Tweak Your Biz » Marketing

Google’s top priority is delivering accurate results to users. When a user clicks a search result and immediately bounces, it signals the site was a bad result. Slow websites are one of the top reasons for high bounce rates. So how do you go about improving your page speed load times? PageSpeed is a Ranking Factor Google’s been accounting for page speed (the speed at which your pages load when users click them as a search result) since at least 2010. They’ve provided several…

Back in the 1980s, when a couple of Chinese restaurants in Los Angeles were being cited for violating the state’s safety and health codes, it was a group of customers who objected strongly to the crackdown despite the fact that it was being done for the purpose of their health. Their claim – the restaurants practised a method of cooking that had been followed for more than 4,000 years and which had helped to foster a nation into one having the largest population in the world. This is…

Visual content… we all know we need it, right? Though the benefits of standard text posts have been well established for everything from community building to SEO, visuals remain important as part of the Big Picture. Without good visuals, you are likely to find yourself stranded regardless of your efforts. But can you actually benefit from your visuals beyond basic content marketing? How can you make money directly from the visuals themselves, perhaps as a form of passive income on the…

Knowing the best ways to start affiliate marketing is an excellent start to take your online business to new heights. Learning how to maximize earnings faster through the sales of other brand products without putting so much time on creating it or investing lots of money is a great way to build your online business. As an affiliate marketer, you need to concentrate your efforts on making your blog or website popular and be able to increase the traffic of your website’s visitor. The objective…

In this competitive world, to plan an effective digital marketing strategy is highly essential to stay at the forefront of the competition. A business’s ability to thrive in the current economy rests on how well the company is capable of adapting to digital media. From Smartphone and tablets to social networks, the digital tools accessible make it likely for consumers to interact on a universal scale. Therefore, irrespective of the industry or size of the business, it is crucial that a…

For some creative entrepreneurs, running a business is like being in a romantic relationship. Everything just seems right. The stars are always aligned. For others, it’s like letting the Trojan horse into their lives. And that’s probably what you’re going through now that you have started out. The thought of having a business looked like a gift…something awesome. After all, you’re creative, so having our own clients is like the most sensible thing to do. However, unknown to most…

With the majority of businesses breaking into more eCommerce space, the process can go a bit of a whirlwind. With eCommerce power being shifted from businesses to the hands of customers, maintaining brand loyalty has become all the more difficult.  However, with the right branding approach, eCommerce businesses can surely rise way above the competition. Branding helps define how customers perceive your products and services and what you can do further for its betterment. So why are Customers…

So you want… fresh traffic to your corporate blog targeted visitors higher conversion rates your corporate blog to develop into an asset and not a liability, Here are the top four things you are not doing with your content that is hurting your business.  In this short guide, I will offer you a solution as to what to do and how best to do it. However, it is best not to try and do everything at once. Why you may ask? Simple, if you try to do everything at once you may will be…

It seems to have become a commonly accepted wisdom that a well maintained social media account is the key to ongoing business success in the new millennium. As an educated and thorough business person, you’ve created an account, put up several posts, and…..nothing. What’s going wrong? While it’s true that social media can be incredibly important in terms of business discovery and building a relationship with your audience, with virtually every business having a social…

Though it can take a lot of moderation and feedback, there’s a ton of benefits that far outweigh the negatives when it comes to Crowdsourcing. It reduces cost, increases your options and scope for creativity and there’s often much less work involved. It’s also incredibly effective in content marketing, as not only are you speeding up the content creation process and saving money, you’re also getting your customers (and potential customers) involved, and your target audience invested.…