Tweak Your Biz » Marketing

While nearly half of all small businesses actively use social media to market to customers, many small business owners overlook the importance of social media for building their own personal brands, according to Wasp Barcode Technologies’ “State of Small Business Report”. It’s a simple rule of thumb in the business world: people want do business with other people, not companies. We trust people, not corporations. (And we trust corporate CEOs least of all.) And yet most small business…

Attracting customers isn’t easy. But with personal branding, it’s easier. How? Personal branding builds a relationship between you and your customer. It helps you stand ahead in the pack of client-hunting wolves on the internet. People want to do business with real people, not with companies. Personal branding builds a relationship with your customers by interacting with them closely. It allows you to create authority and identity while maintaining a close relationship. Why You Should…

eCommerce has been on the rise over recent years with more US citizens using the Internet to make purchases than ever before. For the consumer, eCommerce represents hassle free shopping. An online retailer can provide a solution to the consumer’s problem at the click of a button without the customer having to leave their home. For businesses, it means they can reach a global audience with very little overhead costs that apply to the more traditional bricks and mortar retail store.…

Content marketing techniques are safe and applauded. They keep SEO penalties at bay. Defunct practices like two-way link building never relied much on content. As a result, Google put them in the archive of dated SEO trends. 2016 is the year when content marketing will outperform other SEO techniques (the ones it hasn’t outperformed yet). The content marketing mistakes that need to be avoided at any cost are below: #1. Content curation Aka aggregated content, it has a leverage already.…

Property websites are booming and the race to remain present in the first page of Google for every commercial (buying/selling/renting) related query is increasing. Real estate remains one of the costliest search query segments in Adwords and advertisers invest a lot of money to generate leads through Google. Organic SEO for property websites is thus a cheap and a reliable solution to generate organic leads. However, most of the property website owners often neglect some of the basic SEO…

There are so many different marketing channels to think about when developing your inbound marketing strategy. For some small businesses, this can be very daunting – particularly when you are time poor and under-resourced. According to an infographic by Wordstream, there are 15 different inbound marketing channels to consider. Of course, not all of them will be relevant to every business. If you are a small business and time is limited my advice would be to pick four you know you can…

Struggling to see any kind of ROI from all the networking events you attend? Chances are there are a few tweaks to your regular pattern that can mix things up and bring you more business. Here are a few tips to help you make the most of your networking events so your time pays off. Schedule In Events Before you attend a single networking event, check your schedule. Do you have time for each one? Probably not. There’s rarely a shortage of networking events in any given area. You could…

Content plays a very pivotal role in search engine optimization (SEO). Search engines are always trying to identify pages and websites that contain relevant and informative content that can interest online visitors. They reward such sites or pages by providing them higher rankings in search results resulting in greater visibility and traffic. Content writers therefore must understand the importance of good content in making SEO more effective and productive for the clients. In fact, some of the…

Scoring new clients is an achievement. Being able to keep them is a different story. Strengthening relationships and even acquiring clients take a lot of time dedication and hard work, and as long as you do it right, the investment will return tenfold. Often neglected but very much needed, here’s a rundown on how you can build client ties to last you for the years ahead. Be patient and sincere in building relationships. Similar to what we have in our personal lives, building genuine…

Writers, expert writers especially, are hard to come by. Expertise comes at a certain cost: whether through education, life experience, or both. For years, everyone with a website wants to rank well in Google results, especially when users type in certain keywords or phrases related to their business. The practice of getting there, known by several names over time, comes down to Search Engine Optimization, or showing Google what it wants to see about your site, so it will place it higher in the…