Tweak Your Biz » Marketing

In today’s landscape, customers are always looking for ways to be rewarded for being loyal to their favorite brands. And alternatively, companies are searching for ways to boost the level of trust among their customers. Seeing as how tangible items such as loyalty cards create more chaos for everyone`s wallets, mobile phone apps are the clear-cut solution to help lessen and reduce the amount of physical clutter in a person’s day-to-day life; and in most cases, do a whole lot more,…

Food service is a huge, competitive business. The USDA reports that commercial food service businesses, including restaurants, caterers, cafeterias, and other places that serve prepared foods accounted for revenues of $594 billion in 2010. And yet, despite the size of the market, many restaurants fail. The most obvious reasons restaurants fail are bad food and/or bad service. If you serve terrible food or your servers are outside smoking cigarettes while your customers wait for service,…

The United States Postal Service (USPS) has been in a death spiral for years. The converging forces of rapidly increasing digital communications (meaning less paper mail) and ballooning pension liabilities have created a Detroit in 2008-like situation where bankruptcy or a government bailout are the two most likely options. Since governmental agencies can’t declare bankruptcy, you all know where this is headed.  The USPS is already well on the way to becoming another cautionary tale about…

Recently, four know-it-all SEO professionals from four competing SEO firms came together for the ultimate showdown. The question: Who of the four is best equipped to handle the Google roadblock known as Google Encrypted Search (aka Google Secure Search, or Keyword Not Provided). What happened What happened when these four competing SEO professionals got together in a very small room to prove who has the best solution for SEO clients in regards to Google Encrypted Search? Tension?…

The season now signals the transition from swimsuit to sweaters. And for the e-tailers, it marks the ramp-up for the biggest online shopping season of the year. It is the Christmas frenzy now. This is the time where the retailers see a wide gap between the brick-mortar and web purchases. Therefore, get those savvy seasonal strategies to earn the maximum traffic. Millions of people are getting ready to reach into their pockets and shop till they drop. As the countdown for this biggest holiday…

As one of the most recognizable social networks in existence, Twitter is known as a must-have for nearly any type of business. It is one of the top three networks, where Twitter, along with Facebook and Google+, make up the major social media networks in the United States. Worldwide, Twitter has a penetration of more than 40 percent in terms of account ownerships.  The statistics (via Jeff Bullas) also reveal that Twitter has impressively grown within the past 12 months (just under 50…

Let’s take a moment to talk about Papa John’s. The pizza chain has repeatedly been on the negative end of scandals involving employees. In 2012, a tweet featuring a photo of a receipt from one of their stores had the racist description ‘Lady Chinky Eyes‘ written by an employee. The customer posted the photo online, citing the employee for racism against her Asian heritage. It went viral. In 2013, another customer uploaded a voicemail accidentally left by an employee…

Busy executives everywhere are told, over and over again, that social media is a must for their success in the marketplace. Just by logging on and speaking out, they’ll gain consumers hand over fist, and gain the success they’ve only dreamed about in the past. In a way, this is true. In fact, the statistics suggest that social media really should be part of the future for any successful company, but few are positioned to do it right. Checking the Stats Modern consumers simply…

Running a business, there is inevitably an area we don’t particularly like. For me, it’s accounting (that’s Sian Phillips‘ area of speciality!). For you, it might be writing. You might have given up on ever being able to effectively communicate or understanding the kinds of content your audience wants. But I’m here to tell you that no matter your writing ability, you can get better, and can effectively reach your target market through blog posts, ebooks, and…

Have you ever looked at a majestic piece of art that left you wondering how people appreciate it when it’s an abstract painting? Or watched a big-budget film in a foreign language you don’t understand? How about telling a joke you found funny to a friend who didn’t get the punch line at all? Sometimes, no matter how big the effort is, it will not yield the results you are expecting if it’s not targeted to a specific audience. This is especially true in marketing. If consumers…