Tweak Your Biz » Marketing

Did you know that in the UK, multi-platform users consume 23% more digital content than PC-only users? Or that 69% of the UK digital population are now multiple device users. And that Retail is the Fastest Growing Usage Category on Smartphones in Italy? * I know that’s a lot of numbers to throw at you but these stats underline the importance of being multi-platform.  With that in mind, do you have a mobile strategy for your business?  And what content will you provide on your mobile…

I was talking to a business owner just the other day that needed help and was having problems with competition in the town. The competition was new in town, some were fly in fly out businesses and all had arrived when business was booming. When business had slowed down and major projects had slowed, the competition started playing hard ball and had brought his business to its knees with lack of work due to them under cutting the price and him not being able to compete. After analysing…

Did you know that on average, 8 out of every 10 people will read your blog’s title (headline copy) but only 2 will read the rest? Hence, an outstanding blog post title can increase tweets, Facebook Likes, and visitor traffic by 50% or more. Copyblogger founder: Brian Clark says: “Your headline is the first, and perhaps only, impression you make on a prospective reader. Without a compelling promise that turns a browser into a reader, the rest of your words may as well not even exist.…

Your business needs a content marketing strategy. If you’re not quite there yet, you should, at the very least, have an onsite blog. Companies that write onsite blogs get more web traffic than companies that don’t. Once your onsite blog is in good shape (aim for about 15 posts a month), get moving on content marketing. Content marketing is not something that is done willy-nilly though. You need a plan, a strategy and the proper tools. You’re probably a little skeptical, or even…

You’ve been used to the three existing placements: desktop newsfeed, mobile newsfeed, and right column. And you may have heard of the mobile app placement a few months ago at F8, the Facebook developer conference. Go log into your Facebook ad account and see if you have this new option Choose website clicks as your option, but you could run it as a page post engagement, website conversion, or mobile app ad. Kind of hard to show you here how the ad placement looks in a mobile app. But…

There’s a phrase I’ve heard a few times: “As worthless as yesterday’s Racing Form.” If you’ve never been initiated to the world of horse racing, a Daily Racing Form is published each day that gives information and odds about all the horses running on that day. Of course, the next day its information has no value at all. Many content creators have the same problem. Each day they work hard to create something relevant, but they don’t take time to employ…

“SEO writing” – as it used to be called – has gone the way of the dodo and marginally good content won’t cut the ice anymore. So, what gives? Read: authoritative content. The kind of writing that makes the readers go “Goodness, they actually gave all this away for free?” or “Wow, this is so cool that I want to flood my Evernote clips with their posts!” Blogging was, is, and will be, all about justified opinion – a fancy way to say that you could write about anything, take…

Online marketers are always interesting in anything to help optimize conversions rates. Here are a few simple yet effective techniques that can increase your website conversions rates. #1. Add a Picture of a Smiling Person (Preferably a Female) A simple tactic like adding an image of a person may make all the difference to the conversion rate. Most sites that use images have reported positive effect on their conversion rates. The use of image makes the website more convincing. The viewers can…

There are approximately 152 million blogs on the internet with more being created every day. This is a lot of competition your brand faces for readership. To ensure audiences are reading your blog posts, you need to differentiate your content by creating innovative blog strategies. Most bloggers stick to the same basic blog strategies and hope their title, topic and SEO will be attractive enough to generate the traffic they need. That is perhaps why a significant amount of business blogs fail…

Famous brands like Toyota and Wikipedia have successfully used crowdsourcing in the form of design contests to create logos. So, if these big brands can leverage the power of the “crowd”, how can your start-up business do the same? The good news is, any business can employ this cost-effective technique to develop a unique, memorable and brand ready logo. Crowdsourcing logos expedites the creative process by providing access to a pool of highly talented international designers,…