Tweak Your Biz » Marketing

One good source of revenue for your affiliate marketing blog is to write product reviews. It pays more since advertisers are assured that you have a steady direct traffic on your blog and that you have been branded “reliable” by your audience. The real challenge in writing product reviews is not based on building but on maintaining your credibility. In order to accomplish that, you have to comply with standards in writing substantial product reviews. This article will provide you some tips…

After a few weeks of starting your online business, you realize that guest blogging is the next big content marketing strategy. So, you jump right at it. You place your feet in a churning bowl of water and then go on a 7 day writing boot camp. With up to 50 guest posts in your arsenal, you start submitting them to bloggers who, lucky for you, actually accept them. Then you wait….and wait some more. Yes you get traffic, but only 5% actually become subscribers. After 3 months, 3% of these…

Getting the attention of the media can work wonders for your small business, if you know what to do. And while you know press releases are one way to get the media’s attention, you might not be sure how to get your release in the right hands. Never fear, friends. I’m here to help. Once you’ve written a fabulous, newsworthy press release, you have three ways you can distribute your press release. Choose one, or choose them all! # 1. Online distribution The easiest method to…

At the core of any SEO practice is the quest to crack a code. By understanding the way search engines work, SEO professionals optimize their websites to boost their rankings and reputation. But when those algorithms change, it can send some code breakers back to square one — and that’s exactly what’s happening with the Penguin 4 update. In March, Google’s head spam-buster, Matt Cutts, made an announcement that the “next generation of Penguin” is coming in 2013. The update is…

I have been at the website owning game for awhile. The face of the internet had certainly changed a lot during that time, in some ways more than I ever would have imagined. Social media is an especially crucial adaption, and on a wider scale the way that social media has shifted the way people use and perceive the web. Certain things are just expected now, and one great example of that is the use of images along with other content. While the web used to be mostly centered around message boards…

The Internet serves billions of users all over the world, it has given birth to a whole new world of possibilities. Gone are the days where we need to communicate using hard phones or snail mail. Researching inside a library packed with real books is almost a thing of the past. With the increase and rampant use of the World Wide Web, it has enabled and accelerated new forms of human interaction through forums, instant messaging, and social networking. It is now the primary source of consumer,…

The basic premise of marketing and sales is that lead generation is essential to growing a business. To meet marketing objectives and sales goals, leads need to be plentiful, and they also need to be qualified. Qualified lead generation is one of the toughest challenges facing businesses, but it is not impossible. In today’s business environment, it is important to have multi-channel marketing and advertising efforts in place to drive an adequate quantity of leads, which can then be…

Attention business owners: how many of think it’s a good move to try and avoid competition? How many of you think market competition is evil? Hmm…It seems I can see some hands in the air; anyway, if you answered YES, to any of the above questions, then it means you’re not ready to build a profitable business. 7 Solid Reasons Why Market Competition Is Good For Small BusinessesI’m not here to argue or criticize anybody, in fact, I believe everyone is entitled to his or her own opinion…

Every company has no choice but to use some semblance of a yardstick or metric system to measure their business with. Most businesses choose the easiest metric available – a singular number or percentage like revenue or gross margin that can be compared year-on-year or quarter-by-quarter. For many CEO’s or managers, this is an all-telling number: a final answer to the question: How did our business do? It’s simple. It’s easy. It’s comparable. But it’s just not…

One of the first barriers you will encounter as a new small business entrepreneur is the resistance you will meet from customers and not to forget that onslaught from established businesses. The resistance from prospective customers is understandable. They may have their own views about your abilities to service their needs, but the ones from established businesses may have some sinister motives. It is simply that they don’t want another competitor to tackle. Keeping your promotional…