Tweak Your Biz » Marketing

Since the invention of the printing press back in the 15th century, people have been marketing their products to drive up their profits especially amidst competing businesses. The Industrial Revolution led to an explosion of more goods to be sold and more mediums to market them through. Today, the idea of promoting one’s business and its products has evolved into a dizzying number of different branches to reach more people through more outlets. Types of marketing you need to learn Let’s…

You might think you check all the boxes. Your staff are presentable, friendly and approachable. Your products are unique and laid out neatly; your store has a distinctive character and an atmosphere that you won’t find on the high street and your prices are competitive. But is it enough? If you’re greeting new customers daily but can’t recall welcoming back your regulars, you could be falling into the trap of satisfying customers in the short-term while missing out on their long-term…

For a long time now we have been preaching the need to focus on the user and NOT the search engine when structuring and creating content for your website. User Optimization: It’s people who buy products and take in information at the end of the day and you must ensure your site is optimized for them to do just that. Search Engine Optimization has served us well and will no doubt continue to do so but it’s crucial we open our minds to the value of user optimization (or as I term it,…

If you build it, they will come. That was a strategy that worked well for Kevin Costner in ‘A Field of Dreams’ but it doesn’t tend to work so well in the real world. If you have a business and you need to build a new sales pipeline there are number of ways that you can generate completely new leads. # 1. Networking Business networking can give you the opportunity to meet lots of new potential clients but only if you do it right. Many people make the mistake of only going to networking…

I think that everyone agrees that Testimonials from customers are an excellent marketing tool. They can be featured on your website, on LinkedIn and included in tenders, brochures and sales proposals. This post will address what I think should be included in a testimonial. A client asked me recently for advice on what to ask their customer to talk about when writing a testimonial for their business. I think this is a common problem – many people don’t know what to talk about when…

“Genius is one percent inspiration, ninety-nine percent perspiration.” ~ Thomas Edison If you run your own website, blog or eCommerce business, then you need to hear what most people don’t know about making our business profitable – lessons from one of the greatest inventors of all time, and business minds, Thomas Edison. Did you know that Edison struggled with hearing issues at an early age? Did you know he used to sell sweets and news papers on trains (and vegetables) to earn extra…

Today, consumerism is rife. The more affluent countries partake in the retail experience almost daily. But is the rate of consumerism a route to hell? Is the ‘want mentality’ ruining us as a society? This post takes a look at the power of consumption in contemporary society. Ever since the first department store (Le Bon Marche, 1850s), the rate of consumerism has seen rapid growth. Prior to this date, there were fewer shops and the ability to consume could only be afforded by the wealthy…

We, as individuals and businesses, have reached a stage in which surviving without the assistance of social media sites like Facebook, Twitter, LinkedIn, etc. is extremely tough. It is the reason why most businesses and individuals are trying all the tricks in the book to market online via these powerful sites. However, out of many only a few have the ability to impress the huge mass of people here. Which factor measures the success of a few companies while others falter? The reasons vary.…

It is official, Social Media Marketing has been proven to deliver an ROI. So says the 2012 LoyaltyOne Social Media Transaction Impact Study. This report provides the missing link, proof that Social Media Marketing campaigns actually affects buying behaviour and increases sales as a result. The jury has been out on the Return on Investment (ROI) issue for some time. Now thanks to Canada’s Air Miles Reward Program, operated by LoyaltyOne, we have conclusive proof. The methodology of the…

Pinterest is wheeling out many changes this week. It is being tested on some pinners and if you are one of those, you’ll see an invitation to try the new look. You can switch from the ‘old’ to the ‘new’ as often as you like in the interim.  Currently, the ‘new Pinterest look’ is missing some of the original features, for example, the ability to re-arrange your boards but Pinterest assures us that these will be reinstated once the new Pinterest is…