Tweak Your Biz » Marketing

Generating more website sales leads by using the following proven, lead generating secrets. #1. Sell to your ideal prospect not everybody Many business owners do not understand the importance of niche marketing. That is, focusing on a specific, “ideal prospect.” When you ask them “who is your prospect?’ they reply – anyone. On the face of it, it would seem that having “anyone and everyone” as a prospect would be a positive thing. But, it’s not. In fact, marketing to…

Working in large enterprise, where meetings are part of your daily work routine, means only that you are already aware of how annoying improper facilitation management can really be. Fortunately, today there is wide range of conference room management solutions, which can put all this in past. While all of them offer wide variety of features to make meeting room management much easier, there are just a few that offer amazing mobile applications to help you really take things mobile. Here are…

Businesses are always looking for new ways to sell themselves, and it’s easy to imagine that there’s a fancy trick for achieving sales, and if they can just crack the puzzle, they’ll succeed. But the secret of selling is quite simple: put yourself before your customers. And one of the best ways to do that is by giving a presentation. Some people still associate presentations with sharp-suited corporate types giving slick PowerPoint presentations to an audience with glazed eyes. But we all…

Everyone has something go wrong at some time and I always say “the true measure of a business isn’t what you do when everything is going right, but how you handle things when they go wrong.” So when something goes wrong and one of your clients places a negative post on-line which potentially can soil your business, you need to know what to do next. This may not even be a client, this is may be one of your competitors. This is a common practice used by competitors in a cut throat industry.…

Apart from recommendations that one usually gets from friends and family members, it is not unusual anymore for someone to go online and find out some great suggestions about anything you would ever imagine. As much as we prefer to look at official sites of what you are looking for, another medium that you can see online are those that are written by people who already have an idea of something you need. These people are coined as bloggers, and now they are also considered…

With both its fans and detractors, Google Plus is a pretty controversial social media platform. On one hand, it definitely is not as populated as the sheer number of “users” would suggest, thanks to the questionable move by Google to immediately give people a profile if they use any related service through their brand. On the other hand, it is certainly a valuable platform for professional users, particularly of the creative variety. One of the biggest benefits of Google Plus is that it is…

If your business is on Twitter, then you’ll understand the importance of timing your tweets. Timing is crucial if you want to get plenty of re-tweets, favourites and comments, not to mention that it can also help you to get maximum publicity from each post. The time you tweet will vary depending on where your target audience is. Instead of guessing however, you should use a Twitter account tool, which will help you to find your top tweeting hour so you can use this to your advantage.…

So you have written a piece of really great, useful and valuable content for your business besties (AKA your ideal target market)? You should be very proud of yourself. But now the trick is not to just post it to your blog and walk away. You must promote it. Here are 22 ways you can promote your online content from blogs to ebooks and everything in between. 1. Get a short link from Bit.ly or the Pretty Links WordPress plug-in. Bit.ly is uber cool because it helps you track your content’s…

Most people see freelancers as flexible staff you hire for small jobs and employees as people you hire for long-term, core work. Agencies especially like to subcontract, since it gives them flexibility, as they often can’t afford full-time staff. But don’t make a fatal mistake here. Understand when you need to wait until you have the funds for an employee versus when you can hire a contractor now. Here is the crux of it: With contractors, you pay them an hourly or project rate…

Do you spend countless hours on your blog, trying to get this whole “inbound marketing” thing to work, only to wake up the next day with 0 shares, 0 tweets, and 0 comments? Are your blog posts met with resounding silence every time you post? Do you look at other business blogs and wonder how they manage to present their information in such an interesting, engaging, and exciting way? If like millions of other business owners and bloggers, you struggle with these areas, the answer is…