Tweak Your Biz » Marketing

Social networking utilizes many different social avenues to help businesses reach out to their clients. While written content is still crucial to overall networking, graphics are becoming increasingly popular. Visual content, known as infographics, are helpful for those who like to look at things better than read them. Are Infographics Dead? Infographics were once very popular in marketing and advertising, but has become less appealing for many businesses and companies. This has led to the…

While the first to say “Content is King” may have been the founder of Microsoft, a la Bill Gates, there’s an important piece of that monarchy analogy. Relevance is a must, but some are forgetting the importance of relevance when creating offers, ads and promotions. Content may be king, but relevance is queen and she’s been too forgotten by today’s marketers. A recent study from Janrain suggests that irrelevant content can drive customers away. 74% of the study respondents claim they…

This post is about mobile search engine optimization. It basically talks about the difference in the approaches of SEO for a desktop and that for a mobiles and tablets. It expands to give tips on how you can optimize your site for mobile/tablet traffic. Smartphones have taken over the market. People enjoy surfing the web from their little handsets that are portable and can be used on the go. This is the very reason for which more and more users are finding it convenient to use their Smartphones…

Since its inception, Google+ has been helping individuals expand their networks, whether for business or social use. This relatively young social media venue combines some of the best aspects of other social media sites and puts them all together in one spot. Anyone wanting to connect with more people or gain exposure for their business can do so easily with Google+. Similar to other social media venues, you’ve got to use Google+ intelligently to reap the greatest benefits. If you’re going…

In the age of content marketing, more and more businesses are creating WordPress blogs to publish interesting articles, flaunt their expertise, promote their brand and help with their SEO efforts. There’s much more to WordPress than meets the eye.  Both B2B and B2C small business owners can take advantage of WordPress plugins to transform a simple blog into a full-service website. There are thousands of WordPress plugins for small business owners to choose from, so it can be tricky to…

While it is impossible for companies to use a single dedicated strategy for online marketing, it is still possible to at least compare the results of two methods. Since the reign of Google as the new “yellow pages”, online presence has been dominated by search marketing. However, in the past 5 years or so, social networking has been chomping a rather large portion of the public’s overall online activity, thus giving more power to the advent of social media marketing as a legitimate…

For anyone over the age of 30 who can remember marketing before blogs, before Tweets, and before the Internet, it’s mind-boggling to see how far we’ve come. It’s a completely different game, and one I personally think is better for the change. Let’s look at 10 ways that marketing has improved since the “old days.” # 1. Customers are in control I don’t even have to watch commercials on television if I don’t want to. I can Like an ad on Facebook.…

Numerous business bloggers struggle with how to bring in targeted traffic to their blogs and how to get their readers to engage with them and their content. While many an article, ebook, and report has been written about the latest traffic and conversion tips, all promising to get bloggers out of this unproductive funk, if you want the no holds barred, honest-to-goodness truth about why your quality business blog is going nowhere, then read on. Many business bloggers are missing the mark with…

As you dream to make your business a success, let me tell you that there is no perfect formula for success in business. A strategy that works for one may not work successfully for others. However, if a proper strategic approach can be adopted no one can stop you to expand your empire. And one such smart approach is to build a strong multi-level marketing (MLM) business. Your business is not all about the products and the administrative genius who established the company. But there is much…

For all of its creativity and attempts at deep analysis, traditional marketing has always been somewhat of a guessing game. Sure, you could create new campaigns based on analyses of those that had come before, and you could even do mid-campaign evaluations, but traditional marketing measurements were imprecise at best, painting a broad picture of the consumer and lagging behind changing desires and market demand. Big data has the potential to turn this model inside out. Why? Because, in…