Tweak Your Biz » Marketing

Has your small business discovered the power of Pinterest marketing yet? If so, then you may already realize many of the benefits this visual platform has to offer a small business, such as: Increased website traffic Heightened brand exposure Genuinely loyal followers If you have yet to get started with Pinterest marketing, then now is a great time to jump on in and give it a whirl. Although many people and businesses still consider Pinterest as predominately female-oriented, the platform has…

Are you busy, but trying to blog your way to success? Lots of us have busy lives, some with one or multiple kids, lots of commitments and bills to pay. But you want to be one of those people who creates interesting, useful content. You want to be in the 20% of online people who create valuable, shareable content, rather than endlessly sharing other people’s posts. So how can you do it? First of all it’s ok to recognise that it’s tough. That’s why only a minority of people actively and…

According to Neil Patel from the Quick Sprout blog, social media is the next SEO. At this time of writing, I know that there are many that totally disagree with the statement. Same goes to me (partially). But the fact remains the same; social media is very important for any business growth. I work closely with many startup companies in Asia and honestly, it is very surprising to see that majority of them are not focusing their efforts into social media marketing. In this article, I’m…

Net Promoter Score, also known as NPS, is a relatively new marketing tool that savvy companies are adding to their strategic marketing metrics. It works on a simple enough premise, that essentially all your customers can be classified into one of three categories. Let’s take a quick look at each: Promoters – these are the type of customers every business wants. They love you, they love your products/services, and they go out of their way to recommend you to friends and associates.…

In this article, I take a look at what Brand Voice is, why it is important and give 5 easy steps to a winning Brand Voice strategy. What is Brand Voice? I took a look at what some prominent sites and bloggers were defining as Brand Voice. Joel Klettke writing on iaquire.com defines Brand Voice as the “overall verbal personality of your brand”. He says “Brand Communication is a conversation not a monologue” and this is particularly true in today’s world of social media…

If you’re like many small business owners, blogging comes at the end of a very long list of tasks. You might jot off a quick post and hit publish just to get it off your list. But if you don’t pay attention to these five things, you risk looking unprofessional and turning off potential customers. So do your due diligence before you hit that button! #1. Read It Out Loud You can’t know if your sentence structure and word choice are clear and easy to understand until you read…

Are you interacting with influencers? If not, you are missing out on a seriously important opportunity. Influencers hold a huge amount of power on social networks, and have a large scale reach that can be a valuable resource for your site. How can you use someone else’s popularity to fuel your own? You can start by conducting interviews with those experts, and so potentially tapping into their fanbase. The Draw Of The Expert Interview In today’s world, writing educational articles…

The demand for health clubs and gyms are rising with every passing day. The reason is simple. The rate of obesity is increasing at a fast pace. So, running a gym is probably one of the best business options these days. But, even if you own a gym, it doesn’t guarantee success. You need to take the proper steps to spread the word about it. And these days, with any type of business, you have to take advantage of internet marketing. The same thing holds true for social media as well. It is…

“Love the writing, love the writing, love the writing…the rest will follow.” – Jane Yolen Writing content doesn’t need to be a difficult task. In fact, we can all write, so it’s just a matter of knowing what to do to make it easy.  In this post I want to share some simple tips with you that will really help with writing content that gets attention and helps you stand out from your competition. I wholeheartedly believe that being different is the key to standing out, generating…

Is Blogging part of your editorial strategy? If the answer is yes and you’re not working to an editorial calendar then you’re not really serious about your blogging. Let’s be honest, you’re winging it. Ok, I’m not perfect either and I’m not casting judgement on anyone’s capabilities or commitment, it’s just that if we approach any element of our marketing (or anything else in our business for that matter) with less than a professional attitude…