Bloggertone

How can Colleges and Universities in Ireland attract International Students, thereby bringing a much needed income into Ireland?  In a report just published by the Ahain Group, they show that a Social Business Strategy is needed and provide solid evidence to confirm this.  The Ahain Group is an Ireland-based Social Business Strategy Group of which I am a Founding Partner.  Some of the key findings of the report:- It is not enough to simply be on the social media platforms. Students and…

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Many Irish businesses call up asking can we ‘SEO’ their website. The problem here is that SEO (Search Engine Optimisation) is not a verb and we cannot provide the quick fix solution that people often look for. Many people  think that all it takes is a little SEO magic and their site will appear at the top of the SERPs (Search Engine Ranking Results Pages). Unfortunately this is not the case and SEO is an on-going process for most businesses. The good news however is that SEO can be…

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Over the years, I’ve come to develop a deep appreciation for blog posts that are formatted to encourage reader engagement. In this context, “reader engagement” is a fancy way of saying “get the reader to read the dang thing.” The easiest way to accomplish this goal is to make the post as short as possible. However, there are many more tools you can use that will allow a reader to skim a lengthy post and take something away without reading the entire article…

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Success is All About Repeat. Not Trial. Too many marketers spend too much time focusing on getting “Trial” for their products , and not enough on ensuring they get “repeat” business. This usually proves to be a fatal error for many brands. It is why 99% of all new products fail. In this article I hope to convince you that to develop successful brands you will need to refocus your strategy, and resources, much more on ensuring that you will get “Repeat” than you do on getting…

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The following post is a joint collaboration between Elish Bul-Godley (@elishbulgodley) and Neil Sisson (@neilsisson).  Not everyone can afford to hire a marketing consultant, so we offer you a spectrum of kick-ass guerrilla weapons to arm your marketing war chest with. A lot of small businesses are facing budgeting setbacks and low cash-flow which can lead to a downward spiral of less advertising, less promotional activity and less sales. The ultimate result? Staring into that dark abyss…

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Infographics can be a very effective way to share information in an efficient manner. The best infographics allow readers to interact with the information that is presented, and communicate that information in a visually pleasing way. Readers are able to see information in a more impactful and direct light. Infographics have the ability to transform the way readers consume information, and thusly have become hugely popular, and will likely become more popular in the future. However,…

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While Blogs are mainly thought of as being associated to a particular individual, businesses can use them effectively too. As most know by now, a blog is an online journal where articles of a certain niche, interest or discipline are published on a regular basis – and so it is not necessary for it to be all written or associated with an individual – it can be moderated by a group and therefore a business. A well written Blog has so many benefits. It’s a great way of building…

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Writer’s block is synonymous with Authors. However as a person who writes a lot of copy for marketing material such as brochures and press releases, I can assure you that you don’t have to be a Dickens to suffer a creative mental freeze. How do you get around it? Well sitting at your desk staring at your screen is not going to work. Shocker!  Here’s some small tips that work great for me: # 1. Have a creative safe Mine is Evernote. If you’re on the road and you think of a great…

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Live Tweeting at a Golf Tournament! We will be Tweeting from the following account @TimeToPlay_Golf and on Facebook . As your keen Tweak Your Biz Golfer, I will be live tweeting on behalf of Fáilte Ireland’s “Golf Ireland  Time to Play” team at this year’s Ladies Irish Open.  The event will take place at Killeen Castle in Co. Meath on the Bank Holiday weekend from the 3rd to the 5th August. By live tweeting, we hope to help raise the profile of the tournament and Irish…

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If you go to the Arctic Ready website, you will see a site very similar to Shell’s main corporate website. The Arctic Ready site recently ran a competition asking the public to suggest captions for their next advertising campaign. When scrolling through the ads you see that the public have clearly hijacked the campaign, turning against Shell and coming up with ads such as the below … A company’s worst nightmare right? An attempt to engage your audience by encouraging user generated…

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