Tweak Your Biz » Marketing

The sad truth is your business won’t get far online without a bit of a push in the paid direction.  Paid social media advertising has become the most effective option to promote your business, as well as protecting it from the vultures looming in on your territory. However, social advertising is an undervalued and under-invested area – social paid spend lags behind customer attention by 50% or $5 billion; a huge untapped resource for marketers. Paid advertising gives marketers the…

Do you have an exciting startup idea? Do you believe that your business idea is going to be a game changer? Do you have the resources and support required to try your startup idea? Think you are good to go? But wait! There it is – a little voice that tells you that your business plan may turn out to be silly. This is the time when hundreds of questions throng your mind. You will start doubting yourself, your ability, the resources that you have and all the other things surrounding your…

Now that self publishing is all the rage, everyone and their cat has a book (no really: check out Grumpy Cat’s book). Maybe you’ve considered writing a book on your industry, but wonder if it’d make any difference with so many books out there. My answer? It depends on what you’re hoping to achieve in writing one. I’ve written two print books and an ebook, and a New York Times Bestselling Author I am not. I make enough to take my husband out for dinner occasionally…

The Content makes up almost 50 percent of a website. It helps a business communicate with the audience of its website. Content is King – is the well known saying of the decade. Content is essential for a business at every stage of customer acquisition. It is used in different ways to attract the customers. Creative and promotional content is often used in the sales strategies of a business. It has a strong role at every stage of the sales funnel. At the top of the funnel, creative content is…

A friend of mine is trying to negotiate with a new prospective client. He’s excited to get the business and is eager to cut his prices immediately. “Well, what if I offer him a price of $200 a month to run his Facebook ads?” he muses. “What if I offered you $100 to give me a ride. Would you do it?” is my response. “Depends if it’s a mile down the road or if I’m asking you to drive halfway across the country.” Likewise, you can’t just…

B2B Lead Generation is the process that aims to capture and stimulate interests of clients to develop a company’s sales pipeline. While the buying process always goes through changes triggered by various factors, lead generation is a sure shot way of getting the brand heard and finding new buyers. In the highly competitive marketplace with several other players targeting the same demographics, B2B lead generation helps to build continuous relationships and long term growth opportunities among…

People love to travel. Almost everyone. And they try to plan a vacation at least once a year. And this offers the travel businesses enough opportunity to make a fortune out of this. But it’s not an easy task, especially in a world fraught with competition. So, the travel businesses need to make the most of the new marketing trends that emerge every now and then. It has been noticed that for the travel industry, visual is the best form of marketing. So, the images of different places, hotels…

They say ‘content is king’ and they also say that ‘good content will find its audience’. Now, one of those is true and the other says ‘good content will find its audience’. We might talk about how to find the audience another time but, for now, we’re going to focus on the actual content itself. The reason content IS, in fact, king is that good content can do a multitude of things for your business: Help sell whatever it is you sell Expand the reach of…

As far as basic tenants of SEO practice go, creating a quality link profile for a client’s site (or yours) is fundamental to the success of any SEO campaign. As basic as this practice is in the SEO world, it is astounding at how complicated many SEO’s seem determined to make it.  Which is why me and the guys over at FosterSEO created this article to summarize the necessities of link-building by outlining the aspects of quality links and how to avoid poor ones. First, let’s begin with…

If you have a few social media accounts already associated with your business, then you’ll understand the importance of keeping them updated. Google ranks websites and pages that have new and fresh content on a regular basis, and the same applies to social media. If you continually post to your Facebook and Twitter profiles you will more likely rank higher when searched for on Google compared to an account that hasn’t been active in years. But what if you are posting to your social media…