Tweak Your Biz » Marketing

Do you know how eBay succeeded in achieving 162M active customer base? The answer is ‘advertisement’. Irrespective of how good you have an eCommerce advertisement store, it will become immensely difficult to grow it until you advertise yourself through proper channels. The biggest challenge of this digital age is to provide your information at the right time to the right people through the right medium. While advertising your product/service, make sure it is presented boldly enough to be…

Do you find it disappointing to see your audience drift away in their heads, or zone out while you are doing your presentation that you put your heart and soul out into making? Sure they might laugh at that funny video and the meme you include, but are you positive that you are able to drive the point home? Don’t start fretting over this now if your presentation is tomorrow. You’ve still got plenty of time to give your presentation a makeover to make sure that your audience gets hooked…

Graduation is indeed one of the achievements of a lifetime. It marks the end of classes, exams, and the everyday student problems. However, it does not always mean you are ready for a successful professional career. The truth is that most of the essential skills needed for a professional life can sometimes be learned after graduation – from money management to people skills. As students, there are several other obstacles you need to overcome outside of school to be truly ready for the big…

Now that you have created an innovative app of your own, you may want to take it a step further and venture it into the international market. At first, you may become overwhelmed and have no clue where to start. Another important thing to consider is that if your app is coded in only one language, they’ll need to seriously consider translating it. After all, the international market is filled with countless languages. This app launch strategy will give a better idea of where to start, so…

When you want advice about social media marketing, much of what’s on the Internet is the same: Don’t follow everyone! Only choose the social sites where your audience hangs out! Share other people’s content! I’m guilty of writing some of those posts myself. But I started thinking about the tactics I use that go beyond the basics. I’m a professional marketer, so I inherently know about a few strategies that perhaps the average micropreneur doesn’t. So I should…

You’ve already heard a lot about the importance of establishing active social media accounts in order to promote your business, regardless of what industry you work in or how large your company is. But even if you have a lot of social media accounts, they may not be doing you any good if you’ve been unable to actually create any engagement on them. So how can you go about creating engagement in your social media accounts, interacting with your audience, and increasing sales and…

Business competition is exactly like competition in sports: There’s always someone better, faster, or more talented coming up behind you. And, if you take your eye off of what you’re doing to worry about them, you’ll stumble and veer from what was making you successful in the first place. In your startup business, you should look and see who your competition is. Conducting a market analysis, and keeping your eye out for new entrants into your market is always wise. Scarcity of…

In 2016, most of us have close ties with a real estate agent, or can call upon one by leveraging our contacts. I for one have at least 20 friends or acquaintances which have become real estate agents. If I do the math on that, it’s actually a significant percentage of all my contacts; 5% to be exact. I can’t say I know as many other people that are all performing the exact same job. The point I am trying to get at is that real estate is becoming a crowded and over-saturated market full…

In the late ’80s and early ’90s, early adopters rushed to buy domains such as flowers.com and Food.com while their friends and competitors laughed. Thirty years later, the .com domain space is diluted, but there’s never been more opportunity to find an even better domain name to suit your business. Historically, we were limited to generic top-level domains (gTLDs), such as .com, .net, and .org. It’s what the world at large has been comfortable with. But as Internet usage continues to…

Building a startup from the ground up is not an easy task. You need the information to understand what needs to be done, know the details you need to pay attention to and have the right mindset that will allow you to adapt to the demands of building your business. If you have yet to research these factors and possess these qualities, then the journey towards establishing a successful startup will be rough and bumpy, which could discourage you from pursuing your dreams for it. Luckily, the…