Tweak Your Biz » Marketing

With 2014 approaching quickly, the last few weeks of the year are the perfect time to step back and take stock of your marketing campaigns. If you’re looking for a way to improve your marketing skills, here are some ideas to get you started. #1. Stay Prolific While quality is every bit as important as quantity, it’s important to create new posts and pages on a regular basis. Challenge yourself in the new year to post new content regularly: two new pages per week is not at all out of the…

Over a year ago Google introduced the first in a series of Penguin updates, and ever since webmasters and SEOs have been rethinking their approach to link building. The Penguin series of updates was designed to target websites that had been overly optimized, and that had been relying on black hat SEO tricks to gain unwarranted ground in Google’s SERPs. Unfortunately, some innocent websites got caught in the crossfire, and fell foul of the Penguin’s ire. But never fear, there is a…

In mid-November, a tiny toy company stirred up a huge controversy with just one little advertisement that featured three wee girls singing altered lyrics to a song by the Beastie Boys. The ad was so nifty, and the song used in the ad was so catchy, that it quickly took off on social media and garnered the company rave reviews, like this one from Slate. Unfortunately, that high lasted only a few weeks, and it ended in a lawsuit and a public apology. Now, plenty of pundits are debating about…

When it comes to email marketing, you’ve got a fantastic opportunity to connect with existing and potential customers when they’re ready to buy. After all, their next favorite shirt/hat/business service is just a click away! But how do you get people to sign up for your emails in the first place? Let’s look at a few options. #1. In the Checkout Process This is standard fare: when a customer is checking out to buy something from you online, you can include a box to check if they want to…

By Christina Giliberti with a little support from digital buddies; Elish Bul-Godley and Neil Sisson.  High street retailers are increasingly pressured with rising rental costs, high tax charges and staffing concerns. That’s before we even mention the weather! When you are trading in a fixed environment, your goal is to bring customers to you – to make a positive impression (you and products) so that they will purchase. But the process can be time-inefficient, costly and staff…

Without a strategic vision, plan, goals and digital strategy in place, jumping straight into a digital marketing campaign, is destined to end early and at great expense. Before embarking on your digital journey and implementing an initiative it’s important to understand what you’re hoping to achieve and plan a roadmap accordingly. The steps below will lead to a conceptual plan for digital marketing that identifies what your business hopes to do and how best to do it. #1. Set Goals What do…

Email Marketing – what is the best time to start our email marketing campaign? Often people ask the small business consultant or marketing strategist about the best time to initiate their email marketing campaigns. The long-standing advice they get is to start is Tuesday through Thursday morning, between 8AM and 10AM. Every email marketers start their email marketing in the morning. However, times are changing. What are the current email-marketing trend that is able to bring a shift in…

In an age where everyone is inundated by mountains of information (spam emails, highway billboards, push notifications, etc.), it’s tough for marketers to find a niche where they can fight through the noise and resonate effectively with consumers. However, in recent years the use of text messaging (or SMS) has grown in marketing circles — and for good reason. It’s essentially the one channel that people are 100 percent attached to and won’t likely ignore. So we thought we’d highlight…

If you were to ask Chris Heuer, it does! He recently wrote Social Business is Dead! Long Live What’s Next. That is a bit more drastic than a make over, don’t you think? Do we need to take a defibrillator to Social Business or do we need to be more patient? Is it dead? Or are we expecting too much too soon from Social Media, C-Suite Executives, Senior Management, Marketers and business in general. Chris Heuer raised some very valid points in his post about Social Business, most…

When Rand Fishkin joked that everyone is caught in the middle of a content arms race, we knew that he wasn’t kidding. You and I both know the power of custom content, but do you realize the power behind boosting the volume of information shared so that it potentially reaches all four corners of the Internet? Everyone can’t seem to create custom, high quality content fast enough, but what most people don’t realize is that you CAN gain a competitive edge by expanding your content marketing…