Bloggertone

In a previous post entitled “If your company or brand went out of business, would anyone notice or care”, I spoke about what kills – and what makes – successful companies and brands. One of these was the idea that brands are created by “visionaries”, but throttled slowly into decline and death by “caretakers”. I wanted to expand that idea and thought – and give some examples of those who have done it. And ask what are you?

If your company or brand went out of business would anyone notice? Honest answer? One of the most important questions any company or brand should ask itself is: if your company went out of business, would anyone really notice or care?

I recently had one very refreshing conversation with a marketing director in the FMCG industry. This particular individual was very clear about the role of social media in their marketing plan – it had one core purpose: to communicate their brand to a younger audience

You are a professional. What are you selling? Are you selling time? Ask yourself if you measure the success of a professional by how long it took them to “do the job”.

If I had a euro for every person I’ve spoken to over the last ten years who thought that B2B [...]

Do you want to know what the right price is for your product or service? If I could write an app for calculating that, I’d be a rich woman, because everybody would want it!

Selling on the Internet is an ideal situation; I mean, all those potential shoppers searching in cyber-shopper heaven, and you don’t need to lift a finger. You’re happy with your glass…

I recently visited an online store and for some reason, I was hesitant about placing an order, unsure about the security on the site. Looking around for a “Testimonials” page, I was unable to find one. I wanted…

One of the jobs that I had early on in my career was that of “Industrial Accountant” in a sewage pump factory. One of my duties was to cost out new products in conjunction with the design engineers…

From Sandwich Boards and street corner fliers, place and time promotions have always been important to retailers. They are still an effective type of advertising to generate interest in your offering within a local area…