Tweak Your Biz » Marketing

Every generation is different; they are exposed to diverse cultures, thoughts, policies and technologies making them so different. What is true today of your marketing principles may turn out to be a limitation when marketing to the next generation. A lot of giant companies might be thanking their stars how their marketing campaigns were limited to direct marketing, branding, billboards, TV, radio, print, etc.  They didn’t have to find their way into the labyrinths of mobile advertising,…

While everyone has heard of Google Maps, Gmail, Google+, Google Spreadsheets and ‘failing’ Google Glass, virtually no one has heard of Google Story Sphere. Yet, like the former pieces of Google technology, it could also be a useful tool for small businesses. As the name suggests, Google’s Story Sphere is simply a story told within a sphere. In more technical terms, it consists of a panoramic photo of a place (which can be taken through Google Photo Sphere) accompanied by dialogue, sound…

Companies that are based in Asia and the Asia-Pacific face many challenges when it comes to social media for their business. The different government regulations and cultures change drastically between countries. Even the channels and networks that are popular vary from one country to the next. However, that does not mean that your company should not embrace social media, and find the best way to use it to your advantage according to the country you are based in. Once you begin to use social…

Marketing strategies are bound to change every year. It’s true! Each year, thousands of new gadgets and technologies enter the market making a big headline buzz. Hence, both consumers and businesses are compelled to adapt themselves to these upcoming changes in order to keep up-to-date with the market trends. But while business tactics could change based on how consumer behavior pattern draws its line on the market graph, does that mean the essence or rather an origin of your internet…

Content marketing has taken off lately. While marketers can and should align their content marketing strategy with SEO/SEM best practices, it’s important to remember that content can be used to drive traffic in a much broader way than just lead gen. There are a number of simple ways to drive traffic from your site to your social media accounts, and then back to your site. These have little to do with SEO per se (though the effect on SEO is positive) and everything to do with creating an…

I’m obsessed with conversion rates. It’s the easiest way to increase your revenue without increasing your marketing budget. A small .01% tweak in conversions can mean thousands (or millions) in additional revenue, depending on your business type. We’ve built a conversion optimization checklist that we use for every new client that comes on board – I’m handing it over to you today. Use it to make sure your website is running at optimal performance and maximizing revenue…

Have a business? Want to spread the word about it? There’s no reason why you shouldn’t engage in online marketing. Research shows that the majority of customers approach your business online. And online reviews impact the buying decisions of as much as 90% of the customers. So, if you want to publicize your brand, it’s essential to embrace online marketing. And when it comes to online marketing, you just can’t keep social media away these days. Why is Social Media Marketing…

SEO solutions when used effectively can enable business enterprises to create a profitable digital business model. With so much happening in the world of digital business, the internet is probably the only market that comes closest to the scenario of free entry and exit for business enterprises. Unlike marketplaces that are often governed by institutional mechanisms, geographical terrain and economic policies that cap industries making it difficult for business enterprises to enter a market,…

In this digital era, people are consuming more and more digital content which makes digital marketing one of the key buzzwords in the business. A recent study reveals that 76% of digital marketers have increased their content marketing budget in 2015. Because of this, the demand of sophisticated marketing tools has also increased. There are many marketing tools available today, but only a few of them caters to the needs of digital marketing effectively. To ease your marketing hassles and…

Yes, we do live in a digital world! The exponential growth of internet has dramatically changed the way a retailer does business. Certainly, it has affected traditional commerce on a large scale. While traditional businesses have to compete within a single industry and within a specific geographical area, internet is breaking all the boundaries. However, traditional retailers are panicking about eCommerce competitors. Over the past few years, footfalls at the retail stores have been impacted.…