Tweak Your Biz » Marketing

Just over a year ago Beatrice Whelan left her own business “Website Extraordinaire” to take on the role of Social Media & Content Specialist at Sage Ireland. She tells Tweak Your Biz TV what she has learnt in that year and how small businesses and B2B’s can monitor and measure their social media strategy. Beatrice Whelan When Beatrice Whelan took on the role as Social Media & Content Specialist with Sage Ireland just over a year ago her biggest challenge was how to do…

Marketing in business, especially for a small business, can arguably be considered the most important key to success. You could offer the best product or service, or even have the most experienced executives that could turn your small business into a multi-million dollar company, but if you don’t employ some sort of marketing strategy, your business will be nothing more than a good idea. If you are an entrepreneur, or a simple small business owner, the following suggestions will help you…

Whether you like it or not, Google is the big daddy of the Internet and getting in his good grace won’t do any harm to you or your business. And the introduction of Google+ gives entrepreneurs a great way to do that. Before I talk about how Google+ can help entrepreneurs I like to mention a very interesting thing I heard when I attended a Google business group meeting. The speaker said not to think of Google+ as a social network, instead think of it as the platform that binds all Google…

Being a small business owner is a lot of work, especially if you’re a solo-entrepreneur. In such a case, everything is on your head with only some occasional help from your friends and family. And it’s not that I’m just talking without actually having experienced those difficulties myself. I owned (together with a friend) a small design business not more than three years ago. Even though the job description was rather straightforward, we still found it difficult to handle all the…

It would be fair to say we’re all still learning about Social Media. People from all areas of business find the openness and transparency of social media a bit scary. I have had many people say “a complaint on Facebook could ruin me”. Complaints in an online format, whether fabricated, exaggerated or valid are here to stay. So, let’s face the music together and you’ll find below four rules on how to deal with such a complaint on Facebook. Top 4 rules to deal with a complaint on…

As marketers we live and die by our data (or at least we should!). All decisions made are based on data. For example, if we see that a large number of people are coming to our website via organic traffic for the term ‘facebook for b2b’ we know that topic is of huge interest to our visitors, and that if we wrote more blog posts on Facebook for B2B, or released an ebook entitled Successfully Using Facebook For B2B Marketing, that we would boost traffic even further. So, data is…

In my four years in business as a copywriter, I’ve realised that a lot of businesses think purchasing copywriting services is like purchasing a phone or a piece of clothing. They think that all they have to do is hand me a sheaf of old press releases or the plan given to them by their website developer and boom, sparkling copy will arrive in their inbox a week later. Like any service, copywriting works best when both the copywriter and business owner take a partnership approach. In this post,…

You can use crowdsourcing for all kinds of problem-solving: get feedback on products, ask users to help solve a problem, and even ask for help in completing projects – and you probably already know this. What you may not know, however, is that there are lots of ways to leverage crowdsourcing for the simple sake of marketing your brand. The best part of crowdsourcing is that it engages both potential and current customers. They get to be a part of something bigger than just being your…

Pinterest now has over 25 million users per month and with approximately a third of Pinterest users actively shopping using Pinterest as their inspiration, it is fast becoming a ‘must have’ platform for every social media strategy. However, have you really understood what it takes to use Pinterest effectively for your business?  Follow these tips to ensure that you are using Pinterest to the best of your ability in 2013. # 1. Business Account on Pinterest Convert your pinterest…

Businesses small, medium and large alike understand that getting the word out to customers is essential. Whereas in times past broadcast and print media dominated the marketing efforts of businesses of all sizes, we have seen a shift to online marketing over the past 15 years as search engines, social media sites and corporate websites vie for the attention of the Internet searching public. Advertising is expensive, a cost that you cannot avoid. Offering some measure of a level playing field is…