Tweak Your Biz » Marketing

Make money. Check. Make the world a better place. Check. If only creating and running a socially conscious business was that simple. Check out six tips below on how to make a difference in the world while staying above the red, because at Chivas, we support your quest to make the world a better, more extraordinary place while winning, the right way. Solve a Problem While making the world a better place is a great goal, make sure your business model actually solves a problem for consumers. If…

There are not one but several reasons why internet marketing has taken the commercial world by storm. At the very onset, one might point out that online marketing helps you to align your strategies with the way most of your consumers are shopping out there. A customer who starts out by conducting his preliminary research on the prices and features of products online might as well settle for buying the same online, as well. One of the major benefits of internet marketing is that it facilitates…

If you follow these blogging tips you can blog strategically and grow your online business presence. Create good content Without this, all the following is irrelevant. Try and keep sentences short, concise, easy to read. Remember if your content is successful, it will be seen worldwide, by many for whom English is not their first language. Therefore it’s good to keep things clear for all your readers. Keep using images to break up the text. It will illustrate your point, and also keep it…

With its killer features and cost-efficiency, most businesses are leveraging the power of social media in their marketing and advertising efforts. They have proven to be useful tools in engaging customers, building influence and brand awareness, and driving more website traffic to your business. If properly implemented, you can ensure long time product loyalty, improved customer service, and reduced cost of product marketing. Many discussed the importance of avoiding misuse of hash-tags,…

As the end of the year draws near, many of us are taking a look at our budget for the New Year. While often we are looking at ways to trim the fat, given our ever evolving technological age, we  must closely examine what types of digital meat needs to be added or re-evaluated. We need a “mobile first” mentality when it comes to marketing today and how we do business in general. There are now more mobile, handheld devices on the planet than there are people, and that figure is rising at a…

You wouldn’t have a store on the Main Street and not hang an “Open” sign on the door. Some things in business are so basic that we do them automatically. Then there are things that should be so basic that every business owner does them automatically, but for some reason many don’t. A drip marketing campaign falls into that category. To quickly define the term “drip marketing” we’ll say that it’s a series of planned contacts with a…

If you think you can still hold off on devising a mobile strategy for your business, think again. Mobile is no longer the future—it’s the present. All evidence points to continued growth for mobile, and that’s not even taking into account the emerging wearable tech market. We can see the proverbial writing on the wall in some statistics published this year by Business Insider: Almost a billion smartphones were shipped in 2013. Mobile is the only medium that’s increasing in terms of the…

Social media for business? Ground breaking! Unless you have been living under a rock for the last few years, in which case read this, you will know that harnessing the power of social media for business is not only a possibility, but a necessity. You may already know that social media is great for creating buzz and generally strengthening your brand image, but more and more businesses increasingly leverage their social media influence to generate leads. #1. Word of mouth Peer-to-peer…

Simply put, most people are veiled with the idea that Facebook is becoming a senseless marketing medium. Their argument? Facebook is losing its appeal, and it’s almost 10 years old so it’s no longer a niche thing. There have been reports too that Facebook organic reach has taken a nosedive, making digital marketers crawl under their chairs. My argument, change the way you look at numbers. A channel that drives a small engagement but drives highly converting audience is worth…

Do you want to convert your blog readers into customers? Of course you do, that’s the goal of any business blog. But the problem is in knowing how to write a blog post that does that. So I guess the question is this – what secret ingredients will make a customer say “I’m ready to do business with your company”? Luckily for you, it won’t remain a mystery. Getting readers to trust you Getting a reader from point A (reader) to point B (customer) is a 3-step process, and it…