Tweak Your Biz » Marketing

The New Year has arrived. And for internet marketers, many of us will be thinking about the new trends that are sure to pop up and figuring out how to incorporate these trends into their marketing strategy. So, what new 2016 SEO trends should you be on the lookout for this year? So glad you asked! Why? Because staying on top of trends ultimately helps you stay relevant. You need to be ready to adapt and change your strategy to ensure your website rankings stay near the top. Let’s take a look…

The world of online businesses is bigger than ever, and online marketers will have to leverage everything they can to remain competitive. Being reactive and adaptive have always been the secret ingredients needed to survive in a brutal competition. Every once in a while, a new online marketing or sales trend arises, which can give the early adapters a boost. This may also give them the momentum needed for growth, and ultimately, success. In recent years, we’ve seen trends like SEO, social…

When it comes to branding and digital marketing, few have as recognizable a brand as Madonna. She’s been entertaining audiences for 30+ years, and has reinvented herself again and again. Still, recently, she’s made some daring career moves that have been criticized. Is she succeeding at creating a buzz around her, or is her relevancy to today’s music audience dwindling? Whatever your opinion, you have to admit, there are lessons that marketers can learn from her. Know Your…

Do you remember those times when experiential marketing just made your day cooler? I am talking about the time when Heineken decided to do the most amazing thing ever by daring the JFK travelers to go to a destination that shows up on the roulette or when Adidas decided to make Derrick Rose challenge the customers to win a free pair of sneakers by taking them off a 10 foot tall shelf. Or, when Carlsberg beer decided to do this. Why experiential marketing? With everyone doing expert content…

Regardless of how good a product is, it won’t sell unless the price is right. If you make the price too high, you could unintentionally shun your target market. If you price it too low, a customer may believe that the product is flawed or not worth the money. This is true whether you are selling a set of dishware or selling a house. Let’s look at a few ways that you can get your pricing strategy right and price a home to sell quickly without undervaluing the asset. Use Comparable…

Is your CTA button being ignored? Are you not converting traffic into customers? In the world of digital advertising and marketing, the call to action is perhaps the most important component of an entire campaign. Getting prospective customers to actually do what you want them to do is far from easy. Let’s face it; increasing conversion rates is a challenging endeavor that no business can ignore. And the call to action is perhaps your one and only shot at turning would-be clients to move…

It’s finally 2016! Hopefully, 2015 has been a good year for your business. But if you’re reading this article, then there’s probably something lacking. Looking back in your plans, do you think you could’ve accomplished more if only you did things a little differently in the past 12 months? It’s okay – humans are not really hardwired to always make the right decisions. In fact, it is in our unfortunate biology to stray away from the more productive and responsible choices and opt…

With over 300 million users worldwide and 86% of top brands out there, Instagram is a hot place to market your business. Instagram focuses on visual marketing, which makes storytelling easier for brands and bloggers. If you are already on the platform, here are some of the must-have tools to keep your Instagram marketing topped up. The Instagram app usually has good photo editing features, but when it comes to add oomph to your images, it falls flat. Third-party Instagram apps make it easy for…

At first glance, lead generation can seem to be an overwhelming task, mainly because the reason that no cookie-cutter method for creating and cultivating leads exists. Look at Amazon.com for example. Use the search tool to find books on the subject, and a simple query such as “generate leads” reveals more than 6,300 pieces of literature. Finding material on a specific type of lead generation is even more revealing, for instance, type in “email marketing,” and the search yields nearly…

Every business encounters internal and external factors that may either have a positive impact or a negative impact on it. On one hand, these factors could boost the growth of the company; on the other hand, some of these factors could accelerate the decline of the company. Consequently, being aware of these factors is not an option, but rather a necessity for all businesses out there. While internal factors that may affect a business could be controlled to some extent, most external forces…