Bloggertone

In Hollywood, it’s “Lights, Camera, Action!”  In the digital age, it’s “Likes, Content, Analytics”.   Not everyone will be rushing to declare “I’m ready for my close-up”, however online video is too important a tool to ignore.  Video boosts search engine results, increases stickiness and improves conversion rates.  It gives you an unprecedented opportunity to attract visitors to your website, keep them there and influence their purchasing decisions. It makes viewers feel…

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In a previous post entitled “If your company or brand went out of business, would anyone notice or care“, I spoke about what kills – and what makes – successful companies and brands. One of these was the idea that brands are created by “visionaries”, but throttled slowly into decline and death by “caretakers”. I wanted to expand that idea and thought – and give some examples of those who have done it. And ask what are you? First, think about…

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For many business owners, theirs is a service based business. Yet the marketing theory tends to focus on product-based businesses – the ability of consumers to taste, touch, see, smell a product. Services can be quite the reverse. If you deliver intangible services such as those by law firms, marketing consultants, management consultants, education providers and much more, then more than likely, you are almost selling the invisible. Give your services the ‘product’ factor So how do you…

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These are a sample of some of the questions that have surfaced during the week as a follow-up to my Ford blog last week. What is MDEC and how can it best be used to enhance an online strategy? This was the most common question, along with could it be leveraged by small to medium business as well as large? What is MDEC? To explain MDEC I have to share my Social Business Model. People (Prospects, Customers, Employees, Management) Online x Intrinsic Motivation + Multi-Directional Expression…

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Walking through the High Street in my local town today I noticed yet another store up for sale. Going in to speak with the shop owner I heard again the sad tale of out of town shopping centres and online sales taking away the trade that used to be theirs. The High Street as we know it is fast disappearing. Where are the butcher, the baker, the candlestick maker, the grocer, the newspaper shop and the hardware store? Are we ever going to see the return of the High Street filled with shops and…

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Are you struggling for inspiration as to what to write about for your next business blog? It’s natural to sometimes struggle when it comes to creating great content, a position that most business bloggers find themselves in sooner or later. Here are my ten proven blog post ideas and examples to help smash your bloggers’s block. # 1.  List posts Lists perform very well online. People love lists and It is easy to come up with ideas for great list posts. If you have to write a piece of…

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Scott Monty, the Head of Social Media at Ford Motor Company must be very happy with how the company embraced the Social Business Strategy he and his digital team introduced. Along with Coca-Cola, Ford are blazing a trail for others to follow, in the online marketing space. Ford have launched a new Reality TV programme which is being broadcast on NBC TV, they have moved from car maker to original content producer, to Reality TV programme producers, why? This is another progression in the Social…

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Within every business regardless of size there is a requirement for a number of functions, from finance to marketing, sales to production, design to IT – you know what’s needed for your company.  You’ll also know which options you struggle with, where multi-tasking has become the norm and which areas have been long fingered as there simply isn’t time to research what’s involved in making a change for the better. So, in this post I’ve put together a selection of online resources for…

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For the last number of years the Irish Blogging community has got together for a special night to chat, network, discuss, drink and sometimes even argue (in a nice way;)) about what are the best blogs in our fine Emerald Isle. The event quite simply known as the Irish Blog Awards has until this year has been brilliantly organised by the great Damien Mulley. However at last year’s awards, he shocked the blogging community by announcing that he would be not continuing with the awards in…

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Over the last few years, we have seen the influence and power of blogs grow and grow. Some have become huge media properties in their own right such as Huffington Post, TechCrunch and Mashable. In every industry, category and topic there are a multitude of blogs specializing in comment, knowledge and advice on the topic. I believe that this will continue as a trend – and blogs will play a bigger role moving forward. I see at least 4 key reasons why this will be the case: # 1.…

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