Tweak Your Biz » Marketing

Ever feel like your blog posts are well-written, but lack that special something that’d make them that much better? Maybe you look your articles over and think “I like what I wrote, but have I really maximized the potential of this article?” Truthfully, there’s more you can do – but do you know what that something that your blog posts are missing is? Read on to find out. Missing WordPress plugins The problem you’ve got – this feeling that your blog…

Join now. Get immediate access. Subscribe today. The call-to-action or CTA is one of the most important parts of any great blog post, webpage or piece of digital content. It’s the pepper sauce to your steak, the macaroni to your cheese, and the salt to your vinegar. (No more food analogies, I promise) Don’t close your next blog post without a strong call-to-action. If you’re having trouble figuring out what works, here are 27 call-to-actions you can use for your next blog post, landing…

The year-end is just round the corner. Now that all the holiday decorations are in place, the travel industry has already started planning this and that for the upcoming year. All that immaculate planning is well and good, but sadly useless if it fails to garner interest. In all reality, this planning phase is a year-round thing, but it picks up with an all-consuming urgency during the last few months of the year. What every business, especially the ones in the travel industry, needs is an…

Mobile marketing has now officially established itself as the most dominant form of marketing. Email marketing held the title previously but as spammers took over, it now only has an open rate of 22%. This might not seem a worrying statistic but when contrasted with an open rate of 98% for text messages, it becomes obvious that mobile has triumphed. Today 68% of the population own or have access to at least one mobile device, although multiple devices have become common with the increased usage…

Did you know that 64% of users are likely to buy a product after watching a promotional video? With nowadays video solutions, you can raise the interest of your customers, improve your brand, demonstrate your expertise (thought leadership) also you can increase the number of web visitors and convert them into sales opportunities. In B2B, the video is still not widely used, it may allow you to stand out from your competitors. Also, it is a means of informative communication; distribution on…

Facebook’s Places Directory has actually been rolled out as early as July 2014, but is just recently getting its well-deserved attention. For quite some time, Google+ Local and sites like Yelp, Trip Advisor, and Yellow Pages were leading local searches. Users would log in their reviews, share ratings, and even recommend places to friends or family. But could all that change with this Facebook addition? Or will today’s users still prefer old ways? A Quick Trip of Facebook…

Smart leaders know the powerful effect of how to inspire others through the gift of speech. They use the age old tradition of storytelling to inform, inspire and entertain. With a powerful speech, you can transform a team or cause by sharing your vision, passion and commitments. So, how do the leaders we admire and emulate have such a persuasive impact with their speeches? Follow along for the answers, as we’ve curated the following writing tips and advice from speechwriting experts.…

The holiday season is just around the corner, which means hordes of deals and long hours of insane shopping. And social media will continue to play a significant role to help retailers encash new sales channels using the latest trends and newest options provided by upcoming networks. We are all aware of the role played by social media in stimulating ecommerce sales and almost all businesses, small or large, have incorporated social media in their digital marketing strategies. Over the years,…

“A good craftsman never blames his tools,” as the saying goes. In online marketing, however, there are times when website performance falls on the tools used. This is because not all website tools are created equal – some are just better than others, based on the needs of owners for their websites. It is important, therefore, to know the best and awesome website tools available that will help achieve their online business goals. As more and more marketers, including…

When you are developing a content marketing strategy, its a good idea to go out and see what has worked, what hasn’t and what just hasn’t been done yet. The goal of content marketing is to generate leads for your website as well as to rank for more related terms in the search engines. If you’re not sure how to funnel users through your website, then check out these tips on how to generate leads with your website. Research Content for Brainstorming Ideas One way to do it is by…