Tweak Your Biz » Marketing

Webinars are such a powerful marketing tool so it’s actually surprising to see only few companies using them successfully. It’s true that webinars require some work compared with other forms of content marketing. But in my opinion the benefits more than make up for it. Some organizations actually hold webinars, but they don’t know how to maximize the benefit. So let’s take a look at some ways to get the most out of your webinars. Figure Out Where It Fits On Your…

The correct answer to this would be whichever suits you better; all platforms have unique features, which means that there is no such thing as an ideal choice. They all have objectively positive and negative sides; let’s take a look at what four of the most prominent services in the industry have to offer you. #1. GetResponse Between affordable pricing and outstanding functionality it is hard to find any fault with GetResponse. To give you the taste of what it offers, GetResponse provides a…

Advertising people generally put all ads into two major groups, display advertising and direct response advertising, but this really falls short of telling the whole story. Direct Response Marketing Direct response advertising is easy to relate to because so much of the advertising we do via the Internet today is direct response. If someone clicks on a link in an ad, we have a direct response to the ad. We can then look at that “response rate” and compare it to how many people buy after…

Recruitment is often neglected and put on the back burner as a support function. Organisations tend to forget that any resources but the Human Resources can be duplicated by a competitor. The edge lies in having skilled persons at key positions, which are committed to the organisation, capable enough to deliver into the result areas and have a thinking pattern in tandem with the organisational vision, mission and goals. Internal recruitment sources like transfers, promotions never suffice the…

Search engine optimisation is a key tool to ensure that websites and webpages rank higher in the search engines like Google, Yahoo and Bing. Staying current with the ever-changing developments in SEO trends can be a time-consuming challenge in itself.  Here we’ll take a look at the things you can do to keep your knowledge current. via pixabay.com Google Webmaster Central Blog One of the best places to start is to add the Google Webmaster Central Blog to your RSS feed to be updated when…

Setting up a Facebook Store is an efficient way to build an online shop. Instead of setting up a new site for your online store, you can create a Store with just a few clicks of a button. You can still develop a separate online store alongside your Facebook Store. But this offers an easier alternative for non-designers who do not have time to learn code. If you have lots of fans, your Store will also be just a click away from your Facebook Page. A Facebook Store allows you to keep your…

In the past few months, the rumors about Twitter’s growing problems have continued to increase. The latest rumor is that employee morale at the company is at an all-time low and many Twitter employees may be considering moving on from the company. In the past two years, Twitter has become a focus of growing concern thanks to negative press about to poor performance for shareholders and a user base that has become stagnant. Other Companies Are Becoming More Attractive This latest blow…

You want to write a blog. So, what’s the first thing that you need to figure out? The blog topic, of course. And it is not always easy to find it. In fact, if you are a professional writer, you must be knowing how tough it is to find the right topic for your blog. A topic that the readers will love, and will share like crazy. And when you can’t decide on a topic, you gradually see the writer’s block set in. Now, if this happens, don’t ever think that you lack talent. No you don’t, and…

Online marketing is all about being seen. Many businesses go the traditional route and use social media, blog content, online reviews and videos. While these tactics work well, there is one marketing method that often gets overlooked: blog commenting. Yes, the simple act of commenting on other blogs has the power to increase your exposure, bring more awareness to your own business and help establish you as an industry leader. By commenting you can: Increase your traffic. Many commenting…

If online forms are an afterthought for you, you’re not alone. However, the reality is that they play a crucial part of any business’s operations, you might just not know it. Poor performing forms can absolutely sink an otherwise great company because they aren’t getting the information, leads, or even payments that they need to move forward. We’ve learned a thing or two about a thing or two in the form business about what leads to higher conversions and what doesn’t. #1. Include…