Tweak Your Biz » Marketing

Customer experience can be a rather subjective aspect of business. In fact, in a country of billions of people, it is virtually impossible to cater to everybody and expect similar responses. However, most companies, websites, or individuals attempt just this, trying to find a kind of middle ground so as to provide the optimal user experience. Feedback programs can be a great way of doing this, and here we will try to show you to effectively utilize it for greater business and improved…

Have you ever wondered how eCommerce juggernauts like Amazon and eBay show you product recommendations each time when you log in to the site? Product recommendations are shown based on your previous purchases, search, preferences and interest. For instance, if you searched for ‘Google Nexus’ on Amazon, on your next login you would be probably seeing call-to-actions to buy a Nexus phone or some related items that Amazon thinks you might be interested in. Since they recommend products based…

Would you do business with a company without scoping them out first? When choosing a restaurant, do you stalk their Yelp page? I’ll bet you pay close attention to that coffeemaker’s star rating before buying it on Amazon. Yes, we as consumers are hard-wired to look for existing social proof before we make any buying decision. And your potential customers are no different. They have questions about your business. When a prospect arrives at your website, chances are, they are looking for…

Google makes a ton of money from their advertising business, but the reason people go to the site in the first place is to find information. Google’s mission statement is to organize the world’s information and make it universally accessible and beautiful.  They’ve done a really good job of that, too. But how do you make your website match what Google considers to be “accessible” and “organized” so that your pages get placed higher? That’s the core question behind…

Writing an engaging article that attracts a large audience takes a certain level of experience and proficiency. A writer must choose impressive content and write with short, easy to understand sentences. Readers need to be introduced to a subject or topic without being distracted by wordy explanations. It’s not always necessary for writers to use the biggest or the most unique vocabulary. It’s often how they use their words that matter and none more so than the headline. Many…

Human beings are highly visual, therefore visual marketing is so effective. 90% of information sent to the brain is visual, and visuals are processed 60,000X faster in the brain than text. No wonder we see so much visual content being published online every day! Instagram is the social media platform with the hugest unused potential these days. It’s not over-crowded with marketers yet, not yet over-monetized. You don’t see ads everywhere when you login. (It’s actually the…

Although eFileCabinet hosted the 2015 Edge User Conference, it wasn’t focused solely on our brand. The purpose was to help our customers — small to medium-sized companies — maximize their productivity and profitability to maintain a competitive edge. Our company presented one of many productivity solutions, and speakers such as Todd Rowe, managing director of global channel sales and director of global SMB reseller partnerships at Google, helped illustrate how technology can increase…

If you are in the call center business, every call and every phone interaction with a customer is important and must be adequately monitored for quality. An appropriate level of call center monitoring, often referred to as CSM in the industry, is only attainable with attention to three aspects of customer care, which are analysis, measurement, and feedback. These basic aspects of customer care are likely addressed in your business, but boosting customer experience is all about having the best…

Interviewing prospects for an open position is as much of an art form as it is a science. For an experienced hiring manager, it can at times feel like trying to solve Rubik’s cube, especially when it comes to evaluating Millennials. Relating to a generation raised in the era of orange slices and trophies for everyone can initially be a challenge for older employees. If you are in charge of hiring, interviewing the next generation of America’s workforce is something that absolutely must be…

According to Search Engine Watch, the percentage of traffic generated to the top ranked link on Google Search gained a ginormous 33% of the market share, with the next coming in at 18% and the rest progressively lower traffic. With search engines becoming some of the top priority for business intelligence strategies, it is important to look at what 2016 promises for market leaders and entrepreneurs. Here are the top search engine strategies that you should incorporate in the coming year if you…