Tweak Your Biz » Marketing

You might not realize it, but the colors you choose for your brand affect how people think of your business. From fire engine red to blue-violet or goldenrod yellow to dark magenta, color influences customers, creating perceptions of passion, trust, cheerfulness, and creativity. Color is often the first thing draws customers to your brand. It’s an instinctive reaction and an important one. Your business needs to make the right first impression even if it’s a subconscious one. If…

Pinterest has been growing in popularity month after month, not just by those who love planning weddings or decorating their dream home but also by businesses with many using it to drive considerable traffic and sales. However, many businesses are making some very simple mistakes. Simple in that they just take a little bit of knowledge to avoid and to ensure that your pins and your website are maximising their chances of Pinterest success. #1. Not Linking To Website The beauty of Pinterest is…

If you’re looking to promote a product or contribute to other blogs in your niche, blogger outreach is a great tactic to use. When done right, the benefits include: more traffic, more authority and more sales. Who wouldn’t want that for their business? The problem is that so many businesses and even bloggers do it wrong. In this post I’m going to show you how to go from zero to hero and skyrocket your results from blogger outreach. It could just be easier than you think. How to ruin…

Last Friday I attended a meeting with a client we have been working with for just over six months. This professional services business had grasped the importance of online and we have been helping them to build a content marketing strategy and more effective web presence. So far, this project has gone very well with an overall increase of almost 300% achieved but as with any great business, the senior managers here are ambitious and not easily impressed with analytical data –…

Vine celebrated it’s first birthday the other week. Since it’s inception one year ago, the mobile and tablet app has completely changed the face of short-form video, and the particularly savyy marketers have been quick to adapt this technology into content marketing strategies. To celebrate this momentous milestone, the Twitter-owned platform has just launched a new page, called a ‘Year on Vine’, documenting some of the most memorable six-second instalments of the past 12 months. From…

As a firm of accountants we have recently commenced a social media campaign for our practice and from this we have gained some valuable experience and knowledge on various social media platforms, including Twitter. Twitter is a very simple, yet efficient way for accountants and other business people to connect with existing or potential clients. Twitter is an online social networking and micro-blogging service that allows users to send messages and share information through the twitter website.…

I have been threatening to write this post for some time, but I wanted to be sure that by sharing the points below that you would come away with actionable solutions that are easy and cost effective to implement and will help you to market your business on Facebook the right way that will benefit you and serve the fans who LOVE you! The Magic “M” The magic “M” is a term I often refer to  with our clients and it stands for “Marketing”. Too often as business…

Those of us who earn our livelihoods on the web understand the value of analytics so we know for sure that marketing efforts will be successful. These campaigns are a big endeavor, and you want to have some sense of clarity about the potential for your efforts. That’s where Adobe Marketing Cloud comes in. It’s a one-stop solution for running digital marketing campaigns, and it’ll tell you everything you need to know before you spend a dime. Interested? Find out more about…

You’ve got a website and you work hard to attract visitors to your site. You’ve focused on optimizing the site for search engines, building links from other websites and blogs, using social networks for promotion, and creating quality content for your site. You’re getting some visitors to the site, but it seems like once they leave your site the opportunity is over and you’ll have to work even more to get other new visitors. What’s the solution? One of the best…

We all tend to follow the same set of rules, it’s the approach we add to the whole strategy that creates a different impact. This is why sometimes people ask the same questions over and over again. It’s like nobody wants to share their secrets, when in reality there are just common ways of doing things. Online marketing is possibly one of the easiest things to over-complicate thanks to the vast amounts of information, guides and tips available to the public. I read and follow the…