Tweak Your Biz » Marketing

Simply put, most people are veiled with the idea that Facebook is becoming a senseless marketing medium. Their argument? Facebook is losing its appeal, and it’s almost 10 years old so it’s no longer a niche thing. There have been reports too that Facebook organic reach has taken a nosedive, making digital marketers crawl under their chairs. My argument, change the way you look at numbers. A channel that drives a small engagement but drives highly converting audience is worth…

Do you want to convert your blog readers into customers? Of course you do, that’s the goal of any business blog. But the problem is in knowing how to write a blog post that does that. So I guess the question is this – what secret ingredients will make a customer say “I’m ready to do business with your company”? Luckily for you, it won’t remain a mystery. Getting readers to trust you Getting a reader from point A (reader) to point B (customer) is a 3-step process, and it…

The blogosphere is an online collection of written works from numerous blogs around the world. It makes up the most popular and often-utilized facets of the internet and it’s not just a way for teenagers to express their feelings. Once, the majority of blogs were run by people who wanted to talk about their daily life, keep in touch with distant friends and vent their frustration. However, today, blogs have evolved into so much more. From a professional perspective, a marketing blog provides…

It is not easy to remain on the right path while following a fitness routine. Many people find a fitness routine easy to start but end up lacking in the follow through. Therefore, they need a guide – someone who can help them push forward and achieve their weight loss goals. This is exactly where a gym becomes relevant. These people visit the gym to lose weight and get back into shape. The rising awareness about the ill effects of weight gain is the main driving force behind the popularity of…

Without a good marketing module, it is really tough to sustain in the world of business. The same holds true for the travel and tourism business as well. And one of the most important selling points of travel marketing is the perfect utilization of images; to be precise – photography. On most occasions, it does not become possible for a reader to go through the entire article on a particular travelling destination. In such cases, the only thing that can fill in the crevices of lengthy…

A lot of people may think that a career in the real estate business is like a walk in the park. After you have built a series of apartments, you might think that you’ll just come in as the landlord and collect the rent and rack up money the easy way, right? You’re wrong about that. The real estate industry has stronger demands than ever before, especially with the recent technological advancements and the hunger of people for instant and the “right now” kind of information. It is…

LinkedIn is the most important social media concerning your professional life. There are more than 200 million accounts, a lot of groups and potential partners. LinkedIn is where you are going to look for your next job, start different networks and show your real potential. Stay tuned for the most important rules at LinkedIn. This is a checklist of the basic aspects: #1. Photography in high resolution The first impression is always the key, so you should not overlook the first public…

The internet has completely changed the way people do business, empowering even children to quickly build profitable empires. There was a time when in order to run a business you’d need to have permits, a physical store, a substantial marketing budget, inventory and much more. However, today all you need to start a new business is an idea and a website. The online space is crowded and extremely competitive as far as business is concerned. Everyday multiple businesses open their eyes in…

Upgrade to LinkedIn Premium? Many people have asked themselves this question, yet not many people have their answer. The truth is you will know when the time is right to upgrade your LinkedIn account. If you are new to LinkedIn, then you might not want to upgrade right away as you may not be able to appreciate and utilise the new features efficiently. LinkedIn often offers users a chance to try Premium for free, which is a great opportunity for those who are considering an upgrade to get a feel…

“Why do you need to create a blog for our company, we are B2B, nobody is interested!” This is probably the answer you get from your boss when you are told the idea of embarking on the blogosphere. Do not panic. Here are some ideas to convince him otherwise. We worked on the subject and here is why it’s a good idea to create a blog for your B2B business. Because a blog generates leads So yes, creating your business blog will help you generate qualified leads. How? Based on the…