Tweak Your Biz » Marketing

Last Friday I attended a meeting with a client we have been working with for just over six months. This professional services business had grasped the importance of online and we have been helping them to build a content marketing strategy and more effective web presence. So far, this project has gone very well with an overall increase of almost 300% achieved but as with any great business, the senior managers here are ambitious and not easily impressed with analytical data –…

Vine celebrated it’s first birthday the other week. Since it’s inception one year ago, the mobile and tablet app has completely changed the face of short-form video, and the particularly savyy marketers have been quick to adapt this technology into content marketing strategies. To celebrate this momentous milestone, the Twitter-owned platform has just launched a new page, called a ‘Year on Vine’, documenting some of the most memorable six-second instalments of the past 12 months. From…

As a firm of accountants we have recently commenced a social media campaign for our practice and from this we have gained some valuable experience and knowledge on various social media platforms, including Twitter. Twitter is a very simple, yet efficient way for accountants and other business people to connect with existing or potential clients. Twitter is an online social networking and micro-blogging service that allows users to send messages and share information through the twitter website.…

I have been threatening to write this post for some time, but I wanted to be sure that by sharing the points below that you would come away with actionable solutions that are easy and cost effective to implement and will help you to market your business on Facebook the right way that will benefit you and serve the fans who LOVE you! The Magic “M” The magic “M” is a term I often refer to  with our clients and it stands for “Marketing”. Too often as business…

Those of us who earn our livelihoods on the web understand the value of analytics so we know for sure that marketing efforts will be successful. These campaigns are a big endeavor, and you want to have some sense of clarity about the potential for your efforts. That’s where Adobe Marketing Cloud comes in. It’s a one-stop solution for running digital marketing campaigns, and it’ll tell you everything you need to know before you spend a dime. Interested? Find out more about…

You’ve got a website and you work hard to attract visitors to your site. You’ve focused on optimizing the site for search engines, building links from other websites and blogs, using social networks for promotion, and creating quality content for your site. You’re getting some visitors to the site, but it seems like once they leave your site the opportunity is over and you’ll have to work even more to get other new visitors. What’s the solution? One of the best…

We all tend to follow the same set of rules, it’s the approach we add to the whole strategy that creates a different impact. This is why sometimes people ask the same questions over and over again. It’s like nobody wants to share their secrets, when in reality there are just common ways of doing things. Online marketing is possibly one of the easiest things to over-complicate thanks to the vast amounts of information, guides and tips available to the public. I read and follow the…

A business and its logo are two parts of a symbiotic relationship. In this world of fierce economic struggle, a unique and memorable logo will set a business apart from the competition. A logo is what grabs the eye of the consumer. On the other side of the coin, with a business’s hard work, consistent quality of product or service and perhaps a bit of luck, that logo can inspire brand loyalty and become more than simply a representation of a company: it will become a representation of what…

Many charitable and nonprofit groups would agree that despite the nobility behind their respective advocacies, their groups aren’t immune to problems. If for anything they are just like every business in the sense that they too stumble upon setbacks before, during, and after executing projects. The major difference though is that aid agencies do not operate for profit, although it is important that they raise funds for the campaigns they are planning to or currently working on. Nevertheless,…

In the last two years Google came up with many new updates to improve search engine results. Their goal was to reduce spam and make search results better for the end users. But website owners and bloggers can take advantage of the new changes and implement them to bring more traffic from existing content. So here are few things you can and should do to get more traffic for your old content. Fixing Crawl Errors and Doing HTML Improvements If you want to move up the rankings for individual…