Tweak Your Biz » Marketing

On April 21, 2015, Google announced their latest search algorithm update which relates closely to mobile friendliness. On this very day, it was a date that many remembered as the birth of “mobilegeddon”. The update was fairly simple. The significant new mobile-friendly ranking algorithm was designed to give a boost to mobile-friendly pages in Google’s mobile search results. Yes, you read it right. It is all about mobile and it is real, folks. On that day, webmasters (if this…

Starting a business blog isn’t something we do because it’s expected. Blogging, when done right, is a cheap and easy marketing opportunity. It’s a way to open new doors and connect with your target market on a new level. It’s actually called content marketing, which means creating the type of content that engages consumers. and it’s a great way to improve your PR and increase your community. Plus, it’s on a platform that you own and control. If you’re not convinced that blogging…

I have a secret to tell you: millennials are no different than you or me. They wake up in the morning, they go to work, they hope for love and happiness and good health, and at any other time in human history, the fact of their existence wouldn’t inspire a single report, much less the dozens of blog posts published daily purporting to “crack” some element of the “millennial problem.” Unfortunately (or otherwise), it’s not any other time in history. The simultaneous rise of the…

Starting and managing a successful business is a very complicated task. It involves managing multiple projects as well as people at the same time. Entrepreneurs need to handle the 3Ps – people, process and projects – at the same time. Efficient use of technology can make it a less daunting task for entrepreneurs. Here we have listed various tools available that will aid your business by making the operations more flexible and easy. Sales Force Management Tools Sales is the key…

Mark Twain once said “Many a small thing has been made larger by the right kind of advertising.” Starting on a new business can be overwhelming on so many levels, financially in particular. You need to promote your company correspondingly, by discovering new and affordable means of uplifting your brand. That’s the key to success. Still, how do you make your brand reach the top of your audience’s list? This is what our article will deal with – 10 ways to promote your company under a…

Planning to spread the word about your business? You need to go online. And when you are going for online marketing, there’s no way you can avoid content marketing anymore. That’s because the adage ‘Content is King’ still holds very true in the online world. So, you’ll have to follow a few proper steps to create content that’s delicious – something that people will savor for a long time. But when you are embracing content marketing, you need to be wary of a few things. Else…

There was a time when the Don Drapers of Madison Avenue changed the fortunes of businesses with their vivid stories and catchy jingles. Not anymore. The last decade has seen thousands of businesses achieve phenomenal success without the help of fancy creative agencies. Cold, clear and accurate data has taken the top spot in marketers’ lists of must-haves for a fruitful campaign. Knowing industry trends means marketers stay on top of their game and offer users relevant messages that translate…

If you’re like a lot of Americans, you upgrade your smart phone regularly. And if you have service with Sprint and order your new phone online, there’s a good chance you’ll get it dropped off by UPS. However, that’s only part of the role UPS plays in the delivery of many Sprint smartphones. They also configure them at their facility in Louisville, Kentucky. We don’t typically think about the men and women in brown setting up our smartphones for us, but that’s exactly what’s…

These days, having a disgruntled employee is more than just a nuisance. It can mean big time damage to your brand if you’re not careful. Voices are amplified today with the influx of social media. This amplification goes beyond a quick rant on Facebook or Twitter. It can flow over to review sites and do serious damage to your brand’s reputation. One review website that’s particularly threatening to many business owners is GlassDoor.com. What is GlassDoor.com? It is a review website where…

With 2.078 billion active social accounts, we’re apparently living in a social media age. No wonder, social media has also become one of the important contributors in the eCommerce marketplace.  And one of it’s recent innovations of live streaming apps have become a huge hit in the online space. A lot of business owners and marketers are trying to figure out the best ways to use this platform to grow their business. Twitter’s latest release of Periscope, a live video streaming app,…