Tweak Your Biz » Marketing

If you are a retailer, then knowing how your buyers think is imperative to your business. Knowing how you think is also imperative. This post highlights seven honest retail insights from both retailers and consumers, with some examples and questions to influence honest thinking in relation to a retail selling strategy. #1. Just because you love what you sell, doesn’t mean everyone else does I’ve started at the painful end dear retailers, but I promise that the read is worth the…

One of the few positive aspects of the 2008/2009 global recession was that, often through necessity, many formerly employed workers were moved to seize control of their own future and start a business. If the many entrepreneurial success stories of recent years have convinced you to strike out on your own and set up online: congratulations, there’s no time like the present. But before you cut the red ribbon on your new custom HTML5 or WordPress magnum opus and look for visitors, it’s worth…

Dennis Yu is the Chief Technology Officer and Co-Founder at Portage, a social media analytics company. Portage provides its clients with Facebook analytics, Pinterest analytics, Youtube analytics, Twitter analytics, etc.  Dennis has helped brands grow and measure their Facebook presence and is an internationally recognized lecturer in Facebook marketing. I wanted to find out more about the man behind the analytics and lecturing. Along the way I gained a lot of gold nuggets of advice about…

Engage them, educate them, entertain them. Everybody has a take on ‘how a brand can get the most mileage out of social media’. Ideas for social media content range from the practical to the boring to the downright wacky. Some crunch numbers, some go by their gut while others just try their luck, throwing all types of content at their users praying hard that something sticks. In the midst of all this analysis, creativity or plain wishful thinking; what gets lost sometimes is the most…

Are you spending several sleepless nights trying to make your eCommerce products look interesting? Are they simply laying in your online stock without evoking any interests to the online shoppers? It’s high time, you should get connect to your customers and gain maximum ROI. Well! If you’re running an online store, you must be knowing how critical it is to have a blog for generating traffic to your store. In short, your eCommerce site definitely needs a content marketing strategy to bring…

Googleplus is becoming more and more prominent among the social media giants. What many people don’t realize however is that Google+ is so much more than just a social media website. It integrates several features that are fully designed to benefit both you and your business, and with over 540 million people currently using Google+, it now trails Facebook as the second-largest social networking site. If you have never used Google+ before, then you certainly need to start. #1. Headshot…

It’s hard, isn’t it? You know how important it is to create an email list, you want all those juicy unique website visitors to subscribe, and you’re even prepared to give them something for free. There’s one problem. They just won’t sign up. Don’t worry, here are five proven strategies that the experts use to turn unique website visitors into loyal subscribers. #1. Create Something Irresistible The best way to get more people onto your list is to create a…

E-commerce has been playing a greater role in a fast and growing online market. As start-ups continue to explore options outside the realms of a brick and mortar store, the online competition is also increasing every day. The fact that customers are getting more and more demanding also adds to the reasons why online businesses should follow a definite marketing strategy to guarantee their success. Here are five tips that will help every online e-commerce business make a mark. #1. Optimize…

Only a decade ago TV advertising was seen as the crème de la crème of marketing. You’d made it if your ad was on the TV and you could sit back and watch the money roll in. Even if your ad wasn’t as iconic as Smash, Milk or Hovis it was still guaranteed (almost) to reach thousands of people depending on your time slot. Now, the figures are hit and miss as many factors have to be taken into consideration and despite big brands still investing in TV advertising, many have reduced their…

Cloud computing is becoming one of the most popular alternatives for the often expensive and time consuming local computing. The main difference between these is in the way they operate – with local computing you must actually own the device, all its parts and software, have it configured and maintain it afterwards, while with cloud computing you have access to all your data via the internet. Cloud computing services are becoming extremely popular and recent surveys suggest that in US alone,…