Tweak Your Biz » Marketing

Travel marketing is no new word. Different travel companies have been doing this for ages now. Even different forms of online marketing has also emerged since the advent of the internet. However, with every passing day, new social platforms are being introduced on the internet.  And with them, the world of online travel marketing is also evolving at a fast pace. Several social media platforms have been playing important roles in travel marketing. Of all the social media channels present there,…

If you’re lucky, you run a business that offers a product or service that no one else offers. But most businesses offer the same products as their competitors. Take a printing business, for example. They offer largely similar products, and the process of printing those products is the same for all printing companies. This presents a challenge when you’re writing your marketing content. How can you write content that will make your business stand out, if you’re doing the same thing as…

Products and services are a dime a dozen these days. For every new idea, invention or service there are five like it in existence, and several hundred others in the works to follow it. Just look at the headphone or cell-phone accessories industry as an example. Marketing and advertising folks over the years have had to deal with the average consumer becoming savvier and being more informed. Consumers have come a long way since the days of Sterling, Cooper, Draper and Pryce; a time when…

If you are a retailer, then knowing how your buyers think is imperative to your business. Knowing how you think is also imperative. This post highlights seven honest retail insights from both retailers and consumers, with some examples and questions to influence honest thinking in relation to a retail selling strategy. #1. Just because you love what you sell, doesn’t mean everyone else does I’ve started at the painful end dear retailers, but I promise that the read is worth the…

One of the few positive aspects of the 2008/2009 global recession was that, often through necessity, many formerly employed workers were moved to seize control of their own future and start a business. If the many entrepreneurial success stories of recent years have convinced you to strike out on your own and set up online: congratulations, there’s no time like the present. But before you cut the red ribbon on your new custom HTML5 or WordPress magnum opus and look for visitors, it’s worth…

Dennis Yu is the Chief Technology Officer and Co-Founder at Portage, a social media analytics company. Portage provides its clients with Facebook analytics, Pinterest analytics, Youtube analytics, Twitter analytics, etc.  Dennis has helped brands grow and measure their Facebook presence and is an internationally recognized lecturer in Facebook marketing. I wanted to find out more about the man behind the analytics and lecturing. Along the way I gained a lot of gold nuggets of advice about…

Engage them, educate them, entertain them. Everybody has a take on ‘how a brand can get the most mileage out of social media’. Ideas for social media content range from the practical to the boring to the downright wacky. Some crunch numbers, some go by their gut while others just try their luck, throwing all types of content at their users praying hard that something sticks. In the midst of all this analysis, creativity or plain wishful thinking; what gets lost sometimes is the most…

Are you spending several sleepless nights trying to make your eCommerce products look interesting? Are they simply laying in your online stock without evoking any interests to the online shoppers? It’s high time, you should get connect to your customers and gain maximum ROI. Well! If you’re running an online store, you must be knowing how critical it is to have a blog for generating traffic to your store. In short, your eCommerce site definitely needs a content marketing strategy to bring…

Googleplus is becoming more and more prominent among the social media giants. What many people don’t realize however is that Google+ is so much more than just a social media website. It integrates several features that are fully designed to benefit both you and your business, and with over 540 million people currently using Google+, it now trails Facebook as the second-largest social networking site. If you have never used Google+ before, then you certainly need to start. #1. Headshot…

It’s hard, isn’t it? You know how important it is to create an email list, you want all those juicy unique website visitors to subscribe, and you’re even prepared to give them something for free. There’s one problem. They just won’t sign up. Don’t worry, here are five proven strategies that the experts use to turn unique website visitors into loyal subscribers. #1. Create Something Irresistible The best way to get more people onto your list is to create a…