Tweak Your Biz » Marketing

I’ve known Nathan for nearly 4 years, back before Heyo was Lujure or Fan Page Factory. And what’s struck me about this young genius is his optimism, tenacity, and relentless brilliance. Hollywood would have you believe that successful startup founders drink appletinis and get rich overnight. The reality of entrepreneurship is staring into the abyss for 10 years, believing when nobody else does. In early 2011, I put on a webinar on Facebook marketing and saw he had…

Blogging has become a must-have tool in your business marketing plan. When learning how to make your own blog, you will find yourself becoming a better and more versatile writer. Obviously content – whether its text, images, graphics, videos, or memes – is the backbone of every successful blog, but before you can become a successful professional blogger, you will need to consciously learn to market your posts. You can have the best content in your industry, but without effective marketing…

If you have a product that you are developing a particular marketing strategy for, it may be worthwhile for you to consider celebrity endorsements if you haven’t already done so. Getting a celebrity endorsement can be a shot in the arm for many marketing campaigns, and offer a number of benefits, including: Position a brand in promoting it to the intended target audience Increase awareness about that product Reach new markets if that celebrity is popular with a particular audience that…

Are you ready to make a content marketing plan to enrich your website, inform your customers, and build your business? Once you launch your plan, measuring the ROI can be difficult…will you know if your efforts are working? Content marketing objectives Different types of content have different purposes. Here are three goals that will help you define your content. #1. Brand Awareness You need to get your name out there, and content marketing is a great way to do it. High-quality content…

Would you like to know some effective ways to increase profits in your business WITHOUT getting new customers? Without knowing who you are or what business you’re in, I can tell you that with near certainty that there’s a massive source of untapped revenue sitting in your business. Where is that untapped revenue? It’s from your existing customers. In this article I’m going to give you 15 ways to increase profits and extract maximum value from your own customers. The greatest secret…

The sad truth is your business won’t get far online without a bit of a push in the paid direction.  Paid social media advertising has become the most effective option to promote your business, as well as protecting it from the vultures looming in on your territory. However, social advertising is an undervalued and under-invested area – social paid spend lags behind customer attention by 50% or $5 billion; a huge untapped resource for marketers. Paid advertising gives marketers the…

Do you have an exciting startup idea? Do you believe that your business idea is going to be a game changer? Do you have the resources and support required to try your startup idea? Think you are good to go? But wait! There it is – a little voice that tells you that your business plan may turn out to be silly. This is the time when hundreds of questions throng your mind. You will start doubting yourself, your ability, the resources that you have and all the other things surrounding your…

Now that self publishing is all the rage, everyone and their cat has a book (no really: check out Grumpy Cat’s book). Maybe you’ve considered writing a book on your industry, but wonder if it’d make any difference with so many books out there. My answer? It depends on what you’re hoping to achieve in writing one. I’ve written two print books and an ebook, and a New York Times Bestselling Author I am not. I make enough to take my husband out for dinner occasionally…

The Content makes up almost 50 percent of a website. It helps a business communicate with the audience of its website. Content is King – is the well known saying of the decade. Content is essential for a business at every stage of customer acquisition. It is used in different ways to attract the customers. Creative and promotional content is often used in the sales strategies of a business. It has a strong role at every stage of the sales funnel. At the top of the funnel, creative content is…

A friend of mine is trying to negotiate with a new prospective client. He’s excited to get the business and is eager to cut his prices immediately. “Well, what if I offer him a price of $200 a month to run his Facebook ads?” he muses. “What if I offered you $100 to give me a ride. Would you do it?” is my response. “Depends if it’s a mile down the road or if I’m asking you to drive halfway across the country.” Likewise, you can’t just…