Tweak Your Biz » Marketing

For some business owners, blogging about their brand is about the 20th or lower thing of importance on their to-do list. From keeping customers happy to making sure they hire and retain the best employees possible, things like staying on top of a business blog can easily fall by the wayside. Stop for a moment and think, however, just how beneficial a strong company blog can be for a business owner. Not only can marketing your company’s blog bring more traffic to your website, but it can…

Your website might have started looking like a low quality website because of its old looks and is unable to serve you more. This is the time when you need to bring some changes to your website. When your website is not giving you what you desire from it, it needs to be changed. Because there are innovations everywhere and things are changing so rapidly, people are running for new and exciting. Your website is beautiful; no doubt in the fact but it might be lacking the things that are necessary…

Our everyday lives are filled with the clicking of our camera lenses (or at least the sound effect of them from our smart phones) capturing the special moments which make a patchwork of wonderful memories summarising our life events. The lucky few are posted to our favourite social media pages or selected as a screensaver for that chosen week; otherwise they live a lonely dark life on a memory card! So don’t keep your digital images locked behind your Smartphone’s keypad. Instead, here are…

The number of businesses using digital marketing as part of their overall marketing strategy increases each year. Without a doubt, many organizations have achieved positive results after taking at least some of their marketing efforts online. Digital marketing is certainly a game-changer for many organizations – from changing the way in which they generate leads, through how they interact with their clients. It’s no surprise that many organizations will increase their digital marketing…

You’ve setup your social media accounts, identified the best times to engage with your audience and created a schedule for sharing content. Maybe you’ve decided that instead of just sharing your own content that you’ll also share interesting articles from other websites as well. While this may be a great way to build relationships with influencers in the industry, it can be difficult to explain to management about the value add of such activity. Social sharing of third party content means…

It’s coming to the end of the year, brands are building up to that Christmas push before toasting to another fine year of business. Well – hopefully a good year of business. There have been a series of trends growing throughout the year which have transformed brands’ fortunes in 2014. We take a look at the top marketing trends that have been successful for brands this year, and will give plenty a very happy Christmas. #1. The End of Desktop The desktop is dead – long live the desktop.…

When we think of branding for retail, we often think about the elements of a physical store. From the helpfulness of the clerks to the way merchandise is presented to customers upon arrival, it’s easy to quantify the branding experience. Yet, when most small or medium business owners think about the branding experience for their online space, the conversation often doesn’t evolve past the inclusion of a logo, or a nice drop down menu. The way that online customers experience and interact…

When it comes to marketing, you’ve got to be constantly “on” in order to find ideas that will inspire your own efforts. You don’t want your campaign to be identical to everyone else’s, but sometimes it’s challenging to find a fresh fountain of innovation. Pish posh, I say. Inspiration for your next marketing campaign is all around you, if you know where to look. #1. Other Industries What does a freelance writing website have to do with your project…

Creating website content involves a significant investment of time and resources for any company. If you spend that much time, energy and money creating high-quality content, of course you want visitors to ‘consume’ as much of it as possible while visiting your website. The best way to accomplish this is by using smart content personalization. Customizing content to suit new or regular visitors offers a personalized feel and can help streamline certain tasks. When some website owners hear…

Generating more website sales leads by using the following proven, lead generating secrets. #1. Sell to your ideal prospect not everybody Many business owners do not understand the importance of niche marketing. That is, focusing on a specific, “ideal prospect.” When you ask them “who is your prospect?’ they reply – anyone. On the face of it, it would seem that having “anyone and everyone” as a prospect would be a positive thing. But, it’s not. In fact, marketing to…