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I read an article just today where it was confirmed that Facebook are currently testing a new feature that – in my opinion – may become as popular and ubiquitous as the ‘Like’ button. This feature is the ‘Want’ button, and is a way for users to announce their desire or interest in a particular product or service within the walls of the social network. The ‘Want’ button should function in the same way as the Like button. If you ‘want’ a product, you hit the button in…

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B2B online marketing and networking is a different animal from B2C. It requires a subtler set of strategies and often a more creative approach. In this post, I will give you examples of  activities I have used to get to results and new clients. I should warn that being authentic is important here. For these approaches to work, you have to want to build relationships. If you are only carrying out these tactics to generate customers – business people will see through you! # B2B online…

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In a recent article entitled “3 Questions You Must Answer To Stop Your Company Going The Way Of Stagecoaches”, I spoke about how to ensure that your business and brand survives over time with competitive advantage. I suggested there were at least 3 key challenges your strategy needed to pass to ensure that your company does not go the way of stagecoach companies. Once stagecoaches were the only way to travel from “A” to “B”, but now they are things of museums and characters in wild…

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I recently read a post by Bill Lee, ”Marketing is Dead“, on the Harvard Business Review blog talking about the death of traditional marketing. Of course, even at this early stage you’re probably muttering ‘Well duh! Digital is where it’s at.’ I disagree with you though. Marketing strategy through PR and advertising as we know it is dying regardless of whether it’s online or off. Worry not… Is it time for marketers to hang up their boots? Absolutely not. I’m a…

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The changing pace of technology into real time communications means we could be killing ourselves slowly, but is this behaviour healthy? If you remember a day where no mobile phone would ring in your pocket, or the latest news would be published at the break of dawn, then you will certainly be able to appreciate the effect of real time communications in today’s world. We’re in the midst of a content revolution that is amazing – the whole concept of news has been adapted and…

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It’s a competitive market out there and fledgling entrepreneurs need to utilise proven effective marketing tips and techniques to get their products and services noticed. Fortunately, there is a formidable range of marketing tools available to help you make an impact and get your start-up in the minds and on the tongues of potential clients and customers. Here is a helpful collection to drive your business to success. 7 Marketing Tips #1. Harness The Power Of Blogging You can create a high…

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The blogosphere is a highly competitive environment. There are now approx 175 million blogs producing around 1 million new blog posts every day. Creating SEO friendly blog posts, that customers will find, read and engage with – has become a big challenge for content writers and those businesses – that use blogging as part of their online marketing strategy. Previously, I’ve written about what you need to consider before you start blogging and how best to format your blog posts for…

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Edgerank is the Facebook algorithm that determines which stories appear in each user’s news-feed. Regardless of how many fans a page has, research indicates that pages on average only reach about 17% of their Facebook fans, e.g.  A page with 20K fans will reach 3,400 fans. In this post, I’ll explain how EdgeRank works, how to create a more effective Facebook posting strategy, which updates work best, how to reach more fans and ultimately – how to optimise Facebook’s marketing…

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Sometimes, web content can be a real horror story. One night you get a chilling call from your web designer. He wants 20 pages of content by next week or there’s no website. He says he’s waited long enough and your site really needs to go live. Have a look at these ten tips on writing web content to help you wake up from your business nightmare. # 1. Write down your main marketing message This should be emphasised right throughout your content. It might be ‘the best value’, ‘lowest…

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To quote a famous fellow Irishman (he’s famous, I’m Irish) George Bernard Shaw, playwright, once said; “The single biggest problem in communication is the illusion that it has taken place” Marketing has never been so necessary. A changed landscape means the need for a new plan, a new marketing plan. When life is good and the tills are ringing, it’s all too easy to get lazy. Lazy people get unfit. Unfit people can’t run and when a storm blows we need to be able to sprint, be…

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