Tweak Your Biz » Marketing

With so many websites on the Internet, it can feel like rising in the ranks, increasing traffic and building your brand is an uphill battle. Fortunately, you’re not alone. Others have been, and are going, through the same journey. We’ve got some advice to impart to you on yours. Every time you write a blog post, make sure you incorporate these methods. # 1. Your Website Has to Work. Period. Stay on top of broken links and images. Check to make sure plugins are compatible. Switch…

Social media is quickly becoming a main focus of marketing for businesses. Social media can be an excellent tool to build a community around your product or service, expand your target market, and to listen to what your customers want. It’s clear that social media is valuable, but measuring  ROI proves to be a challenge. And, with all of the statistics available, it can be difficult to distill what is most important and useful. It can also be out of budget for many businesses to employ an…

Let’s face it. We would all rather work less for more money even though that idea doesn’t seem to be possible in the real world. But with affiliate marketing, that out-of-this-world concept has been proven to be applicable, with a multitude of people making thousands of dollars out of it. What is affiliate marketing? Affiliate marketingis an online marketing setup, wherein a third party (usually a blogger) helps a business or website promote its products or services for a cost. These…

This post originally appeared on Niall Devitt’s blog, Niall is a regular contributor to Tweak Your Biz.  A business blog is a proven business tool that successful companies use to market, generate leads and increase sales conversions. Find out what you need to know to become a successful business blogger. The business case for blogging With inbound leads costing 61% less than outbound leads, it’s easy to see why 81% of businesses now report that their company blog is useful to…

The dawn of the digital era has lowered the bar for brands with something to shout about. Previously, press releases were the domain of big companies with significant marketing budgets and agencies on-side. However, online repositories mean that virtually anyone can publish a release with ease these days. Unfortunately, this has led to journalists being inundated with a daily deluge of releases in their inboxes and generated stiff competition for their attention. Having experienced both sides…

The E in ebooks should stand for easy. With their portability, clear layout and accessible length, they’re easy to read. And the good news for you as a person in business with something to say is that they’re easy to write. It’s just like any other aspect of your business: you create a product, you put it in place, you identify your audience and you promote it to them on the channels they use. I’ve created The 5 Ws of Writing an Ebook, to take you step by step through the process of…

The web has made creating, sharing and finding information a doddle, but is arguably a double-edged sword. The open nature of the internet means it’s easy for negative or unflattering data to quickly eclipse factual or positive items. In the quest for relevancy, search engines are unrelenting in their pursuit of information, so it makes sense to put your best side first. This type of SEO is known as reputation management and can be beneficial for companies and brands of any…

This post originally appeared on Sian Phillips’ blog, Sian is a regular contributor to Tweak Your Biz.  Since Twitter first started in July 2006 it has grown to 500+ million registered members and 140+ million active users worldwide sending out 340 million tweets a day (Twitter stats March 2012). Find out how to best use Twitter for business including getting set up, finding followers, tweeting, managing accounts and marketing.  The business case for using Twitter 34% of marketers…

This post originally appeared on Sarah Ryan’s blog, Sarah is a regular contributor to Tweak Your Biz.  I recently wrote about why a company should have a facebook page instead of a profile – however I noticed that many people visiting the blog had been searching for reasons why their company should have a Facebook page at all. So in this follow up blog post I highlight 5 main reasons for having a company Facebook page. # 1.  Reach There are 600 million users on Facebook (nearly…

This post originally appeared on Neil Sissons’s blog, Neil is a regular contributor to Tweak Your Biz.  What social networks should a business use, seems to be a question that a lot of owners I meet are confused about this. Have you ever thought: “I’ve heard everyone is on Facebook so I should probably be on there?”, or “LinkedIn is the business network so seeing as it’s for my business I should probably be on there too!” “meh, I don’t like twitter…it’s just full of…