Tweak Your Biz » Marketing

There is a business and investment strategy that has been making people rich and successful since civilization moved from a bartering economy to a currency economy: Follow the smart money. This is why people hang on every word that drips from the lips of people like Warren Buffet, Chris Sacca and Mark Cuban. If we look at the bigger picture and don’t just focus on individuals, we study the general direction business is moving and determine if there is anything to be gained my aligning our…

What makes something ‘sexy’? Is it an enticing photo? A magnetic headline? Or maybe an alluring mix of both? The word ‘sexy’ is easily applied to people more than ideas; but the premise is the same: sexy attracts – and sells. The word alone conjures appealing images. So why not apply the same concept to content marketing? Know What the Word Really Means Sexy can actually be summed up in three easy points: When developing your content, make sure it’s something worth sharing on…

Quick Response (QR) codes are increasingly popping up in product labels. They are a new way to display the barcode, and each of them has a distinct look. Each conveys more than what you can see. In case of space limitations on your product label, these codes make a great way to convey what you want to, to your customers. QR codes are a great tool for brand engagement. In its unique design, each contains a link to the page of a website. This website page may provide some information about your…

Publisher Channel Content by DIY Marketers   Are you wondering where your next sale is coming from?  If you are, then you may NOT be using a sales funnel.  This simple tool can help you identify new sales opportunities within existing customers as well as get you thinking about which new customers you should start working on next.   What is a Sales Funnel? A sales funnel is also called a pipeline.  It’s just a visual way to map the road your prospects take toward making their…

Wishlist does not mean window shopping anymore. It is much more beyond that. Wishlist feature is a powerful tool that allows customers to create a list of items that they ‘wish for’. It shows that they certainly have a much higher likelihood of buying something from the list. Therefore, it’s a great opportunity for online retailers to convert visitors into customers. Why They Wish For a Wishlist? Online shoppers are increasingly using Wishlists to preserve what they’re interested in…

Building a startup is a long-term affair and getting your minimum viable product off the ground sooner rather than later has become a prerequisite, with over 500,000 startups taking off each year in the USA alone. Startups are now realising that the ingenious idea of theirs won’t last longer if it doesn’t take off earlier than planned for. A startup usually has to be frugal in its operations and bigger investments on the labour pool or technologies aren’t feasible. This leads us to…

Social media marketing is like opening the Pandora’s box. We could have the best team trying to crack the code with budget in mind. We knew exactly the power of social media but at the same time, we know how much they can burn a huge hole in our wallets. Not to forget, social media marketing takes up a lot of our time and efforts. In most cases, we felt like drawing in the sea. Dozens of social media platforms with so little time, it certainly doesn’t look great for us social media…

How’s your website doing? Are you getting a great increase in visitors and customers? No? Well, then you have lots of company, because the majority are not. And here’s why: most businesses developed a website (or had someone develop it for them) years ago. In the beginning, the strategies used to drive visitors to a site were pretty standard and also pretty ineffective – publish one’s site address in standard forms of advertising (print, radio, mailers, fridge magnets, etc.), print new…

What does the term “inbound marketing” mean to a small business?  What is the difference between inbound marketing and outbound marketing strategies?  Experts say all marketing tactics revolve around wanting to increase web traffic, visitors, leads, conversions, buyers, fans and customers. Inbound marketing wants the same things as now traditional outbound marketing; the difference is not what a business wants from marketing but how it goes about wanting it. Inbound marketing is about…

According to a Forrester Research report, trade shows, conferences and events continue to be the most popular marketing strategy among B2B companies in the United States. The report found that close to 14% of the annual marketing expenditure at these companies are allocated to these trade show events and conferences. Given its popularity, it is imperative for B2B marketers to maximize the potential of this channel. In this article, we will take you through seven tips that will help you realize…