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Fear is an emotional reaction to a recognized danger, be it known or unknown. It always causes stress, sometimes panic and even paralysis afterwards. In a nutshell, it is considered as a negative effect. So why would anybody say that fear is good? There are actual instances wherein the feeling of fear invokes a more powerful and more positive mental response. For instance, the fear of the unknown may push a person to do exhaustive research on the subject to obtain the ins and outs of it. Better…

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Let’s say a man is randomly handing out flyers in a park one Sunday afternoon. After politely looking at its content, the receiver will most likely do one of three things: (1) fold it and tuck it in his pocket, (2) crumple it and throw it away, or (3) use it to dispose his gum. Only around 1 to 2 percent will actually respond to the flyer. It goes without saying that using flyers is often relegated to the bottom of the marketing department’s list. So why are they still around? Marketing is…

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Where are the CEO’s and C-Suite Executives? Why are they hiding? Why are they paying lip service to social business and online marketing? If they are so convinced that social media platforms are the correct channels to reach their online customers. If these channels are good enough for their companies sales growth strategy. Why are they not engaging on social, personally? The Status-Quo Companies are wrestling with the workings and marketing possibilities of online social platforms. At…

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Seeing Paul Boross present at the recent Charisma Bootcamp conference was like a breath of fresh air. Here was a trainer who spoke common sense in plain English and  on purchasing his book The Pitching Bible, I wasn’t disappointed by its clear layout and structure, accessible content and good advice. As so many people seem to be nervous of public speaking and of presenting pitches, I was delighted to interview Paul about his tips for successful pitching and hear about his experiences.…

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In his book Guerrilla Marketing, Jay Conrad Levinson defines low-cost, high-impact marketing. It’s all about time, energy, and imagination. By leveraging what you already have, you can make up for what you might lack (sacks and sacks of money) and still achieve your marketing goals. All you need is to do some business card printing, learn some important principles, and use some creative ideas for product marketing on a low budget. When you can creatively engage with your customers and create…

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Pinterest is currently the fastest growing social network. Have you tried it yet? I held off for a while because I thought it was just another social site to keep updated. Then I dipped my toe and ended up diving straight in. Pinterest is simple to use although to use it effectively for your business it does take some planning so I’ve collated some blog posts to help below. Learn how to start right from the basics through to using it strategically to gain more traffic to your website. If you…

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As the timeline of social continues to deepen, the antithesis of social has began to rear it’s ugly head. Here is a real-life example of an unsocial incident, with my tips on how to the turn the commenter from ‘unsocial me’ into ‘social happy’. I remember the day when I first set up my Facebook profile; full of curiosity, hope and excitement. It felt like the beginning of a valiant unnamed quest. An adventure that kept changing, with daily challenges to test the…

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For any business owner looking to attract and convert more visitors, one sure way is to utilize and implement video testimonials from satisfied customers. When used properly, these videos will make your website more visually appealing (and sticky!). # 1. Getting more exposure In today’s social media society, visibility is vital to being a leader among your competitors. A few short video testimonials can draw quite a bit of attention, which often times will encourage your visitors to share…

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They say that ‘you can’t teach an old dog new tricks’ … … course, the real questions is: ‘what was wrong with the old tricks in the first place?’ Do you ever get reminded of old ideas and instantly realize that with a modicum of dusting off or general tweaking that maybe you should revisit them? Probably. I was recently rooting through some marketing books and reference material I hadn’t opened for nearly 20 years (looking for quotes I might use in a book I’m…

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Speeches. Depending on who you ask, from 18% to ‘the majority’ of sane and healthy people would choose dying over having to endure giving a speech in public. The reasons for this strange and irrational fear (glossophobia, to be exact) are many, with simple stage-fright perhaps being perhaps the most obvious explanation, but not knowing what to do when on stage or at the podium – or worse yet, what to say – is another leading reason why speaking in public causes such…

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