Tweak Your Biz » Marketing

With the news of Hostess Brands closing down last year, hordes of people raided the shelves for what was clearly a signal that the beloved Twinkies, CupCakes, and other Hostess sweets will no longer be sold. It was a virtual panic for the multitudes that have grown up with these simple treats. In a way, they had the right reaction. Twinkies has been a mainstay of American culture for decades. Having it suddenly disappear can be really depressing. Well, this period of depression will soon be…

Online content theft is a huge problem for most business owners. Content thieves steal your hard work or the product that you paid for. It also damages your credibility when visitors see your content on another site; they have no way of knowing whether your site or the thief’s site stole the content. There are several things you can do to ensure that your content is not stolen. These actions don’t take a lot of time or investment. # 1. Display copyright notices One way to prevent…

As a business owner you are focused on running your businesses, and those things that fall outside your core strengths are handled by employees, vendors, contractors, and consultants.  The job of an SEO Consultant is to focus on SEO so the business owner can focus on running the business. Some businesses have been burned by bad consultants.  This is not news, but it reinforces the point that in a nascent industry like SEO, you are bound to have “bad actors.” To help you separate the bad…

Though Google+ is the newest of the big social networks, it has quickly become the second largest media platform after Facebook, boasting roughly 400 million active users. On the plus side, Google+ marketing offers handy features for business that other social media sites do not. Like it or not, Google+  marketing is a must-have element for any business online marketing strategy. Here are a few reasons why: # 1. Google has combined Google+ into their search algorithms. This means that your…

It may sound blunt, but it’s the truth: When it comes to brand communication, no one cares about you. They care about your brand, your values, and what your company stands for. That’s why it’s so important to use strategic communication best practices geared at growing your business, not your ego. Your story does matter — but only if it provides value to your audience. Sharing information that gives insight into your ideals and processes gives outsiders an insider view of your company…

Every few days it seems, a new buzzword is born into the world of content marketing. Like most good buzzwords, the term “trendjacking” comes with just enough variety of meaning to spark some old-fashioned controversy. What is trendjacking? In essence, trendjacking is simply the act of capitalizing on an existing trend in order to bolster one’s brand in the marketplace. Trendjacking can be fortuitous or horribly ill-advised. The outcome depends on how the message lands…

After reading John Jantsch’s book, The Commitment Engine, I’ve been thinking a lot about storytelling. Jantsch says there are four stories every business must tell: The Passion Story: how you got started, and why you love what you do. The Purpose Story: why you do what you do in business. The Value Proposition Story: how you want the market to perceive your brand. The Personality Story: how people experience your brand. It may be that I’m simply too close to my own…

Every time you think you’ve figured out what you need to do to get search rankings, Google releases another update with one of those cutesy names like Panda or Penguin, pushes the concept of natural search engine optimization and gives all sorts of advice that’s contradictory and confusing. Sound about right? It’s not just you.  The Natural Search Engine Optimization Conundrum Google sends very mixed messages on how it wants us to earn search rankings. It’s almost as if…

We live in an age where a select number of content publishers can potentially influence the buying decisions of a large amount of people and a single company like Google can shake entire economies when it’s algorithm is updated and for those trying to break through and become more successful online are struggling due to the influence of existing influential individuals and customers. The truth is that whatever the outlook for you or your business, nothing is out of reach. There are a lot of…

How much money does your company spend in the pursuit of making money? It might sound like a silly, circular question, but it gets to the heart of an important issue for any small business. You have to spend money to make money, yes, but spend too much and you erase your profit margins. And what’s the easiest way to spend more than you earn? By not tracking what you spend. Too many small businesses I’ve consulted for didn’t understand how much it cost them to make a sale. They…