Tweak Your Biz » Marketing

Digital Marketing is still relatively new, only emerging in the current disruptive “digital age”.  The 2014 Marketing Score Report by PR 20/20’s CEO Paul Roetzer used stats provided from research carried out with 318 marketers, executives and entrepreneurs. The report showed that businesses and organisations are struggling with the new marketing channels; with the exception of the high performers who do not see digital marketing as an escalator of costs but an…

Online marketing trends have already moved at breakneck speed for many businesses. Yes, it can be a challenge to keep up but the internet has become that important and know-how is so freely available, that not knowing and not doing are no longer excusable. To help those businesses that want to stay ahead I have listed my top 6 online marketing trends for 2014. 6 Online Marketing Trends for 2014: #1. Content Marketing Ok, so there is nothing new with highlighting content marketing as something…

It is true that anyone can write a blog post, but that shouldn’t lead you to the conclusion that anyone can write a great blog post. Most bloggers have a problem to understand what the x-factor is; they don’t know how to engage their readers and make them wish to come back to their sites again and again. Besides being engaging, the blog post also has to be informative and different than what other similar blogs have already offered. In order to build your reputation as a blogger, you…

Google Analytics is a great platform where businesses can track and see exactly how the customers are engaging with their products or services. The best part of Google Analytics is that it is completely free to use. Any site owner can use the analytics software offered by Google in order to track visits and conversions happening on their website.  However, there are several advanced features available in GA, which are seldom used by the site owners or digital marketers. These features, if…

As 2013 has wound to a close with a New Year hot on its heels, there’s no better time than now to start examining how content might evolve in the upcoming months. When you’re aware of what’s on the horizon, it should be easier to adapt your content creation and marketing strategies so they provide the biggest impacts for your business. Keep reading to get some valuable insight. Native Advertising Is on the Rise Recently, some news outlets have begun using material known as native…

After all the Holiday shopping is done, what’s there left for Ecommerce websites? Preparing for the year ahead, of course! There’s nothing like setting the stage for the upcoming big waves. Although it’s said that the future is uncertain, the year 2013 has started some trends which are likely to hit it big come 2014. A few things are bound to to stay the same though; but webmasters, developers, and business owners should expect more challenges in the year to come. Here’s…

In the past, when Google has tweaked its search algorithm a good number of website owners have gone into panic mode because they suddenly found themselves buried at the bottom of search results. Fortunately, when the search engine giant installed a completely rebuilt engine recently, it wasn’t Armageddon, but it did mark a new era for web searches and as a smart business owner you’ll want to keep some rules in mind as you continue to shape your content marketing programs and…

A business’s brand encompasses several things; this is not a territory ruled by a nice-sounding name alone. Your brand is an overall image that represents how good you are doing your job as an entrepreneur and how your merchandise is performing in the market. Having said that, you need to rally every department in your company to accomplish strategies that will make your brand catch the attention of your customers and eventually gain their respect. When done superbly, a business can enjoy…

We all know that the usability of our website is important along with how well we convert visitors but in reality websites get left in their current state and the idea of improving things gets left by the wayside. Usually every once in a while someone gets the idea that their current website looks outdated and has a new one built. Elements of the website are changed based on nothing more than opinion (and sometimes ego). Then the new site gets rolled out and suddenly conversions drop. The…

So, you have made it finally. Your website is getting a good number of visitors from multiple sources and you are expecting a massive rise or at least a slight uptick in the number of conversions. But sadly speaking nothing of that sort really happens. The hard truth is that you are still struggling to get people to convert and the increase in the number of visitors is no way helping to see any progress in this front. So, the bottom-line is that a website has to make sales otherwise its…