Tweak Your Biz » Marketing

Social Media Marketing is in its phase of improvement. The nervousness about how new mediums will give results is over, as the atmosphere of high acceptance for anything technology, resolves this. Anyone with a new business idea has an exposure to the number of relevant media apps that can help him with exposure to the target interest. More than ever increased filters available to calculate data makes all businesses more hopeful to recalculate the expectations of response. A closer look at this…

If you haven’t been entirely happy with your content marketing efforts, or are not seeing the kind of traffic and/or conversion you had aimed for, you might want to boost your approach with one simple but effective tactic. Include professional sounding but emotionally engaging calls to action (CTAs) wherever possible. Why are CTAs important The whole point of content is to get readers to take action. How you wrap up your post, encourage readers to leave a comment, share on social, or even…

For small business owners and managers striving to grow their company, search engine optimization (SEO) is key. This digital marketing tactic ensures your business’s products, services, and resources can be found online, which in turn generates more revenue for your business. However, despite these perks, very few small businesses practice SEO strategies, such as optimizing their website, creating quality content that earns links, and guest blogging on other reputable sites. In fact, 46…

Social media is the number one daily online activity among Americans, and it has even surpassed the time spent on email and Google. In a 2015 survey by Clutch, it was revealed that only 53 percent of small businesses use social to actively market their business. Hence, there is a tremendous scope of improvement in the manner you reach your audiences using social media. But wait! If you are still selling on social media then you need to stop right now! Using social platforms simply for…

With today’s technology, anyone can build and run their website. If you know where to look for the tools, resources, and services, you can build a fully functional and professional-looking site within a few hours. However, this process can be made a lot easier and faster with DIY website builders – AKA “Website Creation for Dummies” platforms. For the most part, these website builders can deliver exactly what they are meant to do. They can guide anyone – regardless of…

In terms of helping you know who’s visiting your site, what they’re looking at, and shaping future content for your business, nothing beats Google Analytics. The best part about it? It’s absolutely free. And while yes, there are a lot of bells and whistles available in the platform, don’t let them overwhelm you. Instead, put your focus on just what you need to know. Even if you don’t consider yourself a techie, Google Analytics is totally user-friendly if you know what to pay…

Yes, we love sharing things on social media. When we do it, we put ourselves in evidence, get likes and shares on our own profiles, and it all feeds our egos. It also helps us to connect with people, keeping the virtual conversation alive. But there are some things that people are more likely to share compared to others. And it can differ a bit from social media network to social media network – as some of them are better for sharing images than texts, for example. But, generally speaking,…

Does this sound familiar? You get a pitch from someone who wants to write a guest post for you. It all sounds great; you get free content, and they get some exposure. You devote plenty of time towards developing their topic idea, and finally, you receive the finished article. The article is thin at best, and it’s clear that this person hasn’t read your blog, or even considered who your audience is. Your time has been wasted. You can’t publish the article, and you can’t get your time…

One of the most powerful pieces of marketing for businesses today does not come from any traditional marketing channels. It comes from SEO, and how competitively you rank for your main converting keywords. This means that any time changes happen in the Google landscape that could affect where a company lands on a SERP, it is something that marketers everywhere need to be aware of and prepare for. Recently, Google made a change to its AdWords by placing four ads above organic search results…

There are many startups that are set to become big this year. They are preparing their landing pages, looking for investors, and making their first sales. This guide has compiled a range of startups from a number of industries that have shown the early signs of success this year. Which of these startups do you think has the biggest chance of success in the coming twelve months? Inverse The company Inverse was founded just last year in 2015. It’s part of a new generation of Bay Area startups…