Tweak Your Biz » Marketing

A company’s blog can be a great marketing tool to drive traffic to its website, build relationships and establish a brand voice. In order to benefit from your blog you need to attract and maintain a readership and engage people – this is easier said than done. Sometimes blogging can be like shouting at the top of your voice in a vacuum. Here are a few tips that will take you out of the vacuum and hand you a megaphone. #1. Be frequent Frequently updating your blog is as important as making…

A common dilemma small businesses face is how they can allot some of their very limited budgets into a good marketing campaign with the risk of not getting a decent ROI. Ad space in newspapers and billboards isn’t cheap and they only run for a relatively short amount of time. Commercials even on local channels cost a lot to produce, much less get on TV in the first place. Relying on good word of mouth isn’t much of a plan either. What’s a small business owner to do? Try out these five…

Case studies are frequently an aspect of successful marketing campaigns. They play a pivotal role in boosting potential customer confidence, primarily because customers enjoy hearing success stories of how the product worked for others. According to budget and trends reports from 2012, 70% of B2B marketers have used case studies as a pivotal tool in generating sales. While case studies have proven to be an effective marketing tool, their success is largely reliant on their strategic usage.…

Traditional media has been around for as long as we can remember, while social media is a fairly new introduction when it comes to marketing businesses. Many arguments have been made regarding which of these two is more effective to promote a brand to its target audience. Whether you own an e-commerce site or an established brick-and-mortar store, you should know which of these is better suited as a venue for your message to customers. Social Media You know social media as an interactive hub…

It’s debatable, whether a new business needs to put its focus towards building a sustainable email list, right off the bat. You will have those agreeing, and those disagreeing, but one thing is for certain – if you’re managing an email list, better make sure it’s engaging, otherwise you’re just wasting your own and your customers time. Google updates, new algorithms and new psychological research data might help us predict the next step of our customers, but what…

There are a lot of different ways to make money either directly or indirectly from a blog, but using a blog to promote services is often an overlooked option. When it comes to the subject of blog monetization things like advertising sales, AdSense, affiliate marketing, and even product sales tend to be more popular topics and approaches than offering services. One of the reasons this subject is so important is that there are already a lot of people out there offering services that could benefit…

As a startup, resources are limited – both time and money. That’s why email marketing sounds so appealing to many business owners. The cost is minimal and the time you’ll invest is significantly less than other marketing tactics. However, email marketing also happens to be one of the most frustrating forms of outreach. We’ve all been there. You have a mind-blowing message you want to share – a new product launch, an upcoming event, a massive sale. You write the perfect email. You…

One of the biggest mistakes I observe day after day in entrepreneurships that are taking their first steps, is based on investing their extremely limited resources in advertising in order to generate their first clients and, consequently, future “possible” revenues. A start-up is a reality with its very special context, with characteristics and growth rules totally different from the ones of an already established and consolidated enterprise in the market. For example, when eBay was still…

Adblock Plus is a bone of contention in the digital marketing world, but is its ‘bad’ reputation deserved? Is it, as some might suggest, killing digital marketing? Adblock Plus blocks all online display ads, except the ones that appear on Adblock Plus’ approved ‘whitelist’. Well over 50 million users have installed Adblock Plus on their browsers or phones, so it cannot be ignored. (Just a note: Adblock Plus is not to be confused with Adblock, a similar ad-blocking app from a…

Ladies and gentlemen, we are now in the year 2014 and search engine optimization (SEO) is already widely known as one of the latest marketing techniques. While many companies are scrambling to be on the top spot of Google (some only just started to be ‘online’), search engine optimization is no ‘walk in the park’. The term search engine marketing is there for a reason and just like any marketing techniques out there, you need top notch planning and strategy to start on the right…