Tweak Your Biz » Marketing

In web design, a call to action or CTA is a term used to describe those elements of a web page that require the user to take a particular action, and is particularly useful in measuring user experience (UX) or engagement in particular. Today’s most trending method of influencing a call to action into a web interface is in the form of “clickable” buttons that perform an action or take users to another web page with additional information, or a next step. What is truly shocking is that most…

Once upon a time… Email marketing was considered the most powerful marketing technique. It was hailed as the Holy Grail of marketing. Companies could reach out to customers, discuss issues first hand with them and drive them towards sales point. Fast forward a few years and people are complaining about spam and unsolicited mails, left, right and center. So what went wrong? What forced governments to introduce laws which made it mandatory for companies to ask for permission (and…

If you want to know the do’s and don’ts of interacting with customers on Social Media, primarily Facebook, then read on. Facebook is adding something users and the company’s leadership have pushed for a long time. “Some people have asked for a dislike button because they want to say, ‘That thing isn’t good,'” Zuckerberg said in December. “And that’s not something that we think is good for the world. So we’re not going to build that.” But…

There’s no doubt that you can pour your heart out into your content marketing. You can even make your content stronger with well-researched facts. Still, writing a piece and posting doesn’t assure readership—unless you’re satisfied with a handful of your relatives and some close friends reading your work. If you’re lucky, you get tweeted by two or three people, maybe even get five likes. But tomorrow? Chances are your content will be long forgotten in favor of the next viral content.…

Every webmaster today needs to know what an ad injection is. It works like this – you have a website that you believe works properly. The next time you log in to your website from a friend’s computer, you can see that there are ads. If you have not included Google Adsense and find ads on parts of web pages, means you are facing the problem of ad injections. Ad injections are unwanted programs that inject new ads on the web page and may irritate you sometimes during browsing the website. The…

An integral part of your marketing has to be your email list and in this post we will explain why you need to build an effective emailing list to ensure successfully marketing your business. #1. Having a mailing list of clients means YOU control the traffic traffic=money The most important part of any website monetization strategy is traffic. Without traffic, your website could have the best content in the world that nobody knows about. Most website owners spend more time figuring out new…

With ever increasing competition in the virtual world, smart retailers are coming up with innovative strategies to reach their customers. The year 2016 is getting closer day by day and the ambitious online retailers have only a few months to meet their growth goals for the year 2015. If you are lagging behind your goals here are eight tips that will ensure to catch up on your growth. #1. Know your niche and target specific audience With the number of online retails increasing day by day, the…

How do you handle marketing with the massive trend of innovative strategies brought by technology? Have you ever thought of abandoning offline marketing and focus with online avenues? Are you giving up with your offline PR strategies? Discover how you can include influential waves to your marketing that will elevate your brand’s relevancy. Most businesses started their campaign in an offline platform. How? Well, before your company gets into the mind of the general public, it is pretty…

When building a marketing website or blog, you want to drive as much traffic as possible. With increased visitors, you can reach your online goals much faster, whatever they may be. Driving more traffic to your site or blog can be done by way of blog posts or content. By publishing epic content, you can attract people to read the post from your site or blog. More importantly, you are able to build trust and authority in your niche if your content is insightful and offers lots of value to…

Only 35% of B2B marketers have a written content strategy. Another 48% have a strategy, but it isn’t written down. And the rest either don’t have one or aren’t sure if they have one or not. Those who have a written strategy experience greater overall success. The benefits are obvious: better planning, budgeting, marketing and strategizing leading to better results. Okay. Sold. So how do you write a content marketing plan that works? Here are some areas to consider.   The…