Tweak Your Biz » Marketing

Most businesses will now be familiar with the assets a Facebook page and company Twitter account can afford. However, the ‘social’ aspect of these social networks can often restrict the promotional motivations that a business effectively wants to use these platforms for. Sectors such as finance and law for example, may find it difficult to get clients to interact with them, through a method which they designate for their down time. Enter LinkedIn, the professional social network. LinkedIn…

As a huge TV fanatic, I often spend countless hours watching television, just soaking in both the goodness and the crap that comes with it. Recently, however, I’ve realized that if we look closely enough, TV shows can actually teach us some tricks about marketing.   Here’s what I’ve learned so far: # 1. The Story If there’s one thing people love, it’s a great story. People connect to stories and characters. Particularly, the How I Met Your Mother series got men and women of…

In today’s highly technological society most marketing is done online, because it is the easiest way to find any kind of information about a company, product, service or brand. Online marketing and advertising have become quite frequent today, precisely because they are an efficient, cost effective and time effective way for the businesses to reach the largest possible number of clients immediately and directly. It’s important to have a good web-based marketing campaign Online email…

When working on your first explainer video, you might be focused on the look, style, and attitude of the animated video. Should the characters be male or female? Do we want to try a whiteboard animation style or stick with cute cartoon characters? You’re wondering, “What will do the most to convert visitors?” Creating an explainer video is one of the best ways to tell you company’s story online. But without a great script, one that captures the attention of your audience and speaks…

With the news of Hostess Brands closing down last year, hordes of people raided the shelves for what was clearly a signal that the beloved Twinkies, CupCakes, and other Hostess sweets will no longer be sold. It was a virtual panic for the multitudes that have grown up with these simple treats. In a way, they had the right reaction. Twinkies has been a mainstay of American culture for decades. Having it suddenly disappear can be really depressing. Well, this period of depression will soon be…

Online content theft is a huge problem for most business owners. Content thieves steal your hard work or the product that you paid for. It also damages your credibility when visitors see your content on another site; they have no way of knowing whether your site or the thief’s site stole the content. There are several things you can do to ensure that your content is not stolen. These actions don’t take a lot of time or investment. # 1. Display copyright notices One way to prevent…

As a business owner you are focused on running your businesses, and those things that fall outside your core strengths are handled by employees, vendors, contractors, and consultants.  The job of an SEO Consultant is to focus on SEO so the business owner can focus on running the business. Some businesses have been burned by bad consultants.  This is not news, but it reinforces the point that in a nascent industry like SEO, you are bound to have “bad actors.” To help you separate the bad…

Though Google+ is the newest of the big social networks, it has quickly become the second largest media platform after Facebook, boasting roughly 400 million active users. On the plus side, Google+ marketing offers handy features for business that other social media sites do not. Like it or not, Google+  marketing is a must-have element for any business online marketing strategy. Here are a few reasons why: # 1. Google has combined Google+ into their search algorithms. This means that your…

It may sound blunt, but it’s the truth: When it comes to brand communication, no one cares about you. They care about your brand, your values, and what your company stands for. That’s why it’s so important to use strategic communication best practices geared at growing your business, not your ego. Your story does matter — but only if it provides value to your audience. Sharing information that gives insight into your ideals and processes gives outsiders an insider view of your company…

Every few days it seems, a new buzzword is born into the world of content marketing. Like most good buzzwords, the term “trendjacking” comes with just enough variety of meaning to spark some old-fashioned controversy. What is trendjacking? In essence, trendjacking is simply the act of capitalizing on an existing trend in order to bolster one’s brand in the marketplace. Trendjacking can be fortuitous or horribly ill-advised. The outcome depends on how the message lands…