Tweak Your Biz » Marketing

While we live in a fast paced world where nearly anything is available almost instantaneously, you’ll want to take the slow and thoughtful road when it comes to your blogging. There are several bloggers out there who blog every day, but that doesn’t mean that you should follow in their digital footsteps. One of the biggest reasons that contributes to the every day blog is that everyone and every business out there has a blog and they’re all fighting to keep the attention of their…

What was once a two-dimensional media world is now a three-dimensional place we live and breathe in. Everything is becoming almost tangible with explicit visualization and presentation, certainly amplifying the viewer experience. Not only that, businesses are opting for better and innovative ways of marketing their products to the world. And what better way to do that than to turn to 3D marketing, right? The 3D Experience First and foremost, 3D marketing enhances consumer experience. And…

In this day and age, anything can be done with the click of a button. Entire conversations can be held in 140 characters or less. You can buy things from halfway around the world with incredible ease. Businesses can exist and advertise almost exclusively online. Everything is fast, efficient, and relatively easy. But much of the business world has gotten so used to the comforts of the e-universe that they’ve forgotten the value of the traditional ways of business. One such oft-forgotten…

If you are a small business owner or a freelancer looking for more exposure from top blogs then guest blogging is a great way to expand your content marketing strategy. Are you new to guest blogging and don’t really know how to take the bull by the horns? You are in the right place, here are five useful steps to help you get started. # 1. Write for people with faces Having in your mind the clear face of the person you are writing for helps to target your content more effectively. All…

As a restaurant owner, you’re most likely always on the lookout for ways to market your establishment and get new diners in the door. Sometimes this comes easily via word of mouth from current patrons and other times we‘re sure – it’s a bit of a challenge. However there are numerous restaurants experiencing nice growth due to new web marketing trends such as social media. Many restaurant owners mention that they’re getting an influx of new customers due to efforts on Instagram,…

When a company is committed to attract as many prospects as possible, its efforts need to be funnelled through a priority strategy. It’s the only way to maximize the results, because giving equal efforts to multiple approaches lessens its impact. Hence, a company also needs to determine which strategy to focus on. In today’s marketing landscape, it’s very easy to be convinced that social media is the “Messiah” that sustains the presence of brands in the minds of the people. The…

One global goal in business (regardless of industry) is to produce a positively recognizable brand.  How does one do this?  For those of you that answered: “get out there and let yourself be known;” you’re right. Marketing is a crucial step when it comes to getting the word out about your business and your brand.  But there is one very important step to take before that leap, and it requires a meeting of minds between me, myself and I. Craft Your Culture Before you can market your…

This post originally appeared on Corpnet’s blog written by Sian Phillips. Sian is a regular contributor to Tweak Your Biz.  Firstly I’d like to say I don’t consider myself an expert on blog writing; I will probably miss lots of points that you may know about so hopefully you will share them in the comments section. I can say I’ve been blogging for four years plus I read about 100 blogs a week through my various jobs. I also qualified as a Journalist 10 years ago. However I am…

It’s easy to let marketing your business or actively seeking new sales slip through the cracks when you’re flush with business. Or, when the economy is sluggish. But these are the times you should be putting more efforts into developing new business and branding your company. Don’t cut your marketing budget  In the case of a bad economy and slower sales at your company, you’ve probably been tempted to cut your marketing budget. After all, it doesn’t always show a…

If you’ve ever watched a detective show on television, you’ve seen the “perp walk.” It’s when the cops arrest the perpetrator—the perp—and puts him into the back of the squad car. While you may have never taken the perp walk yourself, you can use it to boost your bottom line. Hang in here with me for a minute; it’s not as crazy as it seems. I have experience writing sales copy and it occurred to me recently that writing great sales copy closely parallels…