Tweak Your Biz » Marketing

These days, the words “content marketing” allow specific ideas to come to mind. You probably have a good idea of what other businesses are doing, and of what content marketing strategies you have been using. In fact, chances are you hear about it every day, as 94% of small businesses, 93% of B2Bs, and 77% of B2Cs use content marketing. More importantly, since this field is ever-changing, many content marketers have recognized the need to keep up, and so should you. During the second annual…

Publisher Channel Content by DIY Marketers   I have a tremendous peeve about how the guest posting process goes. The focus is all wrong, upside down and turned around and it makes me NUTS. The focus of the process is NOT the audience or the customer and any value they can get from your content — the focus is on YOU and your desire to get published on an authority site.  You – and your desire to drive traffic to your site.  YOU and your need for backlinks. What sends me further…

If you own a travel business, you must be looking for ways to expand it. It’s of course not difficult, provided you follow proper procedures. There are numerous ways through which you can spread the word about your business. But that’s also not enough at times. It is important to create brand awareness. And it should be positive as well. You need to ensure that when people look for your brand on the web, they know good things about it. So, for that, you can use different types of…

The main challenges that lie ahead of a financial investor or a broker are to be heard by the right people and be seen at the right places. Marketing financial services is the next toughest thing to brokering as the diversification of the audience interested in separate financial services has led to demand for lever branding and marketing on the part of vendors. Taking a walk in today’s marketing scenario, one realizes that internet marketing is the key point of turning an average marketing…

Despite all the pushback Google has given against press releases, it seems brands are still writing them. And for good reason: press releases, combined with other effective marketing techniques, provide your business with yet another breadcrumb trail that leads back to your company site. And the more people that visit your site? Well, we know the rest: the more customers you get. I think a lot of small business owners think press releases are only for big corporations. That’s not the case…

Let’s face it, as a small business owner, you have a thousand responsibilities, all with the priority level “NOW”. You know you need to market your business, but you just don’t have the time to sink into it. Well, thanks to the internet, and this marketing guide, you can now come up with a serviceable marketing plan in under 30 minutes. Step 1: Define your Target Market Who buys your goods or services? Or who would you like to buy them? I’m thinking about…

Publisher Channel Content by DIY Marketers   Is 51% of the Population Too Small a Market? Not to sound too full of myself, but I probably make more than 80% of the purchasing decisions for our household.  And just so you know, my husband is very involved, very engaged and has an opinion about why we buy, but to be honest, that’s mostly for big dollar, high-involvement purchases.  When it comes down to where our dollars go — I’m the one who allocates them. This probably isn’t…

If you’re watching one of those wild animal shows on the National Geographic Channel and they pan to a herd of elephants, your eyes will immediately zoom in on the lone baby elephant. In a world of giants, sometimes the only way to get noticed is to be the runt, and the Internet today is a jungle of giants. With that perspective in mind, let’s look at three areas where going small – “micro” in tech lingo – can make a lot of sense. #1. Micro-ecommerce People who sell a narrowly…

When considering how to build a brand, there are a variety of factors that businesses need to consider. Great content, thought leadership, recognizable marketing, and customer service all come up when companies discuss brand. Less commonly discussed are things like employee environment, exit strategies, and location. There’s a reason why customer-facing elements of a company’s brand – content, thought leadership, marketing, and customer service – are often focused on.…

Did you know that only half of small businesses today have a website? And of those online, 60% of small businesses don’t even have a contact number to reach them on their website. It’s true. Many small businesses aren’t aware of the potential online marketing has for their brand, growth and sales. This is especially true of content marketing. Why aren’t more small businesses using content marketing to help generate leads? The digital world is new for many small…