Tweak Your Biz » Marketing

How much money does your company spend in the pursuit of making money? It might sound like a silly, circular question, but it gets to the heart of an important issue for any small business. You have to spend money to make money, yes, but spend too much and you erase your profit margins. And what’s the easiest way to spend more than you earn? By not tracking what you spend. Too many small businesses I’ve consulted for didn’t understand how much it cost them to make a sale. They…

This post originally appeared on Sian Phillips’ blog, Sian is a regular contributor to Tweak Your Biz.  Are you struggling to grow your Company Facebook page and need some inspiration? Social Media platforms can seem a maze and very daunting to start off with when you want to market your business on them. However several companies and brands have been successful and achieved a brilliant ROI from Facebook, Twitter, LinkedIn, Pinterest, Google+ and others. Strategy: You first need…

There’s marketing, and then there’s marketing. If you want to get the most out of your marketing efforts, it’s vital to tailor it to your potential customer base. The point of a marketing campaign is to attract new customers and entice previous ones to return. In addition to knowing your customer base, it’s beneficial to know what they’re searching for. A marketing team can help you determine this by studying your business’s demographics. Once you understand who you’re gearing…

When it comes to your business and its brand, design is extremely important. Design is what brings your customer and your business together; it’s not simply a name or a logo, but an overall image or feeling that a customer has when dealing with you. When more than one person has the exact same feeling about your business, you have a brand that can represent you. With smart design, you get that feeling, an excitement around a brand or business – so in essence, great design is vital to a…

But why don’t you have a blog? You are really sick of this question and every time it’s put to you at a networking event or a local business meet-up, you groan inwardly and decide that it’s something you will definitely do THIS TIME. A small business blog is a great way to provide regular “useful” content to your market but how do you get readers and build a community that will keep coming back for more. But you know all this and what you want us to tell you is…how to kick-start…

There is a trend that has seemed to grow with the prevalence of social media. It is the constant updating of content that is only relevant in the moment, trending in the short term to draw a quick influx of traffic. While this can be a useful tactic for certain forms of marketing, and it is the life blood of niches involving current events (such as news sites), there is a time and a place for it. For the average blog, this shouldn’t be making up the bulk of their posts. Rather, it should…

Many always say you learn from your mistakes, but for event managers, mistake makes things even better the next time. So how? We all know event management is a tough job, but that’s what we love to do and what we are the best at. It’s quite common that we face issues every minute, but expertise straightens that out. Today, there are multichannel event apps to run things effortlessly by giving backbone support. Say you are organizing an event for software professionals. The guests,…

The first thing I did when I looked at the profile photo requirements of sites like Google, and Facebook, and Twitter, was notice the penchant for small. Small squares, small circles. And then one giant background or header photo that encased that tiny icon like a Snuggie. The square or circular icon is a necessity these days for any business. It can become many things, from another item in your branding arsenal, to a complete iconic representation of your company. Like Jungian archetypes,…

While financial health is essential to any successful business, the truth is that falling prey to the wrong numbers game can be one of the worst things for your marketing strategy and your business growth. Sure, it can be difficult to look past numbers and budgets — especially when discussing growth potential with C-suite executives and management teams. Here’s how to keep a focus on the numbers from standing in the way of your growth potential. Go with the “Goldfish Principle” Have…

The constant push for engaging, informative content to drive on your marketing strategy can often seem an uphill struggle. Most businesses are aware of how crucial a digital marketing strategy is to online success, but generating new ideas week on week can seem impossible. Many business to business companies work within a fairly small niche, so creating new things to say daily can be hard. For example, the promotional gifts industry; how many ways is it possible to describe a promotional pen?…