Tweak Your Biz » Marketing

One of the most valuable advices I learned while being in college is to work smarter not harder. It’s one thing to toil, give your best and dedicate a huge amount of time for your work. But to find the most effective way to tackle a problem, enjoy the work you do and plan the best time for your work is the key to succeeding. When you think of work as an obligation, you will feel stressed, encumbered with tasks and tired. Instead, think of work as an opportunity to learn, and a chance to hone…

Probably one of the highest priorities for every event planner is creating and coordinating an event which is both successful and memorable. Without a doubt, such an event requires a good amount of planning. Most people also believe they must spend excessive amounts of money. A good rule of thumb when planning a corporate event is to allow yourself a sufficient amount of time to research a variety of options. You will most likely find that you can host a magnificent corporate event without…

You want to grow your business online, and you’ve heard how blogging and developing an audience is a great way to get leads – but how do you get started? Audience growth is more challenging than ever but it’s not impossible and in this post I’ll show you 4 key elements that will give clarity and help you to grow your blog’s audience faster. (more…)

Small businesses face big challenges when it comes to content marketing. How can you make an impact with such overwhelming competition? The web is flooded with content, making it increasingly harder for a small business to get attention. The good news is, you can. The keys to an effective, economical content strategy are knowledge, targeting your audience, and getting the word out. Here’s how Twitter can help even a small business succeed.  Share Your Knowledge Let’s get the most…

Running a successful e-commerce store takes a lot more than just choosing the right platform. In fact, having a wonderful product or an incredible service to offer isn’t enough either. Even if you generate a decent amount of leads with successful content marketing, you cannot guarantee sales and growth without incorporating one thing in your business – an exceptional online shopping experience. Keep in mind that there is more to shopping than just clicking the checkout button. The scope of…

Corporate social responsibility (CSR) is no longer something that businesses half-heartedly invest time and effort into in order to appease board members and impress customers. It’s becoming a major priority for small and large companies alike. However, while most companies understand the importance of CSR, few recognize that the key to success is effective marketing. (more…)

There are many ways that businesses use the Internet to expand, and social media is one of the biggest. However, one site is often overlooked due to its “messy” appearance. Reddit is one of the best assets a company has in promoting the brand name when it is used correctly. It boasts over 200 million unique views per month and has millions of pages. That is many potential customers for a business. Here are ten tips to use the site successfully. (more…)

Drawing the right press coverage to your story is a crucial part of building your business presence. Sometimes, the right media involvement can be enough to provide the traction a business needs to get off the ground in the first place. Today, a number of entrepreneurs and small business owners are using Facebook, Instagram, and other social media strategies to share information and updates about their products, brands, and services. A brand new tool known as “Facebook Signal”,…

Frankly, as the writer of this piece bluntly states, there are way too many articles about “Following your dreams” and not enough written about the value of everyday hard work. The article struck a proverbial chord, but not because I don’t believe in following one’s dream.  Rather, it seems as if the writers offering this advice are too often financially affluent enough to have plenty to fall back on, should their vision fall through—as it often can. There are too many articles about…

Writing successful blog posts is both an art and science; it is something you can learn and, once you master it, it is something you can predict. There are several ways to go about writing successful blog posts, but here are some tips to help increase your chances of success. (more…)