Tweak Your Biz » Marketing

Every new field of knowledge has a big gold prospecting aspect to it. I mean, whenever there’s a new trend emerging (in marketing, or in business), you’ll always have a number of people testing new things left and right and then bragging about every mild success along their way. Just think for a minute if this rings a bell: “Hey look at this case study and the success I’ve had with the new method X.” “Hey look at how I attracted 2,000 visitors to my site by…

Test your prospective SEO company and their knowledge. Ask them what they know about recent Google algorithm updates as well as past ones just to make sure they aren’t blowing smoke. Questions to ask Ask them how long they have been doing SEO and how many clients they have. If they can give you the names of a few reputable ones than that is a good sign and find out how long they have been working with them. If they have client testimonials on their site that is a plus as well. Ask if you…

Making a sale is easy when you control the environment. When customers come to your store, all you have to do is wait for them to approach you with their items and then ring them out. But, what happens when you leave the store, and you’re directly competing with many other merchants in close proximity to you – like at a fair or a trade show? What if you want to take your business on the road with you and erase the boundaries and limitations placed on potential customers (i.e.…

As a small business owner, you’ve poured your heart and soul into your business. You’ve stayed up late to put the finishing touches on a project due out the door the next day, you’ve poured over resumes for hours in the desperate search for the right employee that could help, and you’ve scraped and saved money where you could so you could pump it back into your business. So I can imagine your dismay when you found out that someone was attacking you online. Your heart…

3,000 people have invested over $90,000 in a Kickstarter campaign for a gadget that scrambles eggs in their shells. Problem, solved? Everybody lamenting that fork and bowl they dirtied scrambling eggs last Sunday morning may finally have some hope.  The new Goose kitchen gadget scrambles the eggs inside their shell using a handheld spinning pulley.  It’s an interesting contraption and takes about 20 seconds to scramble an egg, I guess about the same as old-fashioned scrambling with a fork…

A survey conducted recently by Software Advice indicates that, when asked about which features of marketing automation they find most useful, the majority of companies that use such solutions have most often given the following three answers: Ÿ  Lead nurturing Ÿ  Lead scoring Ÿ  Analytics/reporting Surely, these three features are very beneficial and they are 100% necessary for a worthy marketing automation solution; however, there are a few other features of web-sales automation tools…

If you know me then you will know I love Facebook marketing. This March I attended Social Media Marketing World in San Diego and while I was there I met Alex Houg, the twenty year old CEO of BlitzMetrics. I have been watching Alex’s journey from afar over the past number of months and wondered, what could this young CEO teach me about Facebook marketing? Some Background At 14, Alex was an internet marketing entrepreneur with his own online gaming accessory website which he later…

Growth Hacking   A lot of hype or something useful?  Growth hacking can be a term that sounds like the latest marketing buzz word, or even a replacement for marketing itself. It can be argued that ask three people what it means, and they will give you two different definitions each. However the most useful way to view growth hacking is to see it as a tool bag, full of many different options. Reach in, see what works best for you, try it out, if it works, run with it. If not, try and evaluate…

You’re an accountant and wondering why you should be on Twitter. What is all this you hear about tweeting, retweeting, hashtags and mentions? As an accountant you’re often buried deep in figures all day long and have the unfortunate tag of being boring or the bearer of bad news when it’s tax time. It doesn’t need to be this way though and being on Twitter can help; not only changing the perception of accountants but also gaining attention to you and your business which will hopefully…

A friend who occasionally runs an AdWords campaign received a postcard from Google in the mail the other day. He hadn’t run a campaign in a while and Google, being the ever-helpful Internet mega-nanny, was wondering how it could help out. The interesting—and ironic—point here is that the Internet’s reigning expert in targeted online marketing regularly turns to the traditional vehicle of direct mail to promote its business. And Google isn’t the only high-tech, über…