Now that you have your business cards with you—all neatly laid out and beautifully printed—what will you do next? Your business cards hold the identity of your business, which are yet to be handed to your potential clients. But presentation is not only confined to the physical appearance of your business cards. In fact, it refers to a total package of creativity in appearance, as well as in marketing. So then this time, you need to move on from your strategies in making your business cards…
Tweak Your Biz » Marketing
Five Places Where Your Business Cards Should Go
by on July 23rd, 2012 7 Comments
3 Questions You Must Answer to Stop Your Business Going The Way of the Stagecoach!
by on July 16th, 2012 4 Comments
In this posting I look at 3 simple questions that you need to ask yourself to ensure your company and brand flourish and grow into the future. 3 questions that had the owners of Stagecoaches asked themselves they may have survived as robust and booming businesses. They seem simple and obvious questions, but how you answer them will determine if your business lasts the test of time. Stagecoaches were once the only way to travel from place to place. The companies behind them did not survive. At…
TweakYourBiz TV Talks Digital With Dave Antrobus From Grafton Media
by on July 14th, 2012 1 Comment
What is a digital agency and how can they help your business? I recently got to talk to Dave Antrobus of Grafton Media, sponsors of the BizSugar Rock Your Biz competition and the Grafton Media Blog Awards Ireland 2012. Blogging is a great tool for business as it keeps you connected with your customers. Grafton media are a digital agency based in Dublin, Manchester and London Soho. They work with businesses of all sizes and are hugely active in the SME community in Ireland. Dave Antrobus Dave…
Munster Rugby: The Offline Irish Social Business Model But Can Munster Bring It Online?
by on July 12th, 2012 7 Comments
What has this to do with Social Business? As a confirmed Munster supporter I will explain. In a survey undertaken by Pembroke Communication about the popularity of various Irish sports, rugby came third in popularity behind Soccer and GAA. Soccer getting just over 30% of the votes, the GAA getting 20.9% and Rugby 20.5%. Why have we Irish taken to rugby in such a large numbers in the last fifteen years? What has drawn us to a sport that would have being referred to as a “garrison game”, a…
Use Your Imagination To Grow Your Brand
by on July 11th, 2012 4 Comments
These days many of you have global competition vying for your customers’ attention and wallets. As well, there is an abundance of marketing tactics that you can action to attract and retain your customers. While it is easy to copy what others do, it can be a trap especially if you copy your competitors. This article is about using your imagination to differentiate your brand. It includes two examples that show what a little imagination can do as a foundation for a successful…
Vacant Properties: Eyesore Or Business Opportunity? 16 Marketing Ideas For Re-using Derelict Space
by on July 11th, 2012 18 Comments
Post Property crash, a new breed of entrepreneurial talent is emerging from the rubble. They are challenging old ways of doing business within a gritty urban landscape punctuated by derelict property, ghost estates and vacated lots. If you are a landlord, a retailer, have unused business premises or just need to inject CSR and new activity into your local marketing plan – this blog is for you. SMEs, marketing professionals or events person looking for ways to maximize your budget, take note.…
Good Navigation Means Positive Online Experiences For Your Target Audience
by on July 7th, 2012 5 Comments
Optimisation is not just about technical issues like coding and administrative options like link building, it’s also very much about look and feel. If your site is poorly structured or hard to navigate, it will directly affect your optimisation and more importantly it will negatively affect the online experience for your target audience. The twelve steps to great navigation # 1. First things first – think about your user and what they expect to find on your site. Will they be drawn to…
Cause Marketing: Why Your Brand Should be Associated With A Charity
by on July 5th, 2012 1 Comment
In the business world, we’re often mulling over our brand – its brand image, voice, reputation and marketing. We don’t hesitate to hire brand-building consultants, whether that’s business analysts or advertising agencies. But there’s another way to build your brand and give back at the same time: supporting a charity. How can this be so? That depends on your company – both what it is now, and what you’d like for it to be. Giving back Gap Adventures, for instance, has…
Advantages Of Using Pinerly To Monitor Your Marketing On Pinterest
by on July 2nd, 2012 8 Comments
Are you using Pinterest yet to market your business? Many infographics and articles about Pinterest quote statistics demonstrating the exponential growth of this relatively new social media platform, highlighting extreme success stories and telling you that women aged 25-44 are the most popular users. Having fun with Pinterest is one thing but if you are using it to market your business, you need to know if it is delivering results. How to Monitor Your Success on Pinterest 80% of pins are…
Learning To Sell Online: People, Products And Promotion
by on July 2nd, 2012 6 Comments
Whether you’re a long-time retailer or a start-up, the rules of selling online are much the same. Everything you do is centered around three areas: – people, products and promotion. Or they are in my view, because by focusing on these you can bring your brand to life, engage your audience and improve on customer retention. The idea of this post is to make you aware of some insights surrounding People, Products and Promotion that affect the purchasing decision and should help you…
Every business has a story. Your story helps your business stand out from the crowd. It's your story that customers…
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