Tweak Your Biz » Marketing

I recently had an interesting call with a client about whether or not he should build a mobile app. It’s no wonder why he was curious – last year comScore published a report that confirmed 82% of “mobile media minutes” are spent on apps instead of within the device’s browser. Since my client’s company is a local, service-based business in the Chicagoland area, I was a bit confused by this request. Why did his company want to spend the time, money and…

‘Write an essay on the inside of a ping pong ball’. Where I went to school (many, many years ago), there was a period when that was the punishment for various feats of indiscipline. I suppose it was better than getting a ‘hiding’ (ask an Irish friend to explain the term) but its status as a punishment was down to two things. Firstly there was nothing to write about and secondly it was utterly pointless and would achieve nothing – except maybe develop skills for a career as a…

As a marketer, I’ve worked with many startups some of which have gone to clock huge revenue. As we consult with clients every day, one of the questions that keeps popping up is how a business can market its website. In today’s post, we look at 5 of our top tips on how you can market your website without spending millions in ad dollars. # 1. Create great content Great websites are driven by compelling content. If your blog content is at the least boring or ordinary, do not expect to get…

This post originally appeared on Lorna Sixsmith’s blog, Lorna is a regular contributor to Tweak Your Biz.  Like all social media platforms, Pinterest has its do’s and don’ts. Not following the written and unwritten rules means that your presence will look less than professional so do ensure that you are following the correct pinetiquette. # 1. Do Not Confuse Ownership Don’t include your url in a descriptor on someone else’s pin!  I was really surprised when I happened to spot…

Wholesaling has truly hit it big. In the contemporary Information Age, nearly anyone can find the best price for any product with the use of mediums available at their fingertips. Online resources (particularly search engines) let consumers compare and contrast between various suppliers and directories, thereby creating a balance between services and affordability. Once, this sort of inside information was only available for business owners. The Internet has changed all that, as regular…

Replace email with Social Networking? There is a lot of hype currently around the use of social networking to communicate in both personal and business space. Should you replace email with social networking? Do you use social networking sites to communicate directly with your clients, peers or suppliers? In this post, we look at the pros and cons of utilising social networking over traditional email. Why you should replace email with social networking # 1. Crowdsourcing Ask a question, ask…

You know what, I’m not going to pretend that I’m the most knowledgeable person in the world when it comes to running a business and being an entrepreneur in general. I’m probably certainly not. But since I have some experience as a business owner and I’ve been through the whole process of dealing with business start-up issues, I think I can shed some light on the topic. First of all, what this post/guide isn’t: Some magic-bullet solution on how to do…

Pinterest has hit 48 million users and as one of the fastest growing social media platforms, it is becoming a force to be reckoned with.  Writing a successful blog post is no longer a case of using carefully selected keywords, good content and clicking ‘publish’ – blog posts now have to be shared across the various social media platforms in order to maximise your readership and your reach, and of course, your conversions.  Those social media platforms must include Pinterest.…

This is a follow on from last month’s post, The 5 Ws of Ebooks So you’ve decided to write an ebook. Well done. Now comes the hard bit – actually starting it. At this stage of the game, it’s easy to feel you’re drowning under the weight of all you want to say. With so much material, how are you supposed to even make a start? A good structure acts as a roadmap through your book. It helps you to channel and shape your ideas and prevents them from running away with you. It takes a lot…

This post originally appeared on Greg Fry’s ’s blog, Greg is a regular contributor to Tweak Your Biz.  Guy Kawasaki made a quote that I love – “The nobodies are the new somebodies”. Over the past 5 years businesses have had a big focus on generating Likes, Followers, Connections and friends on their various Social Media sites. Companies have become obsessed by numbers. They think that if they get 1,000s of Facebook likes on their business page they have cracked the social…