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The focus on driving engagement and participation online should also be applied to your face-to-face events and experiential marketing. How? With innovative event ideas and formats that encourage real world collaboration and conversation between you and your audience. No doubt; many of us have embraced the new paradigms unleashed by digital marketing on issues like driving engagement, conversation, social business, Person-to-Person and word-of-mouse marketing,  as we try to keep up with the…

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The general increase in online activity in recent years has made the Internet the modern day business hub, with no foreseeable end to the growth. Businesses are learning to adapt to this change, as the only alternative is going out of business. This is one major reason why SEO specialists are in high demand these days. They employ strategies for companies to be seen in the intensely competitive arena of search engine rankings, while allowing the businesses to focus on what they do best. For…

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Personal branding is very much like a way of marketing yourself to the public. The social media you converse with everyday is basically building your brand and letting the whole world know what you represent, what people can expect, and what core values you have. If you’re anything like my social media coordinator, you’ve probably been tweeting constantly; been on Facebook a couple times a week, commenting, uploading photos, and posting updates. Before you know it you have been…

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It is highly beneficial to create a press release that is attention catching and newsworthy. Journalists and press release writers know this fact and develop healthy press releases that can eventually generate traffic and sales leads for the company; however, there are many who are still struggling to draft a sound press release for their companies. First of all, it must be noted that a press release should be genuine and properly focused on the company’s details in a distinguished manner.…

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One of the biggest challenges a marketer faces is to produce content that will ultimately help drive sales. Content can take many forms, from blog posts to videos, infographics to podcasts, and beyond. However the key is always to provide great content. Content that your prospects and customers alike will find valuable. Content that will encourage prospects to buy, and customers to buy again. Marketers often look to other brands for inspiration on how to achieve this goal, taking ideas from…

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Every day I see tweets from Jeff Bullas linking to his Social Media and Online Marketing blog posts – and they are all an excellent read. He knows his stuff and conveys it to his audience in an engaging way. Being listed in the Forbes Top 50 Social Media Influencers is just one of his many achievements. So you can imagine my delight when Jeff agreed to me interviewing him. He tells me about the young Jeff Bullas, his background and how he got involved in Social Media, even giving us some…

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The social media revolution is passing some people by and it’s no surprise really. There are lots of facts and fiction about what social media can do for your business. And many folks are thinking about how they should kick start their social media programme or are looking at social media training. So why is managing it in-house your best bet. #1.  Less Costs First things first – it costs a lot less. By the time you pay your social media specialist’s initial fee and ongoing monthly…

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Twitter has just launched it’s new header customization. Now you can upload an all-new header photo which is interesting since it adds aesthetic value to your profile page. Have you tried adding your own? Facebook vs. Twitter First before trying to add a header, let’s see the differences. Let’s compare a Facebook cover photo and the Twitter header by seeing the image below. How many differences have you spotted? Although while we can see above that the layouts are somewhat…

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It is not always true that well-compensated employees are the happiest ones.  Believing in the theory that money equals happiness can cost you precious time, resources and employees. It is a good way to attract better employees and motivate employees to stay in the company but it is not an effective solution to solve each problem. Recognize and Reward Achievements Appreciate the work your employees do. It can be as simple as praising your staff on the spot or applauding them during the middle…

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I read an article just today where it was confirmed that Facebook are currently testing a new feature that – in my opinion – may become as popular and ubiquitous as the ‘Like’ button. This feature is the ‘Want’ button, and is a way for users to announce their desire or interest in a particular product or service within the walls of the social network. The ‘Want’ button should function in the same way as the Like button. If you ‘want’ a product, you hit the button in…

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