Tweak Your Biz » Marketing

At SMX West (held in March 2014, in San Jose), Google’s head of Webspam, Matt Cutts, announced a new Google Panda update aimed at helping small businesses.  Since the launch of the first Google Panda algorithm, the search giant has made significant steps in combating internet spam most recently by focusing on large guest blogging platforms. But many people feel they have been too aggressive and innocent business owners have been caught up in the fight against spam. For many small to…

As a small business, everything is done on a tight budget, and when it comes to digital marketing, it can seem like the bigger companies have all the advantages. Small businesses are generally limited not just in terms of money but in time, resources and personnel. However, there are a number of digital marketing strategies small businesses can employ to market themselves without breaking the bank. #1. Teach yourself the basics The difficult and exciting thing about being a small business is…

What are the best ways of promoting your business’s blog? How can you enable more people to find and share your carefully crafted content? Here are 30 tips and tricks that you can use to light up the internet and help more people find your blog: Update your forum signatures: If you are a member of a popular forum, update your signature with your blog URL. This link-building strategy improves the visibility of your blog and encourages forum members to visit your website. Update your…

Gamification to generate leads means taking a boring process and making it fun. Lead generation is typically what I’d consider a “boring” process. It’s a place where businesses often feel pushy and consumers feel pressured to give up information. The whole process can be uncomfortable and not an amazing way to begin the relationship with a new customer. Gamifying lead generation can take those perceptions and turn them around, creating a fun experience out of lead generation. For the…

Consumers are constantly evolving, and the days of simply slapping an ad on a billboard or in the corner of a newspaper page are fading. Customers now want a more interactive marketing experience that can benefit them. That might seem like a foreign concept, but there’s a way that companies can fulfill this desire while still providing value to their brand: awards programs. It’s not about you Organizing an awards program removes the traditional marketing message of “Look at me!” and…

I recently attended Social Media Marketing World here in sunny San Diego, and I’m still mulling over everything I learned there. One thing that really made me think about my own social media efforts was a keynote with Jay Baer, Ted Rubin, Jeff Rohrs, and Nichole Kelly called “Have We Lost the Social in Social Media?” There’s been so much focus on using social to connect with our customers that we’ve been on this high speed train to get there, establish a presence,…

Social media is a cheap and fantastic (how often do the two go together?) way of telling the world about your newborn company. It is one of the most effective tools of marketing and given the ever-expanding number of people on this bandwagon, your target client base is only going to get much, much bigger. However, knowing that social media is a wonderful marketing tool, and actually leveraging it to your advantage are two very different things. Perhaps the most important thing to keep in mind…

SMS Marketing is a relatively new concept in the world of digital marketing, compared to email marketing anyway. Since email usage became common place in 1993 there have been marketing companies trying taking advantage of email marketing as a method of reaching potential customers. This is over 2 decades ago! 21 years to be exact, in this time email marketing has been through a golden period and has slowly become less effective, and often used as one of the primary tactics by marketing…

Focus groups are an excellent way to reach out and connect with potential users and get their feedback or comments. In an organization, focus groups are generally used for planning, evaluation or marketing purposes — usually in order to improve a particular service or product, and also during the development of mission statements or longer term strategic plans.  For teams or organizations working on specific software or hardware products, focus groups are a powerful tool for evaluating a…

Writing business emails that convert is not a simple case of internet tricks. A large part of your success will come from knowing what the recipient wants and knowing what the recipient expects from you. Another element is going to be making sure you do not make the mistakes that so many others have made. And the last  one thing – a little bit magic. Here are a few tips based on the mistakes that we often see when dealing with email marketing. #1. Do not dumb it down When writing online…