Tweak Your Biz » Marketing

It seems like every year there are new SEO myths out there. In year’s past (and we should all know these by now) some of them were meta tag descriptions help your rankings, exact match domains help you rank for your main keywords, and you need website search engine submission services…no thank you. #1. Content marketing is link building While great content marketing can lead to links, it is not its sole purpose. You want to provide value in your industry and raise your brand…

There are an estimated 50 million new websites added each year and there are many hundreds of new generic top-level domains that are being rolled out during 2014, so it is potentially good news in terms of choice but for many, their search can still end in frustration when they discover that the domain name they wanted is no longer available. How to Use a Domain Auction to Get the Perfect Domain Name This infographic guides you through the ins and outs of how domain auctions work and how to…

  A brand name can make or break a business. Choose a weak, unmemorable name and even a revolutionary product can flop. Would America Online have succeeded if it kept its original name, Quantum Computer Services? It’s a pretty safe bet that Google wouldn’t have caught on if it called itself BackRub, as it did in 1996. What do you do when you want to create strong brand names? For starters, you conduct market research. But you also have to process the data that comes from that…

Startups and small businesses are on the rise these days, not only in America but all around the world. Each year a number of entrepreneurs try to set their foot in the huge market of startups but unfortunately many of these startups die in their infancy! I dug deep into many different startups who did not sustain themselves within the market for long and one of the common reasons I found in most was the limited budget or the lack of money. A limited or tight budget is indeed a serious problem,…

Small businesses everywhere are embracing the opportunities that can be found in doing business globally. Using your website to sell to customers across the world is a relatively simple and low cost way of increasing sales. However converting your website into something that is going to perform on the global stage takes planning and careful consideration. Luckily however there are lots of clever people in the world who develop software and solutions to make our lives a little easier. So…

The ISO quality standard is known to many of us but as the saying goes, you also have to walk the walk and not just talk the talk, which means you have to be prepared to actually deliver on the promises you make. Having ISO certification for your business will give customers a certain level of comfort that you have some quality processes in place that should translate into a reasonable standard of service or product. This infographic takes a look at how it is possible to increase the figure…

The hotel industry has managed to crawl out of the economic downturn and is ready to contemplate the group of travelers whom the industry is now considering most crucial for their economic growth. The specific generation that has grabbed attention of the travel and hospitality industry is known as Millennials. They are a demographic cohort, often referred as Generation Y. Normally those born between 1980 and early 2000 fall into this category. Why is a particular generation the focus of the…

Effective networking is a hugely important and powerful tool for building your professional profile. It isn’t everyone’s best skill, many loathe the idea of aggressive networking, but being a recluse can be even more ineffective. Networking truly does have its benefits. It enables business people to share ideas and it provides opportunities to meet brilliant and inspiring individuals. Alongside this, you will expand your contact group, put yourself or your business on the map, and be…

Hurray, Google rolls out two big algorithms – one is majorly focused on the content part of the sites called Panda 4.0 updates and another is a spammy search query called PayDay Loan 2.0 updates. This is not new for Google as they used to refresh these panda algorithms periodically. Now before I’m going to explain the main theme of this topic, let give a bird’s eye view on Google Panda 4.0 and PayDay Loan 2.0 updates. What is Panda 4.0 Updates?   Google Panda is the series of…

In the world of search engine optimization, it seems like every year there is a new big trend. There are some tactics and tricks that work for so long, and than get over-used and become grey hat and spammy and they lose their effectiveness. These aren’t the trends covered here. What we will cover here are two trends that you can use in SEO that are safe, effective, and future proof. #1. The Rise of Content Marketing Content marketing is nothing new. It has been around for years, but just…