Tweak Your Biz » Marketing

Do you remember those times when experiential marketing just made your day cooler? I am talking about the time when Heineken decided to do the most amazing thing ever by daring the JFK travelers to go to a destination that shows up on the roulette or when Adidas decided to make Derrick Rose challenge the customers to win a free pair of sneakers by taking them off a 10 foot tall shelf. Or, when Carlsberg beer decided to do this. Why experiential marketing? With everyone doing expert content…

Regardless of how good a product is, it won’t sell unless the price is right. If you make the price too high, you could unintentionally shun your target market. If you price it too low, a customer may believe that the product is flawed or not worth the money. This is true whether you are selling a set of dishware or selling a house. Let’s look at a few ways that you can get your pricing strategy right and price a home to sell quickly without undervaluing the asset. Use Comparable…

Is your CTA button being ignored? Are you not converting traffic into customers? In the world of digital advertising and marketing, the call to action is perhaps the most important component of an entire campaign. Getting prospective customers to actually do what you want them to do is far from easy. Let’s face it; increasing conversion rates is a challenging endeavor that no business can ignore. And the call to action is perhaps your one and only shot at turning would-be clients to move…

It’s finally 2016! Hopefully, 2015 has been a good year for your business. But if you’re reading this article, then there’s probably something lacking. Looking back in your plans, do you think you could’ve accomplished more if only you did things a little differently in the past 12 months? It’s okay – humans are not really hardwired to always make the right decisions. In fact, it is in our unfortunate biology to stray away from the more productive and responsible choices and opt…

With over 300 million users worldwide and 86% of top brands out there, Instagram is a hot place to market your business. Instagram focuses on visual marketing, which makes storytelling easier for brands and bloggers. If you are already on the platform, here are some of the must-have tools to keep your Instagram marketing topped up. The Instagram app usually has good photo editing features, but when it comes to add oomph to your images, it falls flat. Third-party Instagram apps make it easy for…

At first glance, lead generation can seem to be an overwhelming task, mainly because the reason that no cookie-cutter method for creating and cultivating leads exists. Look at Amazon.com for example. Use the search tool to find books on the subject, and a simple query such as “generate leads” reveals more than 6,300 pieces of literature. Finding material on a specific type of lead generation is even more revealing, for instance, type in “email marketing,” and the search yields nearly…

Every business encounters internal and external factors that may either have a positive impact or a negative impact on it. On one hand, these factors could boost the growth of the company; on the other hand, some of these factors could accelerate the decline of the company. Consequently, being aware of these factors is not an option, but rather a necessity for all businesses out there. While internal factors that may affect a business could be controlled to some extent, most external forces…

It’s the year 2016, the Culture of Now and instant gratification is the new normal. You can download apps, games, and even books in an instant, only slowed by the strength of your connection to the web, whether that is through cell towers or WiFi. A series or movie can be rented or bought on the go, watched on a mobile device and continued at the same point on your television as soon as you reach your home. The days of trips to the video rental store, Be Kind Rewind stickers, and late fees…

A few years ago, targeting a local audience was highly effective in online marketing. It has made it easier for online brands to rank in search engines, relate to their target audience, provide consistent customer support, geo-target their content, and deliver products or services. But in business, change is an inevitable element that kept companies on their toes. Aside from the ones mentioned above, another advantage of focusing on a local audience is the competition. By further defining their…

Choosing the right name for your business can be quite tricky, especially with the abundance of emerging businesses. While it may be difficult, still, it’s not impossible. Choosing the right business name will imminently have a significant positive influence on the development of your business while the wrong choice will only lead to obscurity and lack of recognition. Normally, your business name should transmit that you offer high-qualitative, reliable service while at the same time…