Tweak Your Biz » Marketing

How powerful is a brand? Amidst all the talk about marketing, sales and SEO, a subject that is just as important but is rarely discussed is the subject of brand management. Visit the top business and marketing blogs online and you’ll see very little said about this. Before I share a few tips, I believe a case study will more effectively communicate the power of good branding. So the tips in this post are inspired by Brand.com, which was recently purchased by Reputation Changer for six…

In today’s business world information is quickly communicated.  When someone is trying to sell their business they must effectively communicate important details to a prospective customer.  Knowing what information the potential buyer wants to see is essential.  Providing it for them in a quick and easy format can help increase the number of interested buyers. # 1. Reason for Business Sale One of the big questions an interested buyer will want to know is the reason for selling the…

Nearly all kinds of businesses are getting on social media platforms like Facebook. However, some businesses may be jumping the gun. Companies selling specific kinds of products may be going too general with their approaches, and adopting social media too early. In general, experts would agree social media marketing strategies often suffer from a kind of default ‘dumbing down.’ It’s not that businesses shouldn’t get this kind of visibility and exposure on the Internet. However,…

Yes, yes, content marketing is king!  But, let’s face it, if you’re a business owner, franchisee, distributor or all around busy person, you don’t have time to focus on anything else other than getting your business going, let alone stay on top of content for an online marketing strategy! Still, you’re constantly hearing that you need constant content on your site! Blogging can generate 7 times more traffic than a static page. So, on the one hand you can’t sit down to write and,…

Email marketing can be a powerful medium but only in the right hands. The ability to communicate with your audience on a regular basis on a platform that is probably still the most popular in business today, is very appealing. But how do you know if you’re getting it right? If you’re tackling email marketing for the first time, we’ve compiled a checklist that will help you with the planning for your upcoming email marketing project.   # 1. Data protection Ensure you are complying…

One characteristic of successful startups is their ability to offer innovative solutions to age-old problems.  Health. Education. Communication. Comfort. Why depend on old-fashioned ways to meet these old-fashioned needs? “If it ain’t broke, don’t fix it,” right? Fortunately for the rest of us, the men and women who work to bring world-changing ideas to market don’t see things that way. They look around and see opportunity. Where others are happy with the status quo, they…

Social networking utilizes many different social avenues to help businesses reach out to their clients. While written content is still crucial to overall networking, graphics are becoming increasingly popular. Visual content, known as infographics, are helpful for those who like to look at things better than read them. Are Infographics Dead? Infographics were once very popular in marketing and advertising, but has become less appealing for many businesses and companies. This has led to the…

While the first to say “Content is King” may have been the founder of Microsoft, a la Bill Gates, there’s an important piece of that monarchy analogy. Relevance is a must, but some are forgetting the importance of relevance when creating offers, ads and promotions. Content may be king, but relevance is queen and she’s been too forgotten by today’s marketers. A recent study from Janrain suggests that irrelevant content can drive customers away. 74% of the study respondents claim they…

This post is about mobile search engine optimization. It basically talks about the difference in the approaches of SEO for a desktop and that for a mobiles and tablets. It expands to give tips on how you can optimize your site for mobile/tablet traffic. Smartphones have taken over the market. People enjoy surfing the web from their little handsets that are portable and can be used on the go. This is the very reason for which more and more users are finding it convenient to use their Smartphones…

Since its inception, Google+ has been helping individuals expand their networks, whether for business or social use. This relatively young social media venue combines some of the best aspects of other social media sites and puts them all together in one spot. Anyone wanting to connect with more people or gain exposure for their business can do so easily with Google+. Similar to other social media venues, you’ve got to use Google+ intelligently to reap the greatest benefits. If you’re going…