Tweak Your Biz » Marketing

You wouldn’t have a store on the Main Street and not hang an “Open” sign on the door. Some things in business are so basic that we do them automatically. Then there are things that should be so basic that every business owner does them automatically, but for some reason many don’t. A drip marketing campaign falls into that category. To quickly define the term “drip marketing” we’ll say that it’s a series of planned contacts with a…

If you think you can still hold off on devising a mobile strategy for your business, think again. Mobile is no longer the future—it’s the present. All evidence points to continued growth for mobile, and that’s not even taking into account the emerging wearable tech market. We can see the proverbial writing on the wall in some statistics published this year by Business Insider: Almost a billion smartphones were shipped in 2013. Mobile is the only medium that’s increasing in terms of the…

Social media for business? Ground breaking! Unless you have been living under a rock for the last few years, in which case read this, you will know that harnessing the power of social media for business is not only a possibility, but a necessity. You may already know that social media is great for creating buzz and generally strengthening your brand image, but more and more businesses increasingly leverage their social media influence to generate leads. #1. Word of mouth Peer-to-peer…

Simply put, most people are veiled with the idea that Facebook is becoming a senseless marketing medium. Their argument? Facebook is losing its appeal, and it’s almost 10 years old so it’s no longer a niche thing. There have been reports too that Facebook organic reach has taken a nosedive, making digital marketers crawl under their chairs. My argument, change the way you look at numbers. A channel that drives a small engagement but drives highly converting audience is worth…

Do you want to convert your blog readers into customers? Of course you do, that’s the goal of any business blog. But the problem is in knowing how to write a blog post that does that. So I guess the question is this – what secret ingredients will make a customer say “I’m ready to do business with your company”? Luckily for you, it won’t remain a mystery. Getting readers to trust you Getting a reader from point A (reader) to point B (customer) is a 3-step process, and it…

The blogosphere is an online collection of written works from numerous blogs around the world. It makes up the most popular and often-utilized facets of the internet and it’s not just a way for teenagers to express their feelings. Once, the majority of blogs were run by people who wanted to talk about their daily life, keep in touch with distant friends and vent their frustration. However, today, blogs have evolved into so much more. From a professional perspective, a marketing blog provides…

It is not easy to remain on the right path while following a fitness routine. Many people find a fitness routine easy to start but end up lacking in the follow through. Therefore, they need a guide – someone who can help them push forward and achieve their weight loss goals. This is exactly where a gym becomes relevant. These people visit the gym to lose weight and get back into shape. The rising awareness about the ill effects of weight gain is the main driving force behind the popularity of…

Without a good marketing module, it is really tough to sustain in the world of business. The same holds true for the travel and tourism business as well. And one of the most important selling points of travel marketing is the perfect utilization of images; to be precise – photography. On most occasions, it does not become possible for a reader to go through the entire article on a particular travelling destination. In such cases, the only thing that can fill in the crevices of lengthy…

A lot of people may think that a career in the real estate business is like a walk in the park. After you have built a series of apartments, you might think that you’ll just come in as the landlord and collect the rent and rack up money the easy way, right? You’re wrong about that. The real estate industry has stronger demands than ever before, especially with the recent technological advancements and the hunger of people for instant and the “right now” kind of information. It is…

LinkedIn is the most important social media concerning your professional life. There are more than 200 million accounts, a lot of groups and potential partners. LinkedIn is where you are going to look for your next job, start different networks and show your real potential. Stay tuned for the most important rules at LinkedIn. This is a checklist of the basic aspects: #1. Photography in high resolution The first impression is always the key, so you should not overlook the first public…