Tweak Your Biz » Marketing

Despite all the pushback Google has given against press releases, it seems brands are still writing them. And for good reason: press releases, combined with other effective marketing techniques, provide your business with yet another breadcrumb trail that leads back to your company site. And the more people that visit your site? Well, we know the rest: the more customers you get. I think a lot of small business owners think press releases are only for big corporations. That’s not the case…

Let’s face it, as a small business owner, you have a thousand responsibilities, all with the priority level “NOW”. You know you need to market your business, but you just don’t have the time to sink into it. Well, thanks to the internet, and this marketing guide, you can now come up with a serviceable marketing plan in under 30 minutes. Step 1: Define your Target Market Who buys your goods or services? Or who would you like to buy them? I’m thinking about…

Publisher Channel Content by DIY Marketers   Is 51% of the Population Too Small a Market? Not to sound too full of myself, but I probably make more than 80% of the purchasing decisions for our household.  And just so you know, my husband is very involved, very engaged and has an opinion about why we buy, but to be honest, that’s mostly for big dollar, high-involvement purchases.  When it comes down to where our dollars go — I’m the one who allocates them. This probably isn’t…

If you’re watching one of those wild animal shows on the National Geographic Channel and they pan to a herd of elephants, your eyes will immediately zoom in on the lone baby elephant. In a world of giants, sometimes the only way to get noticed is to be the runt, and the Internet today is a jungle of giants. With that perspective in mind, let’s look at three areas where going small – “micro” in tech lingo – can make a lot of sense. #1. Micro-ecommerce People who sell a narrowly…

When considering how to build a brand, there are a variety of factors that businesses need to consider. Great content, thought leadership, recognizable marketing, and customer service all come up when companies discuss brand. Less commonly discussed are things like employee environment, exit strategies, and location. There’s a reason why customer-facing elements of a company’s brand – content, thought leadership, marketing, and customer service – are often focused on.…

Did you know that only half of small businesses today have a website? And of those online, 60% of small businesses don’t even have a contact number to reach them on their website. It’s true. Many small businesses aren’t aware of the potential online marketing has for their brand, growth and sales. This is especially true of content marketing. Why aren’t more small businesses using content marketing to help generate leads? The digital world is new for many small…

Running a business is not child’s play; it is a tough job. Setting up your own office, getting done with all the legal formalities, publicizing what you have to offer, spreading the word about your business, building clients, maintaining the old ones and continuously searching for new ones, letting orders roll in, providing the best solutions to meet all deadlines, dealing with the delay in payments and all the other payment issues and then taxes and employees and what not. A business asks…

An eMarketer report indicates that there will be a 4 percent increase in U.S. retail sales in 2015, hitting nearly $5 trillion. It also predicted that ecommerce in the U.S. will experience a 14 percent jump. An analogous report from Forrester Research also indicates similar growth. It states that U.S. ecommerce sales are slated to hit $279 Billion this year as consumers are spending increasing amounts of time online. The holiday season sales of 2014 saw an increase of 16 percent in ecommerce…

Email marketing is an effective tool to elevate conversion rates of the leads to clients and to increase revenue at the same time. The fact that you can have the opportunity of selling a particular product all over again to the same customer makes email marketing powerful. Additionally, you also have the window of selling other products to the same person as well. Moreover, you can make email marketing more powerful by automating the follow up system utilizing services specialized for the…

Google set the deadline of April 21, 2015 for an update in its algorithm which checked whether a website is mobile friendly or not. Mobile friendly websites which allow users to browse without having to zoom in and out can expect to get a boost in rankings. On the other hand, those websites which are not mobile friendly and offer a suboptimal user experience can expect to see a sharp drop. This update, dubbed as “Mobilegeddon”, will affect searches in all languages. Google has opined…