Tweak Your Biz » Marketing

CRO or Conversion Rate Optimization is a technique of converting your visitors into customers. I have seen webmasters getting concerned as to how they can get more and more traffic on their site without thinking much on converting the existing traffic in order to reach their desired goals. The need is to turn visitors into customers and subscribers. There are several tools, tactics and strategies that are used for CRO. This post will help you to uncover the secrets of CRO to get more…

Every digital marketer these days know that long-term SEO is all about content. But which ones to use? You have plenty to choose from: blogs, Ebooks, whitepapers, podcasts, images, etc. And then there are videos. Unlike one – or even two dimensional – content like blogs or podcasts, videos are twice as effective in delivering a message because it communicates to more than one of our vital senses. Combining visual imagery with sound, they quickly capture our attention and have the tendency…

How often have you noticed spanking new billboards on a roadside or on public transport? Many time perhaps? It’s curious to know what exactly makes some already well-known brands place these billboards. Is it to attract audience, drive sales or to simply enhance brand visibility? For many people, it’s hard to imagine that even the established brands need to remind their audience about their presence in the market. Communicating your brand is the most essential tool as it helps to bring your…

Last week, it was all about Jay Z’s new Tidal launch, his new music streaming service – the star studded model that is set to revolutionize the way people approach music. He was accompanied on stage by some of the biggest names that we know of in the music industry, in the hope to draw some attention of fans and music lovers to this “artist owned” online music portal. While this big news made some of the market critics run an analysis on whether Tidal is to make Spotify topple…

100 or more million dollars in probably 10 hours – that’s the revenue which most of the eCommerce businesses generate in their ‘Big Billion Sale Day’. Retailers are constantly seeking new paths to grow and offering sales and discounts typically have a long way to profitability. They can be a powerful weapon in conversion arsenal, however, many of the retailers are known to make losses on every sale they make – the cost of each product sold is less than the revenue. This is because…

Growth hacking refers to the implementation of cost-effective techniques and strategies to expedite business growth. Examples of such are the use of social media, search engine optimization, and A/B testing, to name a few. These tactics are unlike your traditional marketing campaigns such as radio and television ads, which need a high capital from businesses to buy said spaces. Tactics under growth hacking don’t cost as much but help businesses achieve their goals at the same speed. Growth…

I have been a fan of Pinterest for quite some time now, and it seems many smart brands are now embracing this platform too. Pinterest still has a long way to go to reach the level of users and engagement as the major platforms like You Tube, Facebook, Twitter, Instagram and LinkedIn. Yet the signs are now there it is heading in the right direction, and it might just be worth developing a strategy for your brand or business too. Here are 10 interesting statistics about Pinterest worth…

Publisher Channel Content by DIY Marketers   There’s a new social tool in town and all the digital marketing, social media experts and agency glitterati are singing its praises: “It’s like Twitter back in 2008!” Meerkat App is live streaming video direct to Twitter There is nothing new about streaming live video, you can do that via Google Hangouts, Ustream or Livestream. But the Meerkat App is a little different; it’s more like Vine or Instagram but with a Snapchat twist. In…

Brand is incredibly important for any business, but for a B2B company, it can be absolutely crucial. When most beginning marketers think about brand, they probably think about a company’s logo, or maybe a jingle that they heard on the radio, or at the beginning of an online video. In truth, brand goes much deeper than that. For a company to build a truly successful brand, Strategy suggests that you focus on every single piece of a customer’s interaction with your business. Start…

Running a travel business isn’t an easy thing. The number of people who love to travel on a regular basis isn’t low. So, there’s no reason you are going to run out of your target audience. But the competition is high as well. You need to beef up your marketing endeavors to reach out to the audience in a way which is more innovative and engaging than what your competitors are doing. So, you should try out various methods that can help you connect with your potential customers in the best…