Bloggertone

After a frantic, but cheery Christmas and an excitable New Year, I thought mmmm, how do I top this? I know, I’ll interview Anita Campbell; head honcho of Smallbiztrends, Bloggertone and Bizsugar. Now those of you who haven’t heard of Anita (Ermmmm, where have you been?), couldn’t have read her book ‘Visual Marketing‘ or have been inspired by her extensive knowledge of the marketing industry. To those people I say ‘shame on you….you best read this…

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Do you already write a business blog or are you about to start one as part of your new year’s resolutions?  Whether you’re an old hand or a young pretender, there is much to be said for learning from the best in the business. And almost all great bloggers have a number of traits in common: They focus on a limited number of subjects or themes They write in their own voices – they don’t sound like or mimic others They consistently produce interesting and thought provoking…

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It is that time of year when charitable giving and thinking of those less fortunate gets the most prominence but a CSR policy is not just for Christmas, it is for the entire year and is something that every organisation large and small should consider. Many companies realise that they don’t have to do something extra to be socially responsible. In some cases it can mean changing existing practices to be more ethical and aware of how your business practices affect the community and ultimately…

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Do you struggle with the thought of presenting? Speaking in public? Standing up in a meeting to demo something or show some charts? Well read on and learn how you can make it easier for yourself. Present and GROW! A simple guideline to help you when you are presenting to people: G – Grab their interest The first 20 seconds are vital! If you have already been introduced, or are listed on a programme of events, it’s really not necessary to spend the first 20 seconds repeating your…

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In today’s post, I analyse the impact of heat maps and what they show website and social media page owners. Good times! Webpage owners (This includes all pages online) will be pleased to hear that heat maps can unravel the mystery of what visitors are looking at on their websites and social media page. Whilst not a recent phenomenon, the knowledge of social media heat maps has brought this topic to the fore once again. What are heat maps? Heat maps are visual imprints of what our eyes…

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Writing regular blog posts can be a challenge and often requires a plan or strategy in order to maintain the momentum. However, it can be disheartening if an absence of comments makes you feel very few are reading your posts even though the site statistics say otherwise. Is it important to receive comments on your blog? Here we discuss the merits of that comment box and if, indeed, comments actually matter. Comments provide an invaluable method of interacting with your customers.  They…

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Well Great news ….Bloggertone TV is back and there will be plenty more to come in 2012. Today, we meet our very own Community Manager Niall Devitt who talks to us about the role of a Community Manager and tells us there are big changes coming for Bloggertone in 2012…..exciting times!! I wonder what will they be? For those of you who do not know Niall, he is one of the founders of Bloggertone and quite simply one of the biggest “Givers” I have come across in the Social Media world.…

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Have you ever had the temptation to stir the pot? I’m sure you’ve had it on a personal level and possibly a professional level too.  It’s the cheeky child in us all.  It’s almost like that big shiny red button that you should not press… well my advice, within reason of course, is press it. Controversy is a powerful marketing tool Look at how certain corporations use it such as Ryanair. I have to start by differentiating scandal and controversy – I’m talking about…

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Recently I was drawn into an argument, oh let’s call it a debate,  about whether a brand name should be based on the truth or not. My debating partner (not opponent, shurely!) was of the opinion that it didn’t matter because – “Lots of successful brands are named after places that they have no connection with – consumers are happy to believe it and no-one gets hurt.” The examples given included a certain kind of catch that is allegedly not caught in…

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Many companies are afraid of social media…. some are afraid of being involved, some are afraid of not being involved. Which is worse? Anyone who has seen the socialnomics video has probably been persuaded that social media is important for business, both B2B and B2C. Unfortunately some companies get caught up in a panic and jump in without having any strategy or plan of action in mind. This leads to problems. There is little worse than a Facebook page that is unmonitored – fans…

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