Tweak Your Biz » Marketing

SEO solutions when used effectively can enable business enterprises to create a profitable digital business model. With so much happening in the world of digital business, the internet is probably the only market that comes closest to the scenario of free entry and exit for business enterprises. Unlike marketplaces that are often governed by institutional mechanisms, geographical terrain and economic policies that cap industries making it difficult for business enterprises to enter a market,…

In this digital era, people are consuming more and more digital content which makes digital marketing one of the key buzzwords in the business. A recent study reveals that 76% of digital marketers have increased their content marketing budget in 2015. Because of this, the demand of sophisticated marketing tools has also increased. There are many marketing tools available today, but only a few of them caters to the needs of digital marketing effectively. To ease your marketing hassles and…

Yes, we do live in a digital world! The exponential growth of internet has dramatically changed the way a retailer does business. Certainly, it has affected traditional commerce on a large scale. While traditional businesses have to compete within a single industry and within a specific geographical area, internet is breaking all the boundaries. However, traditional retailers are panicking about eCommerce competitors. Over the past few years, footfalls at the retail stores have been impacted.…

Webinars are such a powerful marketing tool so it’s actually surprising to see only few companies using them successfully. It’s true that webinars require some work compared with other forms of content marketing. But in my opinion the benefits more than make up for it. Some organizations actually hold webinars, but they don’t know how to maximize the benefit. So let’s take a look at some ways to get the most out of your webinars. Figure Out Where It Fits On Your…

The correct answer to this would be whichever suits you better; all platforms have unique features, which means that there is no such thing as an ideal choice. They all have objectively positive and negative sides; let’s take a look at what four of the most prominent services in the industry have to offer you. #1. GetResponse Between affordable pricing and outstanding functionality it is hard to find any fault with GetResponse. To give you the taste of what it offers, GetResponse provides a…

Advertising people generally put all ads into two major groups, display advertising and direct response advertising, but this really falls short of telling the whole story. Direct Response Marketing Direct response advertising is easy to relate to because so much of the advertising we do via the Internet today is direct response. If someone clicks on a link in an ad, we have a direct response to the ad. We can then look at that “response rate” and compare it to how many people buy after…

Recruitment is often neglected and put on the back burner as a support function. Organisations tend to forget that any resources but the Human Resources can be duplicated by a competitor. The edge lies in having skilled persons at key positions, which are committed to the organisation, capable enough to deliver into the result areas and have a thinking pattern in tandem with the organisational vision, mission and goals. Internal recruitment sources like transfers, promotions never suffice the…

Search engine optimisation is a key tool to ensure that websites and webpages rank higher in the search engines like Google, Yahoo and Bing. Staying current with the ever-changing developments in SEO trends can be a time-consuming challenge in itself.  Here we’ll take a look at the things you can do to keep your knowledge current. via pixabay.com Google Webmaster Central Blog One of the best places to start is to add the Google Webmaster Central Blog to your RSS feed to be updated when…

Setting up a Facebook Store is an efficient way to build an online shop. Instead of setting up a new site for your online store, you can create a Store with just a few clicks of a button. You can still develop a separate online store alongside your Facebook Store. But this offers an easier alternative for non-designers who do not have time to learn code. If you have lots of fans, your Store will also be just a click away from your Facebook Page. A Facebook Store allows you to keep your…

In the past few months, the rumors about Twitter’s growing problems have continued to increase. The latest rumor is that employee morale at the company is at an all-time low and many Twitter employees may be considering moving on from the company. In the past two years, Twitter has become a focus of growing concern thanks to negative press about to poor performance for shareholders and a user base that has become stagnant. Other Companies Are Becoming More Attractive This latest blow…