Tweak Your Biz » Marketing

Consumers are constantly evolving, and the days of simply slapping an ad on a billboard or in the corner of a newspaper page are fading. Customers now want a more interactive marketing experience that can benefit them. That might seem like a foreign concept, but there’s a way that companies can fulfill this desire while still providing value to their brand: awards programs. It’s not about you Organizing an awards program removes the traditional marketing message of “Look at me!” and…

I recently attended Social Media Marketing World here in sunny San Diego, and I’m still mulling over everything I learned there. One thing that really made me think about my own social media efforts was a keynote with Jay Baer, Ted Rubin, Jeff Rohrs, and Nichole Kelly called “Have We Lost the Social in Social Media?” There’s been so much focus on using social to connect with our customers that we’ve been on this high speed train to get there, establish a presence,…

Social media is a cheap and fantastic (how often do the two go together?) way of telling the world about your newborn company. It is one of the most effective tools of marketing and given the ever-expanding number of people on this bandwagon, your target client base is only going to get much, much bigger. However, knowing that social media is a wonderful marketing tool, and actually leveraging it to your advantage are two very different things. Perhaps the most important thing to keep in mind…

SMS Marketing is a relatively new concept in the world of digital marketing, compared to email marketing anyway. Since email usage became common place in 1993 there have been marketing companies trying taking advantage of email marketing as a method of reaching potential customers. This is over 2 decades ago! 21 years to be exact, in this time email marketing has been through a golden period and has slowly become less effective, and often used as one of the primary tactics by marketing…

Focus groups are an excellent way to reach out and connect with potential users and get their feedback or comments. In an organization, focus groups are generally used for planning, evaluation or marketing purposes — usually in order to improve a particular service or product, and also during the development of mission statements or longer term strategic plans.  For teams or organizations working on specific software or hardware products, focus groups are a powerful tool for evaluating a…

Writing business emails that convert is not a simple case of internet tricks. A large part of your success will come from knowing what the recipient wants and knowing what the recipient expects from you. Another element is going to be making sure you do not make the mistakes that so many others have made. And the last  one thing – a little bit magic. Here are a few tips based on the mistakes that we often see when dealing with email marketing. #1. Do not dumb it down When writing online…

A company’s blog can be a great marketing tool to drive traffic to its website, build relationships and establish a brand voice. In order to benefit from your blog you need to attract and maintain a readership and engage people – this is easier said than done. Sometimes blogging can be like shouting at the top of your voice in a vacuum. Here are a few tips that will take you out of the vacuum and hand you a megaphone. #1. Be frequent Frequently updating your blog is as important as making…

A common dilemma small businesses face is how they can allot some of their very limited budgets into a good marketing campaign with the risk of not getting a decent ROI. Ad space in newspapers and billboards isn’t cheap and they only run for a relatively short amount of time. Commercials even on local channels cost a lot to produce, much less get on TV in the first place. Relying on good word of mouth isn’t much of a plan either. What’s a small business owner to do? Try out these five…

Case studies are frequently an aspect of successful marketing campaigns. They play a pivotal role in boosting potential customer confidence, primarily because customers enjoy hearing success stories of how the product worked for others. According to budget and trends reports from 2012, 70% of B2B marketers have used case studies as a pivotal tool in generating sales. While case studies have proven to be an effective marketing tool, their success is largely reliant on their strategic usage.…

Traditional media has been around for as long as we can remember, while social media is a fairly new introduction when it comes to marketing businesses. Many arguments have been made regarding which of these two is more effective to promote a brand to its target audience. Whether you own an e-commerce site or an established brick-and-mortar store, you should know which of these is better suited as a venue for your message to customers. Social Media You know social media as an interactive hub…