Tweak Your Biz » Marketing

Working from home is convenient and can be a true lifesaver for all of us busy people. In an increasingly wired world, people are running out of reasons to spend a ton of time and energy on rush hour commutes when the same tasks can be accomplished from the comfort of their homes. Working from home has done wonders for overall productivity, not just for work, but for every day life as well. One in five Americans now work from home and we can expect this number to rise in the coming years.…

When large companies want to develop a new product idea, they make a prototype, hire market research companies across the country, and “test” that new product with focus groups. It’s an expensive undertaking – one that small-to-midsize companies cannot afford. So, how do individual entrepreneurs or small companies “test” a new product idea or service before they spend the time and money to develop it? Here are few budget-friendly strategies that can be successful. #1. Talk About…

Facebook. Snapchat. Twitter. YouTube… Periscope! Today’s technology offers businesses a host of unique internet marketing tools. And the selection just got better: Periscope, the live video streaming app recently acquired by Twitter, shows viewers more than a product: It connects your brand with real life and real people. So, what are the best ways to integrate this exciting new app into marketing systems? We’ve done some digging and have found the 10 best ideas and reasons Periscope…

Videos are fun to create and exciting to watch. It is a powerful storytelling medium that makes content marketing fun, intriguing, informative and compelling to watch. But, are videos appropriate for all content types? To answer this, let’s just get back to the basic once again– understanding video as a media type first. The Video Format in Digital Marketing In a simple sentence, video is a media format that simultaneously utilizes texts, moving images and sound to convey a message or an…

Let’s face it, there are some industries that are simply not interesting enough to generate social buzz. For example, when was the last time you saw a wheel simulator or a carpet cleaning service go viral on Facebook? How often do people read and share a dentist’s blog? In the world of online marketing, leveraging inbound strategies through content marketing has been one of the pillars for success. Unfortunately, coming up with interesting content ideas prove to be a challenge for dry…

You got a great business advantage from your social media campaigns but have you targeted mobile audience too? Do you know the benefits of mobile marketing? If yes, then you would have made some essential tweaks to your social media strategy to get prepared for mobile marketing. If no, then you prevent yourself from getting outstanding business benefits of mobile marketing. Let me make it very clear, whether you own a business or you are a marketer, you can’t deny the fact that ignoring…

We are living in the age of startups. With funding and investors readily available at the tap of a button, the entrepreneur bug is taking a stroll on most of us. Thinking to start a business is not bad but starting it without proper knowledge and experience is a foolish decision. Biz Stone, co-founder of Twitter has rightly said “Timing, perseverance, and 10 years of trying will eventually make you look like an overnight success.” Here are 6 marketing mistakes that startups need to…

YouTube marketing has done a lot to help break down the traditional marketing barriers. You no longer have to spend millions of dollars shooting and distributing an international TV commercial to reach everyone…everywhere! While you don’t have to spend money, you do have to spend time to get more views on YouTube. And a vast majority of that time is best spent making connections. I’m going to look at 5 ways you can make connections with other YouTubers to help your channel grow. To…

There are very few things in life that you should embrace without a moment’s hesitation. Getting your website on Google news when the opportunity presents itself is one such thing. Google news, for those of you who don’t regularly use Google and don’t know what I’m talking about (hey, it could happen) is an algorithmic-based news aggregator (or it’s a piece of software that organizes news) that trawls 50,000 news sites and displays stories to users. Though we have some sense of how it…

Marketing is one of the most important aspects of business; after all, if people don’t hear about your product, how will they know to buy it? And if people don’t know the benefits your product offers, why will they buy your brand over a competing one? Of course, marketing isn’t as simple as creating an advertisement and putting it out there for the world to see; effective marketing campaigns must analyze markets to determine what areas would be most effective and then pay to create…