Tweak Your Biz » Marketing

In the age of content marketing, more and more businesses are creating WordPress blogs to publish interesting articles, flaunt their expertise, promote their brand and help with their SEO efforts. There’s much more to WordPress than meets the eye.  Both B2B and B2C small business owners can take advantage of WordPress plugins to transform a simple blog into a full-service website. There are thousands of WordPress plugins for small business owners to choose from, so it can be tricky to…

While it is impossible for companies to use a single dedicated strategy for online marketing, it is still possible to at least compare the results of two methods. Since the reign of Google as the new “yellow pages”, online presence has been dominated by search marketing. However, in the past 5 years or so, social networking has been chomping a rather large portion of the public’s overall online activity, thus giving more power to the advent of social media marketing as a legitimate…

For anyone over the age of 30 who can remember marketing before blogs, before Tweets, and before the Internet, it’s mind-boggling to see how far we’ve come. It’s a completely different game, and one I personally think is better for the change. Let’s look at 10 ways that marketing has improved since the “old days.” # 1. Customers are in control I don’t even have to watch commercials on television if I don’t want to. I can Like an ad on Facebook.…

Numerous business bloggers struggle with how to bring in targeted traffic to their blogs and how to get their readers to engage with them and their content. While many an article, ebook, and report has been written about the latest traffic and conversion tips, all promising to get bloggers out of this unproductive funk, if you want the no holds barred, honest-to-goodness truth about why your quality business blog is going nowhere, then read on. Many business bloggers are missing the mark with…

As you dream to make your business a success, let me tell you that there is no perfect formula for success in business. A strategy that works for one may not work successfully for others. However, if a proper strategic approach can be adopted no one can stop you to expand your empire. And one such smart approach is to build a strong multi-level marketing (MLM) business. Your business is not all about the products and the administrative genius who established the company. But there is much…

For all of its creativity and attempts at deep analysis, traditional marketing has always been somewhat of a guessing game. Sure, you could create new campaigns based on analyses of those that had come before, and you could even do mid-campaign evaluations, but traditional marketing measurements were imprecise at best, painting a broad picture of the consumer and lagging behind changing desires and market demand. Big data has the potential to turn this model inside out. Why? Because, in…

It feels a bit strange in one way to be writing about traditional media on such a thoroughly 21st-century website as Tweak Your Biz. But I have a newsflash for you. Your customers are still reading newspapers and magazines, watching TV and listening to radio. Traditional media still matters. And it offers you a way to reach your customers for free. There is only one obstacle stopping you from availing of this marvellous, free publicity tool – and that’s the journalist. Journalists are…

Google + may not be the first platform you think of when creating a social media strategy. But if you’re overlooking this form of content distribution, you’re likely damaging your search rankings and, consequently, your potential profits. Google ties its search engine results to content shared via social media. In fact, a recent study by Moz showed that 7.22 percent of a page’s ability to rank organically is all about social. Google hasn’t been entirely clear about how much weight it…

Many of us are highly likely to know marketing from the traditional perspective. It is essentially a process of making people aware of the existence of services. Perhaps the most clichéd way to execute marketing is through newspaper ads and cold calls. Cold calls are overrated and most of the time ineffective (not to mention annoying to consumers). Others on the other hand, resort to the use of the dominant entity that is the internet. Online marketing has become such a hit that almost every…

With so many options for project management, comparing the best can be tough. Take a look at the features you care most about—customizability, features, and cost—to determine the best fit for your needs and wallet. # 1. Insightly Leading CRM and small business project management in a single solution. Customizability: Insightly has simple integration with Google Apps & Gmail, Google Drive, and Office 365® & Outlook®, so you can work with the apps you already use most. You can…