Tweak Your Biz » Marketing

When it comes to protecting and building your business on-line, ‘doing the right thing’ is an excellent rule-of-thumb. And this is just as crucial for your SEO activities. From short term-thinking to black-hat SEO and so much more in-between, there’s lots of folk out there who fail to do the right things when it comes to search engine optimization. Today, we’ll look at the 7 bad SEO techniques you can do when handling your SEO tactics….and what you should be doing instead… #1. The…

You have a content strategy right? Or do you just create content, write blog posts and share articles whenever you feel inspired? If you’re doing the latter, you need a smarter and more efficient way of working. A content strategy will help your business plan, develop and organise more relevant content. Don’t worry if you don’t have a content strategy yet. It’s easy to get started. All you need to do is follow these five simple steps: #1. Research Your…

Do you have a business blog? After a slow start, blogging spread rapidly during 1999 and has continued to grow significantly in the years following. Nowadays “companies who blog fifteen times per month generate five times more traffic” and “B2B companies that blog one or two times per month generate 70% more leads than those that don’t” – Hubspot Many businesses choose to “wing it” when it comes to blogging Many businesses simply hope for the best when it comes to their…

It seems like every year there are new SEO myths out there. In year’s past (and we should all know these by now) some of them were meta tag descriptions help your rankings, exact match domains help you rank for your main keywords, and you need website search engine submission services…no thank you. #1. Content marketing is link building While great content marketing can lead to links, it is not its sole purpose. You want to provide value in your industry and raise your brand…

There are an estimated 50 million new websites added each year and there are many hundreds of new generic top-level domains that are being rolled out during 2014, so it is potentially good news in terms of choice but for many, their search can still end in frustration when they discover that the domain name they wanted is no longer available. How to Use a Domain Auction to Get the Perfect Domain Name This infographic guides you through the ins and outs of how domain auctions work and how to…

  A brand name can make or break a business. Choose a weak, unmemorable name and even a revolutionary product can flop. Would America Online have succeeded if it kept its original name, Quantum Computer Services? It’s a pretty safe bet that Google wouldn’t have caught on if it called itself BackRub, as it did in 1996. What do you do when you want to create strong brand names? For starters, you conduct market research. But you also have to process the data that comes from that…

Startups and small businesses are on the rise these days, not only in America but all around the world. Each year a number of entrepreneurs try to set their foot in the huge market of startups but unfortunately many of these startups die in their infancy! I dug deep into many different startups who did not sustain themselves within the market for long and one of the common reasons I found in most was the limited budget or the lack of money. A limited or tight budget is indeed a serious problem,…

Small businesses everywhere are embracing the opportunities that can be found in doing business globally. Using your website to sell to customers across the world is a relatively simple and low cost way of increasing sales. However converting your website into something that is going to perform on the global stage takes planning and careful consideration. Luckily however there are lots of clever people in the world who develop software and solutions to make our lives a little easier. So…

The ISO quality standard is known to many of us but as the saying goes, you also have to walk the walk and not just talk the talk, which means you have to be prepared to actually deliver on the promises you make. Having ISO certification for your business will give customers a certain level of comfort that you have some quality processes in place that should translate into a reasonable standard of service or product. This infographic takes a look at how it is possible to increase the figure…

The hotel industry has managed to crawl out of the economic downturn and is ready to contemplate the group of travelers whom the industry is now considering most crucial for their economic growth. The specific generation that has grabbed attention of the travel and hospitality industry is known as Millennials. They are a demographic cohort, often referred as Generation Y. Normally those born between 1980 and early 2000 fall into this category. Why is a particular generation the focus of the…