Tweak Your Biz » Marketing

After all the Holiday shopping is done, what’s there left for Ecommerce websites? Preparing for the year ahead, of course! There’s nothing like setting the stage for the upcoming big waves. Although it’s said that the future is uncertain, the year 2013 has started some trends which are likely to hit it big come 2014. A few things are bound to to stay the same though; but webmasters, developers, and business owners should expect more challenges in the year to come. Here’s…

In the past, when Google has tweaked its search algorithm a good number of website owners have gone into panic mode because they suddenly found themselves buried at the bottom of search results. Fortunately, when the search engine giant installed a completely rebuilt engine recently, it wasn’t Armageddon, but it did mark a new era for web searches and as a smart business owner you’ll want to keep some rules in mind as you continue to shape your content marketing programs and…

A business’s brand encompasses several things; this is not a territory ruled by a nice-sounding name alone. Your brand is an overall image that represents how good you are doing your job as an entrepreneur and how your merchandise is performing in the market. Having said that, you need to rally every department in your company to accomplish strategies that will make your brand catch the attention of your customers and eventually gain their respect. When done superbly, a business can enjoy…

We all know that the usability of our website is important along with how well we convert visitors but in reality websites get left in their current state and the idea of improving things gets left by the wayside. Usually every once in a while someone gets the idea that their current website looks outdated and has a new one built. Elements of the website are changed based on nothing more than opinion (and sometimes ego). Then the new site gets rolled out and suddenly conversions drop. The…

So, you have made it finally. Your website is getting a good number of visitors from multiple sources and you are expecting a massive rise or at least a slight uptick in the number of conversions. But sadly speaking nothing of that sort really happens. The hard truth is that you are still struggling to get people to convert and the increase in the number of visitors is no way helping to see any progress in this front. So, the bottom-line is that a website has to make sales otherwise its…

Of course we know one of the best and well know monetization strategies utilized by bloggers is affiliate marketing, others are services, Adsense and many more. Other monetization strategies might be more lucrative than affiliate marketing but none can beat affiliate marketing because it’s the first and most easiest step bloggers take in pushing their blog forward. Plus it fits into any shoe size compared to other monetization strategies. Why is Affiliate marketing better than other…

With 2014 approaching quickly, the last few weeks of the year are the perfect time to step back and take stock of your marketing campaigns. If you’re looking for a way to improve your marketing skills, here are some ideas to get you started. #1. Stay Prolific While quality is every bit as important as quantity, it’s important to create new posts and pages on a regular basis. Challenge yourself in the new year to post new content regularly: two new pages per week is not at all out of the…

Over a year ago Google introduced the first in a series of Penguin updates, and ever since webmasters and SEOs have been rethinking their approach to link building. The Penguin series of updates was designed to target websites that had been overly optimized, and that had been relying on black hat SEO tricks to gain unwarranted ground in Google’s SERPs. Unfortunately, some innocent websites got caught in the crossfire, and fell foul of the Penguin’s ire. But never fear, there is a…

In mid-November, a tiny toy company stirred up a huge controversy with just one little advertisement that featured three wee girls singing altered lyrics to a song by the Beastie Boys. The ad was so nifty, and the song used in the ad was so catchy, that it quickly took off on social media and garnered the company rave reviews, like this one from Slate. Unfortunately, that high lasted only a few weeks, and it ended in a lawsuit and a public apology. Now, plenty of pundits are debating about…

When it comes to email marketing, you’ve got a fantastic opportunity to connect with existing and potential customers when they’re ready to buy. After all, their next favorite shirt/hat/business service is just a click away! But how do you get people to sign up for your emails in the first place? Let’s look at a few options. #1. In the Checkout Process This is standard fare: when a customer is checking out to buy something from you online, you can include a box to check if they want to…