Tweak Your Biz » Marketing

When we say “online video”, we always think about YouTube. That is no longer a surprise that almost every company – from a small legal entity to a huge corporation runs their own YouTube business channel. While no one can deny the unprecedented marketing benefit of such branded channels, there is one natural question: is it safe to host all company videos on YouTube in the heyday of various YouTube video downloaders? The obvious answer is “no”, since YouTube cannot…

Publisher Channel Content by DIY Marketers   When it comes to Google and business, it can be a make or break relationship. Being considered an authority site on Google is an all-time priority.  But here’s the rub, you can’t BUY authority.  You have to earn it.  And just think from the perspective of a “searcher” on Google — don’t you want to TRUST the results you get?  Of course you do – and what’s the point of creating some illusion of authority if it doesn’t…

We’re living in a digital era of big data, online shopping and mobile madness. Around eighty percent of all web users have got ready access to a smartphone at all times – and when it comes to shopping, over half of customers would rather ask a question to their smartphone than talk to a knowledgeable store clerk. What does that mean? It means that if you want to lock down sales, your company has got to go mobile. To many small business owners, the world of mobile marketing still feels like…

I have spent years in the digital marketing industry while working under different banners and roles (i.e. agencies, in-house, remote and as a consultant). One thing that I faced for almost 90% of the time was, most businesses did not have the kind of website that communicated effectively with its visitors. The most difficult part is to make someone understand the fact that their current website is not ideal for commercial growth and conversions through online channels. Obviously, it is almost…

I am part of that generation Y that is different from previous ones and has special needs about a company. A generation that is not loyal to one company all his life and who likes to have fun at work. We like to build a good relationship with our colleagues and a dynamic team will be as important to us as good working conditions. In a professional environment, there may be a clash between the needs of our generation and previous generations who were used to working in the quiet of a closed…

Social media marketing strategies are a dime a dozen these days. Although most business leaders know that social media is important, few understand why or how to use it effectively. This lack of knowledge represents a missed opportunity for many small companies to capitalize on the huge marketing potential of Facebook, Twitter, and other popular platforms. You shouldn’t let the prospect of an aggressive push on social media overwhelm you, though. There’s a simple approach that can help you…

You want to improve your business. You want to do what’s best for your customers. You also need to make a profit in order to survive. Your first step is to identify the issues that are hurting you and your small business. Then you should look at your resources. What is out there for your small business to promote your product and/or service? You need to research both offline and online marketing resources. Every marketing campaign should be different from any other marketing campaign. You…

An ever increasing number of websites are using their home pages as landing pages. Many SaaS websites are using this approach to directly attract users and getting the users to sign-up for a free trial. If all websites were to follow this and get a desired outcome, web developers and designers would be happy souls! Ultimately, the purpose of every website is to see heavy conversion without wasting much time. Alas, everything isn’t this simple. One of the major challenges of using home pages…

If we’re being honest with ourselves, it can sometimes be a little bit embarrassing to be working in the SEO industry. We regularly have to defend ourselves from countless articles declaring the death of SEO due to the fundamental shift towards high quality, relevant content. The truth is that some of the SEO methods of yesteryear are no longer as beneficial as they once were, and many digital marketers are struggling to keep up with the expectations from Google about what best serves the…

What’s the thing that a buyer notices at first, when he/she looks at a product placed over the shelf of a store? It’s the product’s label. Same is the scenario when a buyer looks at the image of a product in a shopping site. The element on which the buyer focuses at first, and the most, when looking at a product image, is its label. So, even if you are selling your products online, it’s important to get your labels right. In fact, for ecommerce businesses, the correct…