Tweak Your Biz » Marketing

Google + may not be the first platform you think of when creating a social media strategy. But if you’re overlooking this form of content distribution, you’re likely damaging your search rankings and, consequently, your potential profits. Google ties its search engine results to content shared via social media. In fact, a recent study by Moz showed that 7.22 percent of a page’s ability to rank organically is all about social. Google hasn’t been entirely clear about how much weight it…

Many of us are highly likely to know marketing from the traditional perspective. It is essentially a process of making people aware of the existence of services. Perhaps the most clichéd way to execute marketing is through newspaper ads and cold calls. Cold calls are overrated and most of the time ineffective (not to mention annoying to consumers). Others on the other hand, resort to the use of the dominant entity that is the internet. Online marketing has become such a hit that almost every…

With so many options for project management, comparing the best can be tough. Take a look at the features you care most about—customizability, features, and cost—to determine the best fit for your needs and wallet. # 1. Insightly Leading CRM and small business project management in a single solution. Customizability: Insightly has simple integration with Google Apps & Gmail, Google Drive, and Office 365® & Outlook®, so you can work with the apps you already use most. You can…

As a small business owner it’s time consuming to keep track of all emails, forms and data which come at you from various sources, and figure out how best to use this information to tailor the latest marketing offers and services. Along with dozens of other important actions ‘curating’ customers needs to be prioritized in line with the day’s activities and reactive requests. Despair not, there is a system which processes all the actions into a contact database system which both hands…

Social media is an invaluable marketing tool that can help your business achieve greater visibility and expand your customer base. However, you need to invest a lot of time and effort in order to get the most out of social media marketing. If you find that it is too tiresome and time-consuming to promote your business on social media networks, you may want to consider outsourcing the task to another company or individual. Pros of social media outsourcing Saves time According to a survey,…

Those of us who grew up prior to the digital age will struggle to recall memories of being young or old relationships, but according to Professor Hoskins of the University of Glasgow, social media could actually reinforce our memories and preserve them forever as iMemory. Memories The earliest memory I have is of sitting in a buggy with a plastic covering. I was roughly two years old and I distinctly recall pressing my finger against the plastic as rain droplets pelted against the covering.…

This post originally appeared on Niall Devitt’s blog, Niall is a regular contributor to Tweak Your Biz. Are you struggling to grow your brand and followers on your LinkedIn Company Page? Facebook, Twitter,LinkedIn, Pinterest, Google+ can be daunting at the start, however many companies and brands have successfully achieved a social media ROI. Previously, we looked at 5 inspirational companies on Facebook and on Twitter - this time we focus on LinkedIn company…

The web stratosphere revolves around search engines.  A large part of utilizing the web to grow a successful business, online or off, is driving profitable traffic through search engines.  With over 94% of Internet users using search engines to find what they’re looking for, having an effective presence there is vital. Google has the overwhelming market share of the search engine market, followed by Bing and Yahoo, to represent all the searches any marketer would want to worry about. …

Content marketing is big business, with the industry experiencing significant growth over the past year. Brands of all sizes are beginning to see the value of creating and sharing content as a core part of their wider marketing strategy. The right content can not only help attract new audiences but can also ensure they and existing customers remain engaged and loyal. As with any part of your marketing strategy, the ultimate aim of content is to drive audiences towards making purchase decisions.…

Most businesses will now be familiar with the assets a Facebook page and company Twitter account can afford. However, the ‘social’ aspect of these social networks can often restrict the promotional motivations that a business effectively wants to use these platforms for. Sectors such as finance and law for example, may find it difficult to get clients to interact with them, through a method which they designate for their down time. Enter LinkedIn, the professional social network. LinkedIn…