Tweak Your Biz » Marketing

I have been at the website owning game for awhile. The face of the internet had certainly changed a lot during that time, in some ways more than I ever would have imagined. Social media is an especially crucial adaption, and on a wider scale the way that social media has shifted the way people use and perceive the web. Certain things are just expected now, and one great example of that is the use of images along with other content. While the web used to be mostly centered around message boards…

The Internet serves billions of users all over the world, it has given birth to a whole new world of possibilities. Gone are the days where we need to communicate using hard phones or snail mail. Researching inside a library packed with real books is almost a thing of the past. With the increase and rampant use of the World Wide Web, it has enabled and accelerated new forms of human interaction through forums, instant messaging, and social networking. It is now the primary source of consumer,…

The basic premise of marketing and sales is that lead generation is essential to growing a business. To meet marketing objectives and sales goals, leads need to be plentiful, and they also need to be qualified. Qualified lead generation is one of the toughest challenges facing businesses, but it is not impossible. In today’s business environment, it is important to have multi-channel marketing and advertising efforts in place to drive an adequate quantity of leads, which can then be…

Attention business owners: how many of think it’s a good move to try and avoid competition? How many of you think market competition is evil? Hmm…It seems I can see some hands in the air; anyway, if you answered YES, to any of the above questions, then it means you’re not ready to build a profitable business. 7 Solid Reasons Why Market Competition Is Good For Small BusinessesI’m not here to argue or criticize anybody, in fact, I believe everyone is entitled to his or her own opinion…

Every company has no choice but to use some semblance of a yardstick or metric system to measure their business with. Most businesses choose the easiest metric available – a singular number or percentage like revenue or gross margin that can be compared year-on-year or quarter-by-quarter. For many CEO’s or managers, this is an all-telling number: a final answer to the question: How did our business do? It’s simple. It’s easy. It’s comparable. But it’s just not…

One of the first barriers you will encounter as a new small business entrepreneur is the resistance you will meet from customers and not to forget that onslaught from established businesses. The resistance from prospective customers is understandable. They may have their own views about your abilities to service their needs, but the ones from established businesses may have some sinister motives. It is simply that they don’t want another competitor to tackle. Keeping your promotional…

It is commonly thought that a person either has charisma or they don’t. You either have it or you haven’t – it is something that is decided at birth. However, this isn’t the case. In his bestselling and recently published book The Charismatic Edge: The Art of Captivating and Compelling Communication, Owen Fitzpatrick explains that charisma is simply an impression that you create in the mind of another person and he outlines how we can develop our own charisma to…

What is marketing automation? Marketing automation is a category of software. It streamlines, automates and measures marketing tasks. It can help operate marketing tasks more efficiently. Marketing Automation isn’t just for large companies, SME’s are also using it as well. B2B and B2C businesses are using marketing automation to help nurture, maintain and extend customer relationships.  It can also help with ROI measurement. Some of the features that I have been using are: email…

Deciding on how best to use social media for B2B can be challenging. In an effort to explain how social media can be used, I’d like to draw your attention to a recent Irish example that I’m actively involved with, the National Software Centre.  National Software Centre in Cork City, Ireland The National Software Centre is a landmark development in the context of Ireland and the EU, offering World Class Broadband Infrastructure and Third Generation Offices in Cork. The project is a…

You do not achieve power by mere acquaintance. You achieve it by building strong connections. The same goes for link building—it is not just an exchange of information but an exchange of value. And to guide you to a more efficient link building strategy, here are five basic tips for link building. # 1. Prioritize quality over quantity “Tell me who your friends are and I’ll tell you who you are.” This proverb is true in the world of affiliate marketing. Although numerous links can…