Tweak Your Biz » Marketing

One of the most important tools an entrepreneur can use is a business card. These small, inexpensive pieces of cardboard carry a lot of value. They are an incredible marketing tool, and one that every business owner must have. But, in order for their business cards to be effective, they need to be good. When designing your business cards, there are four things you must keep in mind: How does your card stack up against others? Does your card stand out? How much creativity has gone into…

Are you considering making the jump into running an eCommerce business? With global B2C eCommerce projected to hit an astounding USD1.5 trillion in 2014 alone, finding your footing in a highly-saturated industry can be a daunting task. Just like your brick-and-mortar retail counterparts, having an efficient supply chain management strategy and system is imperative. The major players have tens of millions in funding and investment, and taking the fight competitively to the big boys…

There are more to colors than what meets the eye. Have you ever wondered what makes us like one website so much as compared to others? Take for example the Facebook website. It is perhaps the simplest looking site which is predominated by the color blue. Why did Zuckerberg choose blue? Not because it is his favorite color but because blue stands for transparency and trust and being a social media website, Facebook has to be trusted by its users. The science behind power of color Colors are not…

We all know how tedious it can be to capture the interest of new potential customers for our businesses, especially if we are a small firm. If you are amongst those who have passion and determination, but lack massive funds to support your small sized business, then the following marketing ideas are worthwhile. #1. Word of mouth This is a super technique for small business entrepreneurs who are looking at targeting local audience. Word of mouth can be done online as well as offline. Remember…

A lot has been written about Generation Y, also known as the Millennial Generation. There’s a tendency towards materialism but also a greater awareness of and involvement in social and environmental issues. According to a report from digital analytics leader comScore, Millennials are difficult to connect with, capture attention, impress, convince and entertain. They are, however, highly engaged with the content that they choose to view. This means that the creation of engaging, targeted…

I know bad SEO. As a regular contributor on the Google Webmaster Forums as well as specializing in helping clients remove Google penalties, I’ve seen it all. Bad SEO can bomb your website back into the stone ages courtesy of a Google penalty. It can take months and sometimes even years to clean-up and get back in good standing with Google. I’ve seen sites operating under penalty whose daily referral traffic from Google is less than 1% of their total traffic. Google controls a 68%…

When it comes to marketing, in all of its various forms, there is nothing more important than the audience. If you don’t know how to cater for the people that you are reaching out to, then you’re never going to achieve success. That is why the aim of any business or company should be to delight and enthral their audience with their idea, service, product, or organization in order to create a following of supportive, entertained, and fiercely loyal fans. One of the main problems that many…

YouTube is an internet phenomenon with a growing amount of traffic visiting the site all the time. Where the real stellar growth in viewing figures has come from, is the amount of people who are using their mobile devices to view their favorite videos, especially in the U.S. Despite the 30% increase in mobile users in the last three years, some people have been left frustrated by viewing problems. This infographic takes a look at the mobile takeover that is happening in the U.S and spreading…

Google Analytics is an awesome piece of software that lets you see what is happening on your website. We can use this data to optimize the site and make it user friendly in order to generate more profits. There are several niche of websites whose main source of revenue is online display of ads. Some of these themes of sites are: Gaming Websites – Popular online gaming websites like Games.com, Williamhill, Zapak etc are entirely dependent on online ads for their revenues. Users simply…

You have started your own business? You already have small local business but don’t get many customers? If that’s your case, you need to get serious about your local marketing strategy. The competition these days isn’t easy and the only way for you to gain an edge is by providing a great product or service and marketing it effectively throughout your location of service. You don’t need a marketing diploma to come up with successful ideas for marketing your products. All you need is a…