Are you fed up of doom and gloom merchants in the media peddling stories about the woes of Ireland Inc – questioning if the country can escape its current mire? Need an antidote? Here’s a social media success story for SMEs you should know about. It’s called the #SMEcommunity – one of the fastest growing social media driven business networks for SMEs in Ireland. Born just last June, as a result of a conversation between three entrepreneurs scattered across Ireland who wanted to…
Tweak Your Biz » Marketing
#SMEcommunity Story Inspires Irish SMEs
by on January 31st, 2012 26 Comments
Maximising Your Presence At Events – Learning From Eye-Tracking Research
by on January 31st, 2012 12 Comments
If the bulk of communication is non-verbal and done in the first 7 seconds, then eye-tracking research has the power to give us a lot of useful lessons . It has yielded valuable insight when designing for Point-of sale, Web pages, Publishing and Visual Merchandising. Why not apply the valuable common sense rules of engagement observed through eye-tracking research when designing your next event backdrop, stall, POS display or exhibition stand? What is it? Eye-tracking research has been used to…
The Rise Of Social Celebrities
by on January 23rd, 2012 25 Comments
The digital landscape is changing. The search engines, social media and advertising as we know it, are going to require a whole new game, new set of rules and possibly a script. Confused? I’m talking about the era of social celebrities. I read one of the best blog posts ever by a student in Limerick, who told a story about her little cousin who was asked what she wanted to be when she grew up. ‘A celebrity.’ She replied without hesitation. Do we all in some way aspire to…
What’s In A Business Name? 20 Considerations For Getting It Right
by on January 22nd, 2012 17 Comments
So, you’ve taken the plunge and decided to go into business? You’ve got great ideas, started to put the plans together and possibly even spotted a premises you’d like to trade from. But have you thought about the business name, really thought about it? Registering your business, be it as a sole trader, partnership or limited company is a standard process once you’ve chosen the right name but often people don’t give sufficient thought to what they’re going to trade as. Even…
Are You Judged By The Company You Keep In The Social Media Age?
by on January 19th, 2012 18 Comments
We’ve all of us been told at some point in life that we’re judged by the company we keep. This advice however was borne in a pre-internet era, a time when social media couldn’t even have been imagined. So how does this bode in 2012, in a world where we can make connections from across the globe by simply opening up an account on the social media platform of your choice A relationship is, as defined by Oxford Dictionaries “the way in which two people or things are…
5 Brand Promotion Lessons From The City Of Barcelona
by on January 19th, 2012 17 Comments
As personal, social and professional lines blur for business and consumer purchasing behavior, brand positioning and promotion is becoming a core web marketing role. One of the world’s best examples of successful brand promotion is from the city of Barcelona. Here’s how to apply lessons from the world’s most cosmopolitan city to your own brand positioning and business marketing strategies. Barcelona is one of the world’s most cosmopolitan, romantic cities and has a trophy case full of…
An End To Social Media Automation?
by on January 17th, 2012 16 Comments
At the weekend big news hit my Facebook news feed. Facebook have removed the share link from content posted via an application. This will have a huge impact on Facebook users that rely on applications like Networked Blogs or Hootsuite to post content to their wall. Both Networked Blogs and Hootsuite have added work arounds into their applications allowing sharing but shares gained this way won’t show up in your insights. Why? This move follows revelations that the new Facebook newsfeeds…
The World Waits For No One: The Story Of Dave Carroll, United Airlines And Taylor Guitars
by on January 11th, 2012 6 Comments
In a world where speed and agility are essential ingredients to success, many businesses are finding it hard to keep up with the expectations of their customers. However, a slow response can leave your business fatally exposed. How can you keep up to date with what people are saying about your brand so you can take action as quickly as possible? Taking full advantage of positive feedback about your brand or minimizing the consequences of negative comments is now critical. Here is a great…
Your Company’s Online Reputation Should Never Be Taken For Granted
by on January 10th, 2012 7 Comments
With all that business owners have to deal with in today’s fast-paced environment, one thing that sometimes gets overlooked is their company’s online reputation. While it seems like it should be a top priority for businesses large and small, some company heads try and tune out its importance, focusing more on sales, advertising and generating leads. That being said, what is your company’s take on the importance of online reputation? Is online reputation a top priority, falls in the…
How Pinterest Can Increase Your Website Traffic
by on January 8th, 2012 34 Comments
Do you have good images for your business? Do you create products that make good photographs? Can you take photographs of the service you offer? Do you want to improve the traffic to your website and increase sales. Pinterest could be the online resource you are looking for. What is Pinterest? Pinterest resembles online pinboards or noticeboards. Imagine you are trying to find the perfect wedding dress. Traditionally you might have cut numerous pictures from magazines and pinned them onto…
Karol K. (@carlosinho) is a freelance blogger and writer. He's passionate about turning blogging into a business, and…
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