Tweak Your Biz » Marketing

The demand for health clubs and gyms are rising with every passing day. The reason is simple. The rate of obesity is increasing at a fast pace. So, running a gym is probably one of the best business options these days. But, even if you own a gym, it doesn’t guarantee success. You need to take the proper steps to spread the word about it. And these days, with any type of business, you have to take advantage of internet marketing. The same thing holds true for social media as well. It is…

“Love the writing, love the writing, love the writing…the rest will follow.” – Jane Yolen Writing content doesn’t need to be a difficult task. In fact, we can all write, so it’s just a matter of knowing what to do to make it easy.  In this post I want to share some simple tips with you that will really help with writing content that gets attention and helps you stand out from your competition. I wholeheartedly believe that being different is the key to standing out, generating…

Is Blogging part of your editorial strategy? If the answer is yes and you’re not working to an editorial calendar then you’re not really serious about your blogging. Let’s be honest, you’re winging it. Ok, I’m not perfect either and I’m not casting judgement on anyone’s capabilities or commitment, it’s just that if we approach any element of our marketing (or anything else in our business for that matter) with less than a professional attitude…

Instagram is a mobile app that allows users to take and upload photos, but you may be wondering why Instagram is different from simply using your mobile phone camera. Instagram allows you to instantly take photos, before passing them through a fast editing process using a unique set of filters and tilt-shift features, setting them apart from the rest. Instagram has risen to fame much faster than any other mobile phone app, it is addictive, and it has users hooked worldwide. So how is Instagram…

The title gets thrown around all the time, yet the definition is often misunderstood. More and more professionals are calling themselves content marketers, but what exactly do they mean by that? It might seem obvious at first. They create content that helps promote a brand. Yet that only covers a portion of what a true content marketer does. Content marketing is not merely writing. It is not merely video production. It is not merely infographic design. At its heart, content marketing is about…

List building; it’s central to online marketing success. If you’re leaving it somewhat to chance let’s lay out, in simple terms, the strategies that are proven winners. My last article for Tweak Your Biz discussed strategies to get the most use out of the content you have created. Reuse and recycle are great principles for the natural environment and they should also be applied to your business’ online environment. In today’s “lesson” we’re going…

The web is a noisy place with a huge amount of competition. For bloggers, marketers and business owners this can make it very challenging to cut through that noise and grow a solid online presence. It’s such a challenge that most throw in the towel before they get a chance to gain traction. The truth is that you can differentiate, cut through the noise and grow an online presence. It takes time, but it can be done. The big question is how? To answer this question I asked 43 experts to help…

When it comes to copywriting, we have to understand that we’re not talking about content writing. They are not the same. However they are connected! Copywriting is the most important part of Content Writing. When we mention Copywriting, it means that we want to sell our Brand, Product or Service. But when we talk about Content Writing, we are promoting our brand, add value to it and disseminating it.  Here are some very important and simple tips. The most important thing always…

The advent of the internet has changed a lot of things. For example, when you look at marketing, you find that it has probably been among the most impacted fields. The inclusion of online marketing has helped to transform the way people used to look at different industries. And this holds true for the travel industry as well. Earlier, people would visit travel agencies to get ideas about new destinations and to book the tickets to their favorite vacation spots. Online travel marketing changed…

As a magazine editor I receive hundreds, maybe thousands of press releases every week. I also receive many products with requests for published reviews. It’s still quite shocking that there are huge PR companies out there who are making mistakes with their press releases and putting editors like me off from the beginning. There are of course some that understand the rules of PR and these always stand out but many find themselves on the slush pile or in the trash before I’ve even read the…