Tweak Your Biz » Marketing

Social media is an extremely powerful channel that businesses need to make use of but, despite all the benefits, there are still some that are not taking advantage of it. What’s more, there are an increasing number of businesses frequently making key mistakes that stunt their social media growth. When you look at recent statistics and see that there are over 1.15 billion Facebook users, over 500 million Twitter users and now Google+ has begun to gain traction with over 500 million users,…

One of the more practical ways to start a business is by making it accessible online. The recent decades have brought the birth of websites used for business purposes and more. The fact is, creating a website is way cheaper than using other advertisement strategies. Websites reach more potential market than the traditional television and radio. Because the coverage of the Internet reaches even the international market – as long as they appear on Google website ranking page. Undeniably, one of…

On Thanksgiving, it’s not uncommon for diners to pause before they feast in order to share one thing for which they are thankful. This practice shouldn’t be restricted to your dinner table, though.  In fact, Thanksgiving is the perfect time to tell your customers just how much you appreciate their business. Below are five ways to say “thanks” that will make a lasting impression. # 1. The Good Old-Fashioned Way Perhaps the most obvious way to say thanks to a customer is to, well, say…

Ian Cleary is the founder and CEO of Razorsocial, is a writer for Social Media Examiner, will be speaking at Social Media Marketing World, and was named one of the top 100 B2B marketers mentioned on Twitter in the US Q1 2013. These are just a few of his achievements. Razorsocial has become one of the world leading providers of advice in relation to social media tools and social media technology and Ian’s network is stratospheric. In this interview Ian explains how he achieved all this…

Selecting the right graphic design agency from the multitude out there is no easy task. This article seeks to set down a number of basic ground rules to help you evaluate and position your panel of prospective design partners. In an industry where agencies seem to spring up practically overnight, offering an increasingly diverse range of specialist services, it’s critical that you cut through the spin and find out exactly who you’re really dealing with and ensure that the “fit” is right…

In today’s landscape, customers are always looking for ways to be rewarded for being loyal to their favorite brands. And alternatively, companies are searching for ways to boost the level of trust among their customers. Seeing as how tangible items such as loyalty cards create more chaos for everyone`s wallets, mobile phone apps are the clear-cut solution to help lessen and reduce the amount of physical clutter in a person’s day-to-day life; and in most cases, do a whole lot more,…

Food service is a huge, competitive business. The USDA reports that commercial food service businesses, including restaurants, caterers, cafeterias, and other places that serve prepared foods accounted for revenues of $594 billion in 2010. And yet, despite the size of the market, many restaurants fail. The most obvious reasons restaurants fail are bad food and/or bad service. If you serve terrible food or your servers are outside smoking cigarettes while your customers wait for service,…

The United States Postal Service (USPS) has been in a death spiral for years. The converging forces of rapidly increasing digital communications (meaning less paper mail) and ballooning pension liabilities have created a Detroit in 2008-like situation where bankruptcy or a government bailout are the two most likely options. Since governmental agencies can’t declare bankruptcy, you all know where this is headed.  The USPS is already well on the way to becoming another cautionary tale about…

Recently, four know-it-all SEO professionals from four competing SEO firms came together for the ultimate showdown. The question: Who of the four is best equipped to handle the Google roadblock known as Google Encrypted Search (aka Google Secure Search, or Keyword Not Provided). What happened What happened when these four competing SEO professionals got together in a very small room to prove who has the best solution for SEO clients in regards to Google Encrypted Search? Tension?…

The season now signals the transition from swimsuit to sweaters. And for the e-tailers, it marks the ramp-up for the biggest online shopping season of the year. It is the Christmas frenzy now. This is the time where the retailers see a wide gap between the brick-mortar and web purchases. Therefore, get those savvy seasonal strategies to earn the maximum traffic. Millions of people are getting ready to reach into their pockets and shop till they drop. As the countdown for this biggest holiday…