Tweak Your Biz » Marketing

When it comes to business leadership capability, the question of nature versus nurture has been around for a long time. No one has yet come up with a satisfactory answer to whether leaders are born or made, whether those with particular character traits have a predisposition to lead, or whether training along the way will help. However, the majority of research seems to suggest that although certain people exhibit a greater inclination towards leadership, those to whom it does not come…

Video is a fantastic way of connecting with your audience. It’s grown in popularity in recent years as practically any device can stream videos uninterrupted. It’s a faster way of delivering content. Unbelievably, you don’t need a big advertising budget to present a decent video. Small businesses are able to create excellent videos and make the launch a success. Launching a successful campaign begins at the start of the process. One wrong move can lead to a video flopping. Here are ten…

While you’re still wondering whether to make an investment in online business, several other entrepreneurs are constantly seeking for online business opportunities to invests in. With the booming eCommerce industry across every corner of the world, companies are quite optimistic about the growing prospects of this non-virtual endeavour. You’ve innumerable reasons to invests in eCommerce industry Online Market is a Great Influencer People research their needs before heading towards their…

If you were to ask the top search engine optimization experts today what the most challenging aspect of SEO is right now, it is almost certain that link building would come out with the most votes. There are many important factors to optimizing your website for search engine rankings, however link building still holds a considerable amount of weight. The ability to generate links to your website efficiently can give you an important edge on your competition, which is exactly what I aim to…

 Publisher Channel Content by InternetReputation.com If you’ve read even one article about guest blogging that was written in 2014, it’s likely that you believe the practice isn’t worth your time. That’s because Matt Cutts, a top Google employee at the time, wrote an influential blog post in January of 2014 in which he said that the practice was typically associated with spam, and that it was something reputable companies should stop doing. Many of them did just that,…

  Publisher Channel Content by DIY Marketers   Sure, you’ve heard of Twitter, but now Twitter has gone “multimedia!” They are wanting to levelize their impact with Facebook and Instagram, with all of their multimedia capabilities so they now allow you to create what’s called a “Twitter card” that allows you to attach media to your Tweets. If you are looking for some great marketing ideas to help your business, think about incorporating them around a “Twitter…

Experts say it’s not the number of visitors coming to your site that matters; instead the kind of visitors that are coming makes all the difference! With the revolutionized digital era, businesses now enjoy a much better chance of understanding their customers belonging to any niche or category. Every business wants the right kind of people visiting their website so there are more conversions instead of a rising bounce rate. Hence, ranking for the right kind of keywords lays the foundation…

Constant updates to search engine parameters, web technology, and media engagement means that “quality content marketing” is a moving target. A web strategy that would have rocketed your site to the top page of search results two years ago will barely move the needle now. So how are you to judge your content marketing, making sure that it creates links, leads, and shares on your social media platforms? If you create it, they will come You need to start with amazing content.…

Publisher Channel Content by DIY Marketers   7 Tips To Developing Your Killer Domain Name Getting a domain name isn’t just for newbies — you can have an established company and get domain names so that your prospects can find you more easily. As you’re brainstorming domain names, consider these 7 attributes to a great domain name.  You won’t be able to meet all of them, but when you have to make trade-offs, do your best to give more weight to the top five on this…

We’re in an age of power-startups and growth hacking. A by-product of this is that many business owners tend to focus explicitly on new user acquisition, almost ignoring the fact that it costs several times more. Hey, we all need to be on top of our game when it comes to growing our customer base, though it pays to bear in mind the value brand loyalty and customer retention holds. Consider this: The most successful mobile businesses have nearly 40% of their revenue coming from repeat…