feats of indiscipline. I suppose it was better than getting a ‘hiding’ (ask an Irish friend to explain the term) but its status as a punishment was down to two things. Firstly there was nothing to write about and secondly it was utterly pointless and would achieve nothing – except maybe develop skills for a career as a…

As a marketer, I’ve worked with many startups some of which have gone to clock huge revenue. As we consult with clients every day, one of the questions that keeps popping up is how a business can market its website. In today’s post, we look at 5 of our top tips on how you can market your website without spending millions in ad dollars. # 1. Create great content Great websites are driven by compelling content. If your blog content is at the least boring or ordinary, do not expect to get…

This post originally appeared on Lorna Sixsmith’s blog, Lorna is a regular contributor to Tweak Your Biz.  Like all social media platforms, Pinterest has its do’s and don’ts. Not following the written and unwritten rules means that your presence will look less than professional so do ensure that you are following the correct pinetiquette. # 1. Do Not Confuse Ownership Don’t include your url in a descriptor on someone else’s pin!  I was really surprised when I happened to spot…

Wholesaling has truly hit it big. In the contemporary Information Age, nearly anyone can find the best price for any product with the use of mediums available at their fingertips. Online resources (particularly search engines) let consumers compare and contrast between various suppliers and directories, thereby creating a balance between services and affordability. Once, this sort of inside information was only available for business owners. The Internet has changed all that, as regular…

Replace email with Social Networking? There is a lot of hype currently around the use of social networking to communicate in both personal and business space. Should you replace email with social networking? Do you use social networking sites to communicate directly with your clients, peers or suppliers? In this post, we look at the pros and cons of utilising social networking over traditional email. Why you should replace email with social networking # 1. Crowdsourcing Ask a question, ask…