Tweak Your Biz » Marketing

It’s no secret that using live chat software on your website can boost your conversion rates drastically.  However, there is a lot of live chat software available to you at this current moment.  How do you decide which piece of software is right for your company?  We’ll help you decide by analyzing the pros and cons of several popular live chat options. Velaro Velaro is a great option if you’re running an e-commerce site of any sorts.  This software comes with a built in Customer…

The internet has completely revolutionized the manner in which business was conducted years ago. Likewise, new marketing strategies have also been designed by online marketers to promote their products in order to grasp the attention of online visitors to convert them into potential buyers. When an online marketer understands the buyer’s perspective to conduct business, it becomes fairly simple to identify and point out the key areas where online marketers can make efforts to increase…

Search Engine Optimization (SEO) was traditionally looked upon as a means of being found at the top of the first page for search query returns. Over the years it has acquired new meanings, and today encompasses protecting your online brand image as well. With so many players on the internet, it is easy to be lost in the wilderness, even though your website may have a unique name to it. Worst still, people may mistake other businesses for yours. As a result you will lose your existing customers,…

One of the most controversial subjects with self published authors these days has to do with profit. Some writers prefer to offer their books for free, but not all of them do. For many of us, our writing is our livelihood. We need some kind of compensation, even if it isn’t much. Besides, the low overhead of creating an ebook provides a perfect opportunity to come out on top with less effort than a physical book would require. But how do you come up with the right price for your…

“I can see from your online profile that you like puppies and drink driving – how will this help you become a valued member of our team here?” Ok, while you hope you never have to ask that question or one like it when interviewing new staff, there is a serious discussion to be had about social media and how it’s used by recruiters to assess candidates and narrow down lists. Similarly candidates must be aware of how they can use their social media profiles in a positive light to…

While we live in a fast paced world where nearly anything is available almost instantaneously, you’ll want to take the slow and thoughtful road when it comes to your blogging. There are several bloggers out there who blog every day, but that doesn’t mean that you should follow in their digital footsteps. One of the biggest reasons that contributes to the every day blog is that everyone and every business out there has a blog and they’re all fighting to keep the attention of their…

What was once a two-dimensional media world is now a three-dimensional place we live and breathe in. Everything is becoming almost tangible with explicit visualization and presentation, certainly amplifying the viewer experience. Not only that, businesses are opting for better and innovative ways of marketing their products to the world. And what better way to do that than to turn to 3D marketing, right? The 3D Experience First and foremost, 3D marketing enhances consumer experience. And…

In this day and age, anything can be done with the click of a button. Entire conversations can be held in 140 characters or less. You can buy things from halfway around the world with incredible ease. Businesses can exist and advertise almost exclusively online. Everything is fast, efficient, and relatively easy. But much of the business world has gotten so used to the comforts of the e-universe that they’ve forgotten the value of the traditional ways of business. One such oft-forgotten…

If you are a small business owner or a freelancer looking for more exposure from top blogs then guest blogging is a great way to expand your content marketing strategy. Are you new to guest blogging and don’t really know how to take the bull by the horns? You are in the right place, here are five useful steps to help you get started. # 1. Write for people with faces Having in your mind the clear face of the person you are writing for helps to target your content more effectively. All…

As a restaurant owner, you’re most likely always on the lookout for ways to market your establishment and get new diners in the door. Sometimes this comes easily via word of mouth from current patrons and other times we‘re sure – it’s a bit of a challenge. However there are numerous restaurants experiencing nice growth due to new web marketing trends such as social media. Many restaurant owners mention that they’re getting an influx of new customers due to efforts on Instagram,…