Tweak Your Biz » Marketing

You’ve worked hard on your ebook. Now it’s time for you to break the final frontier and show your work to the world. After all, it would be a shame if all the hard work you put in went to waste. It has never been so easy to publish and it has never been so easy to find the right audience for your words. In this post, you’ll find out about publishing platforms for ebooks and how to use social media to find an audience. First, you need to find a publisher There are two options for you to…

Using a lot of adjectives and adverbs in your marketing copy can literally kill the impact of the ‘idea’ or ‘message’ that it carries. As a result, you should not be expecting growth of sales from it. It’s true that avoiding overuse of adjectives will help you improve your marketing copy so why should you not do it? One of the reasons that goes down in the favour of banning adjectives in copyrighting is that they may often sound misleading. Rather than picking up the right form of…

Chris Gordon is the founder of the Irish Export Cooperative.  It was set up to reduce the cost of exports for Small Medium and Micro Enterprises in the Republic of Ireland. Chris effectively came together with a number of SMEs and negotiated better terms with couriers. These terms give us a competitive edge in exporting internationally. His goal is to reduce costs for SMEs, create jobs, increase exporting for small business and get some value back into the economy at this important time in…

Forget fliers, TV ads, and radio jingles that get stuck in your head for days on end. These days, the most cost effective and, well, outright effective way to get your brand in front of consumers is through blogging. A well-curated blog can establish a business’ position as an industry leader while simultaneously telling its unique story and developing intimate relationships with customers, all without a single phrase of marketing jargon. But with so many blogs out there, simply registering…

A group of hopeful entrepreneurs were grilling Steve Jobs and Bill Gates about how they achieved their success. When one young man took the microphone and directly asked Jobs for his one piece of advice, Apple’s CEO included this gem: “Any rational person would give up.” Granted, I haven’t checked the curriculums of every MBA or entrepreneurship program in the country recently, but whenever I scan them I never find any that focus on developing one’s irrationality…

Making people believe you, convincing them that you are trustworthy, and showing them that you are an acceptable person—these things are very important if you want to earn respect and trust among the big people in the industry. To be accepted, you’ll have to show your best façade. Let’s say for instance that you are new to SEO and you are trying to do some outreach to affiliate marketers. You’ll find out quickly that you need to have a name and a brand that these people across the web…

A great SEO consultant can help your business become an Internet authority. All SEO consultants are not created equal, however, and Internet scammers abound. When launching a new product, it’s important to understand your business’s unique SEO needs, hire the right consultant, and communicate effectively to achieve the best possible business results. The benefits of hiring an SEO consultant You only have one shot to launch a new product successfully, and a good SEO consultant can be the…

This post originally appeared on Christina Giliberti’s ’s blog, Christina is a regular contributor to Tweak Your Biz.  The adoption of mobile (smartphones/tablets) has changed the face of online marketing and ecommerce (Mobile Marketing and Mobile Commerce). Some have coined the phrase ‘Digital Darwinism’ to describe the speed at which digital evolution is taking place due to this disruptive technology. Simply put, technological advancements are being engineered, tested and…

Whether you’ve already outsourced writing work and are looking for tips to improve the performance of your contractors, or you’re thinking of doing this for the very first time, congratulations! You’ve made a decision to let others do what is not in your toolbox of “competencies” or is less important than your main efforts. The first thing you should consider is that an outsource is not an employee. This is not a person you’ve hired – he or she is a contractor who…

Setting up a new website, buying the domain name and launching it onto the World Wide Web aren’t difficult. Getting people to visit your site once it’s up and running is, unless you’re getting a lot of direct traffic (people typing your URL into the address bar and coming straight to your site), then getting your new website noticed by the search engines will be crucial. Link building is one of the first steps in improving your SEO, so if you’ve just started out, here are some initial…