Tweak Your Biz » Marketing

As one of the most recognizable social networks in existence, Twitter is known as a must-have for nearly any type of business. It is one of the top three networks, where Twitter, along with Facebook and Google+, make up the major social media networks in the United States. Worldwide, Twitter has a penetration of more than 40 percent in terms of account ownerships.  The statistics (via Jeff Bullas) also reveal that Twitter has impressively grown within the past 12 months (just under 50…

Let’s take a moment to talk about Papa John’s. The pizza chain has repeatedly been on the negative end of scandals involving employees. In 2012, a tweet featuring a photo of a receipt from one of their stores had the racist description ‘Lady Chinky Eyes‘ written by an employee. The customer posted the photo online, citing the employee for racism against her Asian heritage. It went viral. In 2013, another customer uploaded a voicemail accidentally left by an employee…

Busy executives everywhere are told, over and over again, that social media is a must for their success in the marketplace. Just by logging on and speaking out, they’ll gain consumers hand over fist, and gain the success they’ve only dreamed about in the past. In a way, this is true. In fact, the statistics suggest that social media really should be part of the future for any successful company, but few are positioned to do it right. Checking the Stats Modern consumers simply…

Running a business, there is inevitably an area we don’t particularly like. For me, it’s accounting (that’s Sian Phillips‘ area of speciality!). For you, it might be writing. You might have given up on ever being able to effectively communicate or understanding the kinds of content your audience wants. But I’m here to tell you that no matter your writing ability, you can get better, and can effectively reach your target market through blog posts, ebooks, and…

Have you ever looked at a majestic piece of art that left you wondering how people appreciate it when it’s an abstract painting? Or watched a big-budget film in a foreign language you don’t understand? How about telling a joke you found funny to a friend who didn’t get the punch line at all? Sometimes, no matter how big the effort is, it will not yield the results you are expecting if it’s not targeted to a specific audience. This is especially true in marketing. If consumers…

Entrepreneurs are by nature an optimistic bunch.  When you’re putting yourself out there in the marketplace every day you have to focus on the positive to keep moving forward.  If you don’t really believe in yourself and your success, it will be a tough sell to get others to come along, whether they are customers or partners. But is optimism something that builds over time with experience, or just an ingrained trait that’s part of the entrepreneurial mindset.  Do entrepreneurs get more…

These days, you’ll be hard-pressed to find an effective business plan that isn’t levering the power of the web.  Even those that don’t directly involve online business need a presence to increase awareness, provide their target market with information, and project a professional image/brand.  With that in mind, I’d like to go through the process of making sure you start off on the right foot. Taking the time to set up your online presence properly will save a lot of time and headache…

Macklemore said “Yeah I’m so damn grateful / I grew up, really wanted gold fronts / But that’s what you get when Wu Tang raised you…” Like Macklemore I also wanted gold fronts when I was a teen and started sporting Tommy Hilfiger and Nautica because Ghostface Killah and Reakwon was rocking it in their “Criminology” video. If my pop culture references are confusing you, then you definitely don’t know the Wu Tang Clan or in my opinion true hip hop. The Wu Tang Clan is one…

Have you ever gotten an email from a company and, for a second, wondered if they were reading your thoughts? How did they know you were interested in that exact item or service? Weird. Have you ever signed up for a newsletter and find that you’re consistently interested in almost all of the topics in each issue? “The editor must really have their finger on the pulse of my industry!” you might think. In both cases, the reality is likely that the company or publisher has…

It’s no secret that using live chat software on your website can boost your conversion rates drastically.  However, there is a lot of live chat software available to you at this current moment.  How do you decide which piece of software is right for your company?  We’ll help you decide by analyzing the pros and cons of several popular live chat options. Velaro Velaro is a great option if you’re running an e-commerce site of any sorts.  This software comes with a built in Customer…