Tweak Your Biz » Marketing

Businesses are becoming more aware that frequent positive engagement results in customer loyalty. Therefore, customer satisfaction and engagement is necessary for the success of all business industries, whether they are a brick and mortar or an online store. With every interaction, whether that’s purchasing an item, joining a loyalty program, reading a Tweet, reading an online review or billboard, or receiving an email, customer engagement is either built or damaged, requiring…

So far we have talked about how businesses should communicate to their audience. But, buyers of today are exploring multiple channels to connect with the companies. This increase in communication channels doesn’t lead to positive customer experience. In fact, only 22% of the consumers say that the communication used by retailers is usually relevant. Though most companies realize that how critical it is to personalize messages while speaking with their customers, they lack the resources…

Choosing the right eCommerce platform for your business can be a tedious task. Once you picked a platform, it will become harder to back out and switching to new platform will cost you a lot in terms of development charges, so deciding on an ecommerce platform can make or break your business. As there are too many options available, it is easier to fall in the trap of choosing a popular platform rather than choosing one that meets your needs. In fact, choosing a popular eCommerce platform for…

For all the resources competing for high rankings on the web, Google is like Everest. If you climb it, you’ll touch the top of the world which in internet terms equals the No. 1 position on Google. And that is for a reason. Just like Everest is the highest mountain on Earth, Google is the most powerful search engine expanding its control for up to 70% of the whole search market. However, there are lots of other breathtakingly beautiful mountaintops in the world worth to be won. Bing is…

For a business to flourish in today’s modern world, having a robust footprint in the online world is incredibly crucial. So, when a business organization plans its marketing campaigns, they should incorporate a solid digital marketing strategy. Without an established digital marketing plan, vital business aspects may suffer such as profit generation, customer retention, customer acquisitions and branding. The most vital components of digital marketing include email marketing, social media…

Content marketing is the future of online business. Now, you’ve heard this so many times that it might sound stale. But this remains true anyhow. So, if you have a business, you have to engage in content marketing. And you can do it in many ways. But you need to have a clear goal. And when it comes to content marketing, you should always try to make your content go viral. Because viral content can give you the exposure that nothing else can. Why Viral Content? There are, in fact, numerous…

2016 is developing into a somewhat similar year, in many ways, as 2015.  If you thought marketing and commerce were migrating online, you were right.  In 2016, it’s even more of the same.  It’s now looking likely—in the foreseeable future, that is—that virtual reality by way of Oculus Rift will soon become part of the Facebook social sharing experience.   Moreover, social spheres are increasingly merging into sales and marketing spheres; of course, this is due to the presence of…

While having a small marketing budget can be tough, marketing isn’t about who has the biggest budget. You can be a success with a small (very small!) marketing budget. That is, if you market your business the right way. In fact, there are many marketing strategies that won’t cost you a ton of money, and are still extremely effective. Here are 15 ways to maximize your exposure, even with a shoestring budget. #1. Write great blog content If you don’t have a blog attached to your website…

For years, marketers have successfully implemented neuromarketing tactics into their campaigns to improve their performance. In short, neuromarketing is the technique of hacking into the minds of consumers to influence their purchasing decisions. The goal is to identify and capitalize on certain psychological quirks that have been shown to influence us. So, how exactly do you use neuromarketing to increase conversion? In this article, I’ve brought you 12 secret neuromarketing tactics you…

TV is too costly. Radio is outdated. Print is fading. Outdoor is limiting. So, what’s left? The most advanced, trending and buzzing marketing sensation – Digital Marketing. Giving all the pluses you might be on the hunt for, while planning the marketing strategy, digital marketing is a blessing for small businesses and young start-ups to unveil the most tremendous possibilities of budget-friendly marketing, no other media could ever offer. Internet is guzzling over the globe, at a lightning…