Tweak Your Biz » Marketing

What is the purpose of creating a website? I am sure most of the business owners will say “to generate profits”, yes that’s what every webmaster wants. A website can help to generate brand awareness, generate leads and ultimately produce more profits. However, most of the webmasters and business owners are more focused on beautifying their website instead of having conversion friendly elements on them. Having conversion friendly elements on the site have been found to produce…

Blogging is a crucial marketing tool for businesses nowadays, but maybe you haven’t decided to start your business blog yet. Maybe it’s because you’re thinking “Well, what do I even need to get started?” Well, there’s a 1,001 things you could use to start blogging, but which do you DEFINITELY need? Read on to find out. Too many tools to choose from There are tons of blogging resources out there, which sounds like a good thing, right? But when you’re first starting…

The main purpose of Google’s Panda update – which was first launched in 2011 – was to target sites with low-quality and duplicate content, bumping them down into the depths of results pages to make way for the sites with relevant, useful and high quality content. After no less than 26 updates, Panda has been around for long enough now that businesses and content marketers alike have had time to adapt to the changes it brought about, and adjust their content strategies accordingly. Some…

For some, writing can be pretty annoying and upon reading the above headline, can turn out to be pretty much like a heart attack. Nevertheless, I pledge to present you with the truth and not any thing other than that. Content is the King and the best way to make it rule is by writing Blogs. Every successful business entrepreneur knows this and if you have just started a firm then it is not even an option. It is mandatory! There are several free blogging platforms, from where you can make your…

When was the last time you looked at a website and said, “Gosh that is some beautiful SEO work there?” Most website owners want their site to look professional and interesting to consumers. Great! A nicely designed site will help you capture business. However, a well-designed site optimized for search will bring in the targeted traffic you need to capture that business. That is why this article is about how to design a site optimized for search traffic. The ideas below discuss a number of…

Have you ever noticed how the ads on Facebook are usually about things you care about?  It is no coincidence, you are being targeted based on your interests. When you click LIKE on a Facebook page, advertisers are able to target these interests and serve to their intended audience. They can even target users based on offline user behavior, like retail shopping behavior and demographics information. All of this user information gives advertisers a goldmine of data, and Facebook already…

It’s an all-too-familiar dilemma for small business; with budgets and time tight, founders and owners are usually so busy getting things going and focusing on the day-to-day tasks that they have no time for the larger issues, like promoting themselves. Building the brand often gets pushed aside. However, brand building is crucial to small business growth. Here’s why: #1. Brands tell a story A compelling narrative will separate you from your competition. When venture capitalists and…

Ever wish writing a blog post was faster? Easier? You know that blogging is a necessity for businesses nowadays, but it doesn’t change the fact that it’s a craft that requires practice; practice that you don’t have the time or energy for. So you say to yourself “How do I write this? What do I even write about?” And since writing a blog post with skill is crucial to making a lead-generating blog, you’re in a rut if you can’t write a solid blog post. But there are ways to fix this.…

A real estate purchase (or sale) is usually a big investment for any individual. Something that entails extensive research, multiple site visits, advice from trusted professionals and a large chunk of money sunk into a single decision. All the reasons why real estate professionals have excelled in face-to-face dealings with their clients and depended on traditional forms of marketing to succeed in their business. However, the real estate buyer is slowly changing. According to the National…

Has your small business discovered the power of Pinterest marketing yet? If so, then you may already realize many of the benefits this visual platform has to offer a small business, such as: Increased website traffic Heightened brand exposure Genuinely loyal followers If you have yet to get started with Pinterest marketing, then now is a great time to jump on in and give it a whirl. Although many people and businesses still consider Pinterest as predominately female-oriented, the platform has…