Tweak Your Biz » Marketing

So you have written a piece of really great, useful and valuable content for your business besties (AKA your ideal target market)? You should be very proud of yourself. But now the trick is not to just post it to your blog and walk away. You must promote it. Here are 22 ways you can promote your online content from blogs to ebooks and everything in between. 1. Get a short link from Bit.ly or the Pretty Links WordPress plug-in. Bit.ly is uber cool because it helps you track your content’s…

Most people see freelancers as flexible staff you hire for small jobs and employees as people you hire for long-term, core work. Agencies especially like to subcontract, since it gives them flexibility, as they often can’t afford full-time staff. But don’t make a fatal mistake here. Understand when you need to wait until you have the funds for an employee versus when you can hire a contractor now. Here is the crux of it: With contractors, you pay them an hourly or project rate…

Do you spend countless hours on your blog, trying to get this whole “inbound marketing” thing to work, only to wake up the next day with 0 shares, 0 tweets, and 0 comments? Are your blog posts met with resounding silence every time you post? Do you look at other business blogs and wonder how they manage to present their information in such an interesting, engaging, and exciting way? If like millions of other business owners and bloggers, you struggle with these areas, the answer is…

Get Out Of Your Inbox

Email – the great productivity killer. We all wish for an empty inbox without wasting half the workday sifting through messages. With the right tactics, a few useful tools, and some smart sorting, you can get out of your inbox and get some work done. Finally. Don’t Start The Day In Your Inbox One sure-fire way to kill your morning productivity is to start the day with email. Yet so many of us find ourselves there before we even start any real work tasks. It’s even worse if…

Ever feel like your blog posts are well-written, but lack that special something that’d make them that much better? Maybe you look your articles over and think “I like what I wrote, but have I really maximized the potential of this article?” Truthfully, there’s more you can do – but do you know what that something that your blog posts are missing is? Read on to find out. Missing WordPress plugins The problem you’ve got – this feeling that your blog…

Join now. Get immediate access. Subscribe today. The call-to-action or CTA is one of the most important parts of any great blog post, webpage or piece of digital content. It’s the pepper sauce to your steak, the macaroni to your cheese, and the salt to your vinegar. (No more food analogies, I promise) Don’t close your next blog post without a strong call-to-action. If you’re having trouble figuring out what works, here are 27 call-to-actions you can use for your next blog post, landing…

The year-end is just round the corner. Now that all the holiday decorations are in place, the travel industry has already started planning this and that for the upcoming year. All that immaculate planning is well and good, but sadly useless if it fails to garner interest. In all reality, this planning phase is a year-round thing, but it picks up with an all-consuming urgency during the last few months of the year. What every business, especially the ones in the travel industry, needs is an…

Mobile marketing has now officially established itself as the most dominant form of marketing. Email marketing held the title previously but as spammers took over, it now only has an open rate of 22%. This might not seem a worrying statistic but when contrasted with an open rate of 98% for text messages, it becomes obvious that mobile has triumphed. Today 68% of the population own or have access to at least one mobile device, although multiple devices have become common with the increased usage…

Did you know that 64% of users are likely to buy a product after watching a promotional video? With nowadays video solutions, you can raise the interest of your customers, improve your brand, demonstrate your expertise (thought leadership) also you can increase the number of web visitors and convert them into sales opportunities. In B2B, the video is still not widely used, it may allow you to stand out from your competitors. Also, it is a means of informative communication; distribution on…

Facebook’s Places Directory has actually been rolled out as early as July 2014, but is just recently getting its well-deserved attention. For quite some time, Google+ Local and sites like Yelp, Trip Advisor, and Yellow Pages were leading local searches. Users would log in their reviews, share ratings, and even recommend places to friends or family. But could all that change with this Facebook addition? Or will today’s users still prefer old ways? A Quick Trip of Facebook…