Tweak Your Biz » Marketing

Though Google+ is the newest of the big social networks, it has quickly become the second largest media platform after Facebook, boasting roughly 400 million active users. On the plus side, Google+ marketing offers handy features for business that other social media sites do not. Like it or not, Google+  marketing is a must-have element for any business online marketing strategy. Here are a few reasons why: # 1. Google has combined Google+ into their search algorithms. This means that your…

It may sound blunt, but it’s the truth: When it comes to brand communication, no one cares about you. They care about your brand, your values, and what your company stands for. That’s why it’s so important to use strategic communication best practices geared at growing your business, not your ego. Your story does matter — but only if it provides value to your audience. Sharing information that gives insight into your ideals and processes gives outsiders an insider view of your company…

Every few days it seems, a new buzzword is born into the world of content marketing. Like most good buzzwords, the term “trendjacking” comes with just enough variety of meaning to spark some old-fashioned controversy. What is trendjacking? In essence, trendjacking is simply the act of capitalizing on an existing trend in order to bolster one’s brand in the marketplace. Trendjacking can be fortuitous or horribly ill-advised. The outcome depends on how the message lands…

After reading John Jantsch’s book, The Commitment Engine, I’ve been thinking a lot about storytelling. Jantsch says there are four stories every business must tell: The Passion Story: how you got started, and why you love what you do. The Purpose Story: why you do what you do in business. The Value Proposition Story: how you want the market to perceive your brand. The Personality Story: how people experience your brand. It may be that I’m simply too close to my own…

Every time you think you’ve figured out what you need to do to get search rankings, Google releases another update with one of those cutesy names like Panda or Penguin, pushes the concept of natural search engine optimization and gives all sorts of advice that’s contradictory and confusing. Sound about right? It’s not just you.  The Natural Search Engine Optimization Conundrum Google sends very mixed messages on how it wants us to earn search rankings. It’s almost as if…

We live in an age where a select number of content publishers can potentially influence the buying decisions of a large amount of people and a single company like Google can shake entire economies when it’s algorithm is updated and for those trying to break through and become more successful online are struggling due to the influence of existing influential individuals and customers. The truth is that whatever the outlook for you or your business, nothing is out of reach. There are a lot of…

How much money does your company spend in the pursuit of making money? It might sound like a silly, circular question, but it gets to the heart of an important issue for any small business. You have to spend money to make money, yes, but spend too much and you erase your profit margins. And what’s the easiest way to spend more than you earn? By not tracking what you spend. Too many small businesses I’ve consulted for didn’t understand how much it cost them to make a sale. They…

This post originally appeared on Sian Phillips’ blog, Sian is a regular contributor to Tweak Your Biz.  Are you struggling to grow your Company Facebook page and need some inspiration? Social Media platforms can seem a maze and very daunting to start off with when you want to market your business on them. However several companies and brands have been successful and achieved a brilliant ROI from Facebook, Twitter, LinkedIn, Pinterest, Google+ and others. Strategy: You first need…

There’s marketing, and then there’s marketing. If you want to get the most out of your marketing efforts, it’s vital to tailor it to your potential customer base. The point of a marketing campaign is to attract new customers and entice previous ones to return. In addition to knowing your customer base, it’s beneficial to know what they’re searching for. A marketing team can help you determine this by studying your business’s demographics. Once you understand who you’re gearing…

When it comes to your business and its brand, design is extremely important. Design is what brings your customer and your business together; it’s not simply a name or a logo, but an overall image or feeling that a customer has when dealing with you. When more than one person has the exact same feeling about your business, you have a brand that can represent you. With smart design, you get that feeling, an excitement around a brand or business – so in essence, great design is vital to a…