Tweak Your Biz » Marketing

If your company does not have a social media policy in place, put this important task on your priority list for this week. There are more reasons than one to create a social media policy. As the title implies, a social media policy helps to empower your employees. This empowerment comes in a few ways: outlining the do’s and don’ts of a social media policy can help your employees feel more confident, help to increase your company’s exposure, and prevent a social media crisis from occurring…

We’ve all known or read about business tycoons, huge business owners, millionaires or billionaires who’ve made it big in their respective businesses but were actually college or high-school drop outs. Formal and proper education being important, there are still a few businesses you can start without a proper education. We’ve known big names like Abraham Lincoln, Benjamin Franklin, Ansel Adams, Bill Gates, Richard Branson, Steve Jobs, Bob Proctor, Charles Culpeper, Walt Disney and many…

Memes are the modern day equivalent to the observation that imitation is the sincerest form of flattery. Whilst it appears the term “meme” was first defined by a scientist called Richard Dawkins back in the 1970’s, memes have really gained some traction and popularity over the last few years. The idea itself is not a new one, but memes in their current format are considered an important digital marketing strategy. We are all familiar with the concept of an idea or a behaviour going viral…

The majority of blogs launch and it takes a long time to cut through the noise. Months after launching and you’ve only managed to garner a handful of readers. That’s the exact problem that I had when my first few blogs launched, I felt the frustration caused by my base of readers growing incredibly slow. That was until I found a series of tactics that consistently worked and now you can do exactly the same too. After all, other bloggers are using these same tactics to grow their blog…

One of the key challenges for businesses in 2014 will be how they truly tap into the online global economy. The website perhaps offers the quickest route in and the fastest ROI. However if you are going to launch an international website, be warned – don’t rush it – or you could up with egg on our face. Going global can seem daunting – language, culture and legal differences can all make you feel a bit worried but in truth, if you plan well and work with good people, it can be pretty…

For many like me, Orkut is the one that gave us the first taste of social networking. And it’ll be extremely tough for us (no matter how easily we have forgotten the very existence of the accounts) to forget the wonderful memories of reconnecting with friends lost long ago. Yes, Orkut was the first to make it real fun to become “social” via scraps, photo updates and testimonials. Launched in 2004 and named after its creator Orkut Büyükkökten, Orkut was Google’s first social…

A picture is worth a thousand words. A logo could be worth thousands of extra dollars in monthly profit, but its value is priceless to a new start-up or entrepreneur. Every business needs to develop a strong brand in order to become truly successful, and part of that involves coming up with an attractive and recognizable logo to accompany the business name. Unfortunately, not every ambitious soul out there is a creative genius, so most will have to hire a graphics designer to produce a…

You must have used SEO, PPC ads, demographics, search marketing and many more to find your audiences, but have you tried with Google’s recent Dynamic Remarketing? It’s the ultimate win-win for you and your customers. You can reach your highly qualified customers, and your customers can receive highly relevant and personalized marketing message that can actually do wonders. Well! I am sure you are curious enough to learn more about it. Unveiling Google’s Dynamic Remarketing Dynamic…

Email Marketing is necessary for all businesses, especially for those that are striving to attain maximum online exposure. This should be a part of your marketing agenda, as this will help you to multiply your sales and increase your revenues. Moreover, it adds two cents to a company is branding process. If you are a player who has been into email marketing for quite some time, continuously working on improving the opening and conversion rates of campaigns, then you must have a clear idea about…

When it comes to protecting and building your business on-line, ‘doing the right thing’ is an excellent rule-of-thumb. And this is just as crucial for your SEO activities. From short term-thinking to black-hat SEO and so much more in-between, there’s lots of folk out there who fail to do the right things when it comes to search engine optimization. Today, we’ll look at the 7 bad SEO techniques you can do when handling your SEO tactics….and what you should be doing instead… #1. The…