Tweak Your Biz » Marketing

There’s an all-too popular misconception that social media only works for established brands with huge followings, and that small and even medium businesses are just losing money and not making a profit. The fact is that with such powerful targeting that exists, both geographically and by interests, and with great strategies, small and medium sized businesses are really starting to hit their stride when it comes to social media. Let’s take a look at a few exciting campaigns from smaller…

This post originally appeared on BizLaunch Blog, and is written by Susan Payton. Susan is a regular contributor to Tweak Your Biz. Despite the many trends we’ve seen in the world of marketing over the past few years, email remains a constant in terms of driving new and repeat sales for your business. Given the fact that 44% of people who receive email marketing messages made at least one purchase from an email, it’s worth diving into better strategies for conversion. #1. Make it Easy to…

When it comes to social media, Tumblr isn’t on top of the list of social networking sites needed for business. But one of the reasons why you need to know your market is to determine which social networking platform can effectively reach them. Though Facebook and Twitter are the common choice, it’s not the only ones that can help you promote your business online. Now more than ever, it’s best to know which platforms are the most effective in reaching your intended…

You’ve probably already heard about gamification, since it’s been a hot topic in the business sector for a while now. Although you may be very familiar to the concept, it can be a good idea to freshen up your memory with a few core aspects like what gamification is, what it can do for your business and how you can implement it. What exactly is gamification? As it can be easily deducted from its name, gamification is related to gaming (seems logical, right?), although it’s not one and the…

Commerce has been an integral part of society since time immemorial. Businesses from all sorts of sizes and nature know and understand the importance of marketing their brands, products or services to attract and earn some profits from their targeted customers. However, not all can afford the significant resources required to run an offline traditional marketing and advertising campaign, with many relying only on the power of word-of-mouth advertising and cultivating a good reputation for their…

Anyone who works in an office knows that things can quickly become dull and boring, leading to unhappy employees. However, it is important to keep morale high in the work place, as your production will increase and your employees will want to work harder. Making your office environment a bit friendlier doesn’t have to be difficult. There are many easy changes that you can make that will completely transform your office. Here are five simple ways to make your work place environment more…

Starting your very own business has never been easier today, thanks to the Internet. There’s no need to take out big loans, find investors, look for prime real estate, or hire a lot of employees when you can set up an online store that you can run by yourself with a minimal hosting fee. Another advantage to running a business on the web is that you have a lot of options in what products you can sell and how you will manage getting those products into customers’ hands. Since your selling…

Digital Marketing is still relatively new, only emerging in the current disruptive “digital age”.  The 2014 Marketing Score Report by PR 20/20’s CEO Paul Roetzer used stats provided from research carried out with 318 marketers, executives and entrepreneurs. The report showed that businesses and organisations are struggling with the new marketing channels; with the exception of the high performers who do not see digital marketing as an escalator of costs but an…

Online marketing trends have already moved at breakneck speed for many businesses. Yes, it can be a challenge to keep up but the internet has become that important and know-how is so freely available, that not knowing and not doing are no longer excusable. To help those businesses that want to stay ahead I have listed my top 6 online marketing trends for 2014. 6 Online Marketing Trends for 2014: #1. Content Marketing Ok, so there is nothing new with highlighting content marketing as something…

It is true that anyone can write a blog post, but that shouldn’t lead you to the conclusion that anyone can write a great blog post. Most bloggers have a problem to understand what the x-factor is; they don’t know how to engage their readers and make them wish to come back to their sites again and again. Besides being engaging, the blog post also has to be informative and different than what other similar blogs have already offered. In order to build your reputation as a blogger, you…