Bloggertone

Many articles about pinterest will include quotes and statistics proving it to be the fastest growing social media platform, that it will drive more traffic to your website than many of the others combined and that Pinterest users will spend more money than visitors from other platforms. You’ll find examples of businesses reporting huge successes with Pinterest (e.g. Sony) and those citing disappointment (e.g. Zappos). Here’s our Pinterest picks from amongst many articles and blogs…

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If there’s one thing that ties us all together, it’s ownership of a mobile phone. As smartphones become more or less the norm, the growth of mobile marketing is phenomenal, and its potential almost unknown. As the infographic shows, 6 billion people have mobile phones, which represents 87% of the world’s population. And what are we doing on those mobile phones? We’re consuming. We’re consuming media, we’re buying digital goods, we’re searching, we’re paying bills, we’re…

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Business cards have always been there to aid any company in more ways than one. It wasn’t created just to be used as a bookmark or as a scratch paper. People use them to spread the word about their upcoming or ongoing business, and to make sure that future clients will be able to contact them should anyone wish to avail of their product or service. These tiny pieces of paper commonly made from card stock are easy and affordable to produce. Perhaps, that is the main reason business cards are…

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The Olympics have come and gone. I loved it; perhaps because it was on my timezone but it is a fascinating experience to watch. All the athletes who come out to compete after four or more years of hard training and sacrifice. I was enthralled and I know I wasn’t the only one. I got to thinking about the Olympics and how many parallels there are between the sporting world and the business world. These are my four takeaways from watching the Olympics. # 1. Be prepared to put in the…

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Any avid e-followers will know that the word on the virtual street is ‘experience’, but what does that mean for businesses using online and offline platforms? And how do you work this into your own strategy? This post will share some examples of experience marketing and explain how to create them for a business strategy. Online Experience the Web The web was always cold with reams of text and zero personality, but the persuasive force of humanisation has revolutionised the internet…

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The famous Clint Eastwood film has been used as a reference to describe various degrees of competence and ability in many different disciplines. And web design is no different. An hour or two surfing the web will leave you in no doubt as to the varying abilities of web designers and the difference in priority some companies have in relation to how important they view their websites. Our question to you … is…are you doing everything possible to make sure your site not only wins beauty…

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I love hearing about small businesses that have been formed from hobbies recorded on a blog. There seem to be more and more industrious people who start off by writing about their hobby in a blog and once they garner some good traffic, they start to see how it can become a business. Hunters Lodge provides self sufficiency courses in poultry keeping as well as other small farm animals. Having read Fiona Dillon‘s blog and now also her columns in a national magazine, and listening to her on…

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How can Colleges and Universities in Ireland attract International Students, thereby bringing a much needed income into Ireland?  In a report just published by the Ahain Group, they show that a Social Business Strategy is needed and provide solid evidence to confirm this.  The Ahain Group is an Ireland-based Social Business Strategy Group of which I am a Founding Partner.  Some of the key findings of the report:- It is not enough to simply be on the social media platforms. Students and…

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Many Irish businesses call up asking can we ‘SEO’ their website. The problem here is that SEO (Search Engine Optimisation) is not a verb and we cannot provide the quick fix solution that people often look for. Many people  think that all it takes is a little SEO magic and their site will appear at the top of the SERPs (Search Engine Ranking Results Pages). Unfortunately this is not the case and SEO is an on-going process for most businesses. The good news however is that SEO can be…

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Over the years, I’ve come to develop a deep appreciation for blog posts that are formatted to encourage reader engagement. In this context, “reader engagement” is a fancy way of saying “get the reader to read the dang thing.” The easiest way to accomplish this goal is to make the post as short as possible. However, there are many more tools you can use that will allow a reader to skim a lengthy post and take something away without reading the entire article…

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