Tweak Your Biz » Marketing

For most digital marketers that are in the realm of Search Engine Optimization, 2015 was a memorable year. With more Google algorithm updates than I can count on both hands, it continuously encouraged web-masters and digital marketers to adhere to Google’s policies and best practices. For those whom are newer to the world of SEO, or for those who simply just forgot, I will briefly go over some of the updates and their impacts. The reason I stress the importance of these updates is…

If you want to get better at marketing, turn to the experts for sage advice. I talked to my network of marketers, writers, and branding pros to see what tips they had for you to be uber productive in your marketing this year. Check out these great marketing quotes from those in the know. Sometimes Old School is Best With all the digital marketing tools and tricks out there, sometimes a blast from the past — good old-fashioned networking — can get you better results and help you stand out…

Wikipedia marketing may seem like a waste of time for some, but if you are a true online marketer then you know the value of leveraging the site. In addition to helping you in the SERPs, it can also help jump start your Google Knowledge Graph. Wikipedia has been one of the most prized sources for marketers for years and will continue to be so in the foreseeable future. As a professional Wikipedia editor, I have learned numerous methods to leverage Wikipedia. Note that I did not say use…

It’s tricky for small businesses. You have to compete with the giants who dominate and other small businesses too. You are all competing for the same piece of pie. From a digital marketing perspective this means noise and plenty of it. As a small business digital marketer how do you rise above the noise of others? Let’s look at headline templates. Rising Above the Digital Noise You want to stand head and shoulders above the rest. I get that. Writing content isn’t enough- you need to…

The New Year has arrived. And for internet marketers, many of us will be thinking about the new trends that are sure to pop up and figuring out how to incorporate these trends into their marketing strategy. So, what new 2016 SEO trends should you be on the lookout for this year? So glad you asked! Why? Because staying on top of trends ultimately helps you stay relevant. You need to be ready to adapt and change your strategy to ensure your website rankings stay near the top. Let’s take a look…

The world of online businesses is bigger than ever, and online marketers will have to leverage everything they can to remain competitive. Being reactive and adaptive have always been the secret ingredients needed to survive in a brutal competition. Every once in a while, a new online marketing or sales trend arises, which can give the early adapters a boost. This may also give them the momentum needed for growth, and ultimately, success. In recent years, we’ve seen trends like SEO, social…

When it comes to branding and digital marketing, few have as recognizable a brand as Madonna. She’s been entertaining audiences for 30+ years, and has reinvented herself again and again. Still, recently, she’s made some daring career moves that have been criticized. Is she succeeding at creating a buzz around her, or is her relevancy to today’s music audience dwindling? Whatever your opinion, you have to admit, there are lessons that marketers can learn from her. Know Your…

Do you remember those times when experiential marketing just made your day cooler? I am talking about the time when Heineken decided to do the most amazing thing ever by daring the JFK travelers to go to a destination that shows up on the roulette or when Adidas decided to make Derrick Rose challenge the customers to win a free pair of sneakers by taking them off a 10 foot tall shelf. Or, when Carlsberg beer decided to do this. Why experiential marketing? With everyone doing expert content…

Regardless of how good a product is, it won’t sell unless the price is right. If you make the price too high, you could unintentionally shun your target market. If you price it too low, a customer may believe that the product is flawed or not worth the money. This is true whether you are selling a set of dishware or selling a house. Let’s look at a few ways that you can get your pricing strategy right and price a home to sell quickly without undervaluing the asset. Use Comparable…

Is your CTA button being ignored? Are you not converting traffic into customers? In the world of digital advertising and marketing, the call to action is perhaps the most important component of an entire campaign. Getting prospective customers to actually do what you want them to do is far from easy. Let’s face it; increasing conversion rates is a challenging endeavor that no business can ignore. And the call to action is perhaps your one and only shot at turning would-be clients to move…