Tweak Your Biz » Marketing

How do you handle marketing with the massive trend of innovative strategies brought by technology? Have you ever thought of abandoning offline marketing and focus with online avenues? Are you giving up with your offline PR strategies? Discover how you can include influential waves to your marketing that will elevate your brand’s relevancy. Most businesses started their campaign in an offline platform. How? Well, before your company gets into the mind of the general public, it is pretty…

When building a marketing website or blog, you want to drive as much traffic as possible. With increased visitors, you can reach your online goals much faster, whatever they may be. Driving more traffic to your site or blog can be done by way of blog posts or content. By publishing epic content, you can attract people to read the post from your site or blog. More importantly, you are able to build trust and authority in your niche if your content is insightful and offers lots of value to…

Only 35% of B2B marketers have a written content strategy. Another 48% have a strategy, but it isn’t written down. And the rest either don’t have one or aren’t sure if they have one or not. Those who have a written strategy experience greater overall success. The benefits are obvious: better planning, budgeting, marketing and strategizing leading to better results. Okay. Sold. So how do you write a content marketing plan that works? Here are some areas to consider.   The…

It’s so well-known that it’s essentially a business cliché. Everyone looking to start a company or improve their start-up has heard it, and probably think it must be acted on: “You have to spend money to make money.” On the surface, it makes sense. The companies we view as successful have all had enormous amounts of capital invested into them to get them where they are. Companies that are just starting out need seed money, and fledglings need injections of capital to improve themselves…

Every generation is different; they are exposed to diverse cultures, thoughts, policies and technologies making them so different. What is true today of your marketing principles may turn out to be a limitation when marketing to the next generation. A lot of giant companies might be thanking their stars how their marketing campaigns were limited to direct marketing, branding, billboards, TV, radio, print, etc.  They didn’t have to find their way into the labyrinths of mobile advertising,…

While everyone has heard of Google Maps, Gmail, Google+, Google Spreadsheets and ‘failing’ Google Glass, virtually no one has heard of Google Story Sphere. Yet, like the former pieces of Google technology, it could also be a useful tool for small businesses. As the name suggests, Google’s Story Sphere is simply a story told within a sphere. In more technical terms, it consists of a panoramic photo of a place (which can be taken through Google Photo Sphere) accompanied by dialogue, sound…

Companies that are based in Asia and the Asia-Pacific face many challenges when it comes to social media for their business. The different government regulations and cultures change drastically between countries. Even the channels and networks that are popular vary from one country to the next. However, that does not mean that your company should not embrace social media, and find the best way to use it to your advantage according to the country you are based in. Once you begin to use social…

Marketing strategies are bound to change every year. It’s true! Each year, thousands of new gadgets and technologies enter the market making a big headline buzz. Hence, both consumers and businesses are compelled to adapt themselves to these upcoming changes in order to keep up-to-date with the market trends. But while business tactics could change based on how consumer behavior pattern draws its line on the market graph, does that mean the essence or rather an origin of your internet…

Content marketing has taken off lately. While marketers can and should align their content marketing strategy with SEO/SEM best practices, it’s important to remember that content can be used to drive traffic in a much broader way than just lead gen. There are a number of simple ways to drive traffic from your site to your social media accounts, and then back to your site. These have little to do with SEO per se (though the effect on SEO is positive) and everything to do with creating an…

I’m obsessed with conversion rates. It’s the easiest way to increase your revenue without increasing your marketing budget. A small .01% tweak in conversions can mean thousands (or millions) in additional revenue, depending on your business type. We’ve built a conversion optimization checklist that we use for every new client that comes on board – I’m handing it over to you today. Use it to make sure your website is running at optimal performance and maximizing revenue…