Tweak Your Biz » Marketing

Many people visit websites and engage actively on all social media platforms with the sole aim of shopping either online or in the actual stores. Therefore, it is important to theme marketing campaigns as soon as the festive season approaches. It shows the customers that the business understands and cares about their special way of life and festivities. Also, the business should craft the best marketing plan outline with campaign tactics to influence and entice shoppers. The following includes…

One of the single most important tasks a startup’s founding team is faced with is naming the company or brand. While the core products and services will ultimately determine whether or not the startup is successful, the brand name plays a major role in how quickly and efficiently the business scales. (more…)

An effective social media strategy covers all bases of your online activity regarding getting your message across to your audience. This is done for the purpose of building your brand visibility and increasing your online sales. That said, an effective social media strategy is a comprehensive one. It involves: Social listening – Finding opportunities that mention your target keyword or brand name not only all social media platforms (networking sites, blogs, forums, community groups, Q&A…

Corporate Social Responsibility, or CSR, is now a normal part of the corporate world. However, it did not begin so auspiciously. CSR first started as a way for large corporations to counteract negative news articles in the 60s and 70s, about offshore sweatshops and allegations of child labor use. They needed to prove they were aware of the social impact of their enterprises. However, corporations soon found that what they first considered as “paying back” society had economic benefits as…

Everything has become digital over the last 20 years. From the way we associate with others to the way retailers market their products and services. The shift to digital is an incredible advancement for businesses and the economy, but it often leaves out an important part of marketing – namely that which takes place in the physical advertising world. Despite its overarching power in the marketing world, more and more people are beginning to understand and appreciate the effects of…

If you are like most business owners or marketing professionals, using Pinterest is probably fairly new to you, at least as far as content marketing goes. Now that you have started using Pinterest, you are probably thinking about your next steps. Specifically, you want to know what you can do to get the most out of this new social platform. Here is some good news. There are actually several things that you can do with your boards, your pins, and even your profile that will increase your…

Interested in setting up an e-commerce store? Do you want to try your hands in the profound world of blogging? Do you have a booming business that’s looking to expand over on the internet? Are you trying to do any of these on a budget? The days when you have to shell out top dollar for your own website are long gone. Today, there is an abundance of affordable platforms and services that can help anyone with the creative flair and the desire to be visible online. Whether it’s a personal…

Customer retention, happiness and loyalty make strong business (and steady income) no matter your industry, but what happens when customers change their mind and make an exit? Customer loss often happens with a whimper, not a bang, and for many reasons–customers may decide to forgo your services because they don’t feel “wowed” by you. They may simply find a competitor that’s cheaper or closer, or perhaps they had a bad experience and bolted. Maybe they just haven’t needed your…

A listicle is an article composed of lists – like this one (listiclception?). In case you were wondering, list + article = listicle. Your listicle doesn’t have to just be text one-liners either– it could be “10 Photos of Cats Jumping Out of Boxes”, “23 Listicles With Odd List Numbers”, or “15 GIFs That Like, Totes Describe You and Your Roomie and Represent You On A Spiritual Level”. All that really matters is that it’s a list…

Social media marketing is a bit like poker. It’s easy to learn the basics but it can take a lifetime to master the art of social media marketing. For most businesses generating leads is the ultimate goal of social media. However this is one area where most business has trouble as well. So let’s look at some things which you can do to generate more leads from your social channels. Problem, Product, Audience Before you create a social media marketing strategy or a lead generation strategy…