Tweak Your Biz » Marketing

How’s your website doing? Are you getting a great increase in visitors and customers? No? Well, then you have lots of company, because the majority are not. And here’s why: most businesses developed a website (or had someone develop it for them) years ago. In the beginning, the strategies used to drive visitors to a site were pretty standard and also pretty ineffective – publish one’s site address in standard forms of advertising (print, radio, mailers, fridge magnets, etc.), print new…

What does the term “inbound marketing” mean to a small business?  What is the difference between inbound marketing and outbound marketing strategies?  Experts say all marketing tactics revolve around wanting to increase web traffic, visitors, leads, conversions, buyers, fans and customers. Inbound marketing wants the same things as now traditional outbound marketing; the difference is not what a business wants from marketing but how it goes about wanting it. Inbound marketing is about…

According to a Forrester Research report, trade shows, conferences and events continue to be the most popular marketing strategy among B2B companies in the United States. The report found that close to 14% of the annual marketing expenditure at these companies are allocated to these trade show events and conferences. Given its popularity, it is imperative for B2B marketers to maximize the potential of this channel. In this article, we will take you through seven tips that will help you realize…

Recently, we came across a system that would let us change the matter of an email once it is deployed. It had some attractive additional features, and we spent considerable time trying to determine how it could be used to our advantage. But, on further consideration, we realized that our analysis was misled. We found out that the system does not address to any requirements of the business, nor the business side was involved in the review process. And, we were more concerned about the basic…

Publisher Channel Content by DIY Marketers   Everything old is new again! My default website platform is WordPress.  But is there something better. cheaper, faster? As it turns out — Blogger is still a viable alternative platform to WordPress!  I started my very first blog on Blogger back in 1998, and to be honest, hadn’t really considered them as a viable options since 2006.  But as it turns out — this is certainly something you should consider Why you should consider Blogger…

Mere content will not get you anywhere in as far as a successful content marketing campaign is concerned. Due to the intensive competition in the market, you need to create great and high quality content for you to achieve your desired objectives. The good thing is that it is indeed possible to create awesome content that can appeal to your readership. With these five tips, you are a step closer to creating amazing content for your audience. If you master this skill and be consistent with your…

When your business is just starting out, you probably don’t have a huge budget to spend on advertising, and word of mouth doesn’t spring up by itself. Having a clear, accessible website and a strong social media presence should already be commonplace, but these can’t stand as marketing on their own (and we hope we don’t need to tell you what to post on social media). Therefore, you’ll need to get creative if you’re going to make your mark. Check out these six tips for…

It is good to focus on the larger picture in your eCommerce business. However, neglecting a few small things can highly destroy all your efforts. As you always focus on macro conversions, have you ever thought of looking at the micro sides? Micro conversion is an important part of the pre-macro converting process. Micro Conversion – Your Smart Website Conversion Technique Checking the progress at the initial stage of business always yields better results. And micro conversion helps you to…

Content has always been a strategic approach towards lead generation. Owning a website or having an online business is all about building more traffic which is possible only through a customer’s relevant content. The better your site’s content, the higher the traffic on your website and higher chances of user engagement. It is pretty obvious to ensure quality content in order to add value to the site and here are some tips that helps you understand how to do it. #1. Use Fact Based Images As…

Forbes wrote a piece about the growing number of jobs below the API. Are you driving for Uber, doing gigs on Fiverr, renting rooms via AirBnb, running errands for TaskRabbit, or participating in the crowdsourced economy? If so, then you’re one of millions of workers in this brave new world of robot-controlled micro labor. For that system to work, your individuality has to be stripped out, allowing the mass sale of standardized, generic tasks. This creates consistency and scalability, in…