Tweak Your Biz » Marketing

In the last two years Google came up with many new updates to improve search engine results. Their goal was to reduce spam and make search results better for the end users. But website owners and bloggers can take advantage of the new changes and implement them to bring more traffic from existing content. So here are few things you can and should do to get more traffic for your old content. Fixing Crawl Errors and Doing HTML Improvements If you want to move up the rankings for individual…

Launching a new product or service in any form can be quite a hectic job. Strategies need to be planned out and steps need to be taken. How you launch your product sets a precedent for future sales. So, there are a few things you need to consider before launching your product. #1. Competition: The first thing to keep in mind is the competition. Visit their websites, see how they have done things and do them better. You can beat your competition if you bring a better product and use better…

Among the top 100 names for baby boys born in 2013, Mateo, Xavier, and Lincoln all make an appearance. Getting innovative with a baby’s name helps parents to express their creativity, but the technique might also help that child stand out in the classroom. Rather than blending in with a sea of Michaels and Johns, little Muhammad seems unique and perhaps a bit special. It’s reasonable to use these same techniques when naming a small business. But, it might also be reasonable to…

Social media has given us a way to connect with people you have never met offline; those from our past we never would have been able to before; meet others from around the world that we wouldn’t otherwise; and even keep in touch with those in our lives we’d like to see more, but don’t have the time to. It sounds like a miracle technology, and in many ways it is. (As the one running business from overseas for more than 5 years without ever meeting my business partners and…

In case you’re not as tapped into the SEO world as us marketing professionals, you might have missed the firestorm that Google’s head of Webspam team, Matt Cutts, started a few weeks ago. He wrote a post about Google’s stance on guest blog posts, which many misinterpreted to mean that we should all give up on writing them. Before his words get twisted yet again, let me quote him from his post: …if you’re using guest blogging as a way to gain links in 2014, you should…

In today’s business world, email is the primary means of communication. No one has time anymore for phone calls, and text messaging is a bit too casual to be a valid medium for professional dialogue. And besides, who really wants to give out their cell phone number so that it can be used for work purposes? As a result, almost all work-related communication, whether it is notifications, questions or the giving and receiving of documents, is all done via email. What does that mean for you?…

Content Marketing is on the rise, and in 2014 you may be looking to finally take advantage of content marketing to better advertise your business. However, before you launch into a content marketing campaign, you need a well-crafted strategy. How do you go about developing the right content marketing strategy for your business? Establish clear goals Your content marketing goals need to be based on your business goals. This seems obvious, but it can be easy to get so caught up in creating and…

If you are into guest blogging you should know the best practices to follow in order to get the most out of your writing. These ten tips about best guest blogging practice will give you an advantage in getting a higher approval rate for your guest blog submissions.   #1. Write impressive original and fresh content While different guest blog sites may differ in terms and conditions, there is one golden rule that is common to all of them – that is submitting only original and fresh…

Are you wondering what SEO will work in 2014? Yes, there are plenty of good practices and habits out there that online marketing folks would do well to heed and explore—if they haven’t already. Here are a few: #1. Optimize your site for mobile use This is one of the first things for a site owner to do. Many people surf the Internet, check their emails and basically go online using their smartphones. If the site isn’t optimized, then it’ll be hard for customers. Rather than explore,…

If you learn how to connect with journalists, then you could use those relationships to promote your business, products, and services. Journalists are always hunting for a good story. If you can make it easy for them, then they might decide your story is worth covering. Before you can connect with a journalist, though, you need to know how to present yourself so that he or she takes you seriously and wants to report positive things about your organization. #1. Start Following Journalists on…