Tweak Your Biz » Marketing

Choosing the right name for your business can be quite tricky, especially with the abundance of emerging businesses. While it may be difficult, still, it’s not impossible. Choosing the right business name will imminently have a significant positive influence on the development of your business while the wrong choice will only lead to obscurity and lack of recognition. Normally, your business name should transmit that you offer high-qualitative, reliable service while at the same time…

Big brands are successfully investing in influencer marketing in creative and interesting ways, and it’s an avenue equally accessible to smaller businesses. Youtube vloggers, bloggers, and other social media stars with big followings can provide tremendous reach when they pair with brands, and unlike TV and movie celebrities, they are reasonably easy to contact and engage. The trick is to tap into the authentic personalities of people who have made a name for themselves…and let…

Online content marketing has pretty much dominated for the past few years. But like computer-generated special effects in movies, having it alone is no guarantee to success. These days, more people are starting to really understand that offline marketing is still a strong cornerstone in marketing as a whole. Despite how much technology advances, nothing can ever replace the power of traditional marketing in the real world. Combining online and offline marketing can be a powerful move that you…

Where there is a need for quality printing on product packaging or products, CIJ Printing (Continuous Inkjet printing) is the first choice for smart business owners. The CIJ Printer has several advantages to offer, such as affordability, high speed printing capability, accuracy and efficiency. Highly flexible and immensely versatile, these printers are finding their place in an increasing number of production environments today because they address a gamut of the challenges that other printing…

Businesses are becoming more aware that frequent positive engagement results in customer loyalty. Therefore, customer satisfaction and engagement is necessary for the success of all business industries, whether they are a brick and mortar or an online store. With every interaction, whether that’s purchasing an item, joining a loyalty program, reading a Tweet, reading an online review or billboard, or receiving an email, customer engagement is either built or damaged, requiring…

So far we have talked about how businesses should communicate to their audience. But, buyers of today are exploring multiple channels to connect with the companies. This increase in communication channels doesn’t lead to positive customer experience. In fact, only 22% of the consumers say that the communication used by retailers is usually relevant. Though most companies realize that how critical it is to personalize messages while speaking with their customers, they lack the resources…

Choosing the right eCommerce platform for your business can be a tedious task. Once you picked a platform, it will become harder to back out and switching to new platform will cost you a lot in terms of development charges, so deciding on an ecommerce platform can make or break your business. As there are too many options available, it is easier to fall in the trap of choosing a popular platform rather than choosing one that meets your needs. In fact, choosing a popular eCommerce platform for…

For all the resources competing for high rankings on the web, Google is like Everest. If you climb it, you’ll touch the top of the world which in internet terms equals the No. 1 position on Google. And that is for a reason. Just like Everest is the highest mountain on Earth, Google is the most powerful search engine expanding its control for up to 70% of the whole search market. However, there are lots of other breathtakingly beautiful mountaintops in the world worth to be won. Bing is…

For a business to flourish in today’s modern world, having a robust footprint in the online world is incredibly crucial. So, when a business organization plans its marketing campaigns, they should incorporate a solid digital marketing strategy. Without an established digital marketing plan, vital business aspects may suffer such as profit generation, customer retention, customer acquisitions and branding. The most vital components of digital marketing include email marketing, social media…

Content marketing is the future of online business. Now, you’ve heard this so many times that it might sound stale. But this remains true anyhow. So, if you have a business, you have to engage in content marketing. And you can do it in many ways. But you need to have a clear goal. And when it comes to content marketing, you should always try to make your content go viral. Because viral content can give you the exposure that nothing else can. Why Viral Content? There are, in fact, numerous…