Tweak Your Biz » Marketing

Content Marketing is on the rise, and in 2014 you may be looking to finally take advantage of content marketing to better advertise your business. However, before you launch into a content marketing campaign, you need a well-crafted strategy. How do you go about developing the right content marketing strategy for your business? Establish clear goals Your content marketing goals need to be based on your business goals. This seems obvious, but it can be easy to get so caught up in creating and…

If you are into guest blogging you should know the best practices to follow in order to get the most out of your writing. These ten tips about best guest blogging practice will give you an advantage in getting a higher approval rate for your guest blog submissions.   #1. Write impressive original and fresh content While different guest blog sites may differ in terms and conditions, there is one golden rule that is common to all of them – that is submitting only original and fresh…

Are you wondering what SEO will work in 2014? Yes, there are plenty of good practices and habits out there that online marketing folks would do well to heed and explore—if they haven’t already. Here are a few: #1. Optimize your site for mobile use This is one of the first things for a site owner to do. Many people surf the Internet, check their emails and basically go online using their smartphones. If the site isn’t optimized, then it’ll be hard for customers. Rather than explore,…

If you learn how to connect with journalists, then you could use those relationships to promote your business, products, and services. Journalists are always hunting for a good story. If you can make it easy for them, then they might decide your story is worth covering. Before you can connect with a journalist, though, you need to know how to present yourself so that he or she takes you seriously and wants to report positive things about your organization. #1. Start Following Journalists on…

With a single login, the right campaigns for your business will be at your finger tips so you never miss a chance to connect with people in the places that matter most. Send newsletters and announcements, promote and register events, get feedback, and run offers and promotions that reach your audience and can help you do more business. Watch the video below to see how seamless communicating to your consumer base can be. Get started today! Visit ConstantContact.com to learn more.   This…

There’s an all-too popular misconception that social media only works for established brands with huge followings, and that small and even medium businesses are just losing money and not making a profit. The fact is that with such powerful targeting that exists, both geographically and by interests, and with great strategies, small and medium sized businesses are really starting to hit their stride when it comes to social media. Let’s take a look at a few exciting campaigns from smaller…

This post originally appeared on BizLaunch Blog, and is written by Susan Payton. Susan is a regular contributor to Tweak Your Biz. Despite the many trends we’ve seen in the world of marketing over the past few years, email remains a constant in terms of driving new and repeat sales for your business. Given the fact that 44% of people who receive email marketing messages made at least one purchase from an email, it’s worth diving into better strategies for conversion. #1. Make it Easy to…

When it comes to social media, Tumblr isn’t on top of the list of social networking sites needed for business. But one of the reasons why you need to know your market is to determine which social networking platform can effectively reach them. Though Facebook and Twitter are the common choice, it’s not the only ones that can help you promote your business online. Now more than ever, it’s best to know which platforms are the most effective in reaching your intended…

You’ve probably already heard about gamification, since it’s been a hot topic in the business sector for a while now. Although you may be very familiar to the concept, it can be a good idea to freshen up your memory with a few core aspects like what gamification is, what it can do for your business and how you can implement it. What exactly is gamification? As it can be easily deducted from its name, gamification is related to gaming (seems logical, right?), although it’s not one and the…

Commerce has been an integral part of society since time immemorial. Businesses from all sorts of sizes and nature know and understand the importance of marketing their brands, products or services to attract and earn some profits from their targeted customers. However, not all can afford the significant resources required to run an offline traditional marketing and advertising campaign, with many relying only on the power of word-of-mouth advertising and cultivating a good reputation for their…