Tweak Your Biz » Marketing

As a small business owner, marketing your business is simultaneously both the lifeblood of the business, and something that most owners dread and avoid. After the costs of starting up and maintaining your small business, you may find little time and money left to actually market and advertise your business successfully. Don’t let this discourage your efforts, however, because thankfully, the online world has made marketing easier that ever before. Although professional marketing companies…

You might be a skilled programmer, and you may come up with a lot of new and fresh ideas, but the basic point is that, once you have managed to create your software, you will have to find customers in order to sell it and make a profit out of it. Today’s software market is extremely competitive and besides your programming skills you will also need marketing skills. They go hand in hand together, so there is no way out of this. You might have created the newest and the most innovative…

Online content is an important factor in your strategy for increasing sales. That’s why business owners invest their time and energy in developing state-of-the-art blog content, infographics and YouTube videos. When they don’t have time to maintain these blogs, they usually hire professional services to write content under proper instructions. An effective content marketing strategy is based upon a strict schedule. If the blog writer is not capable to meet a deadline, he has to look for an…

To someone with an office job, freelance writing may seem like a convenient career. It’s nice and relaxing when you see only the best parts of it: you work from home, you don’t have to get out of your pajamas if you don’t want to, and you can respect your own rhythm of productiveness. On the other hand, a freelance writer has to face demanding clients. Not all of their requirements are reasonable. In addition, your income is not stable and it’s not pleasurable to hunt for new projects…

I often wish I could be as productive with my free time as I am while I’m at work. Maybe the key to productivity during off time is to treat it as you do your work and organize your time effectively. That is, think of an overarching goal, and work on it. This requires you, of course, to know your goals.  It might take a bit to work up to that point—but that’s okay. That’s what off time is for! You might be a secret entrepreneur and not realize it, as of yet.  In order to be…

Today an estimated 81% of businesses are using social media to connect with their customers. Many of those businesses struggle with proper management of all those channels. If you’re one of them, now’s the time to start thinking about getting a plan in place. Your company’s social media activity also plays a role in search engine optimization (SEO), so it’s not something that needs to be ignored. These tools for social media automation, content curation, analytics, and return on…

A digital marketing strategy is only as good as the information that was used to develop that strategy. Unfortunately, too many digital marketing strategies are built around delusions and myths, not fact. The result is implementing strategy that doesn’t work. If you are a CMO or a person in position to influence a CMO, you must read this before sitting down to plan your digital marketing strategy for the next quarter. Here are 15 myths that could be causing you to fail at digital…

Has it ever happened to you before? You’ve spent hours upon hours collecting and compiling blog posts. Put them together into a lead generation eBook, spent even more time trying to make it look professional. Finally, you launched it and… …no one’s seen it. And it was meant to be so great. Your eBook was supposed to generate tons of leads. Help customers sample your expertise. Drive traffic to your site. And position you as a thought-leader. Instead, there’s nothing. But it’s not…

One common thing that unites all the marketers from across the world is the fact that they are always looking ahead into the future. Their main purpose is to identify what are the next marketing trends that are going to be implemented on the market. Questions like “What is going to be the next big campaign?” or “How could we make our client to be the very next “big thing”?” start to arise in every true marketer’s mind. Marketing is an extremely volatile area, but because of that,…

Small business owners will already be aware of the battle that they face in order to contend with bigger organisations in their chosen field. The limited budgets, staff and sometimes experience can leave these type of business in the shadows, however there are some great little strategies that a small business owner can take which will help propel them forward. Below we have highlighted 12 of the best marketing strategies that you should be using as part of your business plan in order to…