Tweak Your Biz » Marketing

Dennis Yu is the Chief Technology Officer and Co-Founder at Portage, a social media analytics company. Portage provides its clients with Facebook analytics, Pinterest analytics, Youtube analytics, Twitter analytics, etc.  Dennis has helped brands grow and measure their Facebook presence and is an internationally recognized lecturer in Facebook marketing. I wanted to find out more about the man behind the analytics and lecturing. Along the way I gained a lot of gold nuggets of advice about…

Engage them, educate them, entertain them. Everybody has a take on ‘how a brand can get the most mileage out of social media’. Ideas for social media content range from the practical to the boring to the downright wacky. Some crunch numbers, some go by their gut while others just try their luck, throwing all types of content at their users praying hard that something sticks. In the midst of all this analysis, creativity or plain wishful thinking; what gets lost sometimes is the most…

Are you spending several sleepless nights trying to make your eCommerce products look interesting? Are they simply laying in your online stock without evoking any interests to the online shoppers? It’s high time, you should get connect to your customers and gain maximum ROI. Well! If you’re running an online store, you must be knowing how critical it is to have a blog for generating traffic to your store. In short, your eCommerce site definitely needs a content marketing strategy to bring…

Googleplus is becoming more and more prominent among the social media giants. What many people don’t realize however is that Google+ is so much more than just a social media website. It integrates several features that are fully designed to benefit both you and your business, and with over 540 million people currently using Google+, it now trails Facebook as the second-largest social networking site. If you have never used Google+ before, then you certainly need to start. #1. Headshot…

It’s hard, isn’t it? You know how important it is to create an email list, you want all those juicy unique website visitors to subscribe, and you’re even prepared to give them something for free. There’s one problem. They just won’t sign up. Don’t worry, here are five proven strategies that the experts use to turn unique website visitors into loyal subscribers. #1. Create Something Irresistible The best way to get more people onto your list is to create a…

E-commerce has been playing a greater role in a fast and growing online market. As start-ups continue to explore options outside the realms of a brick and mortar store, the online competition is also increasing every day. The fact that customers are getting more and more demanding also adds to the reasons why online businesses should follow a definite marketing strategy to guarantee their success. Here are five tips that will help every online e-commerce business make a mark. #1. Optimize…

Only a decade ago TV advertising was seen as the crème de la crème of marketing. You’d made it if your ad was on the TV and you could sit back and watch the money roll in. Even if your ad wasn’t as iconic as Smash, Milk or Hovis it was still guaranteed (almost) to reach thousands of people depending on your time slot. Now, the figures are hit and miss as many factors have to be taken into consideration and despite big brands still investing in TV advertising, many have reduced their…

Cloud computing is becoming one of the most popular alternatives for the often expensive and time consuming local computing. The main difference between these is in the way they operate – with local computing you must actually own the device, all its parts and software, have it configured and maintain it afterwards, while with cloud computing you have access to all your data via the internet. Cloud computing services are becoming extremely popular and recent surveys suggest that in US alone,…

One of the most important tools an entrepreneur can use is a business card. These small, inexpensive pieces of cardboard carry a lot of value. They are an incredible marketing tool, and one that every business owner must have. But, in order for their business cards to be effective, they need to be good. When designing your business cards, there are four things you must keep in mind: How does your card stack up against others? Does your card stand out? How much creativity has gone into…

Are you considering making the jump into running an eCommerce business? With global B2C eCommerce projected to hit an astounding USD1.5 trillion in 2014 alone, finding your footing in a highly-saturated industry can be a daunting task. Just like your brick-and-mortar retail counterparts, having an efficient supply chain management strategy and system is imperative. The major players have tens of millions in funding and investment, and taking the fight competitively to the big boys…