Tweak Your Biz » Marketing

As a small business owner have you ever wondered what benefits you should be getting from investing resources – time, people and  money – in marketing? To help you answer this question, I will discuss a related question: What business objectives can marketing be used to deliver? I was recently referred to a small IT Services provider. All I knew was that they wanted to ‘improve’ their Marketing and Sales.  It was one of their customers who referred me and they…

Whether it’s the Harlem Shake or Gangnam style, most of us have watched a viral video in the past week or so – but what exactly does it mean to “go viral”? How can we harness the power of social media to promote ourselves? Should we be saying goodbye to the traditional methods of marketing our businesses and promoting ourselves? Going viral A video goes viral when it is shared online on a massive scale through email or social media like Facebook, Twitter, and Tumblr. Viral videos often…

One of the hardest things I have started for my business is creating engaging video content. It has been a bumpy journey to say the least, and I have learned a lot in the short time I have been involved in this space. I share with you some great tips on why you should begin – NOW! Engaging Video Content Actually, the hard bit was creating online content in general. It began in my world in 2007 with my first comment on a forum, although online forums were already active for donkeys years. Do…

With so many websites on the Internet, it can feel like rising in the ranks, increasing traffic and building your brand is an uphill battle. Fortunately, you’re not alone. Others have been, and are going, through the same journey. We’ve got some advice to impart to you on yours. Every time you write a blog post, make sure you incorporate these methods. # 1. Your Website Has to Work. Period. Stay on top of broken links and images. Check to make sure plugins are compatible. Switch…

Social media is quickly becoming a main focus of marketing for businesses. Social media can be an excellent tool to build a community around your product or service, expand your target market, and to listen to what your customers want. It’s clear that social media is valuable, but measuring  ROI proves to be a challenge. And, with all of the statistics available, it can be difficult to distill what is most important and useful. It can also be out of budget for many businesses to employ an…

Let’s face it. We would all rather work less for more money even though that idea doesn’t seem to be possible in the real world. But with affiliate marketing, that out-of-this-world concept has been proven to be applicable, with a multitude of people making thousands of dollars out of it. What is affiliate marketing? Affiliate marketingis an online marketing setup, wherein a third party (usually a blogger) helps a business or website promote its products or services for a cost. These…

This post originally appeared on Niall Devitt’s blog, Niall is a regular contributor to Tweak Your Biz.  A business blog is a proven business tool that successful companies use to market, generate leads and increase sales conversions. Find out what you need to know to become a successful business blogger. The business case for blogging With inbound leads costing 61% less than outbound leads, it’s easy to see why 81% of businesses now report that their company blog is useful to…

The dawn of the digital era has lowered the bar for brands with something to shout about. Previously, press releases were the domain of big companies with significant marketing budgets and agencies on-side. However, online repositories mean that virtually anyone can publish a release with ease these days. Unfortunately, this has led to journalists being inundated with a daily deluge of releases in their inboxes and generated stiff competition for their attention. Having experienced both sides…

The E in ebooks should stand for easy. With their portability, clear layout and accessible length, they’re easy to read. And the good news for you as a person in business with something to say is that they’re easy to write. It’s just like any other aspect of your business: you create a product, you put it in place, you identify your audience and you promote it to them on the channels they use. I’ve created The 5 Ws of Writing an Ebook, to take you step by step through the process of…

The web has made creating, sharing and finding information a doddle, but is arguably a double-edged sword. The open nature of the internet means it’s easy for negative or unflattering data to quickly eclipse factual or positive items. In the quest for relevancy, search engines are unrelenting in their pursuit of information, so it makes sense to put your best side first. This type of SEO is known as reputation management and can be beneficial for companies and brands of any…