Tweak Your Biz » Marketing

Entrepreneurs are by nature an optimistic bunch.  When you’re putting yourself out there in the marketplace every day you have to focus on the positive to keep moving forward.  If you don’t really believe in yourself and your success, it will be a tough sell to get others to come along, whether they are customers or partners. But is optimism something that builds over time with experience, or just an ingrained trait that’s part of the entrepreneurial mindset.  Do entrepreneurs get more…

These days, you’ll be hard-pressed to find an effective business plan that isn’t levering the power of the web.  Even those that don’t directly involve online business need a presence to increase awareness, provide their target market with information, and project a professional image/brand.  With that in mind, I’d like to go through the process of making sure you start off on the right foot. Taking the time to set up your online presence properly will save a lot of time and headache…

Macklemore said “Yeah I’m so damn grateful / I grew up, really wanted gold fronts / But that’s what you get when Wu Tang raised you…” Like Macklemore I also wanted gold fronts when I was a teen and started sporting Tommy Hilfiger and Nautica because Ghostface Killah and Reakwon was rocking it in their “Criminology” video. If my pop culture references are confusing you, then you definitely don’t know the Wu Tang Clan or in my opinion true hip hop. The Wu Tang Clan is one…

Have you ever gotten an email from a company and, for a second, wondered if they were reading your thoughts? How did they know you were interested in that exact item or service? Weird. Have you ever signed up for a newsletter and find that you’re consistently interested in almost all of the topics in each issue? “The editor must really have their finger on the pulse of my industry!” you might think. In both cases, the reality is likely that the company or publisher has…

It’s no secret that using live chat software on your website can boost your conversion rates drastically.  However, there is a lot of live chat software available to you at this current moment.  How do you decide which piece of software is right for your company?  We’ll help you decide by analyzing the pros and cons of several popular live chat options. Velaro Velaro is a great option if you’re running an e-commerce site of any sorts.  This software comes with a built in Customer…

The internet has completely revolutionized the manner in which business was conducted years ago. Likewise, new marketing strategies have also been designed by online marketers to promote their products in order to grasp the attention of online visitors to convert them into potential buyers. When an online marketer understands the buyer’s perspective to conduct business, it becomes fairly simple to identify and point out the key areas where online marketers can make efforts to increase…

Search Engine Optimization (SEO) was traditionally looked upon as a means of being found at the top of the first page for search query returns. Over the years it has acquired new meanings, and today encompasses protecting your online brand image as well. With so many players on the internet, it is easy to be lost in the wilderness, even though your website may have a unique name to it. Worst still, people may mistake other businesses for yours. As a result you will lose your existing customers,…

One of the most controversial subjects with self published authors these days has to do with profit. Some writers prefer to offer their books for free, but not all of them do. For many of us, our writing is our livelihood. We need some kind of compensation, even if it isn’t much. Besides, the low overhead of creating an ebook provides a perfect opportunity to come out on top with less effort than a physical book would require. But how do you come up with the right price for your…

“I can see from your online profile that you like puppies and drink driving – how will this help you become a valued member of our team here?” Ok, while you hope you never have to ask that question or one like it when interviewing new staff, there is a serious discussion to be had about social media and how it’s used by recruiters to assess candidates and narrow down lists. Similarly candidates must be aware of how they can use their social media profiles in a positive light to…

While we live in a fast paced world where nearly anything is available almost instantaneously, you’ll want to take the slow and thoughtful road when it comes to your blogging. There are several bloggers out there who blog every day, but that doesn’t mean that you should follow in their digital footsteps. One of the biggest reasons that contributes to the every day blog is that everyone and every business out there has a blog and they’re all fighting to keep the attention of their…