Tweak Your Biz » Marketing

Traditional media has been around for as long as we can remember, while social media is a fairly new introduction when it comes to marketing businesses. Many arguments have been made regarding which of these two is more effective to promote a brand to its target audience. Whether you own an e-commerce site or an established brick-and-mortar store, you should know which of these is better suited as a venue for your message to customers. Social Media You know social media as an interactive hub…

It’s debatable, whether a new business needs to put its focus towards building a sustainable email list, right off the bat. You will have those agreeing, and those disagreeing, but one thing is for certain – if you’re managing an email list, better make sure it’s engaging, otherwise you’re just wasting your own and your customers time. Google updates, new algorithms and new psychological research data might help us predict the next step of our customers, but what…

There are a lot of different ways to make money either directly or indirectly from a blog, but using a blog to promote services is often an overlooked option. When it comes to the subject of blog monetization things like advertising sales, AdSense, affiliate marketing, and even product sales tend to be more popular topics and approaches than offering services. One of the reasons this subject is so important is that there are already a lot of people out there offering services that could benefit…

As a startup, resources are limited – both time and money. That’s why email marketing sounds so appealing to many business owners. The cost is minimal and the time you’ll invest is significantly less than other marketing tactics. However, email marketing also happens to be one of the most frustrating forms of outreach. We’ve all been there. You have a mind-blowing message you want to share – a new product launch, an upcoming event, a massive sale. You write the perfect email. You…

One of the biggest mistakes I observe day after day in entrepreneurships that are taking their first steps, is based on investing their extremely limited resources in advertising in order to generate their first clients and, consequently, future “possible” revenues. A start-up is a reality with its very special context, with characteristics and growth rules totally different from the ones of an already established and consolidated enterprise in the market. For example, when eBay was still…

Adblock Plus is a bone of contention in the digital marketing world, but is its ‘bad’ reputation deserved? Is it, as some might suggest, killing digital marketing? Adblock Plus blocks all online display ads, except the ones that appear on Adblock Plus’ approved ‘whitelist’. Well over 50 million users have installed Adblock Plus on their browsers or phones, so it cannot be ignored. (Just a note: Adblock Plus is not to be confused with Adblock, a similar ad-blocking app from a…

Ladies and gentlemen, we are now in the year 2014 and search engine optimization (SEO) is already widely known as one of the latest marketing techniques. While many companies are scrambling to be on the top spot of Google (some only just started to be ‘online’), search engine optimization is no ‘walk in the park’. The term search engine marketing is there for a reason and just like any marketing techniques out there, you need top notch planning and strategy to start on the right…

Struggling with your content marketing strategy? Not sure how to take it to the next level? Afraid it’s never going to generate the right results? Don’t panic! Giving your content strategy a boost is as easy as following these 4 tips: #1. Take full advantage of social media Sure, you probably tweet out a link to your latest blog post or share it on Facebook, but if your social media efforts end there, you’re missing out on some major opportunities! For example, if your…

In modern times a better product can fall foul to a poorer quality competitor simply because of good marketing. Marketing is king. It is a multi-million dollar industry, in which companies invest in whole teams and departments to drive their brand and advertising campaigns forward. A successful marketing campaign sticks in a consumers mind and lasts in their memory for an eternity. Everyone associates the phrase “they’re great” with Frosties, in the same way that if I said “take a…

This post originally appeared on Niall Devitt’s LinkedIn, Niall is a regular contributor to Tweak Your Biz. MyKidsTime.ie is a listings website for parents and their children in Ireland. I’ve been working with and advising CEO and Founder: Jill Holtz on their Facebook strategy for around 4 years. In that time, this Irish company has built an incredible Facebook page presence. They are using the platform for both B2C and B2B, generating sales and new customers and all the while…