Tweak Your Biz » Marketing

If you’ve ever watched a detective show on television, you’ve seen the “perp walk.” It’s when the cops arrest the perpetrator—the perp—and puts him into the back of the squad car. While you may have never taken the perp walk yourself, you can use it to boost your bottom line. Hang in here with me for a minute; it’s not as crazy as it seems. I have experience writing sales copy and it occurred to me recently that writing great sales copy closely parallels…

Twitter is an incredible social network with 200 million monthly active members (according to Expanded Ramblings). Whatever your business does, or whatever your blog is about there is a huge number of people ready and waiting to learn more about what you do but the problem is reaching them. The truth is that you can reach them; it’s easier than you may think and today I will show you how. I tend to get a lot of questions from people wanting to know how they can get more traffic from Twitter,…

As a small business owner, you likely lack the resources required to purchase ad space in TV, radio or print media. While the price of a 30-second spot on primetime television soars to as high as $110K a pop, the cost versus ROI is simply not worth it anymore. In today’s unpredictable market, you have to seek alternative advertising platforms that won’t inundate the consumer, shut down the next day or skyrocket in price. Aside from the obvious merit of search engine advertising and…

Don’t you just wish you were a kid again? Back then, life was easier; all we did was eat, sleep and play. No stress, no emotional breakdowns, no technology, and no money problems. We could see the beauty in everything, and even if we did the same things over and over, we always made it fun each time. Today we often hear people say “act like a curious toddler” when giving advice about life in general. Why? Because children know exactly what they want, with no influence from what society…

Welcome to our very first #TYBspotlight where we feature David Glynn who is responsible for Sales & Marketing at the McWilliam Park Hotel. In this interview David talks about being named the ‘Best Hotel in Mayo’, the Irish hotel sector – and how online and social media are contributing to their success. Let’s start by asking you to introduce the McWilliam Park Hotel and your role? The McWilliam Park Hotel is a four star hotel in Claremorris, County Mayo…

You know that social media marketing is a key component of any successful business initiative. You’ve probably read it in articles, seen it on the news and heard it from customers. When it comes to running a lasting business that experiences regular growth, a social media presence is critical. However, having knowledge of the importance of social media and running a successful social media marketing campaign are two very different ideas. In fact, when it comes to establishing a social media…

Many facets of a business can benefit from mining call data, also known in the anecdotal sense as capturing the ‘voice’ of the customer.  But, without the right technology in place, it is not feasible or practical for a business to capture customer interactions in any meaningful, efficient way. As businesses navigate progressively competitive waters, customer service often arises as the key differentiator, making call recording and speech analytics applications increasingly useful for…

Social signals as we know them have been all the rage in the SEO sphere in the past two years or so. Danny Sullivan first wrote a thought-provoking article on social signals and their impact in SEO way back in December of 2010. That’s seems like an awfully long time ago, but Matt Cutts did confirm his strong speculation a few days later. Since then, social signals have continued to grow in importance. The debate, however, isn’t about whether social signals impact on search engine…

Social media marketing is one way companies reach out and connect with their customers in an attempt to build brand loyalty and advertise new products. Most companies use at least one of the social networks to try and do this. However, social media is only an effective tool if it’s done right. Take a look at these six companies that know how to use social media to its fullest and see how you can do the same in your social media campaigns. # 1. Blendtec’s Creative “Blend It” YouTube…

These days, almost all people own a mobile device which they can use for internet browsing. It is a known fact that a lot of people cannot live without their mobile phones or tablets. You can observe yourself to prove this. Checking your mobile phone and tablet is probably the first thing you do when you wake up in the morning and the last thing you do before you sleep at night. According to studies, there will soon be more people who use their mobile devices than people who use their desktop…