Tweak Your Biz » Marketing

But why don’t you have a blog? You are really sick of this question and every time it’s put to you at a networking event or a local business meet-up, you groan inwardly and decide that it’s something you will definitely do THIS TIME. A small business blog is a great way to provide regular “useful” content to your market but how do you get readers and build a community that will keep coming back for more. But you know all this and what you want us to tell you is…how to kick-start…

There is a trend that has seemed to grow with the prevalence of social media. It is the constant updating of content that is only relevant in the moment, trending in the short term to draw a quick influx of traffic. While this can be a useful tactic for certain forms of marketing, and it is the life blood of niches involving current events (such as news sites), there is a time and a place for it. For the average blog, this shouldn’t be making up the bulk of their posts. Rather, it should…

Many always say you learn from your mistakes, but for event managers, mistake makes things even better the next time. So how? We all know event management is a tough job, but that’s what we love to do and what we are the best at. It’s quite common that we face issues every minute, but expertise straightens that out. Today, there are multichannel event apps to run things effortlessly by giving backbone support. Say you are organizing an event for software professionals. The guests,…

The first thing I did when I looked at the profile photo requirements of sites like Google, and Facebook, and Twitter, was notice the penchant for small. Small squares, small circles. And then one giant background or header photo that encased that tiny icon like a Snuggie. The square or circular icon is a necessity these days for any business. It can become many things, from another item in your branding arsenal, to a complete iconic representation of your company. Like Jungian archetypes,…

While financial health is essential to any successful business, the truth is that falling prey to the wrong numbers game can be one of the worst things for your marketing strategy and your business growth. Sure, it can be difficult to look past numbers and budgets — especially when discussing growth potential with C-suite executives and management teams. Here’s how to keep a focus on the numbers from standing in the way of your growth potential. Go with the “Goldfish Principle” Have…

The constant push for engaging, informative content to drive on your marketing strategy can often seem an uphill struggle. Most businesses are aware of how crucial a digital marketing strategy is to online success, but generating new ideas week on week can seem impossible. Many business to business companies work within a fairly small niche, so creating new things to say daily can be hard. For example, the promotional gifts industry; how many ways is it possible to describe a promotional pen?…

This post originally appeared on the Sage Ireland blog, Sage Ireland are official sponsors of Tweak Your Biz. I get asked a lot of questions about social media. Many business owners are skeptical about the benefits of social media and want to know how they can implement and measure social media for their business. That’s one of the reasons that we decided to produce a free guide to social media for those that are starting out or are already using social media for their business, but still…

The business world is always shifting. As new products are developed and released and as technology advances, sales platforms must as well. As an industry, e-commerce is now approaching 20 years of age. In order to keep up with consumer behavior and increased opportunities afforded by technology, e-commerce platforms are making changes in 2013. Your e-commerce site is another opportunity for your business to market itself online. E-Commerce experiences need to meet and exceed the expectations…

I was caught ‘show-rooming’ last month. Funny thing is I did not realise I was doing it until the salesman ‘told’ me. And he could tell what I was at because one thing an experienced sales professional is an expert in, is buyer personas. What can a marketer learn from a salesman about defining target audience and defining the complete buyer persona? So there I was, in a large electronics store, casually looking at IP radios. …‘Not too bad out there today’, the salesman breezed as…

This post originally appeared on the Sage Ireland blog, Sage Ireland are official sponsors of Tweak Your Biz. Niall Gibbons is chief executive of Tourism Ireland, the organisation responsible for marketing Ireland overseas as a premier holiday and business tourism destination. Tourism Ireland have had  tremendous success with social media so I as eager to find out more about how they use social media in their marketing activities and to build brand awareness. Tell me about the brand…