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Deciding on how best to use social media for B2B can be challenging. In an effort to explain how social media can be used, I’d like to draw your attention to a recent Irish example that I’m actively involved with, the National Software Centre.

What you need to know about writing a social media policy for your business – guidelines for contributors and employees.

Optimising content for each of these Social Media sites can make the difference between a runaway hit and a complete waste of time.

It has never been so easy to publish and it has never been so easy to find the right audience for your words. In this post, you’ll find out about publishing platforms for ebooks and how to use social media to find an audience.

I recently had an interesting call with a client about whether or not they should build a “mobile app”. We discussed mobile website 101…

8 reasons why you should replace email with social networking, and 8 reasons why you should not. Also read further tips and advice for organisation policies

Ensure that your community is made up of relevant, engaged and influential people by reading our ‘Klout for Business: A Guide to Measuring Social Media Influence’.

Most businesses and individuals are trying all the tricks in the book to market online via these powerful sites.

Bemused by the new Pinterest changes? We look at 6 changes Pinterest have created and analyse how they will help business owners to become more successful on Pinterest

It’s clear that social media is valuable, but measuring ROI proves to be a challenge. These are my top 10 sites for social media monitoring tools