Tweak Your Biz » Marketing

There are many studies that show that companies that publish a lot of blog posts and content generally have more business than those that don’t. The method for making your site easier to find on Google by using content is called SEO marketing which in its traditional form can give you really good results and online visibility. But, it isn’t the only option available for businesses today. Here’s a look at the ten best marketing strategies to enhance your site’s SEO. #1. Social…

Imagine the day when your favorite brand will treat you like a treasure: they remember your name, your preferences and send you personalized promotions and recommendations based on your location, device and previous engagement with their website, product or service. The Roots Of Personalization This might seem like the future, but the idea of personalization dates back to the old-fashioned local stores, when the shopkeepers knew each and every one of their customers personally. It was this…

There is no doubt about it, the marketing landscape is changing constantly and it is overwhelming trying to keep up to date. All social media and inbound marketing needs updating regularly and creating new and varied content demands on-going attention. Should we use #instagram #periscope #whatever, it never ends! If you have asked yourself or discussed with your team any of the following questions, then you need to reconsider your options and engage a digital marketing agency. There is so much…

Do you consider yourself to be one of those in-the-know digital marketers? Are you just starting as a freelancer or entrepreneur that’s looking for a bit of insight or do you consider yourself already an expert? Well some of the facts below may be a major awakening.  No matter what your area of expertise you may be amazed by some of the stats below. The one thing that you will notice however in each of these facts is that they are full of opportunity to either improve your existing…

Google’s top priority is delivering accurate results to users. When a user clicks a search result and immediately bounces, it signals the site was a bad result. Slow websites are one of the top reasons for high bounce rates. So how do you go about improving your page speed load times? PageSpeed is a Ranking Factor Google’s been accounting for page speed (the speed at which your pages load when users click them as a search result) since at least 2010. They’ve provided several…

Back in the 1980s, when a couple of Chinese restaurants in Los Angeles were being cited for violating the state’s safety and health codes, it was a group of customers who objected strongly to the crackdown despite the fact that it was being done for the purpose of their health. Their claim – the restaurants practised a method of cooking that had been followed for more than 4,000 years and which had helped to foster a nation into one having the largest population in the world. This is…

Visual content… we all know we need it, right? Though the benefits of standard text posts have been well established for everything from community building to SEO, visuals remain important as part of the Big Picture. Without good visuals, you are likely to find yourself stranded regardless of your efforts. But can you actually benefit from your visuals beyond basic content marketing? How can you make money directly from the visuals themselves, perhaps as a form of passive income on the…

Knowing the best ways to start affiliate marketing is an excellent start to take your online business to new heights. Learning how to maximize earnings faster through the sales of other brand products without putting so much time on creating it or investing lots of money is a great way to build your online business. As an affiliate marketer, you need to concentrate your efforts on making your blog or website popular and be able to increase the traffic of your website’s visitor. The objective…

In this competitive world, to plan an effective digital marketing strategy is highly essential to stay at the forefront of the competition. A business’s ability to thrive in the current economy rests on how well the company is capable of adapting to digital media. From Smartphone and tablets to social networks, the digital tools accessible make it likely for consumers to interact on a universal scale. Therefore, irrespective of the industry or size of the business, it is crucial that a…

For some creative entrepreneurs, running a business is like being in a romantic relationship. Everything just seems right. The stars are always aligned. For others, it’s like letting the Trojan horse into their lives. And that’s probably what you’re going through now that you have started out. The thought of having a business looked like a gift…something awesome. After all, you’re creative, so having our own clients is like the most sensible thing to do. However, unknown to most…