Tweak Your Biz » Marketing

Making a sale is easy when you control the environment. When customers come to your store, all you have to do is wait for them to approach you with their items and then ring them out. But, what happens when you leave the store, and you’re directly competing with many other merchants in close proximity to you – like at a fair or a trade show? What if you want to take your business on the road with you and erase the boundaries and limitations placed on potential customers (i.e.…

As a small business owner, you’ve poured your heart and soul into your business. You’ve stayed up late to put the finishing touches on a project due out the door the next day, you’ve poured over resumes for hours in the desperate search for the right employee that could help, and you’ve scraped and saved money where you could so you could pump it back into your business. So I can imagine your dismay when you found out that someone was attacking you online. Your heart…

3,000 people have invested over $90,000 in a Kickstarter campaign for a gadget that scrambles eggs in their shells. Problem, solved? Everybody lamenting that fork and bowl they dirtied scrambling eggs last Sunday morning may finally have some hope.  The new Goose kitchen gadget scrambles the eggs inside their shell using a handheld spinning pulley.  It’s an interesting contraption and takes about 20 seconds to scramble an egg, I guess about the same as old-fashioned scrambling with a fork…

A survey conducted recently by Software Advice indicates that, when asked about which features of marketing automation they find most useful, the majority of companies that use such solutions have most often given the following three answers: Ÿ  Lead nurturing Ÿ  Lead scoring Ÿ  Analytics/reporting Surely, these three features are very beneficial and they are 100% necessary for a worthy marketing automation solution; however, there are a few other features of web-sales automation tools…

If you know me then you will know I love Facebook marketing. This March I attended Social Media Marketing World in San Diego and while I was there I met Alex Houg, the twenty year old CEO of BlitzMetrics. I have been watching Alex’s journey from afar over the past number of months and wondered, what could this young CEO teach me about Facebook marketing? Some Background At 14, Alex was an internet marketing entrepreneur with his own online gaming accessory website which he later…

Growth Hacking   A lot of hype or something useful?  Growth hacking can be a term that sounds like the latest marketing buzz word, or even a replacement for marketing itself. It can be argued that ask three people what it means, and they will give you two different definitions each. However the most useful way to view growth hacking is to see it as a tool bag, full of many different options. Reach in, see what works best for you, try it out, if it works, run with it. If not, try and evaluate…

You’re an accountant and wondering why you should be on Twitter. What is all this you hear about tweeting, retweeting, hashtags and mentions? As an accountant you’re often buried deep in figures all day long and have the unfortunate tag of being boring or the bearer of bad news when it’s tax time. It doesn’t need to be this way though and being on Twitter can help; not only changing the perception of accountants but also gaining attention to you and your business which will hopefully…

A friend who occasionally runs an AdWords campaign received a postcard from Google in the mail the other day. He hadn’t run a campaign in a while and Google, being the ever-helpful Internet mega-nanny, was wondering how it could help out. The interesting—and ironic—point here is that the Internet’s reigning expert in targeted online marketing regularly turns to the traditional vehicle of direct mail to promote its business. And Google isn’t the only high-tech, über…

The big players like TripAdvisor, Google, Twitter and Facebook at the beginning of 2014 advised the hotel marketers to shift most of their promotional budget to mobile marketing. They have also suggested using social networks to engage the guests before, during and after their trips. In this fast interconnected multi-device world the hotel businesses have to be knowledgeable about the latest trends and find new ways to position their products or brands. This post can also apply to almost any…

For any business, whether it be online or not, a logo plays an extremely critical part of the business’ identity. A logo or brand that captures the essence of your business and the attention of potential clients is only as good as its visibility in the marketplace. Using logos strategically not only boosts your presence, but also promotes your brand in a way that is not pushy, but most opportune. The secret is knowing where to make your brand stand out for strategic exposure that results in…