Tweak Your Biz » Marketing

When you put your sweat, blood and tears into building a business, you want to make sure that it does well and grows over time. Getting people to notice you takes quite a bit of time and effort, but often the real problem is convincing people that you are a good company with noble intentions and can be trusted. It’s not just about good prices and quality of service though. People tend to anthropomorphize companies and attach a particular set of character traits to them, e.g. you don’t want…

Pretty soon, workforces will be made up of five generations, bringing “a new future of demographics at work”, says Forbes’ Rawn Shah. As of summer 2015, a new generation of workers – known as Generation Z – will be entering work through summer jobs and part time gigs, and this is likely to bring an added dimension to the already age-diverse workplace. Whilst the five workplace generations have been defined, it’s important to remember that these are just generalisations. It doesn’t…

Looking to change your job? What steps are you following to find a new one? You might be applying through the job search portals. But is that enough? Or is there anything else that might also come in handy when you are looking for your dream job? How about social media for job search? It can be one of the best platforms to connect with millions of people. And if you are looking for jobs, it’s essential to have contacts. So, you can always depend on social media to enhance your job search…

We all talk about customer engagement to build authentic emotional connection with our services. Our core business values lie in building meaningful, lifelong and personalized relationship with our customers. However, many of us overlook a few things which do not appear as significant primarily, but if done at the initial stage can bring in long term profit. And one such considerable aspect is to understand the customer lifecycle. Usually retailers focus primarily on optimising conversions per…

Publisher Channel Content by Content Plan With the volume of traditional offline marketing decreasing rapidly, more and more businesses know that they need to implement a content marketing strategy yet many shy away from changing lanes to digital as they are unsure of how to plan, implement and measure the results of this type of marketing. Recent statistics show that Content costs 62% less than traditional marketing, and generates three times as many leads which highlights the importance of…

You’re excited for your new website. A single click will propel you to the World Wide Web and you’ll be itching to see the number of retweets, facebook shares, likes, and comments that your site will gain, thanks to the content that you will produce. As you’ve put a tremendous amount of time, effort, and research for your content, you hit the ‘publish’ button and your content makes its debut in the Internet. A tap on your back makes you proud, especially with the first 10 likes…

Email marketing is one of the best online marketing channels your business can employ but it is also fraught with problems. Firstly, you need to generate a list of willing subscribers, find a way to deliver your marketing content and then hope they will read the content you send. However, the chances of your emails being read are low if they are going into the receivers’ junk folders. In this virtual bin, your name will be synonymous with junk; you want to avoid it at all costs so here are…

What is website bounce rate? Bounce rate refers to the amount of visitors who come to your website, look at one page, and leave. They don’t browse around; they don’t click anything—they simply leave. This is generally viewed as negative: many companies get fooled into thinking it always signifies that visitors aren’t engaging with their website. It’s not that simple. Because we use this data to inform our marketing, skewed interpretations mean wasted time and lost profits.…

Although some old-fashioned company bosses still aren’t completely aware of the fact that we live in the year 2015, more and more businessmen are finally starting to understand that the world is not what it used to be a couple of decades ago, nor will it ever be anything like that again. They may not get all this buzz around social media, Facebook friends, hashtag frenzies and ubiquitous likes. They may have a nagging feeling that they are nothing but toys for children. Yet it begins to dawn,…

With the constant changes in the SEO industry and more frequent Google updates, it is extremely important for webmasters to follow the latest changes and adapt their websites according to them. We have all heard it countless times and still I will repeat it – adapt or die. It is not a secret that since all these updates, your on-page optimization is more important than it ever was. Before even starting an offsite optimization campaign, you should make sure your website is fully prepared for…