Return on investment is a top concern for many businesses, particularly those in smaller organisations where marketing budgets and personnel can be restricted or even non-existent. People are frequently so concerned with doing that apart from sales they’re not actively measuring what’s working for them. So I’ve put together a list of 10 metrics to keep an eye on which won’t will give a snapshot of whether something has changed or needs work.
Archive for the ‘Twitter’ Category
Twitter has nearly half a billion registered users and there are 175 million tweets every day. It’s big! Here are 14 posts giving good reasons to be on Twitter, how to maintain and not lose followers, how to tweet well and lots of other handy tips you may find useful.
Some businesses seem to think SEO is an optional part of operating online – which it completely is – assuming you also think being found by potential clients online is also an optional part of your business.
Every business online WANTS fans but NEEDS engagement. Engagement drives conversations, it amplifys the visibility of your status updates, it gives you credibility and it produces loyal followers. Consider the lack of custom in an empty restauran and you’ll understand that activity breeds activity.
But when you’re slap-bang in the middle of the industry, it’s an even wiser idea to map out the potential digital futures well ahead of time and start warning the rest of what to expect. In my post today I will be presenting five potential digital futures based on some recent topical posts.
According to Wikipedia “Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to engage current and potential consumer bases”. That’s a great description but how do you decide on how to get the most bang for your content marketing buck? From the simple to the sophisticated, here are 10 suggestions that I know will work well.
Below are 23 Twitter Likes and 23 Twitter Dislikes from people that are using Social Media regularly for many different reasons, business and personal.
Recently I interviewed Adriaan Bartels at The Cliff House Hotel for Bloggertone. Neither of us realised how it would go out so quickly on Twitter. Within 2 hours of it being published it had been Retweeted 80 times.
The use of hashtags is a great idea because Twitter users can make them their own and generate conversation (and content) around them, connecting with not only the brand but also each other. However, be warned, promoted hashtags should be approached with care, specifically because Twitter uses can make them their own …
The digital landscape is changing. The search engines, social mediaand advertising as we know it, are going to require a whole new game, new set of rules and possibly a script. Confused? I’m talking about the era of social celebrities.