Tweak Your Biz » Marketing

While having a small marketing budget can be tough, marketing isn’t about who has the biggest budget. You can be a success with a small (very small!) marketing budget. That is, if you market your business the right way. In fact, there are many marketing strategies that won’t cost you a ton of money, and are still extremely effective. Here are 15 ways to maximize your exposure, even with a shoestring budget. #1. Write great blog content If you don’t have a blog attached to your website…

For years, marketers have successfully implemented neuromarketing tactics into their campaigns to improve their performance. In short, neuromarketing is the technique of hacking into the minds of consumers to influence their purchasing decisions. The goal is to identify and capitalize on certain psychological quirks that have been shown to influence us. So, how exactly do you use neuromarketing to increase conversion? In this article, I’ve brought you 12 secret neuromarketing tactics you…

TV is too costly. Radio is outdated. Print is fading. Outdoor is limiting. So, what’s left? The most advanced, trending and buzzing marketing sensation – Digital Marketing. Giving all the pluses you might be on the hunt for, while planning the marketing strategy, digital marketing is a blessing for small businesses and young start-ups to unveil the most tremendous possibilities of budget-friendly marketing, no other media could ever offer. Internet is guzzling over the globe, at a lightning…

Email marketing is a crucial component of any digital marketing strategy. It is highly effective when it comes to educating your leads, nurturing them down the sales funnel, and promoting brand loyalty. However, remember that every fine detail of an email as well as your targeting strategy can make the difference between success and failure. And with today’s widespread use of email marketing automation, there are several mistakes to be made. Some are small, while some are big. To become…

Whether your office is in your home or in an office building, personalizing your workspace can greatly impact your productivity. If you own your space, it might benefit you to learn about how color and other factors impact mood, then you can make some big changes—paint walls, bring in artwork, invest in an ergonomic chair—but not every entrepreneur has the means or the ability to make big changes. Even if you rent office space or work with a limited budget, you can make small changes that…

Content isn’t just what you write to rank higher; it is everything that conveys a message to your target audience. To run your business successfully, you need to talk to your clients, customers, and readers, and what you say to them is your content. It means that content marketing is a program that revolves around creating, publishing, and distributing your content to make it accessible for your target audience. Similarly, content marketing is all about using content – regardless of…

Small, localized businesses have a tough time marketing themselves. Traditional advertising is expensive and with the new changes by Google, the “shady” tactics that could be used in the past are no longer available. Getting lots of website traffic with a limited budget is also now difficult. So, major companies with an online presence have turned to content marketing with good success if it is done right, and are able to improve their SEO significantly.  However, good SEO services cost…

Creating content is an essential part of any marketing efforts today, and this is not an easy task. Your writing has to be engaging, clear, smart and funny, give some new perspective and unique view. Challenging, right? And don’t forget the research, editing and visual part of it. After that the amazing content you’ve created has to be seen, thus distributed as widely as possible. All of this may seem rather overwhelming, but you are not alone in this struggle. For people like us,…

If you are in a B2B business, perhaps you are fully aware that lead generation goes beyond contacting leads through email or phone call. Your main goal is to continuously fill the pipeline with quality leads and eventually convert these leads to sales and revenue. Generating leads for a business is easier said than done. Lead generation is comprised of several processes in order to reach the target audience. If you have been in a business and you think that your lead generation campaign does…

Have you ever been insulted by a customer service agent? You are probably wondering whether that is even possible. Well, it does happen. Customer care agents may be jolly and friendly over the phone, and when you pay them a visit in their offices, they are probably the most pleasant people that you have ever met. They also suffer burnouts like everyone else and get stressed by everyday issues too. However, as an entrepreneur you would not want your customers being harassed by your customer…