Tweak Your Biz » Marketing

You want to improve your business. You want to do what’s best for your customers. You also need to make a profit in order to survive. Your first step is to identify the issues that are hurting you and your small business. Then you should look at your resources. What is out there for your small business to promote your product and/or service? You need to research both offline and online marketing resources. Every marketing campaign should be different from any other marketing campaign. You…

An ever increasing number of websites are using their home pages as landing pages. Many SaaS websites are using this approach to directly attract users and getting the users to sign-up for a free trial. If all websites were to follow this and get a desired outcome, web developers and designers would be happy souls! Ultimately, the purpose of every website is to see heavy conversion without wasting much time. Alas, everything isn’t this simple. One of the major challenges of using home pages…

If we’re being honest with ourselves, it can sometimes be a little bit embarrassing to be working in the SEO industry. We regularly have to defend ourselves from countless articles declaring the death of SEO due to the fundamental shift towards high quality, relevant content. The truth is that some of the SEO methods of yesteryear are no longer as beneficial as they once were, and many digital marketers are struggling to keep up with the expectations from Google about what best serves the…

What’s the thing that a buyer notices at first, when he/she looks at a product placed over the shelf of a store? It’s the product’s label. Same is the scenario when a buyer looks at the image of a product in a shopping site. The element on which the buyer focuses at first, and the most, when looking at a product image, is its label. So, even if you are selling your products online, it’s important to get your labels right. In fact, for ecommerce businesses, the correct…

The growth and scaling of startups is one of the most daunting tasks a marketer ever faces. No matter how ingenious your startup idea is, at one or another point, you would have to find someone to steer it to its glorious prime. Technology and internet startups often have to face the gruelling question of how will they manage to convince more customers and users to join them. The ‘Build it, they will come’ attitude doesn’t work for start-ups and marketing it’s services is a must.…

It is simply not enough to have a well-designed web site; you need to promote it vigorously to make a mark in today’s highly competitive world. SEO is set to have new, exciting developments in 2015, and marketers need to gear up if they don’t want to miss the bus. There are going to be several changes and new strategies that need to be adopted to improve website page rankings, which will automatically lead to increased traffic being diverted your way. Google will be even more vigilant and…

Whether you are a big or small business, if you are not properly managing your online reputation and interaction with your clientele and/or readers, then you’re simply not doing it right. When an eager customer, employee or client hops online and searches for you, what exactly is it that they’re going to see? Something like a hate site, or some sort of rip off report would not be ideal. What of course would be ideal is a news report stating the incredible growth and success your…

When you put your sweat, blood and tears into building a business, you want to make sure that it does well and grows over time. Getting people to notice you takes quite a bit of time and effort, but often the real problem is convincing people that you are a good company with noble intentions and can be trusted. It’s not just about good prices and quality of service though. People tend to anthropomorphize companies and attach a particular set of character traits to them, e.g. you don’t want…

Pretty soon, workforces will be made up of five generations, bringing “a new future of demographics at work”, says Forbes’ Rawn Shah. As of summer 2015, a new generation of workers – known as Generation Z – will be entering work through summer jobs and part time gigs, and this is likely to bring an added dimension to the already age-diverse workplace. Whilst the five workplace generations have been defined, it’s important to remember that these are just generalisations. It doesn’t…

Looking to change your job? What steps are you following to find a new one? You might be applying through the job search portals. But is that enough? Or is there anything else that might also come in handy when you are looking for your dream job? How about social media for job search? It can be one of the best platforms to connect with millions of people. And if you are looking for jobs, it’s essential to have contacts. So, you can always depend on social media to enhance your job search…