Tweak Your Biz » Marketing

With the majority of businesses breaking into more eCommerce space, the process can go a bit of a whirlwind. With eCommerce power being shifted from businesses to the hands of customers, maintaining brand loyalty has become all the more difficult.  However, with the right branding approach, eCommerce businesses can surely rise way above the competition. Branding helps define how customers perceive your products and services and what you can do further for its betterment. So why are Customers…

So you want… fresh traffic to your corporate blog targeted visitors higher conversion rates your corporate blog to develop into an asset and not a liability, Here are the top four things you are not doing with your content that is hurting your business.  In this short guide, I will offer you a solution as to what to do and how best to do it. However, it is best not to try and do everything at once. Why you may ask? Simple, if you try to do everything at once you may will be…

It seems to have become a commonly accepted wisdom that a well maintained social media account is the key to ongoing business success in the new millennium. As an educated and thorough business person, you’ve created an account, put up several posts, and…..nothing. What’s going wrong? While it’s true that social media can be incredibly important in terms of business discovery and building a relationship with your audience, with virtually every business having a social…

Though it can take a lot of moderation and feedback, there’s a ton of benefits that far outweigh the negatives when it comes to Crowdsourcing. It reduces cost, increases your options and scope for creativity and there’s often much less work involved. It’s also incredibly effective in content marketing, as not only are you speeding up the content creation process and saving money, you’re also getting your customers (and potential customers) involved, and your target audience invested.…

The other day, I was browsing for marketing gigs online. I came across a company who was looking for someone who could help with marketing faxes. Faxes?? Really? I haven’t owned a fax machine in at least 10 years, and I can’t imagine that if anyone does still own one, they’re very open to marketing messages they receive through them. It got me thinking about all the marketing tactics and strategies that were once hot, that now are not. Now, some of you may disagree with me on…

It was over ten years ago when I fell into the role of copywriter. With an English and Science degree, a few successful businesses under my belt and published novels, it seemed to be a natural progression. I began writing blogs and web copy according to the client’s wishes but as time has passed and technology has advanced, along with my expertise and experience, now I write the way I know works and my clients trust me do so. I couldn’t imagine churning out those keyword stuffed articles…

Online marketing is a trial by error process. It’s about mixing and matching tactics that work to help form your overall strategy that will ensure the success of your business. Along the way, you will make mistakes in your planning, process, and implementation of the strategies you have developed, which is normal to all marketers. Through the errors you committed, you will learn how you can correct them by tracking and measuring campaigns so you can launch better and error-free campaigns…

You have a blog. Now it’s time to create epic content that will generate traffic and turn those readers into customers. As a business owner, you know the value a blog has not only for your business but also for your content marketing plan. A blog can help drive leads, build your brand voice and improve your SEO strategy. So, wouldn’t it be nice to publish a post and three days later, have 50 new subscribers, 80 more followers and hundreds of shares? Your blog has the potential for…

Inbound Marketing? Does it really work and deliver return on investment? If you are marketing then even your Mother should know that you are out there! There is a lot of talk about inbound and content marketing in particular and over the last few years I wondered, as I am sure you have also, does it really work? Does all the social media, blogging and posting deliver and increase business or is it just a noise and distraction. On the same night that I graduated with a Masters in Digital…

Learning how to build your email list can be an effective tool you need in order to multiply your businesses reach. It is instrumental in building a deeper relationship with people that are interested in the work that you are doing. Email list building can lead to a significant increase in your sales of products and services. Investing the time to build an email list of loyal subscribers is the single most important thing you can do in order to guarantee the long-term growth of your online…