Tweak Your Biz » Marketing

Planning to spread the word about your business? You need to go online. And when you are going for online marketing, there’s no way you can avoid content marketing anymore. That’s because the adage ‘Content is King’ still holds very true in the online world. So, you’ll have to follow a few proper steps to create content that’s delicious – something that people will savor for a long time. But when you are embracing content marketing, you need to be wary of a few things. Else…

There was a time when the Don Drapers of Madison Avenue changed the fortunes of businesses with their vivid stories and catchy jingles. Not anymore. The last decade has seen thousands of businesses achieve phenomenal success without the help of fancy creative agencies. Cold, clear and accurate data has taken the top spot in marketers’ lists of must-haves for a fruitful campaign. Knowing industry trends means marketers stay on top of their game and offer users relevant messages that translate…

If you’re like a lot of Americans, you upgrade your smart phone regularly. And if you have service with Sprint and order your new phone online, there’s a good chance you’ll get it dropped off by UPS. However, that’s only part of the role UPS plays in the delivery of many Sprint smartphones. They also configure them at their facility in Louisville, Kentucky. We don’t typically think about the men and women in brown setting up our smartphones for us, but that’s exactly what’s…

These days, having a disgruntled employee is more than just a nuisance. It can mean big time damage to your brand if you’re not careful. Voices are amplified today with the influx of social media. This amplification goes beyond a quick rant on Facebook or Twitter. It can flow over to review sites and do serious damage to your brand’s reputation. One review website that’s particularly threatening to many business owners is GlassDoor.com. What is GlassDoor.com? It is a review website where…

With 2.078 billion active social accounts, we’re apparently living in a social media age. No wonder, social media has also become one of the important contributors in the eCommerce marketplace.  And one of it’s recent innovations of live streaming apps have become a huge hit in the online space. A lot of business owners and marketers are trying to figure out the best ways to use this platform to grow their business. Twitter’s latest release of Periscope, a live video streaming app,…

Gone are the days when proxy servers were considered to be for those who did “business in the dark”. Today, the use of VPNs (virtual private networks), have become very much essential for businesses, individuals, travelers, downloaders, students and privacy seekers. Private networks are used to secure oneself from hackers, evesdroppers, when using sensitive documents and when in remote places. They are also used to access geographically-restricted websites and contents. After all, the…

It doesn’t really matter what type of business you run, or even how good of a job it’s doing. Someday, someone, somewhere, is going to criticize what you’re doing online. Just like you use the web to promote your brand, it also provides a great shield by which people can freely express their opinions, even the negative ones. So what’s the best policy for when your company receives inevitable negative criticism online? Consider this a guide for how to respond, if at all, through various…

In web design, a call to action or CTA is a term used to describe those elements of a web page that require the user to take a particular action, and is particularly useful in measuring user experience (UX) or engagement in particular. Today’s most trending method of influencing a call to action into a web interface is in the form of “clickable” buttons that perform an action or take users to another web page with additional information, or a next step. What is truly shocking is that most…

Once upon a time… Email marketing was considered the most powerful marketing technique. It was hailed as the Holy Grail of marketing. Companies could reach out to customers, discuss issues first hand with them and drive them towards sales point. Fast forward a few years and people are complaining about spam and unsolicited mails, left, right and center. So what went wrong? What forced governments to introduce laws which made it mandatory for companies to ask for permission (and…

If you want to know the do’s and don’ts of interacting with customers on Social Media, primarily Facebook, then read on. Facebook is adding something users and the company’s leadership have pushed for a long time. “Some people have asked for a dislike button because they want to say, ‘That thing isn’t good,'” Zuckerberg said in December. “And that’s not something that we think is good for the world. So we’re not going to build that.” But…