Tweak Your Biz » Marketing

It is simply not enough to have a well-designed web site; you need to promote it vigorously to make a mark in today’s highly competitive world. SEO is set to have new, exciting developments in 2015, and marketers need to gear up if they don’t want to miss the bus. There are going to be several changes and new strategies that need to be adopted to improve website page rankings, which will automatically lead to increased traffic being diverted your way. Google will be even more vigilant and…

Whether you are a big or small business, if you are not properly managing your online reputation and interaction with your clientele and/or readers, then you’re simply not doing it right. When an eager customer, employee or client hops online and searches for you, what exactly is it that they’re going to see? Something like a hate site, or some sort of rip off report would not be ideal. What of course would be ideal is a news report stating the incredible growth and success your…

When you put your sweat, blood and tears into building a business, you want to make sure that it does well and grows over time. Getting people to notice you takes quite a bit of time and effort, but often the real problem is convincing people that you are a good company with noble intentions and can be trusted. It’s not just about good prices and quality of service though. People tend to anthropomorphize companies and attach a particular set of character traits to them, e.g. you don’t want…

Pretty soon, workforces will be made up of five generations, bringing “a new future of demographics at work”, says Forbes’ Rawn Shah. As of summer 2015, a new generation of workers – known as Generation Z – will be entering work through summer jobs and part time gigs, and this is likely to bring an added dimension to the already age-diverse workplace. Whilst the five workplace generations have been defined, it’s important to remember that these are just generalisations. It doesn’t…

Looking to change your job? What steps are you following to find a new one? You might be applying through the job search portals. But is that enough? Or is there anything else that might also come in handy when you are looking for your dream job? How about social media for job search? It can be one of the best platforms to connect with millions of people. And if you are looking for jobs, it’s essential to have contacts. So, you can always depend on social media to enhance your job search…

We all talk about customer engagement to build authentic emotional connection with our services. Our core business values lie in building meaningful, lifelong and personalized relationship with our customers. However, many of us overlook a few things which do not appear as significant primarily, but if done at the initial stage can bring in long term profit. And one such considerable aspect is to understand the customer lifecycle. Usually retailers focus primarily on optimising conversions per…

Publisher Channel Content by Content Plan With the volume of traditional offline marketing decreasing rapidly, more and more businesses know that they need to implement a content marketing strategy yet many shy away from changing lanes to digital as they are unsure of how to plan, implement and measure the results of this type of marketing. Recent statistics show that Content costs 62% less than traditional marketing, and generates three times as many leads which highlights the importance of…

You’re excited for your new website. A single click will propel you to the World Wide Web and you’ll be itching to see the number of retweets, facebook shares, likes, and comments that your site will gain, thanks to the content that you will produce. As you’ve put a tremendous amount of time, effort, and research for your content, you hit the ‘publish’ button and your content makes its debut in the Internet. A tap on your back makes you proud, especially with the first 10 likes…

Email marketing is one of the best online marketing channels your business can employ but it is also fraught with problems. Firstly, you need to generate a list of willing subscribers, find a way to deliver your marketing content and then hope they will read the content you send. However, the chances of your emails being read are low if they are going into the receivers’ junk folders. In this virtual bin, your name will be synonymous with junk; you want to avoid it at all costs so here are…

What is website bounce rate? Bounce rate refers to the amount of visitors who come to your website, look at one page, and leave. They don’t browse around; they don’t click anything—they simply leave. This is generally viewed as negative: many companies get fooled into thinking it always signifies that visitors aren’t engaging with their website. It’s not that simple. Because we use this data to inform our marketing, skewed interpretations mean wasted time and lost profits.…