Tweak Your Biz » Marketing

As a restaurant owner, you’re most likely always on the lookout for ways to market your establishment and get new diners in the door. Sometimes this comes easily via word of mouth from current patrons and other times we‘re sure – it’s a bit of a challenge. However there are numerous restaurants experiencing nice growth due to new web marketing trends such as social media. Many restaurant owners mention that they’re getting an influx of new customers due to efforts on Instagram,…

When a company is committed to attract as many prospects as possible, its efforts need to be funnelled through a priority strategy. It’s the only way to maximize the results, because giving equal efforts to multiple approaches lessens its impact. Hence, a company also needs to determine which strategy to focus on. In today’s marketing landscape, it’s very easy to be convinced that social media is the “Messiah” that sustains the presence of brands in the minds of the people. The…

One global goal in business (regardless of industry) is to produce a positively recognizable brand.  How does one do this?  For those of you that answered: “get out there and let yourself be known;” you’re right. Marketing is a crucial step when it comes to getting the word out about your business and your brand.  But there is one very important step to take before that leap, and it requires a meeting of minds between me, myself and I. Craft Your Culture Before you can market your…

This post originally appeared on Corpnet’s blog written by Sian Phillips. Sian is a regular contributor to Tweak Your Biz.  Firstly I’d like to say I don’t consider myself an expert on blog writing; I will probably miss lots of points that you may know about so hopefully you will share them in the comments section. I can say I’ve been blogging for four years plus I read about 100 blogs a week through my various jobs. I also qualified as a Journalist 10 years ago. However I am…

It’s easy to let marketing your business or actively seeking new sales slip through the cracks when you’re flush with business. Or, when the economy is sluggish. But these are the times you should be putting more efforts into developing new business and branding your company. Don’t cut your marketing budget  In the case of a bad economy and slower sales at your company, you’ve probably been tempted to cut your marketing budget. After all, it doesn’t always show a…

If you’ve ever watched a detective show on television, you’ve seen the “perp walk.” It’s when the cops arrest the perpetrator—the perp—and puts him into the back of the squad car. While you may have never taken the perp walk yourself, you can use it to boost your bottom line. Hang in here with me for a minute; it’s not as crazy as it seems. I have experience writing sales copy and it occurred to me recently that writing great sales copy closely parallels…

Twitter is an incredible social network with 200 million monthly active members (according to Expanded Ramblings). Whatever your business does, or whatever your blog is about there is a huge number of people ready and waiting to learn more about what you do but the problem is reaching them. The truth is that you can reach them; it’s easier than you may think and today I will show you how. I tend to get a lot of questions from people wanting to know how they can get more traffic from Twitter,…

As a small business owner, you likely lack the resources required to purchase ad space in TV, radio or print media. While the price of a 30-second spot on primetime television soars to as high as $110K a pop, the cost versus ROI is simply not worth it anymore. In today’s unpredictable market, you have to seek alternative advertising platforms that won’t inundate the consumer, shut down the next day or skyrocket in price. Aside from the obvious merit of search engine advertising and…

Don’t you just wish you were a kid again? Back then, life was easier; all we did was eat, sleep and play. No stress, no emotional breakdowns, no technology, and no money problems. We could see the beauty in everything, and even if we did the same things over and over, we always made it fun each time. Today we often hear people say “act like a curious toddler” when giving advice about life in general. Why? Because children know exactly what they want, with no influence from what society…

Welcome to our very first #TYBspotlight where we feature David Glynn who is responsible for Sales & Marketing at the McWilliam Park Hotel. In this interview David talks about being named the ‘Best Hotel in Mayo’, the Irish hotel sector – and how online and social media are contributing to their success. Let’s start by asking you to introduce the McWilliam Park Hotel and your role? The McWilliam Park Hotel is a four star hotel in Claremorris, County Mayo…