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In early May, GM made a big announcement. Not about a new product line or a CEO or the kind [...]

I had a chance to interview one of Northern Ireland’s most celebrated social media strategists, Bill McCartney; and here are his top tips on what it really takes to get noticed online

Return on investment is a top concern for many businesses, particularly those in smaller organisations where marketing budgets and personnel can be restricted or even non-existent. People are frequently so concerned with doing that apart from sales they’re not actively measuring what’s working for them. So I’ve put together a list of 10 metrics to keep an eye on which won’t will give a snapshot of whether something has changed or needs work.

Digital marketers that only measure cold hard statistics are starting to shiver like the Mammoths during the ice age, because as we enter the age of social, the online world is beginning to heat up as everybody expresses online love in a tangible way. To coin a phase – we are adopting esocial.

For too long, marketers have been saying that content is “king” without really knowing what that means. Far too many marketers have produced far too much content that largely gets ignored. Far too many marketers don’t produce enough content. Far too few marketers realise the importance of communities in which to distribute their content. If money is tight in B2B marketing, we need to innovate – here’s how you can do that with your content.

Twitter has nearly half a billion registered users and there are 175 million tweets every day. It’s big! Here are 14 posts giving good reasons to be on Twitter, how to maintain and not lose followers, how to tweet well and lots of other handy tips you may find useful.

Some businesses seem to think SEO is an optional part of operating online – which it completely is – assuming you also think being found by potential clients online is also an optional part of your business.

Pinterest is simple to use although to use it effectively for your business it does take some planning so I’ve collated some blog posts to help below. Learn how to start right from the basics through to using it strategically to gain more traffic to your website

As the timeline of social continues to deepen, the antithesis of social has began to rear it’s ugly head. Here is a real-life example of an unsocial incident, with my tips on how to the turn the commenter from ‘unsocial me’ into ‘social happy’.

For any business owner looking to attract and convert more visitors, one sure way is to utilize and implement video testimonials from satisfied customers. When used properly, these videos will make your website more visually appealing (and sticky!).