Archive for the ‘social media’ Category

Marketers who attempt to calculate the ROI of their social media efforts tend to come away either confused or disappointed. On one hand, it’s very difficult to directly measure the return on investment of social media marketing, so marketers end up creating ‘soft’ metrics that attempt to quantify the value of a Facebook like or Twitter follower.

Sometimes social media marketing feels like shouting into the void. Every business worth its salt is online, especially on Twitter. How do you get heard?

Do you work for a company and use your own LinkedIn profile to benefit the business? Do you know who really owns your LinkedIn profile and your contacts? Here are 3 steps to ensuring everyone knows where they stand.

Knowing that social media is a wonderful marketing tool, and actually leveraging it to your advantage are two very different things.

Traditional media has been around for as long as we can remember, while social media is a fairly new introduction when it comes to marketing businesses.

One of the biggest mistakes I observe day after day in entrepreneurships that are taking their first steps, is based on investing their extremely limited resources in advertising in order to generate their first clients and, consequently, future “possible” revenues.

Struggling with your content marketing strategy? Not sure how to take it to the next level? Afraid it’s never going to generate the right results?

So, who exactly are you connecting with online? When you start thinking about the relevance of your connections, you’ll see why the numbers just aren’t as important. Engaging with one hundred people online regularly is far better than listing ten thousand that you never have any interaction with.

To use Pinterest well, ensure your images and pins are working hard for you; that you aren’t making one of these common mistakes many businesses make on Pinterest.

Vine celebrated it’s first birthday the other week. Here are 6 predictions for it’s second year.