Tweak Your Biz » Marketing

Interested in setting up an e-commerce store? Do you want to try your hands in the profound world of blogging? Do you have a booming business that’s looking to expand over on the internet? Are you trying to do any of these on a budget? The days when you have to shell out top dollar for your own website are long gone. Today, there is an abundance of affordable platforms and services that can help anyone with the creative flair and the desire to be visible online. Whether it’s a personal…

Customer retention, happiness and loyalty make strong business (and steady income) no matter your industry, but what happens when customers change their mind and make an exit? Customer loss often happens with a whimper, not a bang, and for many reasons–customers may decide to forgo your services because they don’t feel “wowed” by you. They may simply find a competitor that’s cheaper or closer, or perhaps they had a bad experience and bolted. Maybe they just haven’t needed your…

A listicle is an article composed of lists – like this one (listiclception?). In case you were wondering, list + article = listicle. Your listicle doesn’t have to just be text one-liners either– it could be “10 Photos of Cats Jumping Out of Boxes”, “23 Listicles With Odd List Numbers”, or “15 GIFs That Like, Totes Describe You and Your Roomie and Represent You On A Spiritual Level”. All that really matters is that it’s a list…

Social media marketing is a bit like poker. It’s easy to learn the basics but it can take a lifetime to master the art of social media marketing. For most businesses generating leads is the ultimate goal of social media. However this is one area where most business has trouble as well. So let’s look at some things which you can do to generate more leads from your social channels. Problem, Product, Audience Before you create a social media marketing strategy or a lead generation strategy…

There are as many strategies to content marketing as there are minutes in an hour. But how do you really identify which ones work? Apparently, not a lot of companies regard their strategy as effective. A recent survey by the Content Marketing Institute showed only 30% of marketers said their companies or brands have effective content marketing strategies. The problem, according to CMI founder Joe Pulizzi, is that most marketers do not even know what effective or successful marketing looks like.…

One of the most valuable advices I learned while being in college is to work smarter not harder. It’s one thing to toil, give your best and dedicate a huge amount of time for your work. But to find the most effective way to tackle a problem, enjoy the work you do and plan the best time for your work is the key to succeeding. When you think of work as an obligation, you will feel stressed, encumbered with tasks and tired. Instead, think of work as an opportunity to learn, and a chance to hone…

Probably one of the highest priorities for every event planner is creating and coordinating an event which is both successful and memorable. Without a doubt, such an event requires a good amount of planning. Most people also believe they must spend excessive amounts of money. A good rule of thumb when planning a corporate event is to allow yourself a sufficient amount of time to research a variety of options. You will most likely find that you can host a magnificent corporate event without…

You want to grow your business online, and you’ve heard how blogging and developing an audience is a great way to get leads – but how do you get started? Audience growth is more challenging than ever but it’s not impossible and in this post I’ll show you 4 key elements that will give clarity and help you to grow your blog’s audience faster. (more…)

Small businesses face big challenges when it comes to content marketing. How can you make an impact with such overwhelming competition? The web is flooded with content, making it increasingly harder for a small business to get attention. The good news is, you can. The keys to an effective, economical content strategy are knowledge, targeting your audience, and getting the word out. Here’s how Twitter can help even a small business succeed.  Share Your Knowledge Let’s get the most…

Running a successful e-commerce store takes a lot more than just choosing the right platform. In fact, having a wonderful product or an incredible service to offer isn’t enough either. Even if you generate a decent amount of leads with successful content marketing, you cannot guarantee sales and growth without incorporating one thing in your business – an exceptional online shopping experience. Keep in mind that there is more to shopping than just clicking the checkout button. The scope of…