Tweak Your Biz » Marketing

So, you have made it finally. Your website is getting a good number of visitors from multiple sources and you are expecting a massive rise or at least a slight uptick in the number of conversions. But sadly speaking nothing of that sort really happens. The hard truth is that you are still struggling to get people to convert and the increase in the number of visitors is no way helping to see any progress in this front. So, the bottom-line is that a website has to make sales otherwise its…

Of course we know one of the best and well know monetization strategies utilized by bloggers is affiliate marketing, others are services, Adsense and many more. Other monetization strategies might be more lucrative than affiliate marketing but none can beat affiliate marketing because it’s the first and most easiest step bloggers take in pushing their blog forward. Plus it fits into any shoe size compared to other monetization strategies. Why is Affiliate marketing better than other…

With 2014 approaching quickly, the last few weeks of the year are the perfect time to step back and take stock of your marketing campaigns. If you’re looking for a way to improve your marketing skills, here are some ideas to get you started. #1. Stay Prolific While quality is every bit as important as quantity, it’s important to create new posts and pages on a regular basis. Challenge yourself in the new year to post new content regularly: two new pages per week is not at all out of the…

Over a year ago Google introduced the first in a series of Penguin updates, and ever since webmasters and SEOs have been rethinking their approach to link building. The Penguin series of updates was designed to target websites that had been overly optimized, and that had been relying on black hat SEO tricks to gain unwarranted ground in Google’s SERPs. Unfortunately, some innocent websites got caught in the crossfire, and fell foul of the Penguin’s ire. But never fear, there is a…

In mid-November, a tiny toy company stirred up a huge controversy with just one little advertisement that featured three wee girls singing altered lyrics to a song by the Beastie Boys. The ad was so nifty, and the song used in the ad was so catchy, that it quickly took off on social media and garnered the company rave reviews, like this one from Slate. Unfortunately, that high lasted only a few weeks, and it ended in a lawsuit and a public apology. Now, plenty of pundits are debating about…

When it comes to email marketing, you’ve got a fantastic opportunity to connect with existing and potential customers when they’re ready to buy. After all, their next favorite shirt/hat/business service is just a click away! But how do you get people to sign up for your emails in the first place? Let’s look at a few options. #1. In the Checkout Process This is standard fare: when a customer is checking out to buy something from you online, you can include a box to check if they want to…

By Christina Giliberti with a little support from digital buddies; Elish Bul-Godley and Neil Sisson.  High street retailers are increasingly pressured with rising rental costs, high tax charges and staffing concerns. That’s before we even mention the weather! When you are trading in a fixed environment, your goal is to bring customers to you – to make a positive impression (you and products) so that they will purchase. But the process can be time-inefficient, costly and staff…

Without a strategic vision, plan, goals and digital strategy in place, jumping straight into a digital marketing campaign, is destined to end early and at great expense. Before embarking on your digital journey and implementing an initiative it’s important to understand what you’re hoping to achieve and plan a roadmap accordingly. The steps below will lead to a conceptual plan for digital marketing that identifies what your business hopes to do and how best to do it. #1. Set Goals What do…

Email Marketing – what is the best time to start our email marketing campaign? Often people ask the small business consultant or marketing strategist about the best time to initiate their email marketing campaigns. The long-standing advice they get is to start is Tuesday through Thursday morning, between 8AM and 10AM. Every email marketers start their email marketing in the morning. However, times are changing. What are the current email-marketing trend that is able to bring a shift in…

In an age where everyone is inundated by mountains of information (spam emails, highway billboards, push notifications, etc.), it’s tough for marketers to find a niche where they can fight through the noise and resonate effectively with consumers. However, in recent years the use of text messaging (or SMS) has grown in marketing circles — and for good reason. It’s essentially the one channel that people are 100 percent attached to and won’t likely ignore. So we thought we’d highlight…