Tweak Your Biz » Marketing

Social media is an invaluable marketing tool that can help your business achieve greater visibility and expand your customer base. However, you need to invest a lot of time and effort in order to get the most out of social media marketing. If you find that it is too tiresome and time-consuming to promote your business on social media networks, you may want to consider outsourcing the task to another company or individual. Pros of social media outsourcing Saves time According to a survey,…

Those of us who grew up prior to the digital age will struggle to recall memories of being young or old relationships, but according to Professor Hoskins of the University of Glasgow, social media could actually reinforce our memories and preserve them forever as iMemory. Memories The earliest memory I have is of sitting in a buggy with a plastic covering. I was roughly two years old and I distinctly recall pressing my finger against the plastic as rain droplets pelted against the covering.…

This post originally appeared on Niall Devitt’s blog, Niall is a regular contributor to Tweak Your Biz. Are you struggling to grow your brand and followers on your LinkedIn Company Page? Facebook, Twitter,LinkedIn, Pinterest, Google+ can be daunting at the start, however many companies and brands have successfully achieved a social media ROI. Previously, we looked at 5 inspirational companies on Facebook and on Twitter - this time we focus on LinkedIn company…

The web stratosphere revolves around search engines.  A large part of utilizing the web to grow a successful business, online or off, is driving profitable traffic through search engines.  With over 94% of Internet users using search engines to find what they’re looking for, having an effective presence there is vital. Google has the overwhelming market share of the search engine market, followed by Bing and Yahoo, to represent all the searches any marketer would want to worry about. …

Content marketing is big business, with the industry experiencing significant growth over the past year. Brands of all sizes are beginning to see the value of creating and sharing content as a core part of their wider marketing strategy. The right content can not only help attract new audiences but can also ensure they and existing customers remain engaged and loyal. As with any part of your marketing strategy, the ultimate aim of content is to drive audiences towards making purchase decisions.…

Most businesses will now be familiar with the assets a Facebook page and company Twitter account can afford. However, the ‘social’ aspect of these social networks can often restrict the promotional motivations that a business effectively wants to use these platforms for. Sectors such as finance and law for example, may find it difficult to get clients to interact with them, through a method which they designate for their down time. Enter LinkedIn, the professional social network. LinkedIn…

As a huge TV fanatic, I often spend countless hours watching television, just soaking in both the goodness and the crap that comes with it. Recently, however, I’ve realized that if we look closely enough, TV shows can actually teach us some tricks about marketing.   Here’s what I’ve learned so far: # 1. The Story If there’s one thing people love, it’s a great story. People connect to stories and characters. Particularly, the How I Met Your Mother series got men and women of…

In today’s highly technological society most marketing is done online, because it is the easiest way to find any kind of information about a company, product, service or brand. Online marketing and advertising have become quite frequent today, precisely because they are an efficient, cost effective and time effective way for the businesses to reach the largest possible number of clients immediately and directly. It’s important to have a good web-based marketing campaign Online email…

When working on your first explainer video, you might be focused on the look, style, and attitude of the animated video. Should the characters be male or female? Do we want to try a whiteboard animation style or stick with cute cartoon characters? You’re wondering, “What will do the most to convert visitors?” Creating an explainer video is one of the best ways to tell you company’s story online. But without a great script, one that captures the attention of your audience and speaks…

With the news of Hostess Brands closing down last year, hordes of people raided the shelves for what was clearly a signal that the beloved Twinkies, CupCakes, and other Hostess sweets will no longer be sold. It was a virtual panic for the multitudes that have grown up with these simple treats. In a way, they had the right reaction. Twinkies has been a mainstay of American culture for decades. Having it suddenly disappear can be really depressing. Well, this period of depression will soon be…