Tweak Your Biz » Marketing

According to the Business2Community website, there are over 240 million blogs generating 500,000 new posts every day, with 329 million people viewing over 25 billion pages each month and making over 400,000 comments each day. With this kind of numbers generated, it is of no wonder why blogging has emerged as one of the most important digital marketing tool in this new era of internet marketing where content is really king. Blogging for business has been proven to drive more targeted visitors to…

If you’ve logged onto Yelp within the last week or so, you’ve probably noticed some significant formatting changes. Most strikingly, photographs taken by users now have pride of place beneath the page header, along with snippets from reviews provided by readers. The dreaded star system is still very much in evidence, but these user photographs are so big that they seem to dwarf everything else that’s on the page, and the little excerpts of reviews make scrolling down for a…

Ever heard the phrase “the more things change, the more they stay the same?” That’s something you don’t want said about your company. Things change at a lightning-fast pace on the Internet, and your business is in danger of being left behind if you’re not changing to keep up with it. In many cases, that means an online rebranding strategy. An online rebrand can help a company get closer to achieving its goals, whether they’re higher web conversion rates or more web traffic. Here are…

Ok – your business is new to Facebook or Twitter (or indeed any other social network) and you find that you only have a few fans or followers.  It’s early days but you can’t help but worry about how you can grow your numbers. It’s tempting to think  that having lots of fans or followers ‘looks’ a lot better than having not too many at all. If so, think about it again. Remember that quality beats quantity every time… So, who exactly are you connecting with online? When you start…

Your inbox is inundated with dozens, if not more, emails each and every day. Some you send straight to the trash and some you even mark as spam. But then, there are the select few you open and read. Maybe you then even click through to a website and buy a product. You even look forward to the emails! Thinking about your own experience with your inbox can help you relate to your customers. Take a step back now to think about the process behind those emails getting delivered and finally, being…

“Congrats! Your content on SlideShare has been viewed over 10,000 times”. This is the e-mail that I just received from Slideshare. While not a big number, it still struck me as a very decent return for the amount of time I’ve invested and the tactics that I’ve used so far.  If I’m honest, I haven’t been particularly strategic or consistent in how I’ve used Slideshare. I wanted to dip my toe in the water without having to make a significant investment of my time or resources. A…

Spring is almost here. It’s a season of renewal and revival. Around the house we do our “spring cleaning.” In the garden we prune plants after months of cold weather so they can put out strong fresh growth. Is it time to prune your business? Do you need to simplify operations, consolidate staff or pare back your product/service line? Taking the right steps today can assure healthy growth and a strong finish in 2014. Don’t Major on the Minors Those approaches were a hallmark of the…

You might not realize it, but the colors you choose for your brand affect how people think of your business. From fire engine red to blue-violet or goldenrod yellow to dark magenta, color influences customers, creating perceptions of passion, trust, cheerfulness, and creativity. Color is often the first thing draws customers to your brand. It’s an instinctive reaction and an important one. Your business needs to make the right first impression even if it’s a subconscious one. If…

Pinterest has been growing in popularity month after month, not just by those who love planning weddings or decorating their dream home but also by businesses with many using it to drive considerable traffic and sales. However, many businesses are making some very simple mistakes. Simple in that they just take a little bit of knowledge to avoid and to ensure that your pins and your website are maximising their chances of Pinterest success. #1. Not Linking To Website The beauty of Pinterest is…

If you’re looking to promote a product or contribute to other blogs in your niche, blogger outreach is a great tactic to use. When done right, the benefits include: more traffic, more authority and more sales. Who wouldn’t want that for their business? The problem is that so many businesses and even bloggers do it wrong. In this post I’m going to show you how to go from zero to hero and skyrocket your results from blogger outreach. It could just be easier than you think. How to ruin…