Tweak Your Biz » Marketing

We all tend to follow the same set of rules, it’s the approach we add to the whole strategy that creates a different impact. This is why sometimes people ask the same questions over and over again. It’s like nobody wants to share their secrets, when in reality there are just common ways of doing things. Online marketing is possibly one of the easiest things to over-complicate thanks to the vast amounts of information, guides and tips available to the public. I read and follow the…

A business and its logo are two parts of a symbiotic relationship. In this world of fierce economic struggle, a unique and memorable logo will set a business apart from the competition. A logo is what grabs the eye of the consumer. On the other side of the coin, with a business’s hard work, consistent quality of product or service and perhaps a bit of luck, that logo can inspire brand loyalty and become more than simply a representation of a company: it will become a representation of what…

Many charitable and nonprofit groups would agree that despite the nobility behind their respective advocacies, their groups aren’t immune to problems. If for anything they are just like every business in the sense that they too stumble upon setbacks before, during, and after executing projects. The major difference though is that aid agencies do not operate for profit, although it is important that they raise funds for the campaigns they are planning to or currently working on. Nevertheless,…

In the last two years Google came up with many new updates to improve search engine results. Their goal was to reduce spam and make search results better for the end users. But website owners and bloggers can take advantage of the new changes and implement them to bring more traffic from existing content. So here are few things you can and should do to get more traffic for your old content. Fixing Crawl Errors and Doing HTML Improvements If you want to move up the rankings for individual…

Launching a new product or service in any form can be quite a hectic job. Strategies need to be planned out and steps need to be taken. How you launch your product sets a precedent for future sales. So, there are a few things you need to consider before launching your product. #1. Competition: The first thing to keep in mind is the competition. Visit their websites, see how they have done things and do them better. You can beat your competition if you bring a better product and use better…

Among the top 100 names for baby boys born in 2013, Mateo, Xavier, and Lincoln all make an appearance. Getting innovative with a baby’s name helps parents to express their creativity, but the technique might also help that child stand out in the classroom. Rather than blending in with a sea of Michaels and Johns, little Muhammad seems unique and perhaps a bit special. It’s reasonable to use these same techniques when naming a small business. But, it might also be reasonable to…

Social media has given us a way to connect with people you have never met offline; those from our past we never would have been able to before; meet others from around the world that we wouldn’t otherwise; and even keep in touch with those in our lives we’d like to see more, but don’t have the time to. It sounds like a miracle technology, and in many ways it is. (As the one running business from overseas for more than 5 years without ever meeting my business partners and…

In case you’re not as tapped into the SEO world as us marketing professionals, you might have missed the firestorm that Google’s head of Webspam team, Matt Cutts, started a few weeks ago. He wrote a post about Google’s stance on guest blog posts, which many misinterpreted to mean that we should all give up on writing them. Before his words get twisted yet again, let me quote him from his post: …if you’re using guest blogging as a way to gain links in 2014, you should…

In today’s business world, email is the primary means of communication. No one has time anymore for phone calls, and text messaging is a bit too casual to be a valid medium for professional dialogue. And besides, who really wants to give out their cell phone number so that it can be used for work purposes? As a result, almost all work-related communication, whether it is notifications, questions or the giving and receiving of documents, is all done via email. What does that mean for you?…

Content Marketing is on the rise, and in 2014 you may be looking to finally take advantage of content marketing to better advertise your business. However, before you launch into a content marketing campaign, you need a well-crafted strategy. How do you go about developing the right content marketing strategy for your business? Establish clear goals Your content marketing goals need to be based on your business goals. This seems obvious, but it can be easy to get so caught up in creating and…