Tweak Your Biz » Marketing

People love to travel. Almost everyone. And they try to plan a vacation at least once a year. And this offers the travel businesses enough opportunity to make a fortune out of this. But it’s not an easy task, especially in a world fraught with competition. So, the travel businesses need to make the most of the new marketing trends that emerge every now and then. It has been noticed that for the travel industry, visual is the best form of marketing. So, the images of different places, hotels…

They say ‘content is king’ and they also say that ‘good content will find its audience’. Now, one of those is true and the other says ‘good content will find its audience’. We might talk about how to find the audience another time but, for now, we’re going to focus on the actual content itself. The reason content IS, in fact, king is that good content can do a multitude of things for your business: Help sell whatever it is you sell Expand the reach of…

As far as basic tenants of SEO practice go, creating a quality link profile for a client’s site (or yours) is fundamental to the success of any SEO campaign. As basic as this practice is in the SEO world, it is astounding at how complicated many SEO’s seem determined to make it.  Which is why me and the guys over at FosterSEO created this article to summarize the necessities of link-building by outlining the aspects of quality links and how to avoid poor ones. First, let’s begin with…

If you have a few social media accounts already associated with your business, then you’ll understand the importance of keeping them updated. Google ranks websites and pages that have new and fresh content on a regular basis, and the same applies to social media. If you continually post to your Facebook and Twitter profiles you will more likely rank higher when searched for on Google compared to an account that hasn’t been active in years. But what if you are posting to your social media…

There is no way the importance of a strong content marketing strategy can be overstated. While the web continues to grow, change and adapt to new technology, content is the only thing that has remained equally important. Information will always be sought after, entertainment will always be crucial, and content can provide both. More than that, content is versatile and as adaptive as the Internet itself. Just look at recent innovations that have become popular within the last couple of years,…

A blog page is the most inspirational page for readers to browse through for information, latest trends, tutorials, video clips and more. The way you represent this page online is what makes it interesting for readers to read through. Designing a blog page seems to be easy, given the number of layouts and templates that a designer can choose from. However, that would turn out to be stereotype for every one and it is unlikely that every blogger would want his site to look the same. Besides, your…

To return users with relevant search results for the location-based keywords they entered, search engines – Google, in particular – are making a more concerted effort to put a premium on websites near the location mentioned on the keyword on the results page. This algorithm change is a boon for small businesses that operate a physical shop. Using the latest and best on- and off-page optimization practices, these businesses will have a better chance of ranking for their…

For some business owners, blogging about their brand is about the 20th or lower thing of importance on their to-do list. From keeping customers happy to making sure they hire and retain the best employees possible, things like staying on top of a business blog can easily fall by the wayside. Stop for a moment and think, however, just how beneficial a strong company blog can be for a business owner. Not only can marketing your company’s blog bring more traffic to your website, but it can…

Your website might have started looking like a low quality website because of its old looks and is unable to serve you more. This is the time when you need to bring some changes to your website. When your website is not giving you what you desire from it, it needs to be changed. Because there are innovations everywhere and things are changing so rapidly, people are running for new and exciting. Your website is beautiful; no doubt in the fact but it might be lacking the things that are necessary…

Our everyday lives are filled with the clicking of our camera lenses (or at least the sound effect of them from our smart phones) capturing the special moments which make a patchwork of wonderful memories summarising our life events. The lucky few are posted to our favourite social media pages or selected as a screensaver for that chosen week; otherwise they live a lonely dark life on a memory card! So don’t keep your digital images locked behind your Smartphone’s keypad. Instead, here are…