Tweak Your Biz » Marketing

Your customers are your company’s lifeblood. Everyone knows their importance, and how much effort is placed on making sure they are satisfied with the service or product you provide. Without them, your business would be nothing. So, why is it so hard to build genuine relationships with them? It seems like it would be a natural progression, from realizing their crucial role in your success to connecting. Yet, it is one of the most difficult tasks ahead of all business owners, of any…

Technology can be a real pain sometimes. Setting up a business on technology is only part of the puzzle. You still have to keep it running. That involves a whole lot of maintenance, tweaking and messing with some code. Unfortunately, many ecommerce business owners still want to cut corners in this aspect. “Let’s manage this piece of tech first. We’ll tweak later”. To me, that’s like going to a quack plastic surgeon to get a nose job. Give yourself a couple of years, and you’ll see…

In the past ten years, the rapid expansion of the Internet, and the commerce of on-demand, has made rapid inroads into the way people do business. What started with going on to a website and buying a book so that you wouldn’t need to go to the store, has expanded into an entire culture based around getting what you need when you need it. Some of the most successful companies of the last few years are those who’ve managed to really understand the frustrations of their audience, and…

 Publisher Channel Content by InternetReputation.com If you’re on the hunt for a new job, you simply must use LinkedIn. That’s because research suggests that some 94 percent of recruiters use LinkedIn to vet potential hires. If you’re asking for work, your potential employers are asking about you by looking at your profile on LinkedIn. And, if your profile is public, your friends and neighbors might be checking out your LinkedIn profile, too. They might be looking for…

If you want to hit a bottom-of-the-ninth, grand slam, game-winning homerun with your startup, your business needs to be highly scalable. Whether you’re running an online business or opening a retail venture of some sort in an obscure corner of a local strip mall, if you want to exceed beyond everyone’s wildest dreams, you need to be able to scale it up. Do you want to start a local directory or a service like Yelp? Do you want to own a taco truck or a chain of restaurants like Chipotle?…

Just like back in high school English class, there are varying levels of aptitude when it comes to business owners using social media. There are the A+ Alisons (and I include myself in this group) who stay on top of the latest trends, pay attention to social media etiquette, and do their best to really engage people through social networking. On the other end of the spectrum are the Freddy Flunkies. You remember those guys sleeping through class at the back of the room? Well, now they’re…

Effectual writing skills are the main assets of any writer, and specialized writers cannot progress without it. Creative writers have to work hard and intelligently to acquire such skills, along with their patience and strength of mind. Only with years of experience, they can enter into the territory of valuable, always-in-demand writers. Improving the art of writing can assist you in offering better performance, perk up your communication with clients and customers, and can even help you gain…

It is really hard these days to acquire conversions by focusing on a single medium. Successful integration of social persona with the email data can help brands generate more conversions at a lesser ROI. Tying up your email subscribers with your social channels can produce some substantial benefits. Hence, the time is just ripe that we start thinking of the channels as a cohesive unit. Here are some important steps that you should follow in order to make efficient use of social media and…

What is the definition of an online presence? Is internet popularity or notoriety an indication that your company has a good online presence? Well, it’s certainly part of the picture, but not all of it. After all, an individual or business can be well known on the internet for very negative reasons. Ideally, your goal is to increase your name recognition on the internet while also increasing the positive associations people have with your products and services. As you improve your online…

So you’ve opened for business and now you’re looking to grow your Facebook presence. Getting people to “Like” your page isn’t enough to make you money, but it’s the first step in building a relationship and warming up your leads until they’re ready to buy. What is important is converting your Facebook fans into customers. The path from a “Like” to a sale requires continuous work of nurturing your fans through your Facebook sales funnel. Use your page to educate, entertain and…