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Brandfog has released a survey titled “2012 CEO, Social Media & Leadership Survey”. It makes for serious consideration for all CEO’s and C-Suite executives. They need to review their personal engagement strategy on social platforms. The results of the survey show clearly the online community believe companies with socially savvy leadership would benefit in today’s Web 2.0 world.

Pinterest is simple to use although to use it effectively for your business it does take some planning so I’ve collated some blog posts to help below. Learn how to start right from the basics through to using it strategically to gain more traffic to your website

As the timeline of social continues to deepen, the antithesis of social has began to rear it’s ugly head. Here is a real-life example of an unsocial incident, with my tips on how to the turn the commenter from ‘unsocial me’ into ‘social happy’.

For any business owner looking to attract and convert more visitors, one sure way is to utilize and implement video testimonials from satisfied customers. When used properly, these videos will make your website more visually appealing (and sticky!).

In Hollywood, it’s “Lights, Camera, Action!”  In the digital age, it’s “Likes, Content, Analytics”.   Not everyone will be rushing to [...]

Are you struggling for inspiration as to what to write about next for your business blog? It’s natural to sometimes struggle when it comes to creating great content, a position that most business bloggers find themselves in sooner or later. Here are my ten proven blog post ideas and examples to help smash your bloggers’s block.

I was delighted to catch up with Lorna and Amanda and find out how and why they decided to take on the task of making the Blog Awards Ireland 2012 the best event yet. One thing that really shone through as I chatted to Amanda and Lorna was these awards are special because they are for everyone.

Over the last few years, we have seen the influence and power of blogs grow and grow. Some have become huge media properties in their own right such as Huffington Post, TechCrunch and Mashable. In every industry, category and topic there are a multitude of blogs specializing in comment, knowledge and advice on the topic.

Every business online WANTS fans but NEEDS engagement. Engagement drives conversations, it amplifys the visibility of your status updates, it gives you credibility and it produces loyal followers. Consider the lack of custom in an empty restauran and you’ll understand that activity breeds activity.

Why should people buy from your company? Sure, you’ll need to have a mix of compelling offers, superior service, value for money, easy access and so forth. But increasingly that’s not enough. Your company may need a ‘personal’ credibility boost to win more business.