Tweak Your Biz » Marketing

This post originally appeared on Neil Sissons’s blog, Neil is a regular contributor to Tweak Your Biz.  What social networks should a business use, seems to be a question that a lot of owners I meet are confused about this. Have you ever thought: “I’ve heard everyone is on Facebook so I should probably be on there?”, or “LinkedIn is the business network so seeing as it’s for my business I should probably be on there too!” “meh, I don’t like twitter…it’s just full of…

One of the most common things I hear from small business owners is that they lack the skills and/or funds to improve their websites. In truth, they’ve just assumed both of those things are hurdles without looking into it fully. Here are three things you can do without any special skills and without having to pay your web developer lots of money (although you may need to get them to help you out here and there). # 1. Optimize your page titles It’s no secret that the HTML <title> tag…

The current mantra in SEO and web marketing is that content is king, but not everyone has the time or skills to craft compelling, SEO-friendly copy. If you need to hire content writers for your website, there are a number of ways to do so. You can search online advertisements for writers promoting their services, do an Internet search for websites for writers, or choose online content sites where you can search through portfolios. Regardless of what method works best for you, there are…

Using social media can be a really creative, fun, and effective tool for crowdsourcing your company and your company’s projects. But using social media haphazardly can have disappointing results. What you want to do is target the right social media sites for your company in order to make your marketing as focused as possible. Research is showing us that different social media sites are better at engaging different audiences in different ways. The Pew Internet and American Life…

In email marketing, less is more. Sending unwanted, too-frequent emails is the quickest way to lose subscribers. Email marketing is the most personal venue for online business communication and you shouldn’t impose on a subscriber’s interest in your business. They signed up for your subscription somewhat attracted to your business or something you offered. That doesn’t mean you can have free reign. Practice restraint. But, more importantly, give subscribers an easy way out. Don’t…

Working from home has become more popular than ever. According to a recent study by the Bureau of Labor Statistics, about 24 percent of Americans work at least part of their hours from home. Many of them aspire to work all of them outside of the traditional office. People who work from home traditionally enjoy less stress, more freedom, and better job satisfaction than those who don’t. While it’s obvious what draws the workers to this type of arrangement, employers need to consider the…

This post originally appeared on Sarah Ryan’s blog, Sarah is a regular contributor to Tweak Your Biz.  Yesterday I received an (unsolicited) email from a marketing firm telling me how great cold calling is. They assured me that “cold calling is very effective for sales lead generation when executed properly” and “it is a known fact that the phone is still a powerful and effective lead generation tool.” This is a firm who say they have been in marketing for 15 years and yet…

Every day people come up with new ideas for business, some will remain a dream whereas others will become a reality.  Aileen Rogers of Ready Girls is one of those people who took her idea from concept through to a product which currently retails through a large number of pharmacies here in Ireland and through her website also.  It took time to bring the product to market but hers is a story that proves when an idea is right, with the right planning, assistance and sheer hard work you can…

At last – digital and social are finally becoming accessible in a place that we can all appreciate it to the full – the street! As digital advancements move offline, not only are we seeing the technology divide slip away, but we can experience digital in a more physical (and natural) way. This post discusses three stories of socially interactive street-based digital campaigns that will expand the boundaries of what digital can do. Social scientists for years have used the…

It can be really difficult to keep up to date with what’s happening in the internet marketing world.  I’ve had a lot of people ask me recently, where to focus their internet marketing efforts this year. So here are my 5 internet marketing trends that I’m suggesting you (and your business) can definitely no longer afford to Ignore.  5 Internet Marketing Trends # 1. Responsive design You can no longer predict how your customers will access your website: Global sales of…