Tweak Your Biz » Marketing

Frankly, as the writer of this piece bluntly states, there are way too many articles about “Following your dreams” and not enough written about the value of everyday hard work. The article struck a proverbial chord, but not because I don’t believe in following one’s dream.  Rather, it seems as if the writers offering this advice are too often financially affluent enough to have plenty to fall back on, should their vision fall through—as it often can. There are too many articles about…

Writing successful blog posts is both an art and science; it is something you can learn and, once you master it, it is something you can predict. There are several ways to go about writing successful blog posts, but here are some tips to help increase your chances of success. (more…)

In the early days of SEO, you could post sub-par content to your website or blog, and Google’s algorithm would still favor your site if you posted frequently and had accurate keywords. Those days are gone. Now, high-quality original content is a requirement. Now that everyone is creating high-quality content, the true challenge is to get that content in front of as many potential customers as possible. You could spend all of your time posting your content across social media channels,…

There’s no doubt that marketing is a fast evolving area of business with a wide range of traditional and interactive platforms. In our connected world it’s never been more important for small businesses to keep up with the latest marketing trends. Any modern marketer knows that an understanding of your audience and position in the market is integral. Digital marketing isn’t the only way forward but it is an invaluable asset to any business hoping to stay up to date. (more…)

     Publisher Channel Content by GetApp.com Here at GetApp we know a thing or two about content marketing. And we understand that the right tools can really help throughout the whole publication process. Apps can be used for idea generation, scheduling, writing, editing, collaboration, promotion, and monitoring success. To help we’ve put together our favorite content marketing apps to help you craft the best editorial and get it seen by the people that matter to you…

For most businesses, social media marketing is something that shouldn’t be ignored. Depending on your audience, there’s generally a social media platform that actively engages with them, and offers a channel for you to engage with them, too. While finding a platform is only half the battle in connecting with your customers, analysis of the information you post through social media tools is equally as important. This analysis helps you understand what works and what doesn’t;…

Social media is one of the best sources of traffic for many blogs and websites today. For some blogs, social media traffic is much more important than search engine traffic. Most bloggers will complain that social medial is over-hyped but this is because they do not structure their social medial marketing efforts to generate more leads. Social media can be your best source of traffic if you keep the following factors in mind. (more…)

Anyone running a business must realize that social media is essential to success. There are currently one in four people in the world with at least one social media account, and this is only set to grow in time. You need to have a solid social media strategy if you are going to get the results you want from your business. Building up a social media presence takes time and effort. It’s not going to happen overnight. Before you begin creating your strategy, consider these ten things.…

The emergence of neuromarketing has instigated changes on how marketing strategies are carried out and how it has taken the whole game up a notch. Studies have led to an interesting discovery that a structure found in the innermost layer of the brain called the Limbic System, or the Reptilian Brain, greatly influences a person’s purchasing behavior. It is called Reptilian because in an animalistic context, its purpose is to satisfy our survival needs and basic instincts and it preexisted…

Year over year, top U.S. marketers report that search engine optimization and email marketing return the most leads and sales of any digital marketing tactic. Excitement over Search Engine Optimization (SEO) potential drives business owners to marketing agencies. It’s the reputable agency’s responsibility to make clear to anyone considering SEO that this tactic takes six months to one year before it begins to draw in leads and sales consistently. Therefore, the best candidates for marketing…