Tweak Your Biz » Marketing

One of the first barriers you will encounter as a new small business entrepreneur is the resistance you will meet from customers and not to forget that onslaught from established businesses. The resistance from prospective customers is understandable. They may have their own views about your abilities to service their needs, but the ones from established businesses may have some sinister motives. It is simply that they don’t want another competitor to tackle. Keeping your promotional…

It is commonly thought that a person either has charisma or they don’t. You either have it or you haven’t – it is something that is decided at birth. However, this isn’t the case. In his bestselling and recently published book The Charismatic Edge: The Art of Captivating and Compelling Communication, Owen Fitzpatrick explains that charisma is simply an impression that you create in the mind of another person and he outlines how we can develop our own charisma to…

What is marketing automation? Marketing automation is a category of software. It streamlines, automates and measures marketing tasks. It can help operate marketing tasks more efficiently. Marketing Automation isn’t just for large companies, SME’s are also using it as well. B2B and B2C businesses are using marketing automation to help nurture, maintain and extend customer relationships.  It can also help with ROI measurement. Some of the features that I have been using are: email…

Deciding on how best to use social media for B2B can be challenging. In an effort to explain how social media can be used, I’d like to draw your attention to a recent Irish example that I’m actively involved with, the National Software Centre.  National Software Centre in Cork City, Ireland The National Software Centre is a landmark development in the context of Ireland and the EU, offering World Class Broadband Infrastructure and Third Generation Offices in Cork. The project is a…

You do not achieve power by mere acquaintance. You achieve it by building strong connections. The same goes for link building—it is not just an exchange of information but an exchange of value. And to guide you to a more efficient link building strategy, here are five basic tips for link building. # 1. Prioritize quality over quantity “Tell me who your friends are and I’ll tell you who you are.” This proverb is true in the world of affiliate marketing. Although numerous links can…

Do you blog or promote affiliate programs? Then maybe you’re writing the content yourself or perhaps outsourcing this part to other experienced individuals. Regardless, you need to know why, and how, your writing ability or your team’s writing skills can make the difference between generating some extra money vs. building a strong and thriving business. In my 10 years online, I had to learn not just how to write persuasively and in a compelling way, but train others how to do so on my…

Social Media policies have been in the news in the last week and it has brought up the same questions for many companies big and small – what is a Social Media policy and what should it include? And do we call it a policy or guidelines? The language used will be the difference between enforcing your own beliefs on staff members and ensuring they feel they have a say in what has become part of our everyday working life. Two main stakeholders – employees and contributors First and foremost, a…

The way that marketers are approaching promotion of their products is changing. The nature of peoples’ online time has changed too, and as a result marketers are looking to social media sites to get their message across in different ways. Twitter, Facebook and Pinterest are just a few of the social media sites that lend themselves well to use by marketers to get their products under the noses of internet users. Optimising content for each of these sites can make the difference between a…

So you have an awesome product, a great product that will change how people do things. It’s time to get the word out with a well executed marketing plan. You’re thinking of all possible channels like newspapers, popular blogs, social media and press releases. But before you market your product or service to people it is important to remember that features are good, but it’s the differentiators that matter. A SWOT analysis of you and your competitors help you identify these…

Your business is growing. New clients are pouring in, and referrals and sales alike are on the upswing. But are you effectively communicating with customers and prospects? Or are you leaving money on the table? Business owners learn early on that success hinges on managing the demands of operating a small business while developing an effective and efficient strategy for dealing with communication via phone, the Internet, and email. For example, the average office worker spends two-and-a-half…